Monthly Archives: July 2022

25 Daycare & Childcare Mission Statement Examples (2022)

I looked into 25 daycare and childcare mission statement examples and fed them through a word cloud to find out the most popular mission statement words. They were:

• Quality
• Families
• Learning
• Environment
• Safe
• Educational
• Community
• Foundations
• Needs
• Development

Here it is as a word cloud:

These words can provide a good stimulus for thinking about some phrases you might want to be central to your mission statement.

These keywords reflect some of the central concepts in childcare and early childhood education today, including:

• A focus on quality.
• A focus on safety.
• A focus on learning and child development.
• A focus on play-based learning.

On top of this, I would also emphasize some important things I think could be central to a childcare mission statement, such as:

• A holistic approach (the ‘whole child’ approach).
• Child-centered care.
• Early literacy and numeracy.

> Read Also: School Mission Statement Examples

25 Childcare Mission Statement Examples

1. A Child Centered Approach
Our mission is to provide the highest quality care and education of children that is child-centered, holistic and values all children as individuals.

2. A Personalized Approach
As a leading childcare center in the nation, we provide personalized childcare focused on safety and nurturing the unique identities and personalities of all children.

3. An Elite Center
The Center’s mission is to lead from the front in innovation in early childhood education to prepare children for success at school and beyond.

4. An Innovative Center
Our mission is to provide 21^st Century childcare and developmentally appropriate education that prepares children for a future in which technology, cooperation and leadership will be central to children’s lives.

5. A Montessori Mission Statement
Our mission is to provide child-centered childcare focused on fostering children’s creativity in a developmentally appropriate and resource rich play-based environment.

6. A Steiner Mission Statement
Our mission is to provide childcare that embraces children’s natural desires to play and explore in natural and inclusive environments protected from the hurried life beyond our gates.

7. A Focus on Education
Our mission is to support all our children by creating caring and inclusive social play environments that can naturally promote child development in all areas of learning, including literacy and numeracy.

8. A Nurturing Environment
Our mission is to provide a caring, warm and safe environment for children to enjoy developmentally appropriate play experiences.

9. A Focus on Development
Our mission is to be a holistic child-focused early learning center that helps children to develop socially, physically, emotionally and cognitively under the care and guidance of highly trained professionals and within a child-friendly environment.

10. A Christian Ethos
With a faith-based approach to child development, we aim to nurture children’s God-given talents in a caring and stimulating space.

11. A Focus on Family
We provide childcare that is flexible to the needs of busy working families and is catered to the child’s needs as decided by parents who know their child best.

13. A Focus on Community
We provide a welcoming and child friendly environment that involves all members of the community and invites community members into our safe space to expose children to the rich diversity of our city.

14. After School Care
We provide childcare that allows busy parents to feel comfortable that their children are safe and making productive use of their time before and after school. We focus on helping children with their homework while giving children time to be children in open and unstructured play spaces.

15. Serving a Diverse Community
Our mission is to serve a proudly diverse group of families and their children. We provide an inclusive and safe environment for children’s development and work daily to introduce them to the beautiful cultures that make up our community.

16. A Play Based Learning Approach
We create play based learning environments that allow children to learn through discovery and experimentation. Our highly trained staff oversee children’s play to encourage enquiry and secure children’s safety at all times.

17. School Readiness
We help children to develop the skills required to succeed in school. Through engagement with local schools we make transition to school seamless which sets them up for success.

18. Life Skills Development
We provide an environment where children can develop life skills that will set them up for a life of success. We encourage imitative play in resource-rich environments so children develop the social skills for the next few years in their lives.

19. A Simple Childcare Mission Statement
We provide a safe and nurturing environment while parents are at work.

20. Love of Learning
We care for children in an environment where learning is fun so that love of learning is the foundation for a child’s life.

21. Research Based
We create a childcare environment based on the most up-to-date research-based strategies for childcare, child development and early childhood education.

> Read Also: Library Mission Statement Examples

Some Real-Life Examples:

22. Hutch Kids Childcare Center
“The Hutch Kids Child Care Program focuses on the individuality and uniqueness of each child. We provide an environment that allows each child to develop at his/her own pace and activities are planned that encourage self-confidence, spontaneity, curiosity, and self- discipline, as well as assisting in the development of the child’s social and emotional health.”

23. Interlake Child Care & Learning Center
“Interlake provides a warm and caring environment that celebrates diversity and allows children maximum freedom of choice while ensuring their physical and psychological safety. ”

24. Hilltop Children’s Center
“Hilltop is transforming early childhood education through play, collaboration, and reflection: in our classrooms with children, partnerships with families, and professional development with educators.”

25. Daydreams Childcare

“Daydreams Childcare Center strives to strengthen each child’s own identity, while instilling a respect for others.”

> Read Also: University Mission Statement Examples

How to Write a Childcare Mission Statement

A mission statement is one of three statements you should have:

• The mission statement (we do…) – sets out what your purpose is.
• The vision statement (we aim to…) – sets out where you’re going.
• The values statement (we believe…) – sets out what you believe in.

For the mission statement, Holly Bruno recommends that it meets the following standards:

• It’s inspiring.
• It empowers staff to find their own purpose.
• It’s relevant in good times and bad.
• It sets a high quality standard for staff.
• It reflects your core values.
• It informs everyday decisions.
• It remain timeless.

It’s worth looking at your draft mission statement and see if it will live up to all 7 of Bruno’s recommended standards.

> Read Also: Teacher Vision Statement Examples

Conclusion

A mission statement is unique to each and every childcare and early learning center. At the core, you need to think about what is unique about what you offer and how you can distil that into a few sentences. Explain what you do and how you do it in a way that will satisfy your clients and prepare the children you look after for a life beyond the walls of your center.

Writing a Child Care Mission Statement

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Writing a child care mission statement is an important part of your business. It’s what lets prospective parents know what your child care center is all about. And it helps them decide if your daycare is the right fit for their children. 

So, you want to make sure your mission statement reflects your business correctly. But, where do you start?

In this instructional guide, you’ll learn what this statement is, why you need it, what to include in your child care mission statement, and some helpful examples to see a statement in action.

What is a child care mission statement?

A mission statement is a tool to express the purpose of your company. It tells the customer what your goals, vision, and mission are for your company. It’s one of many child care marketing tips that help your operation.

In this case, the mission statement will revolve around your child care business. Why you started it, what you want to do, and why a customer should choose your child care service instead of someone else’s. 

Why do you need a mission statement?

A mission statement isn’t just “one of those things” you need to run a company. It’s a way to give your whole brand direction and keep you on track as you grow and expand.

Your daily operation should revolve around a single mission. With a mission statement, you have a clear way to achieve that.

It also helps you communicate with your clients. Your mission statement tells them exactly what they can expect from your company. It makes it easier to promote your daycare business.

Finally, a mission statement makes sure the whole team is on the same page. As you bring on new employees, a mission statement gives them a concrete and succinct goal. When everyone’s playing on the same team, the organization will be run better.

Infographic from: thebalancesmb.com

What to include in a mission statement

Strategists agree that there are three major things you need to include in your mission statement:

• Your target audience
• The product or service you provide
• What makes you special

By creating a mission statement around these three ideas, you’ll get the best results. Even if the answer seems obvious to you, you still need to include it.

For example, your target audience is clearly people with kids. But what kind of people? The service you provide is clearly child care, but what specific kind of child care? Answering these questions will help you with other child care marketing ideas as well.

As you break down these ideas, you start to understand why these parts are so critical. Want to see these ideas in action? Take a look at the next section.

What *not* to include in your mission statement

As you read different examples, you might not notice the things that they’re omitting. Remember, a mission statement is there to show your focus and your goals.

Pricing

A mission statement shouldn’t be used as a hard sales pitch. You should never include pricing or talk about special deals that will interest people. If you run a budget daycare, you can use general terms like “affordable”, but refrain from listing specific prices.

Your address

It’s great to give your address to someone you’ve already converted into a customer who is looking to close the deal. Adding your address into your mission statement, however, just doesn’t make sense.

You can mention your town, city, or county, but you should avoid including your specific location. Your goals shouldn’t revolve around where your center is located—if you picked up your operation and dropped it a thousand miles away, you should still be able to operate.

Staff members’ names

This is another example of being too specific in your mission statement. The names of people on your staff are better suited for your website, not your mission statement.

Child care mission statement examples

The best way to learn what to put in yours is to see what other companies are doing. Below are 4 child care mission statement examples from other companies. You’ll get a chance to read the statement then get a breakdown of why it does or doesn’t work.

Great Expectations Child Care Center mission statement

“our mission is to provide child care that meets the needs of each child and family in a safe, educational environment. We pride our center’s focus on the individual needs of each child, while providing quality, reliable and safe child care.”

Statement breakdown

This is a wonderful mission statement. You can go through and clearly see all three parts of their mission statement. Their audience is families who value safety and education. Their service is individualized child care. They’re special because they focus on the individual and provide high-quality, reliable, and safe child care.

If your mission statement resembled this one, you’d be off to a great start.

New Mexico Tech Children’s Center mission statement

“Our mission is to complement the service and education objectives of the university by: Providing education, care, and nurturing for the children of students, staff, faculty, and community members. Utilizing culturally and developmentally appropriate practices. Serving as a role model of child care excellence for the community at large.”

Statement breakdown

Though this statement is on the longer side, they do a good job of incorporating a lot of information. You can paint a nice picture of the type of service you will receive when you choose them.

They have a lot of language that talks about the community around them. People who value a sense of community will be drawn to this service.

Tutor Time Child Care/Learning Center mission statement

“We are dedicated to fostering educational development, building self-esteem, and sparking imagination in a safe and loving environment. 

As a leader in early child education and family solutions, we are committed to developing innovative educational solutions. And we fulfill our mission with honesty, trust, a passion for excellence, and the same love of learning we instill in our students. ” 

Statement breakdown

Though this is another long mission statement, it gives you a more fully-rounded idea of the services they provide than a shorter, snappier mission statement could. It emphasizes the importance this daycare places in child education and development. 

They use language that stresses the value placed in the child’s educational development: the “passion for excellence” and “love of learning.” A potential client reading this mission statement will learn both the nature of this daycare’s services and the philosophy that makes them unique. 

Glendale Community College Children’s Center mission statement

“Our mission is to constantly strive for excellence as a teacher training facility and demonstration school that exhibits to our stakeholders our commitment to customer satisfaction. This aspiration will require that we value the relationships with all our stakeholders: the discipline and profession of Early Childhood Education; the greater Glendale community, Glendale Community College, the Child Development Department, students, staff, families, and children. These relationships, both personally and professionally, must be built on respect and honesty, characterized by patience, tolerance, and trust.” 

Statement breakdown

This final example is the longest mission statement yet, but what it does really well is demonstrate the value this children’s center places on its community. After reading this statement, you have no doubt who this daycare is here to serve and how they aim to do it. 

A bad mission statement example

“To be the best solution in the area and provide a superior service”

Statement breakdown

It’s worthwhile to see a fabricated poor example of a mission statement. Can you find any of the three components in this statement? No—you don’t even know what they do.

This was purposefully created to show what a bad mission statement looks like. It’s great to be the best solution and give superior service, but what industry are they in? What service are they providing? 

This is proof that short statements with buzzwords don’t often hit the mark.

Next steps

Picking a child care mission statement is a big step for your company. As you continue to grow your business, don’t forget to follow the ideals described in your mission statement.

If you want to learn more, you can check out The Download, a free guide that walks you through online marketing for your child care company. 

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Connor Benedict

Connor Benedict is a mechanical engineer during the day and a writer at night. He has a BSME from one of the top 50 programs in the country and worked for Fortune 50 companies as a Mechanical Engineer and Project Manager. His professional career as an engineer plays directly into his style as a writer. He is succinct, he makes things easy to understand, he has great researching skills and a strong technical background.

How to Write an Excellent Daycare Mission Statement [Examples Included]

Writing a perfectly competent mission statement for a daycare center, or any other organization or company, can be as easy as answering these three questions:

Who are you?

Who do you serve?

How do you serve them?

To add flavor and provide clarity, I will break things down and include a bunch of examples for you to draw inspiration from.

Let’s answer this important question first, though!

Why does your daycare center need a mission statement?

Like any other organization or company, your daycare center can hugely benefit from having a clearly written mission statement.

Mission statements have the power to:

• Give employees direction
• Guide your decision making
• Help the public understand your institution better
• Facilitate change and improvement

Make an effort to create a memorable mission statement that will inspire your staff and provide reassurance to parents and the community as a whole.

Do this once and reap the benefits forever.

Important things to address in your daycare center mission statement

Your competency as a daycare center

Companies and organizations in many industries and walks of life create blindly consumer-centric mission statements and don’t mention themselves at all.

And that’s great.

However, for a daycare center, it’s completely justified to briefly address your institution in the mission statement.

Here are a few things you could address:

• Safety
• Atmosphere
• Staff credentials
• Important values
• Quality of service

Examples:

“professional and dedicated team”

“loving, safe, and nurturing environmental childcare services”

“providing quality, reliable and safe child care”

Your promises and obligations to the children

Arguably, the most important part of a daycare mission statement is conveying what your institution does for the children in your care.

Not only is this important for parents to know and understand, but it can help inform your decision-making when it comes to things like the curriculum and even attracting and hiring the most competent educators.

Here are a few things you could address:

• Meeting the needs of children
• Educational goals
• Projects and activities
• Areas of child development

Examples:

“focus on their social, cognitive, physical, and emotional growth”

“meets the needs of each child”

“promoting social, emotional, physical, and cognitive development”

Your promises and obligations to the parents and the community

While not absolutely necessary, it’s OK to include parents and/or the community in a daycare mission statement.

Daycare centers are a necessity in today’s world and are vital parts of their communities.

Here are a few things you could address:

• Affordability
• Inclusivity
• Mention your community
• Give guarantees to parents

Examples:

“for all families in the community”

“all economic levels are served”

“give parents complete peace of mind”

What are some of the characteristics of a good mission statement?

Here are a few guidelines to keep in mind:

• Clarity of language
• Keep it brief
• Be realistic
• Be specific
• Be positive
• Create expectations
• Make it inspirational
• Make it memorable

You’re not going to hit each of these points separately.

Your daycare mission statement would be far too long and all over the place if you attempt to do that.

Rather, aim for your unique mission statement as a whole to seamlessly marry as many of these points together as possible.

Put it simply, the more points you hit in as little words as possible, the better your mission statement is going to be.

Great daycare mission statement examples

Sundowners

The purpose of Sundowners is to provide and promote licensed, non-profit, high quality, affordable, and accessible early learning and child care programs to meet the needs of children and families in Windsor-Essex County.

Roxbury Day Care Center

It is the mission of the Roxbury Day Care Center to provide quality child care for all families in the community in a warm, nurturing, loving and educational environment. The child care needs of all economic levels are served, enabling families to obtain employment or to further their education.

Great Expectations Child Care Center

At Great Expectations Child Care Center, our mission is to provide child care that meets the needs of each child and family in a safe, educational environment. We pride our Center’s focus on the individual needs of each child, while providing quality, reliable and safe child care.

Small Steps – Big Strides

The mission of Small Steps – Big Strides is to provide a safe, stimulating, and caring environment for children ages six weeks to 11 years. Our focus is to provide an encouraging educational experience, promoting social, emotional, physical, and cognitive development. Committed to the families we serve, we strive to give parents complete peace of mind, while being seen as a shining example of what a quality childcare center should be.

Celebree

Our professional and dedicated team nurtures and educates infants, toddlers, preschool, and school-age children in a wide-range of child care programs. Our children develop positive social skills and values and learn about their world through age-appropriate play, projects, and activities. We provide a stable, secure learning environment that fosters a solid foundation for lifelong success.

The Preschool Centre

Our Mission is to provide high quality education and childcare in a safe, respectful and inclusive environment that builds a foundation for life-long learning.

Barnesville Child Day Care Center

Our mission is to provide a warm, nurturing environment that encourages children to develop their capabilities and interests at their own pace and to their individual needs.

Dreams Daycare Center

Dreams Daycare Center strives to positively influence the lives of all young children alike by partnering with parents in order to provide meaningful early learning experiences.

Infant Toddler Family Day Care

Infant Toddler Family Day Care (ITFDC) is a network of professional child care educators with a commitment to the principle that learning begins at birth.  We support the emotional, social and intellectual development of infants, toddlers, preschoolers and school-age children in safe, nurturing high-quality child care environments.

Little Lane Preschool and Daycare

To provide loving, safe, and nurturing environmental childcare services for infants 6 weeks and older. To provide high quality, developmentally appropriate curriculum-based childcare for children up to 5 years of age with a focus on their social, cognitive, physical, and emotional growth.

Conclusion

Create a great mission statement for your daycare center and unite the staff, parents, and the children under one unifying declaration.

If you need more help or inspiration, check out my article on the 5 Best Free Mission Statement Generators in 2020.

Keep in mind that these tools are not perfect and their results should be heavily refined.

How To Write a Mission Statement for a Daycare

Mission statements are not a formality or something you write to add to your website or hand in for a press release. They are also not something you do when starting out and then never revisit. Instead, mission statements are crucial pieces of your corporate identity that will help you navigate the entrepreneurial world and that can shift over time.

More so, from a managerial and financial point of view, mission statements also play a fundamental role in ensuring your daycare center’s success by enabling you to establish short-term goals and help you make sound decisions regarding your business.

Sadly, there is no recipe or ‘secret formula’ that can help you craft the perfect mission statement for your daycare. There are, however, several factors to consider if you want to write a compelling statement, including:

• Brand’s Purpose
• Goals & Objectives 
• Target Audience
• Direct and Indirect Competitors
• Brand’s Essence 

Below we will explain how these elements tie in and what other things you need to consider when drafting your daycare center’s mission statement.

As you now know, a mission statement is a fundamental brand component and should not be taken lightly. Therefore, it is natural to feel overwhelmed or confused by the mere thought of having to write a mission statement for your brand new daycare.

Thus, to ease the process, we have paired each of the key factors mentioned above (i.e., Brand’s Purpose, Goals & Objectives, Target Audience, Direct and Indirect Competitors, Values) with a question:

1. What is your reason for being or ‘raison d’etre‘? — what motivated you to open a daycare in the first place = Brand’s Purpose
2. What do you want to accomplish? Or what problem are you solving with your center? = Goals & Objectives
3. Who is your ideal customer or ‘Buyer Persona’? = Target Audience
4. What sets your daycare center apart from all the others? — define what makes you special = Direct and Indirect Competitors
5. What is the one thing you want people to feel or know when they come across your center for the first time? = Brand’s Essence

Once you have answered all these questions, you will have a clearer picture of what your mission statement needs; meaning what it should include and what can be left out. Nevertheless, this does not mean you will literally answer each of these questions and call it your mission statement. Instead, think about these questions as the talking points of a debate. They are the critical arguments that you need to keep in mind and weave in the conversation.

Now that you know what you are going to say consider how you are going to say it. Here’s when you begin to write! But, before you do, below are a few tricks to make sure your daycare’s mission statement is both compelling and practical:

• Keep it short; 1-3 sentences
• Use suitable language
• Always start with an action verb
• Be descriptive; think of the adjectives that best fit your brand’s personality and essence.
• Be honest
• Write in the present tense

Many things can go wrong when writing your daycare’s mission statement — even more so if you have never done it before. Hence, below we will share four of the most prominent mistakes daycare owners make when writing their statements, so you don’t do the same:

• Don’t write a mission statement for the sake of writing a mission statement…

First things first! If you are writing your daycare’s mission statement to cross it off a to-do list, then you are bound to fail. A good and compelling mission statement will not take you 10 minutes to write — it needs to be carefully analyzed and crafted to feel sincere and authentic.

Remember, its sole purpose is to set you apart from your competitors and to help you connect with your target audience. And so, if your statement is poorly written or too vague, then chances are, it won’t get your message across in the way it was intended.

• Do not rush your mission statement!

We have said it before, and we’ll stress it again: do not rush your mission statement! It is as important as your center’s name, logo, or motto.

Hence, it would be best if you took your time to think about what you want to convey and thoughtfully put it into words. Also, do not forget to edit and revise it as many times as you need.

Finally, we suggest you run it by a couple of friends, family, or staff members before making it official.

• Avoid long and wordy paragraphs

One of the most prevalent mistakes when writing a company’s mission statement is thinking you need to cover a lot of ground and be as descriptive and explicit as possible. But, in reality, your daycare’s mission statement should only include 2 to 3 key sentences.

Thus, try to stay away from lengthy, wordy statements. Avoid including statistics, facts, or other information that you could easily find somewhere else, and make sure you highlight your essence, goals, and objectives.

• Focus only on the near future

When you write your daycare’s mission statement, do not think long-term. It might appear strange, but a mission statement should focus only on your short-term goals and the objectives that will help you reach them.

What the future holds and what you want your center to become in 10-15 years is something you can include within your vision statement.

Plus, while a mission statement should be something true to your brand’s core values, do not forget that brands and companies evolve, shift, and change over time.

If you are still unsure on how to start writing your daycare’s mission statement or are looking for a bit of inspiration, take a look at these six mission statements from well-known global brands, companies, and institutions:

1. Coca-Cola

“To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference. ”

2. Starbucks 

“To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”

3. Whole Foods

“Our purpose is to nourish people and the planet. We’re a purpose-driven company that aims to set the standards of excellence for food retailers.”

4. Massachusetts Institute of Technology (MIT)

“To advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.”

5. UNICEF

“UNICEF promotes the rights and wellbeing of every child, in everything we do.”

6. United States Postal Service (USPS)

“To provide the nation with reliable, affordable, universal mail service. ”

As you can see, all of these statements are concise and to the point, focus on the brand’s intention, purpose, or reason for being, are descriptive and sincere.

Learn how to choose a name for your daycare business!

Now that we have covered the do’s and don’ts of mission statements, it is important to note why your daycare center needs one. Hence, below we highlight several benefits of having a well-written and compelling mission statement:

• It allows you to think about the why and what. Why you decided to open a daycare center, and what makes your center special.
• It enables you to establish short-term goals — aligning your center’s wants and needs.
• It will help you make sound decisions that can be beneficial to the center’s revenue stream.
• It is an effective way to differentiate your daycare from the competition.
• It allows you to hire the correct kind of team members by attracting people who are in sync with your center’s values and intentions.
• It helps build a connection with your target audience.
• It encourages better internal and external brand communications.

Mission statement, vision statement, and values are three concepts that are sometimes used interchangeably. But, the truth is, these three concepts (although closely related) serve very different purposes.

As we mentioned before, a mission statement describes a brand or company’s reason for being — defining its purpose and essence. It focuses on short-term goals and supports your vision.

A vision statement defines what you aspire to be; it looks into the future and suggests long-term goals.

Lastly, your brand’s value statement lists your core principles and will establish your company’s culture, and will guide your team’s decision-making process.

1. How long is a mission statement?

Although there is no standard length for mission statements, the most effective statements are typically concise. Thus, try to keep your company’s mission statement one to three sentences long and don’t go over 150 words.

2. How can I attract new parents to my daycare?

There are many ways to market your daycare center to attract new parents. Below are five ideas to get you started:

1. Build a solid digital presence by creating a professional-looking website and inviting profiles on social media platforms.
2. Advertise on well-known parenting websites, forums, or groups.
3. List your center in local directories.
4. Encourage word-of-mouth by offering referral discounts or benefits.
5. Host an open-house event.

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

To learn more on how to start your own daycare checkout my startup course and documents here.

Creating a mission statement in child day care centers

Table of contents

1. Introduction

2. A mission statement
2.1 What is necessary to create a mission statement
2.2 Functions of a mission statement
2.3 Reasons for a mission statement development

3. Methods for creating a mission statement
3.1 The water lily model
3.1.1 The use of the water lily model
3.2 The value profile of Steven Reiss
3.2.1 The use of the value profile

4. Process of creating a mission statement
4.1 Structuring of the mission statement
4.2 Implementation

5. Conclusion
5.1 “Does it make sense if the mission statement is already specified by the carrier?”
5.2 “What speaks for or against an external consultant in the creation of a mission statement?”

6. Bibliography

1. Introduction

This term paper contains the most important information on a mission statement in day-care centers and a personal statement on the two questions “Is it useful if the mission statement is already specified by the carrier?” and “What speaks for or against an external consultant in the creation of a mission statement?”.

At the beginning, a figure is presented in which the different forms of daycare work are described and the term mission statement is classified.

This is followed by the explanation of the term mission statement in relation to daycare centers and the presentation of the framework conditions for creating and the use of such a.

This is followed by the presentation of two methods for creating a mission statement, with which it is possible to develop and visualize the values of a team. These are exemplary the water lily model and the value profile according to Steven Reiss.

This is followed by the process of creating a mission statement. Here, general information on implementation, structuring aids for formulation and methodological suggestions on how to implement the mission statement are given.

The last chapter deals with the question “Does it make sense if the mission statement is already specified by the carrier?” and the question “What speaks for or against an external consultant in the creation of a mission statement?” Both questions are considered independently of each other and a separate conclusion has been drawn for each question.

2. A mission statement

The understanding of a mission statement in the context of this work is based on the model of Viva Fialka (see Fialka 2009, cover page).

This shows schematically a house which consists of a base, a room, a roof and a fireplace.

The basis is the mission statement of a daycare center. It sums up the self-image of the kindergarten and shows principles, values and common goals of the employees.

The mission statement should be seen as an understanding of the mission and as the basis of the pedagogical work of a team. Thus, the mission statement represents the core of the daycare culture.

The room and the roof of the house represent the concept of a kindergarten. It provides the frame and offers the space that is not rigid but flexible and changeable. Different factors such as the carrier.B, the finances, the social room, the opening hours, the rooms, the personnel key and the group structures form the framework. Educational offers and goals, on the other hand, shape the space.

The fireplace represents the profile of the kindergarten and shows the educational focus.

The air that surrounds the house is the quality management. This checks and ensures the quality of a daycare center and thus the implementation of the mission statement, the concept and the profile.

The mission statement and offer profile form the basis and focus of a concept on which parents decide to have a daycare center. Therefore, a mission statement is essential.

A mission statement should comprise about 1-2 pages and can be used as a template for the conception (cf. Fialka 2009, p.1).

2.1 What is necessary to create a mission statement

In order to create a mission statement in a kindergarten, all pedagogical specialists should be involved.

Thus, you need the employees who contribute with their thoughts, ideas and expertise, discuss and find compromises.

It requires a line that drives the process forward and provides space, time and material and, if necessary, an external moderator. The needs of the presenter are explicitly addressed again in the conclusion (cf. Fialka 2009, p. 5).

2.2 Functions of a mission statement

A mission statement has several functions. For the employees, it has an informative character and shows the basic values and goals of a team. For the managers, it has a supporting function by agreeing on binding management principles and makes it possible to derive detailed specifications for the employees, which arose from an overarching common self-image and are not arbitrary. For the external reference groups, a mission statement has an information function about the values and norms of an organization and formulates wishes and expectations for cooperation.

2.3 Reasons for a mission statement development

Reasons for a mission statement development can be e.B. the following (cf. Fialka 2008, p. 4):

– Line or carrier change
– Change of legal form (e.g. from a municipal department of day-care centers becomes the own operation with additional or new orientations)
– Merger of institutions
– many conflicts in the team that are due to different values
– Development of quality standards and their indicators

[. ..]

Our Vision — London Bridge Child Care

Our belief about children

We believe in the competencies of all children. We view every child as being full of potential and believe that all children have a natural desire to learn and make meaning of their world. We believe that children have the right to live fully in their own childhood – not to be rushed through it.

Our History

London Bridge Child Care Services began in 1993, born over a conversation about what high-quality child care could look like. The organization started by amalgamating several existing child care centres in London, and has grown into a network that includes 14 Early Childhood Learning Centres, and also Extended Day programs (Before and After School care).

Behind the Scenes

Administratively, London Bridge is unique from many other child care centres. The ultimate responsibility for the organization rests with our Board of Directors, which is comprised primarily of current and former parents. We believe in transparency, social responsibility and the safe and secure provision of quality child care services.

Our Head Office (located at 550 Fanshawe Park Rd in London, the lower level of the Stoneybrook Early Childhood Learning Centre) works as a support team for our Centres, structured around the following:

• Co-Executive Directors, Charlene Grainger and Angela Woodburn

• Program Team, led by our Director of Education, Anne Marie Coughlin

• Human Resources

• Operations / Facilities

• Finance/Administration

Our Centre Teams

At London Bridge a whole team of people supports your child, and your family. This unique structure welcomes your family into a learning community that extends beyond an individual classroom.

All members of our Centre Teams come together regularly to network, learn together, and be mentored by our extraordinary pedagogical leaders.

We are fortunate to share the innovative work and brilliant minds that we nurture inside our centres. This work gets displayed throughout our classrooms and common areas in our centres, and we also reach out beyond our walls in a variety of ways.

Publications

• Read “Moving Towards a Shared Vision“, the cover story featured in the child care magazine, “Exchange”. In it we talk about the long process of creating lasting organizational change at London Bridge.

• We shared stories in the London-based magazine “Mom and Caregiver” from 2012 – 2015. All these publications, that have been studied at the college-level, have been archived here.

• Our Director of Education, Anne Marie Coughlin, has contributed to the Ministry of Education’s Early Years division, discussing the qualities needed to be a “pedagogical leader” in the Early Years. View these articles and videos.

Collaborations

• Our Artist-in-Residence invited people aged one to 100 years old to consider five carefully selected pieces of public art. A nine-month long exploration culminated in an art exhibit that highlighted the continuity of thinking that accompanies us throughout our lives, with the intention of strengthening the fabric of our community by weaving the voices of children into it. The exhibit ran at the London Children’s Museum in June 2015. View all the exhibit panels, and a brief article.

• Together, with ReForest London and Museum London, preschool children explored the question, “What would a world look like with few trees and with many trees?” They expressed themselves with bright bold acrylic paint and words to make us all think. Take a look at this video, and be inspired by our youngest citizens.

• “Kids Helping Kids” is an annual walkathon hosted by all our centres, and raises money for ChildCan and the Ronald McDonald House. It was born almost thirty years ago, a result of two experiences. The first was a London Bridge family receiving a childhood cancer diagnosis; the second was Educators brainstorming with children on ways to help support this family. Read about it here.

• We recognize and honour that children are contributing members of communities that make a difference. Every day we work to make sure that our youngest citizens have opportunities to build relationships, contribute their voice and realize their potential.

  In doing so, we collaborate and engage with members of our diverse communities. Children get to know all the people who make up Early Childhood Learning Centres. We say hello to postal workers. We walk to parks. We get into kitchens and work with Cooks. We gather together in circles, in both large and small groups. We get to know nature & plant community gardens.

We nurture curious minds and kind hearts – one hello, one smile, one question – at a time.

All the work we do is rooted in these core values. They help us align what we do inside our centres and behind the scenes, and guide our decision making.

Life Long Learning
We believe that we all share a responsibility to support and nurture the children’s and our own natural desire to be lifelong learners. We put ourselves and our learning on the same level as the child’s, and commit ourselves to our own professional and personal growth. As we learn alongside the children and their families, we embrace the opportunity to learn and grow that each day, each activity and each situation presents for us.

Relationships
Relationships are the foundation on which the organization operates. We believe the quality of the care we provide is measured by the quality of the relationships we have with the children, families, employees, suppliers, funders, legislators and our environments. We are committed to ensuring these relationships are respectful; warm and caring; honest and open; and fair and equitable.

The Pursuit of Excellence
In our efforts to continuously improve, we are dynamic. We have the courage to lead; the willingness to take appropriate risk; and the strength to be creative. We are accepting of change that strengthens and improves us.

Fiscal and Corporate Accountability
We are committed to financial prudence and stability – to making decisions that take into account and are based on the short, medium and long term goals and objectives of the corporation. We conduct ourselves and our business in a manner that is legal, moral and ethical.

Communication
We are committed to conversations that are openly cooperative and collaborative. We welcome all perspectives; we value and respect all points of view. We give and receive information and feedback in a timely manner. We expect the same from others.

Sense of Well Being
There is joy and hopefulness in the work we do and the relationships we have with others. We care about the whole health of our people and understand that optimal well being includes not only the balance of work and family life but also ensuring that mental, physical, emotional, environmental and spiritual health are maintained.

At London Bridge, we welcome feedback, including feedback on our program and services for individuals with disabilities: VIEW our accessibility plan.

300 company missions! Examples of the Mission of organizations by fields of activity

The mission is the meaning of the company’s existence, its benefit to society! This is what the organization actually exists for. This means that the Mission is the foundation for the development of any organization. There is no foundation, the whole structure is not stable.

When developing your Mission, it is logical to look at how others do it. View examples of missions of various organizations. We have collected perhaps the largest selection of Organization Missions in one place. 300 missions of domestic and foreign companies of different sizes and industries. And structured them by areas of activity. This is a continuous sample, without filtering by quality, meaning, or other criteria.

Order the development of the Mission!

Please note. The copied Mission does not work!!! Don’t copy! This will not help rally and inspire the team. Mission – always individual!

Mission Examples of B2C, B2B trade and e-commerce enterprises

• Azbuka Vkusa Mission: To create the best grocery supermarket chain in the world, which provides an opportunity: To society – to improve the quality of people’s lives, setting the standards of the culture of trade and social responsibility of business ; Customers – to enjoy every purchase; Partners – to build long-term, reliable and open relationships; For the staff – to constantly develop, participating with a team of like-minded people in the life of the company and receiving a worthy assessment of personal contribution; Shareholders – to have material and psychological dividends from owning the best retail company in the world.
• Dixy’s Mission: Satisfy the daily needs of the majority of Russian citizens with the best value for money – Simple, Near, Neighborly.
• Mission Lenta: We work to make people in Russia live better and richer, saving their money every day.
• Mission Protek: Our goal is to take care of the beauty and health of people. We value the economic, social and ethical values ​​of society, honestly fulfill our obligations to people, partners, investors and the state, thereby setting business standards.
• Mission of ROSPRINT: To be a link between publishers and readers.
• Mission Svyaznoy: We work with people and for people. We create an exciting world of mobile communications and new offers that are understandable and accessible to everyone. We provide simplicity, convenience and an attractive choice.
• Sportmaster mission: We make sports accessible! To develop a successful and efficient business by offering our Clients the optimal range of quality products for sports and outdoor activities with the optimal level of service. Contribute to the improvement of the population in the countries of our presence, promoting the values ​​of a healthy lifestyle, sports and active recreation, improving the quality of life of our customers.
• Mission of TERVOLINA: Quality, comfortable shoes and excellent service for every customer!
• AUCHAN mission: To offer more and more customers a wider range of quality products at low prices.
• Mission of Leroy Merlin East: To make repair and improvement of your home affordable for everyone.
• Alibaba Mission: Remove all barriers between buyer and seller.
• Amazon’s mission: To be “the most customer-friendly company on earth.”
• Castorama’s mission: To help customers make their homes better and more comfortable, to transform the laborious and costly process of repair and improvement into an interesting hobby accessible to everyone.
• Ebay Mission: To provide a global marketplace where anyone can buy or sell almost anything.
• Mission Enter: We give time for the present. Honestly. With love. As for yourself.
• IKEA Mission: Revised: To make a difference in the daily lives of many people – not only customers, but also IKEA employees and suppliers. Old edition: Change for the better the everyday life of ordinary people.
• MARY KAY’s Mission: To beautify the lives of women all over the world! We will achieve this by offering our clients quality products, opening new horizons for Independent Beauty Consultants and providing them with unlimited career opportunities. We will do everything so that women who come into contact with Mary Kay can realize themselves. We will proudly carry out our mission, based on the positive philosophy of our Company.
• Mission of METRO Cash&Carry: METRO Cash & Carry offers wholesale cash & carry for various businesses and professionals. METRO Cash & Carry offers quality products and business solutions at the lowest possible prices. METRO Cash & Carry is a partner for professionals.
• Walmart’s mission: We save people money so they can live a better life.
• Zappos Mission: To provide the best customer service possible.
• Mission of AQUAART GROUP: We create new value in the lives of people all over the world. We believe that only at home we can get that supply of positive emotions that fill our lives with meaning. Therefore, we have chosen home improvement as our field of activity.
• Best Buy Mission: We solve the unmet needs of our customers with the ingenuity of our employees.
• Casper’s mission: A wonderful dream is simple.
• Nordstrom Mission: Since 1901, we have been committed to providing our customers with the best possible service and improving it every day.
• The mission of Stada: All the Best is to unite the efforts of our specialists and partners every day for the sake of people’s health!
• Target’s mission: To be the shopping destination of choice with innovative solutions, exceptional offerings, and exceeding customer expectations.
• Mission of The Home Depot: To provide every customer with a high level of service, a wide range and competitive prices.
• Mission of AQUA LOGO ENGINEERING: Bring beauty to people by creating aquariums.
• Greenwood Mission: In 2011, the leaders of Russia and China set goals to increase trade between our countries to $150 billion by 2015 and to $200 billion by 2020. On the way to achieve this goal, Greenwood is a platform for cultural, political and commercial interaction between the two countries.
• Mission Complex equipment of hotels and restaurants Tech & Style (St. Petersburg): Based on deep knowledge of the market, new technologies and properties of fabrics, our own modern production base in Russia, we help our partners achieve business success, designers, architects – to embody creative ideas , buyers – to create comfort and sophistication in a hotel or home. We are reviving the traditions of the domestic textile industry, relying on the best international standards and experience.
• Mission of the VkusVill supermarket chain: We, the VkusVill company, offer people natural healthy products, an honest attitude, and also give positive emotions. We enjoy working and also help our partners develop with us.

Examples Missions of mobile operators

• Beeline mission: We help people to enjoy communication, to feel free in time and space.
• MegaFon’s mission: MegaFon will unite Russia by breaking down barriers and developing communications to become the obvious choice for everyone. MegaFon proceeds from a special attitude to the company’s social mission, which is to create conditions for people to communicate, without taking into account borders and distances.
• MTS mission: We are working to make MTS the best operator for our customers. We want every person who comes to the MTS salon, calls our call center, uses the company’s services, to like being an MTS client. Thanks to reliable communication, MTS provides customers with the opportunity to build and improve their lives, to constantly develop. All MTS resources are aimed at making the life of MTS customers richer, more interesting and filled with new opportunities thanks to the company’s services.
• SKYLINK’s mission: We expand the possibilities of mobile communications by turning the mobile phone into a multifunctional device that combines high-quality voice transmission and high-speed data transmission. We aim to become the leading operator in the field of unique telecommunications technologies. We turn scientific and engineering achievements into comfort and ease of communication. You can get free access to the necessary information at any time at your request. We offer you a wide range of services and solutions that give you confidence and make your life comfortable. We develop together with you. We try to stay ahead of your requirements and requests, constantly improving services and quality of service. In addition, we have taken care to offer you the most environmentally friendly technologies. We want our company’s behavior to inspire trust, respect and sympathy of society, business partners and individual customers. Our company employs a creative, friendly and responsible team that values ​​professionalism and integrity.
• Tele2 Mission: Our goal is to challenge, act quickly and offer a wide range of Internet-based services at an affordable price.
• Yota’s Mission: To be the leading developer and provider of innovative mobile services that will change the way people think and experience in the field of communication, entertainment and information consumption even one iota.

Examples Missions of telecommunications and IT companies

• Yandex mission: Help people solve problems and achieve their goals in life.
• Diasoft’s mission: To make an intellectual contribution to the development of clients’ business.
• The mission of DataKrat Corporation: Taking a leading position in the promotion of automatic identification technologies, to help enterprises in various sectors of the economy of Russia and the CIS to organize, develop and protect their business through the use of these technologies.
• Kaspersky Lab Mission: Passion for innovation allows us to create effective, convenient and affordable protection against cyber threats. We pride ourselves on providing the world’s best solutions that keep us and each of our 400 million technology users and 270,000 corporate customers one step ahead of potential threats.
• Mission of Sapran Group: To improve the lives of people – our employees, business partners, clients, founders, by providing the best service and meeting the needs of partners and clients in consulting services.
• Sirius Mission: Anticipate and stay ahead! We combine and realize the possibilities of high technologies, scientific developments and professional specialists. Creating new and improving already proven solutions, developing an engineering and design culture, we are leading Russian society along the path of innovative technologies.
• Airbnb’s Mission: To open the doors of Airbnb to the next generation of interns and recent graduates, ready for a life-changing adventure.
• Cisco Mission Statement: Cisco software, hardware, and services are used to build reliable networks that provide easy access to information anywhere, anytime.
• Dropbox Mission: We build trusted, easy-to-use products. When people store their files in Dropbox, they can be sure that they are safe.
• Facebook’s mission is to empower people to connect and make the world more open and connected.”
• Google’s mission: To organize the world’s information and make it accessible and useful everywhere.
• Intel’s mission: To create and improve computing technologies to connect and improve the lives of every person on earth.
• Pinterest’s mission: To help you do what you love.
• Skype’s mission: To become a platform for people to communicate in real time.
• Softline’s mission: Softline does not just sell software and make a profit – we invest profits in business development in our country. Softline is a company in which it will be prestigious to work for the next generations.
• Twitter’s mission: To enable everyone to share ideas and information instantly, without barriers.
• Yahoo’s Mission: Connect people to their passions, communities, and knowledge of the world.
• Youtube Mission: Provide fast and easy video access and frequent video sharing.
• Asteros Mission: As part of the global innovation community, we improve the efficiency and safety of our customers by using innovation as a way of doing business and creating conditions for the development and professional growth of our employees.
• Mission of B2B-Center: B2B-Center sees its mission in the formation of a single civilized e-commerce market in Russia based on the principles of fair competition and the use of innovative technologies. The transition of enterprises to the electronic method of carrying out trade and procurement activities will lead to a qualitative increase in products and services and an increase in the competitiveness of market participants.
• Behance’s Mission: Empowering the creative world to bring ideas to life.
• Mission of Digital Design: We make the world smarter.
• EPAM Systems mission: Already today to create solutions that will meet the requirements of the global BI market in a few years.
• Headspace Mission: Headspace has one mission: to improve the health and happiness of the entire world.
• HubSpot Mission: Open the World. We want to transform how organizations engage, engage and delight their customers.
• IBS mission: We are a national leader. We contribute to the development of the business of our clients and the Russian economy, increasing the competitiveness of our country in the international market. We define the standards and vector for the development of the high-tech industry and are at the forefront of positive transformations, changing the world for the better. About ambition. We are confident in our own abilities and are ready to overcome any obstacles to solve the most difficult tasks. This confidence is based on our capabilities and real achievements, which allows us to take on serious obligations, be responsible for the result and always remain winners.
• Mission of Optima: We are an efficient international company that promotes advanced high-tech technologies to society and is an innovator in offering new services and services.
• R-Style’s mission: By creating and using innovative technologies, products and solutions, we help participants in the credit and financial market to increase the competitiveness of their business and win new customers.
• TerraLink Mission: We see ourselves as partners with our clients in improving the efficiency, safety and organization of their business. We meet customer expectations with creative technological solutions, working together in a modern and dynamic industry – with professionalism, flexibility and passion.
• Mission of Avicomp Services: We strive for excellence, providing a confident future for us and our customers!
• I-Teco mission: Implementation of projects from the stage of setting tasks to implementation, maintenance and continuous improvement of existing IT infrastructures, providing the basis for the successful development of our customers’ business by raising the level of reliability, manageability and security of the entire information infrastructure to a qualitatively higher level – this is the vision and main tasks of I-Teco. We value the trust of the companies that operate the solutions we have implemented, and we do everything possible to improve the efficiency of these systems and protect the investments made in them. Together with our partners, we are building a strategy for the development of IT systems implemented in companies, adjusting the direction of development of the range of our services and proposed solutions.
• IT Co. mission: We create information systems that increase the efficiency of our customers’ business through the use of advanced technologies, professionalism and experience of our specialists.
• Mission of Compulink Group: We see our mission in creating a solid foundation for the development and prosperity of our clients by introducing the latest high-tech and efficient solutions. We are convinced that information technologies should meet the goals and objectives of the key business. Orientation to the interests of the customer. A deep study of aspects of the client’s activities always allows us to find exclusive and most effective solutions.
• Mission of the HOST Group of Companies: The HOST Group of Companies helps its clients to ensure the continuity of their business, high availability of information systems and services by building and maintaining a fault- and disaster-tolerant IT infrastructure. By supplying proven solutions, we implement the customer’s business requirements, reduce operational risks, as well as the cost of ownership of complex information systems.
• Mission of INEK Group: By developing and improving information and analytical software, expanding the range and improving the quality of its services, to promote the development and prosperity of domestic enterprises in all industries.
• Mission of Intercomputer Global Services: Support of our partners in their efforts to continuously improve and gain competitive advantages through the implementation and development of automation systems based on 1C products. information technologies.
• Mission Quorum: Providing a full range of information technology solutions for the financial markets.
• Lanit’s mission: To be the best partners, to be the best partners – this is our goal, and all the best that the global IT industry creates becomes the property of our customers.
• M2M telematics mission: M2M telematics Group of Companies introduces innovative satellite navigation technologies in order to modernize and increase the competitiveness of the Russian economy, including the improvement of the transport complex of the Russian Federation. We are constantly striving to ensure that high-tech navigation solutions become part of our lives and make it more comfortable and safer.
• Mission of RAPID: Providing individuals and legal entities with a qualitatively new level of cashless payments based on modern electronic technologies. We consider the development of a high-tech payment service as one of the conditions for achieving a new quality of life, more productive and comfortable use of personal time by a person in the face of an increasing amount of information and an increasing supply of goods and services.
• Mission of Sitronics: To build an effective innovative economy, improve the quality of life of society by creating and promoting modern technological solutions.
• Mission of SKB Kontur: We are working to save specialists from paperwork. Our programs are able to automate a variety of processes. Everything that can be automated should be automated – this is the motto we have been working for the last twenty years.
• Mission Stins Coman: We see our calling as being a leading systems integration services provider, unrivaled in creating long-term value for our clients, primarily through professionalism and ensuring the stability of our business.
• The mission of Alakris Digital Agency (Moscow): To help companies in the post-Soviet space increase their profits by entering export markets using the latest information technologies.
• Mission TeleSvyaz: The mission of the company is determined by the ultimate goal of any of our clients – to create a tool for effective management of their business. And together with the client we go to this goal!
• Mission of Technoserv: We provide first-class solutions in the field of information and communication technologies, being a flexible, strong and reliable company based on professional knowledge, team and relationships with our customers.
• Mission of Fort Dialog: Assistance in increasing the competitiveness and efficiency of our clients in the field of production and management through the introduction of information systems and technologies.
• Forus mission: Technologies open up new opportunities, and we open the world of IT technologies for you! This is our mission. It is our life. Creation of an information basis for the effective development of all spheres of human activity, using advanced achievements in the field of information technology.
• Mission Center Master: Anticipate the client’s requirements by offering the most effective turnkey solutions already when the insurer has just formulated its business goal.
• Mission Developer of information systems for the healthcare system VITACOR (Kazan): Apply advanced information technologies to preserve people’s health.

Examples Mission of high-tech companies, electronics

• Rostelecom mission: More opportunities for everyone. Rostelecom creates more opportunities for people, both through its services and through the implementation of projects and initiatives that touch on topics important to society. Telecommunications can change and improve people’s lives, and this is exactly what Rostelecom strives for in relations with everyone who comes into contact with the activities of our company.
• Apple’s mission: Apple makes Mac computers the world’s best personal computers, along with OS X, iLife, iWork and professional software. Apple continues the digital music revolution with its iPod and iTunes. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store and is shaping the future of mobile media and computing with the iPad. (Mission of Apple Computer, Inc. at the beginning of its activity was formulated as follows: We offer computers of the highest quality for people all over the world).
• Canon’s mission is to help people realize their full potential in Power of Image. The European brand slogan You Can (“You can”) was launched in 2002 and aims to inspire customers to realize the potential of the image.
• Ericsson’s mission: To understand the capabilities and needs of users and provide them with communications solutions that are better than those of the competition.
• General Electric’s mission: We exist to solve the problems of everyone on earth, be it a company or an individual.
• IBM Mission: We strive to be leaders in the invention, development and manufacture of the most advanced information technologies in the industry, including computer systems, software, storage systems and microelectronics. We turn these technologies into value for our clients with professional solutions, service and consulting services around the world.
• Kodak Mission: We help the world create memories and make money.
• Lenovo Mission: For those who do! At Lenovo, our vision is that Lenovo will create personal devices that inspire more people, inspired by our own culture, and through which we build a business that is respected around the world. This Vision guides us on our mission to become one of the world’s greatest technology companies. We will accomplish this through: Personal Computers, Convergence and Culture.
• Microsoft Mission: Microsoft’s mission is to help people and businesses around the world reach their full potential. To achieve this goal, talented, energetic, bright and creative people are required, with the following virtues: conscientiousness and honesty, enthusiasm, openness and respect, willingness to solve complex problems, self-criticism and responsibility.
• Motorola’s mission: We help people realize their professional potential at the most crucial moments.
• POLAROID’s mission: Our goal is to improve and develop the instant photography and digital market to meet the growing need of people to capture the faces of family and friends, places dear to their hearts and funny moments of life in photographs.
• Samsung’s mission: We use the company’s human and technological resources to create products and services of superior quality, thereby contributing to the improvement of the global state of society.
• Sony’s mission statement: We are a group of young people who are empowered with enough energy for an endless creative pursuit.
• XEROX Mission: Share knowledge through documents.
• Mission of Radian: Providing customers with effective engineering and technical security equipment from the world’s leading manufacturers, including: fire and burglar alarms, access control systems, video surveillance, as well as lighting and air conditioning systems.

Examples Missions of companies in the energy sector

• Gazprom’s mission: Maximally efficient and balanced gas supply to Russian consumers, execution of long-term gas export contracts with a high degree of reliability.
• Lukoil’s mission: We were created to turn the energy of natural resources for the benefit of people.
• Mission of RAO UES of Russia: RAO UES of Russia seeks to increase the market value of its shares and shares of companies that will be formed in the process of restructuring, by successfully implementing the industry reform and increasing the efficiency and transparency of the company’s current activities.
• Rosneft’s mission: Innovative, environmentally friendly and cost-effective satisfaction of society’s need for energy resources. Thanks to a unique resource base, a high technological level and a team of dedicated professionals, the Company ensures sustainable business growth and increased shareholder returns. Our activities contribute to social stability, prosperity and progress of the regions.
• Sakhalin Energy Mission: Sakhalin Energy aims to be the world’s leading energy producer. We build our activities on the basis of efficient, reliable and safe production, responsible attitude to social and environmental issues.” Vision: “To be the leading source of energy for the Asia-Pacific region. ”
• Mission Taif Group of Companies (Kazan): The development and prosperity of TAIF and its subsidiaries contributes – directly or indirectly – to the improvement of the state of the economy, the social sphere of Tatarstan and, ultimately, the well-being of its inhabitants. To be in the forefront of enterprises that ensure the progress of Tatarstan and Russia is the mission of TAIF.
• Mission of British Petroleum: Promoting human progress through the manifestation of the following qualities: honesty, openness of transactions.

Examples Mission of construction and development enterprises

• Eurostroy mission: Creation and improvement of a management system capable of providing quality and affordable construction services for customers of various levels.
• Mission Monolith: We build houses that are comfortable to live in and a company that is comfortable to work in.
• Mission Positive: We help solve administrative, scientific and humanitarian problems, creating comfort and taking care of working conditions.
• SAPSAN mission: We are radically changing the idea of ​​life outside the city, offering a unique combination of the comfort of urban infrastructure and closeness to nature.
• Mission PIK GROUP: We create advanced technological services and products that allow us to find innovative solutions in all areas of real estate. Our mission is to change everyday life by creating more comfortable, safe and environmentally friendly living conditions.

Examples of the Mission of Consumer Goods Manufacturers (FMCG)

• Baltika Mission: We create a quality product that gives people the joy of communication, makes their life brighter and more interesting.
• Belaya Dolina’s mission: We contribute to the prosperity of Russia by creating a cost-effective enterprise and take care of people’s health by producing high-quality food products.
• Daria’s mission: To free up consumers’ time for a fulfilling life by producing high-quality, easy-to-prepare products.
• Luxlite mission: Leadership in the Russian lighter market for a long-term partnership.
• Adidas mission: To be the world’s leading sports brand. We achieve leadership through our vision – our passion for sport makes the world a better place. All our work is inspired by the passion for sport that drives us to improve ourselves and the world around us.
• Coca-Cola Mission: Refresh the world, body, mind and spirit; Awaken optimism through our drinks and our deeds; Bring meaning to everything we do.
• Danone’s mission: To provide as many people as possible with healthy food.
• Gillette Mission: Every day, more than 800 million people around the world trust their faces and skin with innovative Gillette razors and shaving products. We are committed to providing people with the very best personal care products, including deodorants and body washes. All designed to meet people’s unique needs, helping them look great, feel good and perform at their best every day.
• Levi-Strauss Mission: We will bring to market the most beautiful and popular casual wear in the world. We will dress the whole world.
• Nestlé’s mission: We believe that research and development will help make food better, thereby improving people’s lives.
• Nike Mission: Bringing inspiration and innovation to every athlete in the world.
• Pepsi’s Mission: To be the world’s premier food and drink company. In everything we do, we are guided by three principles – honesty, consistency and fairness.
• Unilever’s mission is to energize life. We meet people’s daily needs for food and hygiene. Our brands help you feel great, look great and enjoy life more.
• Valio’s mission: To feel good.
• Wrigley’s Mission: Creating simple pleasures to brighten up every day. Our mission: Wrigley is a company without borders. Because that’s how we see the world. Whether it’s chewing gum that keeps your mouth healthy, fresh and clean, or a handful of our candy puts a smile on your face, we strive to bring goodness to people through our products, and never lose it. Our creativity drives us forward, to new places, with new products, for new occasions, in new ways for the world to enjoy Wrigley. Whenever you want to spice up your day a little and add some freshness to it, we are always at your fingertips, but the choice is always yours.
• ZEWA’s mission: We strive to make life easier and better for our consumers with high quality essentials.

Examples Missions of Vehicle Sales and Service Companies

• Mission of Autodel: Creating a comfortable environment for consumers in the automotive market.
• Mission of Technotorg: Introduction of new technologies to meet the technical and technological needs of the agro-industrial complex, a stable contribution to the state economy, creation of new jobs, development of production capacities.
• Mission of AIS: We offer our Clients a high level of service and the most complete range of services in the automotive market. The ideology of the company’s work is reflected in its slogan – “With attention to you, with love for cars!”

Examples of missions of restaurants, cafes, other catering enterprises

• Teremok mission: 1. We create a national catering network; 2. We must be loved by customers by offering national dishes of a new generation: pancakes, cereals, stews and kvass, with the best taste in Russia; 3. Our products should be available to the majority of the Russian population; 4. We will always be glad to see people of all ages with us; 5. We must give people joy, pleasure.
• Domino’s Pizza mission: Fast delivery of hot pizza no more than 30 minutes after the order is accepted.
• KFC mission: Bring joy to life.
• McDonald’s Mission: To be our customers’ favorite place to eat or drink. And the formula for achieving this goal is one long-standing McDonald’s formula: KKCh and D, which means Quality, Service Culture, Cleanliness and Availability.
• Starbucks Mission: To create a comfortable business environment and treat each other with respect and dignity. See diversity as one of the most important components of business. Apply the highest requirements to the quality of raw materials, roasting and coffee preparation processes. Deliver customer satisfaction with every cup of coffee. Make a positive impact on society and the environment. Always remember that profitability is the key to our future success.
• Chipotle Mission: Providing better nutrition for everyone.
• Trader Joe’s Mission: To give our customers the best food and drink they can find anywhere and give them the information they need to make informed buying decisions.
• Mission Status Restaurant (St. Petersburg): The mission of the STATUS restaurant is an individual approach to each client. We work for you! We work to ensure that your stay with us is comfortable and memorable for a long time. Visiting us, you took with you more positive emotions, excellent mood and a charge of positive. To provide the best service that meets the highest requirements.

Examples Missions of transport and logistics companies

• The mission of RZD (Russian Railways) is to meet the market demand for transportation, increase efficiency, improve service quality and deep integration into the Euro-Asian transport system. RZD brand mission: We are the most important part of the global system for the movement of people, goods and technologies. We work for clients, we contribute to the unification of peoples, we integrate Russia into a single economic space. Our solutions are based on a unique infrastructure, the skills of a team of high-level professionals and innovative technologies.
• Mission of Freight One: To provide the best quality of transport and logistics services on the market. Be a leader. To make railway transportation of goods affordable and attractive for the client.
• Mission Car rental Avenue (Novosibirsk): The motto of our company is “Be car-MOBILE!” captures the essence of car rental. We help everyone stay mobile and solve their problems.
• Mission of Avis rent-a-car: Our business is car rental. Our mission is absolute customer satisfaction.
• DHL Mission: Connecting people, improving lives.
• Dynamic Parcel Distribution (DPD) Mission: We are professional, friendly and always put the customer first. Our range meets the wishes of our customers, offering exactly what they need. We know our business. We combine international thinking with deep knowledge of local markets. This is our strength and allows us to provide the best quality and service around the world. This means that we can make a decisive contribution to the professional success and competitiveness of our customers.
• Federal express mission: Federal express – brings together powerful companies such as FedEx, RPS, Viking Freight, FDX Global Logistics and Robert Express, offering mail delivery services at the regional, national and international levels: fast, reliable, on-time delivery of mail , forwarding services, air delivery of shipments and cargo with tight deadlines, courier delivery, including the same day, dispatch of cargo when trucks are loaded less than the minimum load in the US West (LTL), integrated solutions in information and logistics. By bringing these diverse services together within a single company, FDX provides partner companies with a competitive advantage by offering proven solutions based on the latest advances in technology.
• Mission of TNT Express: Every day we cover huge distances to connect customers and many companies in different parts of the world, delivering millions of documents, parcels and cargo with special attention and care: because we understand how important each parcel is for you and your customers . Whatever you send, we treat each package professionally. From the moment our courier picks up the package to the moment it is delivered to your customer by the local TNT office, we connect you and your customer. This is possible thanks to our integrated door-to-door delivery network. You can even follow the delivery progress using our online tracking feature. And if your industry requires specific transport conditions, we offer customized solutions. Rely on us for guaranteed on-time delivery so you can focus on growing your business.
• Uber’s Mission: Bring transportation everywhere and for everyone.
• United States Postal Service Mission: To provide a reliable, efficient, affordable one-stop delivery service that connects people and helps businesses grow. Every person residing in the United States and its territories has access to postal goods and services and pays the same price for first class postage stamps, regardless of location.
• UPS’s mission is simple: to make it easier for you to achieve your business goals by working closely together to solve logistics problems.
• Aramex Mission: We are committed to continuously expanding our operations throughout the region, while at the same time taking advantage of business growth opportunities in emerging markets overseas. This approach is the foundation of our sustainable business development and commitment to facilitating global trade in an ever-changing world.
• Canada Post Mission: Canada Post will be the world leader in providing innovative physical and electronic logistics solutions, creating value for our customers, employees and all Canadians.
• Wells Fargo Mission: We put our customers first. We strive to attract, develop, motivate and retain the best team members. We are committed to the highest standards of integrity, transparency and principled performance. We value and encourage diversity and inclusion in all aspects of the business and at all levels. We are all called to be leaders. We want everyone to lead themselves, lead the team and the business – in serving customers, communities, team members and shareholders.

Examples Missions of consulting companies

• Mission Strategic Decision: We strengthen the Motherland by helping to develop business!
• McKinsey & Company’s mission: Our mission is to help our clients make individual, lasting and meaningful improvements in their operations and build a great firm by attracting, inspiring and retaining the most exceptional people.
• The mission of The Boston Consulting Group is based on the following simple principles. We analyze, we learn and then we act. We bring together people who can challenge conventions and bring about the very transformations that are needed. We help clients develop the right competencies and achieve long-term benefits. And we shape the future. Together.
• Mission Guarantor: Providing comprehensive professional legal support with the help of modern information technologies.
• Bain & Company’s mission: To add value to the client company’s business, make it successful, and it has some consequences.
• Betterment’s mission: We have one mission: to empower you to make the most of your money so you can live a better life.

Examples Missions of law firms

• Mission Law Firm Legal Consultant-NSK (Novosibirsk): Legal protection of the interests of our clients in the field of criminal, administrative, civil law and its branches. We are ready to protect your interests both in pre-trial procedure, through negotiations, by sending claims, complaints, statements, and in court.
• Mission Legal Services Agency Lawyer Novosibirsk (Novosibirsk): Solving the current problem through the law.
• Mission Belyaev & Badin Law Company (Yekaterinburg): Belyaev & Badin Law Company sees its mission in the formation of legal literacy and purity of transactions in society today, to ensure a stable and safe tomorrow. We are aimed at mutually beneficial cooperation and a trusting relationship with our customers and partners.
• Mission YURLIGA Law Firm (Yekaterinburg): Providing high-quality legal services to citizens and corporate clients in Russia and abroad and resolving issues in the field of land, real estate, investments and comprehensive legal business security based on the constant professional and personal self-improvement of our specialists and timely response to changes in legislation.
• Mission Filatov & Partners Law Firm (Yekaterinburg): Providing clients with quality legal services and representing their interests in state bodies and courts.

Examples Missions of auditing companies

• Mission Auditing Group Capital (Ekaterinburg): Providing comprehensive services in the field of accounting, taxes, law, contributing to the development of the economy of the enterprise, and the country as a whole.
• Mission Auditing company Paritet-Expert (Ekaterinburg): Achieving growth of confidence in the financial statements of enterprises and organizations through: – expressing an opinion on the reliability of financial (accounting) statements in all material respects; – improvement of risk management systems; – training of management personnel in order to strengthen the internal control of the organization.
• Mission Auditing firm Audit Expert (Kazan): Ensuring security, transparency and proper organization of our clients’ business. In any disputable situation, competent specialists of an audit firm determine the true state of affairs and help to find the right solution in the field of accounting and tax accounting and reporting.
• Mission Finros Auditing Company (Kazan): To provide professional audit services throughout Russia, building long-term relationships aimed at development.

Examples of the Mission of advertising companies

• Mission BrandPro Advertising Studio (St. Petersburg): Tell about the product, stimulate the target audience to order, and most importantly, do it at minimal cost for the manufacturer and lead to the success of the Client.
• Mission Outdoor Advertising Designmaster (Novosibirsk): Formation of a modern information urban environment.
• Mission Advertising agency Sibir (Novosibirsk): Striving for quality, efficiency and reliability at the best prices.
• Mission Tsar Advertising Agency (Novosibirsk): We conclude only fair deals, with benefits for all participants in the business process, taking into account the interests of everyone’s profit.
• Mission Advertising agency OVM-Media (Yekaterinburg): Find and pave your business the shortest path to stable sales growth and prosperity.
• Mission Advertising and production company Nikom Reklama (Yekaterinburg): We work to create beautiful things professionally, presenting an individual approach and the highest level of service. We are focused on becoming a long-term reliable Partner, with whom it is efficient and convenient to work.
• Mission Advertising agency Vivat (Kazan): Finding the best solutions to promote the business of our customers.

Examples Missions of service companies

• Mission Lotos Urgent Dry Cleaning Network (St. Petersburg): LOTOS is the city’s oldest specialized dry cleaning and laundry company. For decades, the company has been providing customers with a full range of the highest quality clothing cleaning services. The high standards declared by the company are supported by an individual approach to working with each order, as well as strict final control. Our main advantage is our employees, true professionals with great experience and work experience.
• The mission of The Walt Disney Company is to make people happy.
• Disneyland Mission: We work to make adults and children spend more time together.
• New York Public Library’s Mission: To inspire lifelong learning, spread knowledge, and strengthen our communities.
• Mission of The Ritz-Carlton Hotel Chain: Relentless care and comfort for every guest.
• Lyft’s mission: Reconnect people and communities with transportation.
• Squarespace Mission: Squarespace makes beautiful products to help people with creative ideas succeed.
• Albatros-tour mission: To become one of the leaders in terms of customer service quality, to provide quality rest for every tourist, to meet his expectations.
• The mission of the Medical Safety Medical Center (St. Petersburg): NOT to conduct medical examinations, but to promote a high quality of life, health and well-being, providing individual quality medical care to each patient. We will become the leader in providing quality medical services in the country.
• Mission Laundry Cleanliness formula (Moscow): To make cleanliness accessible to organizations of any profile and scale.
• Mission Equipment rental for outdoor activities All Seasons (Yekaterinburg): Popularization of outdoor activities and a healthy lifestyle.
• Mission Assent Full Cycle Printing House (St. Petersburg): We help our clients plan and develop their business by producing printing products of predictably high quality just in time.
• Mission Dance Empire Dance School (St. Petersburg): Full dance development of the student within the walls of the school. We strive to diversify the program, to introduce all the necessary dance styles for the maximum growth of the student.
• The mission of the Birdy Dance School (St. Petersburg): Make dancing and acrobatics accessible to everyone!
• Mission Color Industry Printing House (St. Petersburg): To be a reliable part of our Customer, providing him with high-quality and high-tech products just in time. Working with us as with our own printing house, the customer receives full transparency of relations, the most convenient service for him and competitive products.
• Mission of Flower Delivery Service BuketN – Buket Novosibirsk (Novosibirsk): To make the purchase of flowers simple and pleasant, in order to give smiles and joy to the recipient and customer with the freshest flowers.
• Mission Travel company Exotica-Tour (Kazan): To make your holiday individual, of high quality and so that you always want to come back to us.

Examples Beauty Salon Mission

• Mission Naturel Beauty Salon (Moscow): Creating a natural, elegant look that maximizes the individuality of each client.
• Mission Beauty Salon Furor (Moscow): Applying proven achievements in the world of beauty and cosmetology – to identify, improve and maintain the image of each client. It is important to identify and highlight both inner beauty and attractive external features. We strive to do this in such a way that the feelings and own splendor of the customer would be presented to everyone around.
• Mission Beauty salon Vernissage (Yekaterinburg): Discovery of your beauty!

Mission examples of dental clinics

• Mission Dentistry Clinic of your dentist (Moscow): We bring health and beauty of smiles to the world through the provision of high-quality and affordable dental services for the prevention and treatment of teeth in our city.
• Mission Dentistry West Dental Clinic (Moscow): We build long-term relationships by exceeding the expectations of our patients, creating value for dentistry through education and improving the quality of life.
• Mission of Dr. Lange Dentistry Clinic (St. Petersburg): A beacon in the world of dentistry – to be leaders in providing highly qualified medical care, using the best traditions of dentistry and the most modern technologies, to increase the duration and improve the quality of life of our patients.
• Mission Sibdent Dentistry (Novosibirsk): Sibdent Clinic is a clinic for people who value decency, honesty, professionalism, and who also know how to count money. We make European-level dentistry accessible to the general population.
• Mission Stomatology Dental-Service (Novosibirsk): From the first day of our existence, we have been implementing the most important humanitarian mission: we are changing old ineffective approaches in the treatment of dental diseases to the most modern and progressive ones.

Examples Missions of schools and organizations in the field of child development

• Mission Aqua-Class Early Swimming Studio (Moscow): 1) Create a development space for children, thanks to which they become healthy, happy and successful; 2) To instill in children a love for acquiring skills that will really be useful to them in the future, in a special developing healing environment – water; 3) Develop conscious parenthood: help parents consciously raise children who will believe in themselves and change the world for the better with pleasure; 4) To be an opportunity for the team, a resource for creating and transforming oneself, the team, society, and thus replenish personal happiness.
• Mission Happy Child Development Center (Moscow): Creation of a space – a community of people united by the idea of ​​developing and maintaining a healthy personality of a child as the basis of a healthy happy society.
• Mission Malyshi Private Kindergarten and Early Development Center (Moscow): To make your child’s childhood happy and productive, because this is the key to the whole future life of every person. Each lesson in our kindergarten helps to reveal the potential of the child, teaches something new and gives confidence in his own strength, because he will definitely succeed! Comprehensive development – memory, attention, intelligence, moral and personal qualities, aesthetic perception – this is our credo!
• The mission of the Private School New School (Moscow) is to enable children from different social strata, in the process of continuous growth, education and upbringing, to show and develop their cognitive, creative and human abilities and in the future to find the best ways to achieve happiness and full self-realization in modern society, and thereby contribute to its development.

Examples Missions of companies in the steel industry

• Mission of the United Metallurgical Company: Manufacture of metallurgical products and products for the fuel and energy complex that best meet the needs of customers due to the optimal ratio of price and consumer properties.
• RUSAL’s mission: To become the most efficient aluminum company in the world, which we and our children can be proud of. Through the success of RUSAL – to the prosperity of each of us and society.
• The mission of the Cherepovets Iron and Steel Works: To be leaders in creation.
• Mission of Metalloinvest: Providing the buyer with high quality metal and providing the highest level of service.
• Mission Steel company: We unite the interests of consumers and producers of steel products by creating steel service centers and strengthening partnerships. We create metal comfort, fulfill ourselves, earn and develop.

Examples of missions of companies in the automotive industry

• AvtoVAZ mission: We create high-quality cars for our customers at affordable prices, bringing stable profits to our shareholders, improving the well-being of our employees and increasing the value of our business for the benefit of the Fatherland.
• GAZ mission: To produce commercial vehicles that guarantee the customer the benefits of purchasing thanks to uncompromising quality and reliable impeccable service, backed by the highest competence of personnel, partner suppliers, innovations in production and products.
• KAMAZ mission: KAMAZ, built by the whole country, is the basis of transport security and the heritage of Russia. Anticipating needs, we deliver automotive technology and signature service to help customers achieve inspiring goals. KAMAZ is a socially responsible partner, acting for the sake of the long-term interests of shareholders and the well-being of employees.
• Mission of URAL: Satisfying the needs of society in vehicles with a gross weight of 12 to 44 tons and creating conditions for maintaining the performance of vehicles during operation.
• BMW mission: The BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
• Ford Mission Statement: We are a global family and proud of our heritage of providing personal freedom of movement for people around the world. Our mission is to meet the needs of customers by manufacturing quality trucks and cars, offering modern products, minimizing the time to market for new models, increasing labor productivity at all enterprises of the company and optimizing production processes, improving contacts with employees of the organization, with suppliers, dealers, and also with trade unions.
• Harley-Davidson Mission: We make people’s dreams come true with our experience building the best bikes ever!
• Rolls-Royce’s mission: To provide mobility in comfort, style and speed anywhere: on land, in water or in the air. Delight customers by providing excellent sales and after-sales service.
• Tesla’s mission: Our goal when we created Tesla ten years ago was the same as it is today: to accelerate sustainable transportation as soon as possible by bringing great electric vehicles to the mass market.
• Toyota’s Mission: To make our customers feel the pleasure of high quality Toyota vehicles. We are responsible for every vehicle we sell. We create an environment in which Toyota professionals use their years of experience and knowledge of advanced Toyota technologies to meet the needs of our discerning customers. The Company’s mission is to maximize customer satisfaction by providing reliable and safe TOYOTA products and providing a network of high-quality service and qualified service.
• Mission of KAMI: To make a real contribution to the economic development of Russia and its development. Bring the leading enterprises / productions of Russia to a qualitatively new level, due to their re-equipment and acquisition of the most modern industrial equipment. Implement new advanced technologies. Establish a chain of interaction between equipment manufacturers, universities that train industry specialists and managers, and those enterprises that are interested in attracting such personnel.

Examples of the Mission of industrial enterprises, manufacturers of various industries

• Mission of Uralvagonzavod (manufacturer of the ARMATA tank): Strengthening the defense capability and development of the transport infrastructure of the Russian Federation by creating high-tech innovative products for military, special and civilian purposes.
• Felix’s Mission: To create an optimal workspace using the latest technology in the production of office furniture.
• Otis Elevator’s Mission: To provide customers with more reliable mobility than our competitors.
• Tetra Pak Mission: We strive to make food safe and affordable everywhere. Our purpose is the main engine and key to the success of our organization. It shapes our role and tasks in the outside world. The common corporate concept unites us.
• Warby Parker’s Mission: Warby Parker was founded with a rebellious spirit and a lofty goal: to offer designer eyewear at a revolutionary price, and to lead the way for socially conscious enterprises.
• Asics mission: To be the number one for sports enthusiasts. To achieve this, we promise to produce the best product based on our technological advances and push the limits of the body.
• Mission of CVS: To help people improve their health.
• Umbro’s mission: To excite and inspire. Let everyone fall in love with the wonderful world of football.
• Alutech’s mission: To produce and offer people an affordable and high-quality product that makes their world more comfortable and the world around them more beautiful.
• Mission Artplast Trade and Production Company (Moscow): We contribute to the growth of the success of our partners, the effective raising of their business to a new quality level, ensuring stable and mutually beneficial cooperation, combined with the highest level of service.
• Mission Novosibirsk Instrument-Making Plant (Novosibirsk): Creation of high-tech optical, optoelectronic, medical devices and general-purpose products that contribute to the security and defense of the Russian Federation, the fulfillment of tasks by various professional communities by satisfying their requests to the maximum.
• Mission of Kazanorgsintez Company (Kazan): Our goal is to be the best in the Russian chemical products market, to meet high international standards in relations with business partners, investors, employees, society, and the environment. We achieve the goals set by shareholders through the professionalism of our employees and the introduction of new technologies.
• Mission Kazan Plant Elektropribor (Kazan): The main mission of Kazan Plant Elektropribor JSC is the manufacture of special aviation products, industrial and household products, pressure sensors.
• Mission Ekaterinburg Meat Processing Plant (Yekaterinburg): Maintaining eternal family values ​​- warm and close relationships in the family. The products of the Yekaterinburg Meat Processing Plant gather the whole family at one table, which creates a strong emotional connection between its members. And this is the key to a friendly, strong and growing family. Therefore, the Ekaterinburg Meat Processing Plant sets itself the task of becoming the cause of the development of good family traditions.
• Mission Tailoring uniforms ALFIN uni (Kazan): To create fashionable, stylish and comfortable uniforms. To customers: enjoy wearing our uniforms. Partners: to build long-term, reliable and open relationships. To the staff: to constantly develop, working in a team of like-minded people in the life of the company and receiving a worthy assessment of personal contribution.
• Mission of ChTPZ-KTS: Comprehensive satisfaction of the needs of builders and operators of main and technological pipelines in fittings, pipeline fittings, technological equipment and other components.

Examples of missions of state institutions, non-profit organizations, mass media the world.

Mission of the Russian University of Cooperation: Providing high-quality education that meets international standards; the formation of a highly moral personality with modern professional and other competencies in demand; real scientific achievements on the basis of the Russian University of Cooperation, meeting the needs of society, the state and the individual; mobile and dynamic learning that flexibly responds to global changes and ensures the rapid development of the economy of Russia and the countries of the world, contributing to the development of career management skills for young people.

Examples Missions of banks, financial organizations

• Mission of Alfa-Bank: Alfa-Bank performs all types of banking operations, helping you to better navigate the world of finance, manage money efficiently and provide convenient banking services.
• Mission Bank Otkritie: We help our clients, employees, contractors and even competitors realize their financial potential.
• Mission of Rosselkhozbank: Providing affordable, high-quality and effective satisfaction of the needs of agricultural producers and the rural population of the Russian Federation in banking products and services, all-round assistance in the formation and functioning of a modern national credit and financial system of the agro-industrial sector of Russia, support for the development of the agro-industrial complex and rural areas of the Russian Federation .
• Mission of Sberbank: We give people confidence and reliability, we make their lives better by helping them realize their aspirations and dreams.
• Mission of Tinkoff Credit Systems: Providing the most modern financial services to the population of Russia. The main product of the Bank is credit cards – the world’s most popular financial instrument.
• American Express Mission Statement: We provide outstanding products and unparalleled service that together deliver great value to our customers.
• Citibank’s mission: To be a trusted partner for our clients, providing them with due responsibility and financial services that promote sustainable development and economic progress. For the benefit of clients, our company invests in sound assets, provides them with loans, arranges payments and provides access to capital markets. With over 200 years of experience, we help our clients meet their toughest challenges and make the best use of opportunities. We are Citi, a global bank, connecting millions of people in hundreds of countries and cities.
• PayPal Mission: We believe it’s time to rethink money, democratize financial services, as managing and moving money is the right of all citizens, not just the powerful. We believe that everyone has the right to participate in the global economy. We have an obligation to empower people to exercise this right and improve their financial health.
• Mission of The Bank of New York: We strive to be recognized as the global leader and partner of choice in helping our clients succeed in a world of rapidly evolving financial markets.
• Mission of Visa: Visa does not provide credit cards, but allows customers to exchange values ​​and assets for shares without leaving their homes, buying almost anything, anywhere.
• Western Union’s mission: To be the world’s leader in cross-border money movement while continuing to meet consumer and business needs as they evolve.
• VTB mission: We help people realize their plans by creating the best financial solutions. We are a team of professionals working for our clients and the whole country.
• Mission of VEB.RF: National Development Institute that promotes the implementation of the state socio-economic policy, increasing the competitiveness of the national economy and its modernization creating better conditions for life on the planet for future generations. We strive to maintain a balance between providing stable returns for shareholders, a decent standard of living for employees, high quality services for clients and a positive impact on society as a whole.
• MKB’s mission: To become a responsible partner helping clients realize their potential, focus on business expansion in key market segments and increase operational efficiency.
• Raiffeisen’s mission: We will help clients reduce business uncertainty by offering cutting-edge digital products and services, many of which help achieve greater financial sustainability.
• Mission Rosbank: Plans to become a reliable partner for customers for many years to come, providing the best service and the best financial solutions.
• Mission of the Bank of Russia: Ensuring the quality of its services, adherence to professional banking traditions, concern for the welfare of customers and shareholders, participation in the development of the national economy, responsibility to society.
• UniCredit Bank’s mission: We are committed to doing the right thing for all of our shareholders, customers, employees, communities and the environment so that the Group continues to be a pan-European winner.
• RRDB mission: High professional level of employees and managers of all levels. It is these factors that formed the basis for long-term cooperation between RRDB and the largest Russian companies. For many private and corporate clients, the RRDB brand has become a symbol of financial stability and stability, a reliable partner who clearly understands the needs of its clients and offers an individual approach to their service.
• Mission of Trust Bank: The bank’s activities are aimed at the effective management of assets in order to improve them, increase their market value and sell them at the maximum price. The sale of these assets will allow the state to compensate for the costs of reorganizing the largest banks.
• Mission Bank Dom.RF: The Bank offers its customers a wide range of traditional banking products. We plan to develop the retail business and provide modern services and convenient banking services to individuals, as well as services and services for small businesses.
• CitiBank’s mission: To be a trusted partner for our clients, providing them with due responsibility and financial services that contribute to sustainable development and economic progress. On behalf of our clients, our company invests in sound assets, provides loans, arranges payments and provides access to capital markets.
• Mission of Novikombank: Continuous improvement and development of comprehensive investment banking services, personal approach and high efficiency in solving problems of partners and clients.
• Ak Bars Mission: Sustainable Development – The Bank is aware of its social responsibility to society and pays great attention to the integration of sustainable development principles into all key business processes and areas of activity, guided by advanced international standards, principles, norms and trends in the field of ESG banking.
• Uralsib’s Mission: Focusing on long-term sustainable development, Uralsib Bank recognizes the importance of following ESG principles.
• Mission of Post Bank: To make basic financial services available to residents of different parts of our country, to be providers of modern banking services for remote Russian cities and villages. Contribute to the digitalization of regions and increase the level of cashless payments.
• Mission of Gazprombank: Sustainable development. Conducting activities in accordance with the best corporate governance practices and taking into account its beneficial impact on the environment and society.
• Mission Bank Saint Petersburg: Flexible and easy internal processes – cooperation at all levels, cross-functional teams, highly qualified and motivated employees.
• Mission of SMP Bank: We are a company focused on the development of the national economy and a reliable partner for our clients. We help people and businesses realize their plans and dreams, contributing to their well-being.
• Mission of BM-Bank: Work with distressed and non-core assets as part of the financial recovery program.
• Mission of the Moscow Regional Bank: Focused on the development of the national economy, and a reliable partner for our clients. We help people and businesses realize their plans and dreams, contributing to their well-being.
• RNKB Mission: We are actively moving towards environmental and social business management, creating products and services with care for the environment and future generations. The regions of presence have become regions of responsibility for us.
• Home Credit Bank’s mission: Our technology saves you time, while value-added products make shopping smarter and more affordable. We want to make shopping easier because we believe every purchase is an opportunity! About what these opportunities are – read in the stories of our clients.
• Mission of the Ural Bank for Reconstruction and Development: Empowerment of people. If a person has a reliable companion in financial matters, this makes his life more pleasant, comfortable and easier. The bank is such a partner.
• Mission of MTS Bank: We are for the quality of customer experience – the availability of all bank products to customers in “two clicks”.
• Mission of Russian Standard: Demonstration of new business standards in accordance with the Bank’s ideology: Creation – We create values, not redistribute them. Trust – we work honestly, and we are trusted. Perfection – everything we create is reliable and beautiful. Experience – we are building the future, remembering the lessons of the past. Patriotism – we work for the good of Russia.
• Mission Bank Zenith: Based on the principles of convenience, simplicity and moderate technology, the bank will maintain the continuity of tasks for the development of the retail business and the segment of small and medium-sized businesses.
• Mission of Absolut Bank: Highly professional staff, best technologies, customer focus.
• Mission of Roseximbank: We believe that there are no borders for Russian goods and services. We improve the well-being of society by opening the possibilities of global markets for every Russian company.
• Mission of TransKapitalBank: Security, convenience for the client, innovation of products and services, long-term relationships.
• Mission of Expobank: People are the Bank’s strategic priority.
• Sun Bank’s Mission: To promote the economic development and well-being of the communities it serves by providing banking services to citizens and businesses in a manner and to the extent that is consistent with high professional and ethical standards of providing fair and appropriate returns to the company’s shareholders and fair treatment of its employees.

Airline Mission Examples

• Atlant-Soyuz Mission: We ensure customer satisfaction in air transportation services, development of the company and its values ​​with the aim of capitalization growth, investment security for shareholders and success of each airline employee.
• Mission of Commander Avia: To contribute to the success of the company’s clients by providing a high-quality air transportation service on business class aircraft and ensuring maximum benefits with an individual approach to each client.
• Aeroflot’s mission: We work to ensure that our customers can quickly and comfortably cover long distances, which means they can be mobile, meet more often, work successfully and see the world in all its diversity. We give our customers the opportunity to choose thanks to an extensive network of routes and various airlines of the Group: from low-cost airlines to premium airlines.
• S7 Mission: To inspire people in their pursuit of happiness.
• Mission of Utair: The mission of the helicopter operations business in Russia and abroad is to perform aviation operations of optimal quality and complexity at the request of customers at any time of the year and day, anywhere in the world using modern and reliable helicopter technology. The mission of the passenger transportation business is to provide passengers with transportation services on aircraft of various types, at reasonable prices and on convenient routes, while ensuring a high level of safety, comfort and service. The missions of these areas are united by the desire of the Airline to provide customers with the highest quality services and ensure the growth of shareholders’ income.
• British Airways mission: To be the best and most successful company in the air travel industry.
• Delta Airlines Mission: We as Delta employees, customers and community partners work together to create a force for positive local and global change to improve the quality of life and environment in which we and our customers live and work.
• SAS Mission: The best airline for the businessman.
• Mission of Southwest Airlines: Commitment to excellence in customer service delivered with warmth, friendliness, individual pride and Company Spirit.
• Virgin Atlantic Airways Mission: Our mission is simple, but it is at the heart of everything we do here at Virgin Atlantic Airways – to embrace the human spirit and let it fly.

MISSION – the most important goal of the company. The reason for the existence of any organization. foundation for successful development. Use mission examples from successful companies, but create your own! There are no absolutely identical people, as well as identical Missions!

Develop company mission

Useful links:

Examples of the values ​​of companies

Order a mission of the company

download examples of missions (at the end of the page)

online course KPI

Systematization of business

Mission Mission – this is the process of the mission in business development

Why the Mission of the company

Quotes about the Mission of the company

How to motivate top managers

Non-material motivation – well forgotten old!

Welcome! / Kindergarten No. 20 Lipetsk

Dear guests, colleagues and parents, we are
glad to welcome you to the official website of our kindergarten!

We will be glad to see you here as often as possible!

Best regards,
Head of preschool educational institution
M.A. Nekrasov.

“The best website of the preschool education institution” in the 2017-2018 academic year

his individual abilities, preparing the child for further socialization in society.