Kids marketing: How Marketers Target Kids | mediasmarts-9
Marketing to Children: Strategies & Their Effects
Students who are enrolled in master’s of communication degree programs may choose to follow the health and social change track when it comes time to select a concentration in the field. Although this graduate degree can provide a well-rounded communication education, it may be especially helpful for individuals who plan to work in the public policy or nonprofit sector in particular. Students in the process of earning a communications degree on this track who wish to learn about marketing in the media and how it affects children will find resources on these topics in this section.
Campaigns that target children
Many different organizations, ranging from governmental health agencies to cigarette companies, develop specific campaigns that are designed to appeal to children. These advertisements may target youths’ interests and attention in many ways, such as through the use of cartoon figures or the promise of maturity. For individuals who are pursuing communication degrees, learning how different marketing campaigns have designed initiatives to appeal to children may help them understand the different theories and approaches behind advertising and further prepare them for a future career.
Social marketing campaigns and children’s media use: This article from the Future of Children discusses the success that health officials have had promoting positive messages about food via social media. In addition, it argues that this is the best medium possible to run this type of marketing campaign.
Children and Internet marketing campaigns: The Bureau of Consumer Protection outlines the specific regulations that advertisers must follow when using the Internet as a marketing platform. It also lists guidelines for marketing to children, as laid out by the Federal Trade Commission.
The promotion and marketing of toys: The Future of Play Theory studies advertising campaigns marketed to children by toy companies, analyzing their techniques and the effect they have had on socialization.
An analysis of supermarket messages: A professor from an Ottawa-based university studies how advertising campaigns in the supermarket may have a larger impact on children’s consumer behavior than those seen on television. It also discusses how advertisements take advantage of the store setting to market their products.
Food and beverage marketing in school: This article traces how advertising campaigns first came to be accepted in schools and how the effect of marketing in this sphere has changed the way children eat and behave.
A social marketing campaign to promote low-fat milk: The Department of Health Education at a New York-based college studies the effect that the Washington Heights-Inwood Health Heart Program’s low-fat milk marketing campaign had on inner-city Latinos.
The effect of marketing campaigns on children
As some marketing campaigns have been specifically designed to target and appeal to children, these advertisements may affect the way that young individuals think or alter their perception of what they want.
While some marketing strategies, such as the ones an individual may learn about in a health and social change communication program, push positive agendas, others encourage detrimental behavior in children. In this section, interested parties should find information on the different ways kids have been affected by marketing in the media.
Media and childhood obesity: The Federal Communications Commission has put out a report on childhood exposure to television and its relationship to obesity. While a direct link has not yet been established, the agency reports that children are highly receptive to messages in advertising, both good and bad.
Marketing and advertising is harmful to children’s health: The Lancet discusses how children have been exploited by the marketing industry and the negative repercussions that have come as a result. In addition, it examines the connection between the increased incidents of children developing type 2 diabetes and the food advertising industry.
Tobacco marketing and adolescent smoking: This study from the American Journal of Public Health examines the effect that marketing campaigns launched by tobacco companies have had on the propensity of young people to smoke.
Tobacco marketing through film: The Archives of Pediatric Adolescent Medicine conducted a study on how exposure to tobacco marketing on television and in movies affects how adolescents perceive smoking.
How to Advertise for Kids From 8 to 10 | Small Business
By Amber Keefer
With more businesses catering to children as their niche market, the messages advertisements send need to consider the ages of the kids they target. Kids actually take in more than adults from the advertising they see, says Millward Brown, a market research group. Children — even those 8 to 10 — recall more details and are able to remember what they see in an ad for a longer period of time.
Kid Appeal
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If you are in the business of selling to kids, get to know what kids want.
Kids between ages 8 and 10 look for entertainment and are attracted to things that offer fun. One way to market to children is to use characters popular among that age group to promote your products. Kids also want to be accepted by their peers. Get children interested with ads that show children interacting with other children.
Kids between ages 8 and 10 look for entertainment and are attracted to things that offer fun. One way to market to children is to use characters popular among that age group to promote your products. Kids also want to be accepted by their peers. Get children interested with ads that show children interacting with other children.Get Their Attention
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Market in places where kids go. Distribute advertising posters in toy stores, bicycle shops, bookstores, community recreation centers and other locations that children frequent. Running video spot ads in local movie theaters is another way to reach out to kids. Product packaging also helps sell to kids. Bright colors and unusual designs catch a child’s attention. Develop brand awareness among kids by including slogans, catchy tunes and popular songs with lyrics written for children as part of an ad. Children also like ads that use cartoon characters to communicate a message.
Keep Your Name Out There
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Create a business logo with which kids can identify.
Kids generally respond well to visual images and can often recognize hundreds of brand logos by the time they reach school age. Advertise your business by donating new items to a school fundraising event. If you own a sporting good store, offer children’s sports gear to be raffled off at a school carnival. Co-sponsor a school track and field day. Have your logo printed on colorful sports bottles that you hand out to children who participate in the event. You can usually purchase these and other promotional products for less than $1 each when you buy in bulk. Promotional products help get your business name out there and promote your image.
Kids generally respond well to visual images and can often recognize hundreds of brand logos by the time they reach school age. Advertise your business by donating new items to a school fundraising event. If you own a sporting good store, offer children’s sports gear to be raffled off at a school carnival. Co-sponsor a school track and field day. Have your logo printed on colorful sports bottles that you hand out to children who participate in the event. You can usually purchase these and other promotional products for less than $1 each when you buy in bulk. Promotional products help get your business name out there and promote your image.Television Advertising
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Small businesses sometimes use local or cable television advertising to reach their target market. Data collected by the Kaiser Family Foundation show that children ages 8 to 12 watch the most television and are exposed to more minutes of advertising. Advertising on local television stations costs about half of what it would to advertise nationally, according to Entrepreneur.
com. The airtime rates of local affiliates vary, but you can usually purchase a multiple-week package at an affordable rate. The best time of the year to negotiate with a sales representative for a discount is the first quarter.
com. The airtime rates of local affiliates vary, but you can usually purchase a multiple-week package at an affordable rate. The best time of the year to negotiate with a sales representative for a discount is the first quarter.References
- Business.com: Expand Your Audience by Marketing to Kids
- Evan Carmichael: 7 Ways to Market Your Business and Attract Potential Customers Without Spending a Fortune
- Entrepreneur: Television Advertising
- Inc.: How to Buy TV Advertising On a Budget
- Kaiser Family Foundation: Food for Thought –- Television Food Advertising to Children in the United States
Writer Bio
Amber Keefer has more than 25 years of experience working in the fields of human services and health care administration. Writing professionally since 1997, she has written articles covering business and finance, health, fitness, parenting and senior living issues for both print and online publications.
Keefer holds a B.A. from Bloomsburg University of Pennsylvania and an M.B.A. in health care management from Baker College.
“The best for children” and other triggers: how marketers “force” parents to buy extra
What is the difference between “adult” and “children’s” marketing
The main difference between the “children’s” market is that here work is carried out on two segments of the target audience: parents – those who pay, and children – those who want and consume. Therefore, marketers use an integrated approach.
“There is a strong influence on the sphere of media trends: animated series, fairy tale characters, bloggers. The child is sold, first of all, not products, but impressions and a sense of belonging. In pursuit of them, a small consumer forces parents to follow the lead of marketers. Brands use two paths – follow trends or create them. For example, the Lego company chose the second option: today it is a whole universe – toys of different levels of complexity, for all ages, games and TV shows about the world from a multi-colored constructor,” explained Anna Kovtun, an expert in doing business on marketplaces.
Peculiarities of “children’s” advertising
According to lawyer Petr Gusyatnikov, the children’s niche of goods is strictly regulated by several laws, in particular “On Advertising” and “On Protection of Children”. For example, you cannot:
– discredit adults in advertising;
– make outcasts of children whose parents did not buy a product from an advertisement;
show children in dangerous situations. Yes, minors are very fond of superheroes, and a lot of spectacular videos could be made here. But manufacturers don’t risk walking on thin ice;
– create the illusion that a product or service is available to families of any income level;
– include in the advertisement an appeal to convince parents that they are obliged to buy goods for their children.
Therefore, niche marketers have much less room to maneuver. But advertising for children’s goods is the most positive and life-affirming.
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“The best for children” and other triggers
As entrepreneur and marketer Margarita Bylinina told Gazeta.
Ru, the main trump card of marketing is the use of psychological techniques that motivate a purchase:
“The statement “The best is for children” is firmly planted in the minds of the Russian consumer. But with the growth of awareness of parents, it should be noted that now it really should be the best. Like clothes, toys and household goods.
The expert clarified that specialists use different triggers for each group of goods. So, products for newborns are chosen and evaluated only by adults. And here comfort, safety, quality, guarantees come to the fore. Many phrases that are unlikely to work in other segments become keywords. For example: “Recommended by the Association of Pediatricians.” For comparison, when choosing toothpaste, the minimum percentage of consumers pay attention to the fact that the dentist recommends the product.
According to marketer Bylinina, children’s brands actively use visual triggers as well. Moreover, they are different for parents and for children.
In the first case, it can be a chubby baby who smiles happily, or a baby sleeping sweetly with outstretched arms. The picture here is aimed at evoking tenderness and drawing parallels with your life.
“The calculation of specialists is simple – most often goods for children are bought by women, and for newborns – by women with “raging” hormones, and the intensity of their emotions is as high as possible,” the expert noted.
If the product belongs to a group in the selection and purchase of which children are directly involved, then the “series effect” usually works here: simple plots of commercials, a hint of a secret, a discovery, something unknown.
“Marketing specialists do not bypass fathers either. They have their own triggers “stored” for them: facts, figures and notes of nostalgia – the fulfillment of a childhood dream that did not come true many years ago. Typically, this approach is used for expensive and complex goods, for example, large construction kits, models of equipment, railways,” said Margarita Bylinina.
A relatively new trigger for baby products is sustainability. Parents are now studying the composition of products, the origin of the fabric, the components of paints have become important to them. Hence the trend for wooden toys. Therefore, marketers are now actively emphasizing the eco-orientation of their products.
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Colored price tags and other marketing tricks
Margarita Bylinina listed the most popular tools.
In offline stores, in fitting rooms, sellers often leave other things on purpose – this stimulates additional purchases. Special layouts of departments have also been developed – basic items, for example, diapers and baby food, are specially located at the very end, behind rows with clothes, accessories and toys. The calculation is simple – most often women buy, and it is difficult for them not to linger at the counter with elegant overalls or educational rattles.
Of great importance in the formation of desire to buy are the design of racks and packaging of goods.
But here, marketers mainly influence the direct consumer – the child. They put the life-size figures of popular cartoon characters, put their image on the stand, make “Try me” buttons on the packaging so that the child clicks on it and gets involved in the game process. A common trick is to use photos of other children on the package. The main trick here is that they often depict older children, this is done on purpose: a small consumer immediately wants what the “big ones” play with.
“Influencers are actively used. For adults, these are celebrities, for children, bloggers and cartoon characters. Such advertising automatically inspires confidence among the majority of consumers. Plus, the child is more likely to choose a package with a familiar hero than with someone he has never seen.
That’s why the rights to use famous characters are so expensive – a child’s acquaintance with them is directly converted into cash. Sometimes brands create their own hero, and often it is associated with the direct realization of needs.
A vivid example is the characters on the boxes of ready-made breakfasts – a rabbit, a bear-cosmonaut, a bear “Barney”, Margarita Bylinina explained.
Colored price tags are also popular. Marketers have taught customers that a red and yellow price tag automatically means a good discount. Therefore, consumers put such a product in the basket without even studying all the details. And at the checkout, an unpleasant surprise may await them – in order to receive a discount, they will need to purchase a store card or buy a few more products.
“Gamification is a fresh tool. Now many manufacturers of children’s goods are launching their games, in which a promotional code is issued as a reward. This technique stimulates both audiences to buy – children want to receive a reward, parents rejoice at the benefits. Also, QR codes are placed on the packages, which lead to a virtual space, where various digital gifts are also issued, calls to collect collections of virtual heroes. The collectible trigger is a very effective hook for increasing sales,” Anna Kovtun noted.
According to experts, the omnichannel approach is also gaining popularity, that is, a symbiosis of online and offline impact on the consumer. For example, Kinder Surprise made an application in which toys come to life in augmented reality. Using it, the child will constantly ask his parents to buy another chocolate egg in order to “settle” the houses of new heroes.
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How to protect yourself and your child from unreasonable purchases
According to Margarita Bylinina, the main thing here is to be able to talk to a child correctly. On the one hand, it is important to form in children the idea of the boundaries and that not all of their desires will be fulfilled. On the other hand, do not go too far. “I don’t have money”, “We can’t afford it”, “This is some kind of horror” are unacceptable phrases, they traumatize children, distort their perception and form blocking beliefs.
“The easiest way to avoid unnecessary purchases is not to take your child to the store, make a list in advance and go shopping in a good mood and on a full stomach: then you won’t want to get positive emotions with the help of shopping,” the expert advised.
If you are traveling with a child, the best option in case of a dispute is to divert his attention. Switch to another toy, or a pleasant thing – for example, going to the playground. After all, as already mentioned, children do not want a purchase, but an emotion. With teenagers, it is best to find a compromise.
Margarita Bylinina noted that it is definitely worth using parental control of Internet resources. The less the child watches the unboxing video, the higher the chance that he will not ask to buy another “wonder product”.
Internet impact statistics for children
Widespread access to the Internet has inexorably created a new group of target audience for business – children. Yes, perhaps not all adults are aware of how much time a child can spend online, but experienced marketers are well aware of this. They are not only aware of the peculiarities of the behavior of the young generation in the network, but also know how to use it in the development of commercial projects.
Brief statistics on children online
According to the theory of generations, the youngest segment of people on the planet are those born after the 2000s. This period will last until 2020-2022, and then experts will be able to announce the birth of a new generation of young people. Therefore, we will talk about young users who are currently no more than 18 years old.
Children’s lifestyle includes many activities through mobile devices and traditional PCs. Someone does their homework, learns new skills, gets useful information. Others spend hours playing games and having fun online. Take a look at the statistics and most parents will be confused.
According to US statistics from SellCell, based on a survey of 1135 parents in the US with children aged 4-14, we get the following theses: children).
If we talk about the daily online activities of children, we will get the following figures: 22.5% spend less than an hour, 35.6% about 1-2 hours, 26.
9% about 3-4 hours and 15.1 % – more than 4 hours a day.
It is difficult to draw conclusions from these statistics because they do not show exactly what young users are doing. But the following data will balance the report and are guaranteed to surprise twice
– 12% of children start using different gadgets at an extremely early age (at 1-2 years).
The age of the average user is actively decreasing. Every year he gets younger and younger, demonstrating that today children can use smartphones before they start talking and walking.
At this pace of device development, 65% of young users already own their own phone by the age of 13 (as of July 2019). This figure will increase even more in the coming years.
– 57% of children use their mobile phones for games and entertainment applications.
This huge figure shows that due to their age and interests, children tend to waste time. After playing games, young users have the following priorities for using the Internet: watching videos, taking photos and videos, chatting with family and friends, listening to music, using social networks and doing homework.
Unfortunately, education is at the bottom of the list of children’s priorities. According to the same study, only 18% of children learn and do their homework through the use of smartphones and tablets.
– 40% of parents admit that they allow their child to use gadgets only to be alone for a while.
One of the saddest aspects of the study. Yes, 68% of parents say they see mobile device use as a positive impact on their child’s development. But to be honest, many of them get tired or do not want to work with children, so they shift this responsibility to the Internet and mobile gadgets.
Therefore, the cost of parents for a smartphone for a child can also surprise. A quarter of Americans spend up to $250 on a new device, and 4% are willing to spend $850 or more. Such data indicates an increase in the availability of mobile devices, which also has a positive effect on the mobile advertising market.
How marketers nurture young target audience
Marketers and advertisers know how to identify the interests of the younger generation as accurately as they can identify adult market participants.
They work with them in such a way that the brand’s image and features can grow with their consumer. To nurture a young audience, they use a multi-stage system of influence:
Stage 1. Parents + own observations
Children go to supermarkets and shops together with mom and dad, who lay down basic behavior patterns. In salesrooms and on television, they see a variety of products, and how parents interact with these products. Before the child learns to make his own decisions, he will observe the behavior of his parents.
Step 2 Parents + Expression of Interest
Children start asking mom and dad about the goods and services they see. They are attracted by colorful ads, captivating content, funny slogans and product descriptions. This is how primary interest is formed.
Stage 3. Parents + purchase of their choice with permission
After forming their own preferences and with the permission of their parents, they make their first purchases.
At this stage, children already know how to distinguish between brands and choose their favorite ones.
Stage 4. Parents + attempts to make independent decisions
Past experience (own and parental), as well as a little pocket money, opens the child to the world of shopping. Now he can be active almost on the same level as adult buyers. The influence of advertising is further enhanced.
Stage 4. independent shopping
At each stage, the influence of adults remains enormous, but its character changes: gradually the child is listened to. And only at the last stage does he become a full-fledged buyer who is able to manage personal funds.
Thus, children’s marketing involves the use of almost any form of content marketing. You can use banner ads, useful texts, social networks, and so on.
Children’s Marketing and Social Responsibility
Today, the question often arises of how children are able to understand the impact of advertising on themselves and isolate themselves from manipulation.
Experts assure that the child does not distinguish between a selling text and an informational one, therefore it is very easy to be influenced (both positive and negative). For marketers, this is a plus, but not for worried parents.
Speaking of young consumers, we cannot rely entirely on the principles of modern marketing. Agree, each of our actions has a significant impact on the formation of children’s horizons and perception of the world as a whole. Moreover, online and offline advertising can directly or indirectly influence the education of an entire generation, and often not in a positive way.
Those who only yesterday learned to read and write today use the advantages and disadvantages of the Internet with might and main. Thus, the idea of the social responsibility of business prevails. After all, information on the network and numerous brands cannot pursue only selfish goals.
Personalization and focus on the interests of the client taught businesses to be more loyal, to strive to help the buyer and provide him with the necessary content.
We are very proud to provide the most effective educational programs and innovative facilities for children 6 weeks through 12 years of age.
We encourage you to come take a tour and meet the staff. We are confident that you will agree with us this is the best environment for your child!/RockingHorseRanch-56b7ddff3df78c0b1363d2b1.jpg)
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MY MOM WENT FASTER BECAUSE SHE HAS BIGGER FEET.
Here, children go through economics, politics, and sociology. But few people talk about it with schoolchildren. And our blogger, social studies teacher Viktor Bormotov, decided to talk. And he asked the children to write an essay. 
They don’t study, they don’t do anything, they just suffer from bullshit and mess around”; 
” 
And it would be great if there was a free visit”; 
I want people to accept others for who they are”; 
So far, as I see it, the entire scientific and educational system is aimed at exploring everything and deciding for them. 
January 2022, after the first hospitalization this year at the San Raffaele Clinic in Milan. 
It indicates, “Click to perform a search”.
Additionally, 72% of the respondents felt their kids had less free and unstructured time as compared to their own childhoods. 
Time previously used for free play has been curbed to make room for structured activities like longer school days and extracurriculars, which could deprive children of the cognitive, physical, social, and emotional benefits play can provide.
“
What do you prescribe for regulation? Hormones? But they are not devoid of side effects and, probably, are not safe? 
As a last resort – the children’s endocrinologist. I note that in many areas there are pediatric gynecologists. Yes, and adult gynecologists are specially trained to help in such situations. In addition, we have created a website for girls and their parents, which can tell you the address of the nearest pediatric gynecologist to your home. 
Indeed, there are clearly not enough specialists in our profile so far. As for this particular case, yes, I managed to choose the most suitable drug for her age and body. But, I note, the problem with hair just was not associated with the use of hormonal contraceptives. 
However, like any medicine, they have contraindications and side effects. In order to avoid them, you should carefully read the instructions for the drug or ask your gynecologist. This is the case when everything is very clearly and clearly spelled out in the instructions. Sometimes there is a situation when it seems that the drug has come up, and in the process of its use undesirable effects occur. In these cases, you should immediately consult a doctor. But in no case do not cancel the drug on your own. I specifically talk about this, because the abolition of hormones at will can lead to bleeding, which cannot always be quickly stopped. 
There is no question of quality of life anymore. 
Since 1992 – Head of the Department of Gynecology of Children and Youth. 
5,"hasTripAdvisor":false,"geography":"Collierville, TN","mip_claimed_status":"mip_unclaimed","mip_ypid":"8010025"}”>Collierville Christian Academy
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We provide an array of fun and educational field trips throughout the year.
Out of all the schools in the DFW area, our teachers clocked in as having the most cumulative hours of training.
Our high quality teachers, creative and fun educational programs and, of course, our state-of-the-art facility make us stand high above our competitors.
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Claim This Business
Read out an interesting paragraph that includes a lot of descriptive words and scenes.
It will help them become independent thinkers.
All of these activities require basic supplies. Give the instructions to children and let their creativity and exploration skills take over. With a bit of creativity and color added to learning, children will start to appreciate the fun side of education and eventually enjoy the process of learning.
“Some may be excited for their summer vacation, while others may feel anxious to say goodbye.” Her book list and accompanying activities are a sure bet to help ease the transition. 
Take a meaningful walk
Have each student write their name in the middle of the plate, then start passing! Each student writes complimentary words to describe their classmate, then passes it to the next kid. They’ll each end up with a sweet keepsake for the school year!
Then have kids compose and give a short toast to their friends, teacher, school year, or any topic you choose.
Check out the link below to buy the printable, or design your own.
They can create posters, dioramas, tri-folds, even dress up as a main character. Give students a couple of weeks to prepare their project at home, then hold your museum walk on the last day of school as a grand finale to the year.
Have each student write down their hopes and dreams for the future (or alternatively, their favorite memories of the school year) on their kite then go outside and have a launch party.
The “child-teacher” system becomes the center of the child’s life and begins to determine the child’s relationship to parents and peers. There is a desire for the social position of the student and for learning as a new socially significant activity. This is expressed, for example, in the desire to fulfill the instructions of adults. The child learns for the recognition and approval of significant others. His relationships with adults and peers are determined by how he fulfills his new socially significant duties. 
The paradox of educational activity lies in the fact that, while assimilating knowledge, the child himself does not change anything in this knowledge. For the first time, the subject of changes is the child himself, the subject himself, carrying out this activity. Educational activity turns the child on himself, requires reflection, assessment of “what I was” and “what I have become”. Evaluation of one’s own changes, self-reflection is one’s own subject of learning activity. Activity structure: 1. educational and cognitive motives; 2. Learning task; 3. Learning action; 4. control action; 5. Valuation action. 
There comes a transition from visual-figurative to verbal-logical conceptual thinking, a combination of all types of thinking. Theoretical thinking is developing, now a scientific concept is being formed in the child – he is guided not by external signs, but by abstract ones. Features of thinking: flexibility, reversibility, going beyond the “here and now”, multidimensionality, less self-centeredness, the ability to draw logical conclusions (inferences). 
The switchability is even higher than the average for adults, this is due to the youth of the body and the mobility of the central nervous system. 
Leading – cognitive needs. Characterized by gullibility and diligence, which are a prerequisite for successful training and education. Increased reactivity, imitation. Volitional regulation of behavior develops, diligence and independence improve. The motivational sphere is developing: 1) broad social motives; 2) cognitive motives – motives for self-improvement; 3) achievement motives – achievement of success, prestige motivation, motivation to avoid failure; 4) compensatory motivation – compensation for insufficient interest in learning activities by interests and success in other activities. Thus, motives are: 1) educational – cognitive, social approval, broad social motives, narrow social motives; and 2) personal – motives for achieving success and avoiding failure. The nature of emotions in children is changing: increased restraint and awareness in the manifestation of emotions. 
Children of this age fully recognize the authority of an adult, unconditionally accept his assessments. The time allotted for communication is increasing, children spend most of the day in contact with others. The content of communication changes, it includes topics that are not related to the game, i.e. special business communication with adults stands out. There is cooperation with peers. Children learn educational material better in joint work with peers than with a teacher. In the group of peers, relations are equal and symmetrical, and between a child and an adult – hierarchical and asymmetrical. But cooperation with an adult is a necessary condition for the mental development of a child. The cooperation of the child with peers is necessary for the formation of the control and evaluation actions of the child. Cooperation performs the function of modeling the content of the intellectual structure as part of the ratios of participants in the activity. 
Psychology of human development [Development of subjective reality in ontogeny]
The result of educational activity , in which the development of scientific concepts takes place, – first of all change of the student himself, his development . For the first time, the child himself becomes the subject of changes in educational activity – as a subject carrying out this activity. Educational activity is an activity that turns the child on himself, requires reflection, self-assessment. The process of self-change stands out for the child himself as a new object. 
Learning activity is an activity that has as its content the mastery of generalized methods of action in the field of theoretical knowledge. Such activities must be adequately motivated; they can only be motives for acquiring generalized modes of action, for one’s own growth and self-improvement. 
The most important thing in the formation of educational activity is to overcome the student’s orientation to obtaining the correct result when solving a specific problem and to form an orientation towards the correct application of the learned general method of action. 
A child who comes to school does not know how to study. First, the teacher does everything: he sets a task, demonstrates examples of the implementation of educational actions, controls the process of performing each action and evaluates whether the learning task has been completed by each student. Only gradually does the teacher include the student in the structure of educational activity for the independent implementation of its individual elements. In this sense, at first the subject of educational activity is the teacher who teaches the main thing – the ability to learn. 
B. Cultural and leisure activities. – M .: Pedagogical Society of Russia, 2004. Zatsepina M.B. Cultural and leisure activities in kindergarten. – M .: Mosaic-Synthesis, 2005. Zatsepina M.B., Antonova T.V. Folk holidays in children’s 
If the research project activity, as a rule, is of an individual nature, then the creative project is more often carried out collectively or 
Independent games of children arise on their own initiative. Kids are not limited either in the choice of play material or in time. The child is free himself 
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These early stages in a child’s life are very important to their growth and development. Choosing a good child day care center is vital, one where the adult won’t just plunk your children down in front of a soap opera all day and feed them Top Ramen. You should look for day care centers that provide learning programs and playtime for your child, along with a safe and healthy environment. 
They will also have rules that promote good behavior, learning, manners, and child development. You certainly don’t want to have to worry that your child is going to develop bad habits from day care. 
While some day care centers are quite large and can provide better early childhood education, it is also more difficult for each child to receive personal attention. Day care centers that are based out of someone’s home are usually more personal and your child can receive more care and nurturing. Most parents want their children to be receiving love and affection, the care that they themselves would give them. They don’t want a day care business that is merely going to make sure that their child is still alive and adequately healthy.
This can involve talking to the parents of the other children that use the child day care center to see what they think about it. You should also always check to make sure the child care service you are considering is legally licensed to operate in your state. Licensing officials check criminal records and ensure that the child care provider has emergency response training and a safe and healthy environment for the children. 
However, this also means that your child will not receive as much social interaction since he or she won’t have other children to play with like in a family day care center. 
It is important for parents to not just consider the monetary impact of these choices but also the emotional, intellectual, and social future impacts the choice of a day care provider will have on their kids in the long term future. So let’s discuss some general tips to consider for the parent and the child to consider when one is looking to switch day care providers within a short time frame.
If an expensive day care sees that you are making an effort to keep up with the payments; then they will be more willing to work with you and not let your child leave that place. For a child going to this environment, they need to consider whether or not they will fit into this environment, things like playtime, feeding time, and individual care of the staff- is it received well by the child? These will make the difference between choosing these ones or a cheaper alternative. Cheaper is not all bad if the quality and availability of care is there for your child in the first place.
Make your day care dollar stretch by reading all of the material and brochures and visiting every day center on your list until you find that perfect fit for your child. It’s out there; it is just waiting on you to find it!
A parent can drop a child off as early as 7:00 a.m. and pick the child up as late as 6:00 p.m. This program is excellent for low-income workers with daytime weekday jobs. The cost is approximately $150 per month for before and after school. The weekly rate is approximately $37.50, which is extremely competitive.
People who are collecting TANF are automatically eligible to receive this assistance. Teenage parents who are working on obtaining their educations are also eligible for CCAP. Those who are not collecting TANF can still qualify if they are pursuing education that will improve their work skills and job opportunities. Parents can apply for CCAP assistance with the Department of Children & Family Services. The financial guidelines for qualification are along the lines of a $3,000 per month income threshold for a four-person family. The applicant must have proof of income, social security cards, birth certificates, and immunization records for all children. Application processing can take up to 30 days.
m. to 5 p.m. Teachers work with the children to fine-tune their social and developmental skills. Those who are interested in the program may apply online. Applicants go on a waitlist until there is an available slot in the program. It is best for an interested person to complete an application as quickly as possible since the wait may be extended.
I couldn’t help but look too. That day I couldn’t eat anything. I was sick of thinking what this gigantic creature could do in a matter of seconds. 
.. 
Of course they were right, but I had my reasons. I was afraid that something would happen to them at sea. Or should I have done differently? If something happened, I would never forgive myself for it. 
In addition, the children were publicly humiliated, calling the detachment “reindeer.” And they even raised their hand against one boy. 
