Global marketing manager salary: Global Marketing Manager Salary | Salary.com
Director, Global Marketing Salary (December 2022)
Updated December 12, 2022
$152,398yearly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More
$73.27 hourly
Entry level Salary
$104,000
yearly
$104,000
10 %
$152,398
Median
$221,000
90 %
How much does a Director, Global Marketing make?
Directors, global marketing make $152,398 per year on average, or $73.27 per hour, in the United States. Directors, global marketing on the lower end of that spectrum, the bottom 10% to be exact, make roughly $104,000 a year, while the top 10% makes $221,000.
Location impacts how much a director, global marketing can expect to make. Directors, global marketing make the most in Nevada, California, Oregon, Maryland, and Illinois.
Highest Paying State
Nevada
Highest Paying City
Carson City, NV
Highest Paying Company
Amgen
What Am I Worth?
Highest Paying State
Nevada
Highest Paying City
Carson City, NV
Highest Paying Company
Amgen
What Am I Worth?
Highest Paying States For Directors, Global Marketing
The darker areas on the map show where directors, global marketing earn the highest salaries across all 50 states.
- State View
- County View
Average Salary:
Director, Global Marketing average salary by State
| Rank | State | Avg. Salary | Hourly Rate | Job Count |
|---|---|---|---|---|
| 1 | Oregon | $175,977 | $84.60 | 674 |
| 2 | Nevada | $178,032 | $85.59 | 280 |
| 3 | Washington | $166,785 | $80.19 | 1,542 |
| 4 | Illinois | $169,378 | $81. 43 |
1,723 |
| 5 | New Jersey | $167,714 | $80.63 | 1,526 |
| 6 | Pennsylvania | $156,618 | $75.30 | 1,656 |
| 7 | Alaska | $167,338 | $80.45 | 109 |
| 8 | California | $176,367 | $84.79 | 4,979 |
| 9 | Minnesota | $153,606 | $73.85 | 1,085 |
| 10 | North Carolina | $149,785 | $72.01 | 1,534 |
| 11 | Utah | $146,476 | $70.42 | 757 |
| 12 | Rhode Island | $153,114 | $73.61 | 169 |
| 13 | Maryland | $170,852 | $82.14 | 828 |
| 14 | Maine | $151,559 | $72.86 | 192 |
| 15 | New York | $154,406 | $74.23 | 2,423 |
| 16 | Connecticut | $153,348 | $73.72 | 619 |
| 17 | North Dakota | $147,044 | $70. 69 |
127 |
| 18 | Missouri | $153,874 | $73.98 | 590 |
| 19 | District of Columbia | $150,917 | $72.56 | 350 |
| 20 | New Hampshire | $148,468 | $71.38 | 299 |
| 21 | Ohio | $147,043 | $70.69 | 1,090 |
| 22 | Kentucky | $146,168 | $70.27 | 407 |
| 23 | Massachusetts | $152,095 | $73.12 | 1,555 |
| 24 | Alabama | $139,783 | $67.20 | 768 |
| 25 | South Dakota | $143,359 | $68.92 | 126 |
| 26 | Indiana | $145,388 | $69.90 | 579 |
| 27 | Colorado | $145,496 | $69.95 | 861 |
| 28 | Oklahoma | $138,439 | $66.56 | 600 |
| 29 | Montana | $146,606 | $70.48 | 121 |
| 30 | Idaho | $146,005 | $70. 19 |
150 |
| 31 | Hawaii | $146,553 | $70.46 | 122 |
| 32 | Iowa | $144,780 | $69.61 | 299 |
| 33 | Wyoming | $138,345 | $66.51 | 104 |
| 34 | New Mexico | $144,346 | $69.40 | 203 |
| 35 | Virginia | $146,050 | $70.22 | 1,323 |
| 36 | Georgia | $142,914 | $68.71 | 1,455 |
| 37 | Arizona | $143,644 | $69.06 | 750 |
| 38 | Wisconsin | $142,450 | $68.49 | 654 |
| 39 | Mississippi | $136,505 | $65.63 | 467 |
| 40 | Vermont | $147,083 | $70.71 | 98 |
| 41 | Louisiana | $135,871 | $65.32 | 694 |
| 42 | Florida | $142,956 | $68.73 | 2,040 |
| 43 | Nebraska | $138,462 | $66. 57 |
307 |
| 44 | Kansas | $138,558 | $66.61 | 360 |
| 45 | Tennessee | $137,607 | $66.16 | 576 |
| 46 | West Virginia | $136,375 | $65.56 | 141 |
| 47 | Texas | $137,797 | $66.25 | 2,726 |
| 48 | Arkansas | $133,624 | $64.24 | 344 |
| 49 | South Carolina | $140,491 | $67.54 | 364 |
| 50 | Michigan | $133,315 | $64.09 | 820 |
| 51 | Delaware | $129,656 | $62.33 | 124 |
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Highest Paying Cities For Directors, Global Marketing
| Rank | City | Avg. Salary |
Hourly Rate |
|---|---|---|---|
| 1 | Carson City, NV | $191,895 | $92.26 |
| 2 | San Francisco, CA | $191,634 | $92.13 |
| 3 | Beaverton, OR | $182,704 | $87.84 |
| 4 | Baltimore, MD | $174,646 | $83.96 |
| 5 | North Chicago, IL | $174,085 | $83.69 |
| 6 | Seattle, WA | $171,783 | $82.59 |
| 7 | Parsippany-Troy Hills, NJ | $170,452 | $81.95 |
| 8 | Albany, NY | $157,624 | $75.78 |
| 9 | Saint Louis, MO | $156,031 | $75.01 |
| 10 | Ridgefield, CT | $153,869 | $73.98 |
| 11 | Boston, MA | $152,935 | $73.53 |
| 12 | Washington, DC | $151,921 | $73.04 |
| 13 | Raleigh, NC | $151,237 | $72. 71 |
| 14 | Concord, NH | $149,041 | $71.65 |
| 15 | Salt Lake City, UT | $147,989 | $71.15 |
Director, Global Marketings Salary Details
Average Director, Global Marketing Salary Graph, Trends, and Summary
What is a Director, Global Marketing’s Salary?
| Percentile | Annual Salary | Monthly Salary | Hourly Rate |
|---|---|---|---|
| 90th Percentile | $221,000 | $18,417 | $106 |
| 75th Percentile | $185,000 | $15,417 | $89 |
| Average | $152,398 | $12,700 | $73 |
| 25th Percentile | $125,000 | $10,417 | $60 |
| 10th Percentile | $104,000 | $8,667 | $50 |
Highest Paying Types of Director, Global Marketings
| Job Title | Annual Salary | Monthly Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| Product Director | $148,910 | $12,409 | $71. 59 |
125,200 |
| Account Director | $114,728 | $9,561 | $55.16 | 132,260 |
| Global Director | $157,749 | $13,146 | $75.84 | 81,120 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
Here are the five companies hiring the most now:
- Amgen Jobs (18)
- Merck Jobs (13)
- Abbott Jobs (11)
- Bristol-Myers Squibb Jobs (10)
- AstraZeneca Jobs (9)
Which Companies Pay Directors, Global Marketing The Most?
The highest paying companies for directors, global marketing are Amgen and Biogen according to our most recent salary estimates. In addition, companies like Vertex Pharmaceuticals and Merck report highly competitive wages for directors, global marketing.
How Much Do Directors, Global Marketing Make In Different Industries?
Here are some examples of how much a director, global marketing salaries can based on different industries:
-
The pharmaceutical industry pays directors, global marketing an average salary of $177,030
-
The health care industry pay $165,651
-
The lowest paying industry for directors, global marketing is the media industry. Directors, global marketing in this industry earn an average salary of $151,219
Highest Paying Industries For Directors, Global Marketing
| Rank | Industry | Average Salary | Hourly Rate |
|---|---|---|---|
| 1 | Pharmaceutical | $177,030 | $85.11 |
| 2 | Health Care | $165,651 | $79.64 |
| 3 | Manufacturing | $159,414 | $76.64 |
| 4 | Technology | $159,027 | $76.46 |
| 5 | Media | $151,219 | $72. 70 |
High Paying Director, Global Marketing Jobs
Director, Global Marketing Pay Trends
The salary for a director, global marketing can vary depending on the years of experience that a person has, from entry level to senior level. An accountant with 0-2 years of experience earns an average salary of $113,132, a mid-career professional with 3-6 years of experience makes $152,398 a year on average, and a senior level accountant with 7-12 years of experience enjoys an average annual salary of $274,883. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.
Entry LevelAvg.salary$113k
Senior LevelAvg.salary$275k
Director, Global Marketing Salary By Experience Level
| Experience Level | Avg. Salary | Hourly Rate |
|---|---|---|
| Entry Level | $113,000 | $54. 39 |
| Mid Level | $121,000 | $58.09 |
| Senior Level | $275,000 | $132.16 |
Average Director, Global Marketing Salary Over Time
Compare salaries for individual cities or states with the national average.
Recently Added Director, Global Marketing Salaries
Director, Global Marketing Salaries FAQs
What State Pays Directors, Global Marketing The Most?
Nevada pays Directors, Global Marketing the most in the United States, with an average salary of $178,032 per year, or $85.59 per hour.
How Do I Know If I’m Being Paid Fairly As A Director, Global Marketing?
You know if you are being paid fairly as a Director, Global Marketing if your pay is close to the average pay for the state you live in. For example, if you live in California you should be paid close to $176,367 per year.
What Type Of Director, Global Marketing Gets Paid The Most?
Senior Director Of Marketing gets paid the most.
Senior Director Of Marketing made a median salary of $159,916. The best-paid 10 percent make $192,000, while the lowest-paid 10 percent make $132,000.
Have more questions? See all answers to common executive management questions.
Search For Director, Global Marketing Jobs
Updated December 12, 2022
Senior Global Marketing Manager Salaries in the United States
$116K
(2 salaries)
+$5K (4%) more than national average Senior Global Marketing Manager salary ($111K)
+$55K (62%) more than average Siemens salary ($61K)
$50K
$100K
$150K
-$5K (4%) less than average Siemens Senior Global Marketing Manager salary ($116K)
+$5K (4%) more than average Siemens Senior Global Marketing Manager salary ($116K)
$101K
(2 salaries)
-$10K (9%) less than national average Senior Global Marketing Manager salary ($111K)
+$40K (49%) more than average L’Oréal Group salary ($61K)
$50K
$100K
$150K
Equal to average L’Oréal Group Senior Global Marketing Manager salary ($101K)
Equal to average L’Oréal Group Senior Global Marketing Manager salary ($101K)
$175K
(1 salaries)
+$64K (44%) more than national average Senior Global Marketing Manager salary ($111K)
+$89K (68%) more than average NXP Semiconductors salary ($86K)
$50K
$100K
$150K
Equal to average NXP Semiconductors Senior Global Marketing Manager salary ($175K)
$161K
(1 salaries)
+$50K (36%) more than national average Senior Global Marketing Manager salary ($111K)
+$96K (84%) more than average Medtronic salary ($65K)
$50K
$100K
$150K
Equal to average Medtronic Senior Global Marketing Manager salary ($161K)
$140K
(1 salaries)
+$29K (23%) more than national average Senior Global Marketing Manager salary ($111K)
+$79K (78%) more than average BD Medical salary ($61K)
$50K
$100K
$150K
Equal to average BD Medical Senior Global Marketing Manager salary ($140K)
$121K
(1 salaries)
+$10K (8%) more than national average Senior Global Marketing Manager salary ($111K)
+$40K (39%) more than average Microsoft salary ($81K)
$50K
$100K
$150K
Equal to average Microsoft Senior Global Marketing Manager salary ($121K)
$111K
(1 salaries)
Equal to national average Senior Global Marketing Manager salary ($111K)
+$55K (65%) more than average NeuroLogica salary ($56K)
$50K
$100K
$150K
Equal to average NeuroLogica Senior Global Marketing Manager salary ($111K)
$101K
(1 salaries)
-$10K (9%) less than national average Senior Global Marketing Manager salary ($111K)
+$45K (57%) more than average U.
S. Robotics salary ($56K)
$50K
$100K
$150K
Equal to average U.S. Robotics Senior Global Marketing Manager salary ($101K)
$100K
(1 salaries)
-$11K (10%) less than national average Senior Global Marketing Manager salary ($111K)
+$39K (48%) more than average Dell salary ($61K)
$50K
$100K
$150K
Equal to average Dell Senior Global Marketing Manager salary ($100K)
Top 10 Marketing Jobs in Demand in 2022
Marketing has become a very important part of any business, and it is because we have marketers that we learn about the existence of new products and services. However, most people know little or nothing about marketing and what careers can be made in marketing.
We are writing this article because of this group of people and those who intend to study marketing.
So if you’ve ever wondered what to do in marketing, this article is for you.
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This article discusses in detail the different career paths one can take as a marketer.
According to the US marketing agency Statista, US is the largest advertising market in the world, with advertising spending of 242.54 billion US dollars in 2020 .
This is more than 100% higher than what was spent in the previous year, which is in line with its annual measures. arketing date spend amounted to 12.3 billion dollars.
It’s easy to see why the US spends so much on marketing because they understand its value and results.
Introduction:
Marketing is the activity or business of promoting and selling products or services, including market research and advertising.
Marketing has become the soul of any business. Whether it’s a small, medium, or Fortune 100 company, everyone needs some form of marketing.
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And because these companies need different marketers to meet their marketing needs, the global marketing industry has evolved into what it is today.
Today we have content marketing, digital marketing, and even social media marketing, all of which have different tactics and results when applied.
And as the day progresses, its importance in all business endeavors continues to grow.
The importance of marketing cannot be overestimated, as it is at the center of all business efforts. nine0003
Before looking at these marketing career paths, the following is a brief definition of marketing.
You too can get a degree in marketing at your own pace and check the time: Top 15 Cheap Online Masters and MBA in Marketing Degree Programs
What is marketing?
The American Marketing Association’s definition of marketing is constantly changing as it is usually revised to keep up with the latest trends in the marketing industry.
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So the definition below represents their current view of marketing. And this definition was approved in 2017 and will define marketing until it is revised.
Therefore, according to the American Marketing Association, marketing is an activity, a set of institutions and processes for creating, communicating, delivering, and exchanging offerings that are of value to customers, customers, partners, and society at large. (Approved 2017)
It is easy to deduce from this definition that marketing refers to all channels used by an institution to inform the public about the existence of a new product or service.
In this case, the product may also be an old product that has been rebranded or repackaged to meet certain industry standards.
Another definition of marketing includes offering/associating a lifestyle that is associated with a brand/product. It is also about creating a lifestyle for shoppers where they are subconsciously attached to the brand/product.
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This means that marketing is not necessarily about selling its product(s). It talks about what you get by associating yourself with the product.
In addition, marketing does not talk about products and their benefits. It rather talks about the benefits it adds to your lifestyle.
What do marketers do?
Marketers are responsible for promoting the company and the products and services it sells.
They usually organize and run both inbound and outbound brand awareness campaigns.
They also use marketing tactics to convince consumers to buy from the company.
The Top Ten Jobs in Marketing
Over the years, marketing as a concept has evolved (and will continue to do so) to give rise to different types of marketing.
In addition, technological advances have greatly improved marketing strategies and concepts, thereby furthering the development of marketing. nine0003
This suggests that let’s take a look at some marketing careers.
# 1.
Internet Marketing
Digital marketing refers to marketing through digital channels such as search engines, websites, email and mobile apps.
Over the past 30 years, the rise of the Internet, smartphones and big data has completely changed the way companies sell and market their products and services… And in turn created many new marketing careers. nine0003
# 2.
Search Engine Optimization (SEO) Search Engine Marketing Specialist (SEM)
Search engine optimization refers to the organic optimization of web content for indexing by search engines and making it easier for your audience to find it. This type of marketing involves paying for advertising space on specified search engines.
SEO, SEM and their ever-changing trends have become such an influential part of online marketing that people specialize in it – and companies hire for it too. nine0003
The SEO Specialist is responsible for improving the ranking of a website on the search engine results page (SERP), conducting keyword research, providing technical advice on search engine optimization and designing the site architecture, and analyzing and applying website performance metrics and keywords.
words.
The SEM Specialist is responsible for using search engines such as Google and Bing to increase website visits, conversions, and revenue through paid advertising. nine0003
Skills and qualifications required of both SEO and SEM professionals include experience in interpreting and applying analytics, ability to manage and allocate a marketing budget, ability to read and apply website and search analytics, and proficiency in Google AdWords and Google Analytics, as well as knowledge of search engine trends and news.
SEO professionals earn between $34,000 and $64,000. SEM professionals earn between $36,000 and $67,000. nine0003
Earn a Marketing Degree at a Low Cost: 21 Most Affordable Online Marketing Degrees
Email marketing may seem more traditional, but its effect is far from dead. This type of marketing uses a single channel to reach current and potential customers through creatively written emails and digital promotions.
The job of an email marketer is to create emails that recipients not only open, but interact with.
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In addition, they work to increase revenue and sales through digital marketing. They also grow and segment mailing lists, read and analyze data to optimize promotions and open rates.
Skills and qualifications required of email marketers include proficiency in email marketing and tracking programs, excellent creative communication and design skills, HTML, and data analysis and interpretation.
Email marketers earn from 40,000 69.000 to $5,000.
#4. Growth Marketer
Growth hacking, as it’s called, refers to marketing that targets the entire funnel, not just the top few levels.
They prioritize success and customer acquisition because they understand the importance of retention.
Development Marketers work with a variety of media and teams including but not limited to SEO and SEM, social media, PR and email.
Because of this, marketers’ responsibilities can range from A/B testing to conversion funnel optimization and content creation and user interface design.
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Growth hackers are required to be innovative and creative, and have qualitative and quantitative problem-solving skills.
They should also have a variety of knowledge about digital marketing systems and experience in interpreting and applying data.
Growth Marketers earn between $46,000 and $146,000.
#5. Content Marketing
Although it may be part of digital marketing, since it is done online, his career is broadening and therefore deserves a special mention. nine0003
Content marketing
Content marketing refers to marketing through long content, websites, blogs, and even audio and video content.
The content marketer’s job is to strategize and execute content creation and delivery. It also includes tracking metrics that influence content strategy and managing a team of writers, designers, and strategists.
Skills and qualifications required of a content marketer include strong writing and editing skills, mastery of content creation and management tools, project management, and online audience growth experience.
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Content Marketers earn between $36,000 and $81,000.
#5. Graphic Designer
Graphic design is a form of content marketing that focuses more on the visual appeal of web and print content. They usually work on website design, advertising design, and any graphics or images used in marketing or promotions.
A graphic designer is responsible for creating any visual elements used in marketing materials or campaigns, whether printed or digital. nine0003
Some graphic designers work on corporate identity and determine how the company will visually communicate its overall message and brand.
This is another new marketing direction that has opened the way for its own specialists and experts. This includes using social platforms such as Facebook, Twitter and Instagram to promote the company, its products and services, and to connect with its audience in new and authentic ways.
The responsibilities of social media marketers include managing a company’s social presence, monitoring online conversations, organizing customer service through social media, creating social media content, and constantly monitoring social media trends and news.
To be a great social media marketer, you must be familiar with all social media and have good verbal and digital communication skills.
In addition, an SM marketer must be creative and have an innovative approach to digital marketing. nine0003
He must also be professional and experienced in public relations or public brand management.
Social media marketers earn between $35,000 and $81,000.
If you are in the UK please note: Best 10 Online Degree in Digital Marketing UK 2020
#7. Brand/Product Manager
Brand managers oversee all aspects of the marketing of a product or service. They usually start their careers as assistants, market research analysts, sales representatives, or development interns before earning an MBA. nine0003
Marketing professionals have the knowledge of marketing research, advertising and product development required for this position.
Highly developed analytical skills are required to evaluate consumer trends and research related to the product.
Brand managers select and direct other departments or contractors who conduct research, media planning, and advertising for their brands.
Presentation and persuasion skills are critical in presenting budgets and other product proposals to firm management. nine0003
Salary: Glassdoor reports that the average annual salary for brand managers is $89,823.
#8. Sales Representative
The goal of all marketing ventures is to increase sales of a product or service. There are many sales jobs available and these positions can serve as a great springboard for a career in other areas of marketing.
Marketers learn to evaluate consumer preferences. They also hone the verbal and presentation skills necessary for effective sales. nine0003
Marketers with a competitive nature, outgoing nature and ability to bounce back from setbacks are well suited to selling jobs as sales representatives.
Salary: PayScale reports that sales representatives earn an average annual salary of $48,321.
#9. Influencer Marketing
According to the Association of National Advertisers (ANA), influencer marketing aims to attract individuals who have influence over potential buyers and target marketing activities to those individuals in order to advance a brand’s message to a larger market. nine0003
In Influencer Marketing Instead of selling directly to a large group of consumers, the brand inspires or compensates influencers (which may include celebrities, content creators, customer and employee advocates) to speak up for themselves.
It has recently been proven to be very effective, and as long as the social media era continues to flourish, influencer marketing will continue to flourish.
#10. Event Marketing
Corporate events are a popular way to interact with and entertain potential clients and clients. Events bring your community together, delight your customers, and lend a friendly face to your brand – especially for B2B marketers.
For this reason, companies need event marketers.
The responsibilities of an event marketer/manager include organizing and promoting events, creating messages, developing and organizing marketing campaigns, communicating with audience members, and managing a marketing team.]
Skills and qualifications required of Marketers/Event Managers include excellent digital and written communication skills, willingness to work under challenging environments and deadlines, and high level negotiation and organization skills.
Event Marketers earn between $37,000 and $77,000.
Top Schools of Marketing
When looking for a degree in marketing, it is important to find the best school offering such programs. nine0003
This will give you the best experience and prepare you for any career you may choose in marketing.
To do this, we will list some of the establishments with the best marketing program. This list is inspired by the QS World Rankings of the Best Marketing Universities.
- Columbia University New York
- Imperial College London Business School
- HEC University Paris
- ESADE University Barcelona
- ESCP University London/Paris
- Manchester (Alliance) Manchester
- Texas (McCombs) Austin, TX
- USC (Marshal) – Los Angeles
- Vlerick Business School, Ghent
- Warwick Business School – Coventry
- EDH
- E Cranfield-Cranfield
- Edinburgh University Business School – Edinburgh
- Trinity Business School Dublin
- UCD (Smurfit) – Dublin
- Erasmus (RSM) – Rotterdam
- Michigan State (Wide) Michigan (Wide) Michigan (Wide) nine0256
- Texas A&M (Mays) – College (Texas)
- Lancaster-Lancaster
- Florida International Miami (FL)
Click the button below to get the rest of the universities.
How much do marketers in the US earn?
According to Indeed.
com, the average marketer earns $4,227 per month. This works out to $50,724 per year.
However, it is important to note that this is not a fixed income as it may differ from one company to another and from one city to another. nine0003
Wages can also be affected by the type of marketing services a person provides. For example, an influencer marketer can earn more than a desk marketer. However, this may depend on the role or level of the individual in his or her organization.
TOP-5 companies for marketers in the USA
| company | Makeaging |
|---|---|
| Renatus | $ 12.845 |
See how marketing affects your daily life and see which components intrigue you. nine0003 
They also include suggested jobs in search results so you can easily find related roles. nine0003 
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The school launches programs in September 2018, and you can start preparing for them even faster, as early as March, by enrolling in the Introduction to Marketing course. nine0003 
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During the training, you will learn to think about a number of ethical issues when planning any marketing campaign, take into account the principles of sustainable development, social and ethical issues that concern modern society. nine0003 
At the British Higher School of Design, the basis of the educational process are: 
The program is always attended by guest lecturers and speakers from the world of business, culture, private and public organizations, research centers, which helps students to delve into the intricacies of the professional environment from the very beginning of their studies and prepares them for a big journey in marketing. 