Marketing in fashion salary: How Much Does the Fashion Marketing Career Pay? | Work

How Much Does the Fashion Marketing Career Pay? | Work

By Chron Contributor Updated August 28, 2020

Companies in the fashion industry design their clothing styles six to nine months in advance. This requires fashion marketing managers to research consumers’ preferences, coordinate production and develop their product advertising for future seasons. These professionals also monitor retail traffic and social media advertising and establish prices for new clothing lines. Fashion marketing managers earn salaries that are above-average compared to other occupations.

Fashion Marketing and Fashion Merchandising Salary

For those in possession of a Fashion marketing and Management degree, the average salary was $52,650 in 2020. This is a global figure covering all the job roles and experience level in the industry. Martech Advisor breaks it down as follows:

• Intern: $32,000 – $38,000
• Fashion marketing coordinator: $42,000 – $55,000
• Fashion marketing specialist: $45,000 – $52,000
• Fashion marketing manager: $64,000 – $89,000 

There are other specialisms within the broad category of fashion marketing, such as social media specialist, fashion merchandising and digital marketing. The Bureau of Labor Statistics records fashion merchandising salary data under the category of purchasing managers and buyers. They earned a median salary of $69,600 in May 2019.

Salary by Region

Average salaries for fashion marketing managers vary significantly across the major cities of the United States where these jobs tend to be located. In New York City, salaries fall in the $68,000 – $75,000 range. In Los Angeles, the fashion management salary range is around $68,000 – $80,000, according to the LIM College Fashion Marketing Salary Guide.

As with all jobs, fashion marketing managers can get higher-paying jobs as they gain experience. Some might start out as assistant fashion marketing managers or participate in college internships to acquire initial experience. This might help them land better-paying jobs when they become fashion marketing managers. Furthermore, larger fashion companies likely pay more than smaller ones. Fashion companies in New York may factor higher living costs into a marketing manager’s salaries.

Education and Skills

Fashion marketing professionals usually have a bachelor’s degree in marketing or business. Employers often prefer directly hiring candidates with experience in the fashion industry or through agencies that serve the industry. Other key qualifications include creativity and organizational, analytical, problem-solving and communication skills. The best way in is often through an internship, which may or may not be paid.

Job Outlook

Jobs for marketing managers, including those in the fashion industry, are expected to increase 8 percent in the next decade, according to the Bureau of Labor Statistics, which is above the average. for all occupations Most jobs will be spurred by the growing importance of understanding customers’ needs and targeting them through social media, the internet and print advertising. Fashion marketing managers who work for companies that target emerging markets like Brazil, Russia, India and China might find even more available job opportunities, as should those with digital marketing skills.

References

• Bureau of Labor Statistics: Purchasing Managers, Buyers, and Purchasing Agents
• Payscale: Fashion Marketing & Management Degree
• Martech Advisor: Fashion Marketing Career 101: Jobs, Salary, Colleges, & Courses
• LIM College: Fashion Marketing Salary Guide
• Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers

Resources

• Indeed: Elaine Turner: Fashion Digital Marketing Manager

Fashion Marketing Manager Salary in the United State

States with Higher Salaries for Fashion Marketing Manager

The five states where Fashion Marketing Manager jobs get higher salaries in the United States are: Alaska, California, District of Columbia, New Jersey, and Massachusetts. Compared with the average salary of a Fashion Marketing Manager in the United States, the state of Alaska with the highest job income for this job. The second and third states are California and District of Columbia respectively. The high or low salary paid to Fashion Marketing Manager by the US has a greater relationship with the demand for jobs and the cost of living.

Top 5 States with Higher Salaries For
Fashion Marketing Manager in the United States:

Fashion Marketing Manager in Alaska: $124,961

Fashion Marketing Manager in California: $124,515

Fashion Marketing Manager in District of Columbia: $123,991

Fashion Marketing Manager in New Jersey: $123,244

Fashion Marketing Manager in Massachusetts: $121,282

There are some different titles for Fashion Marketing Manager jobs, and the job title of Fashion Marketing Manager will vary in different companies. The job title has a lot to do with the department and responsibilities, and the same job title will vary in different departments. The following list is the salary of jobs similar to Fashion Marketing Manager, start to view Fashion Marketing Manager-related jobs you are interested in.

Fashion Designer I

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the United States

$59,328

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Fashion Designer II

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$76,746

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Fashion Designer III

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$102,558

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Fashion Designer IV

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$138,737

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Fashion Designer Entry

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Fashion Designer Intermediate

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$76,750

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  Fashion Designer I

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  Fashion Designer Entry

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  Fashion Designer Lead

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  Fashion Manager

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  Fashion Brand Manager

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Promising

Fashion industry manager – a specialist who forms the company’s commercial policy in the fashion industry. He develops a development strategy, plans to show fashion models and new collections at specialized venues, organizes participation in public events dedicated to fashion and the fashion industry. The manager coordinates the work of designers, fashion designers, stylists, sewing departments, other employees and contractors of the company. Responsible for organizing the production of fashion products and their successful sale. His competence and qualifications allow him to successfully compete in the market, quickly respond to changing market conditions, and promote products of a certain brand on the market.

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On the profession

Universities 88

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What USE to pass

salaries: how much does the manager in the fashion industry

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,000 9000) Experienced: 40000 ₽ per month

Professional: 70000 ₽ per month

* – information on salaries is given approximately based on vacancies on profiling sites. Salary in a particular region or company may differ from those given. Your income is greatly influenced by how you can apply yourself in the chosen field of activity. Income is not always limited only by the fact that you are offered vacancies in the labor market.

Demand for the profession

It should be noted that in our country the fashion industry is not as highly developed as in the West. Nevertheless, we also have brands and brands of clothing that successfully compete in this difficult market. Manufacturers of mass clothing and footwear also need such specialists. In modern conditions, a professional approach is needed to promote a particular brand and increase sales. As a rule, in any enterprise there is a staff unit that is responsible for organizing production and promoting products on the market. The profession is interesting and multifaceted. The demand for managers in the fashion industry is average. There is high competition in this area. There are few open vacancies in the labor market. High demands are placed on specialists in terms of professional training and work experience.

Who is suitable for the profession

The profession of a manager in the fashion industry combines commercial activity and a creative component. The specialist must be well versed in the economic realities of the market, know the main directions of the development of the fashion industry, understand the specifics of marketing and product promotion.

The profession is suitable for those who:

• Has an inclination to study social and humanitarian disciplines;
• Interested in art, cultural studies;
• Shows interest in fashion, follows its changes, new trends in this area;
• Has an analytical mind and business acumen;
• Possesses organizational skills, can mobilize and motivate employees;
• Ready for public activities – participation in fashion shows, speaking to the public, appearing in the media;
• Possesses creative thinking and high efficiency.

Career

As a manager in the fashion industry, there are ample opportunities for personal and professional growth. Successful and ambitious professionals can take a high position in specialized companies operating in the fashion industry. With the necessary business qualities, such a specialist may well take leadership positions or even lead a commercial enterprise for tailoring fashionable clothes, shoes, or the production of accessories. The most famous managers become media characters, give interviews, participate in TV shows, and are experts in the field of fashion. Also, such specialists work at light industry enterprises that produce consumer goods. Their products, which do not pretend to high style, also need competent promotion in the market, increasing sales and brand recognition. The profession in terms of building a career is quite favorable. There is an opportunity to show their business qualities, to satisfy personal ambitions.

Responsibilities

Professional responsibilities of a manager in the fashion industry include:

• Developing business models for the development of a brand or a particular brand;
• Tracking fashion trends, the emergence of new trends and styles;
• Operational adjustment of tactics and strategy of the company’s development, depending on market conditions;
• Interaction with suppliers of materials and accessories;
• Participation in the development of new product models, conceptual solutions for the production of new lines of clothing, footwear, etc. ;
• Conclusion of contracts with trading companies;
• Organization of product shows, interaction with the media and advertising agencies;
• Company personnel management, including production and design team.

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The profession is more suitable for those who like the following subjects at school: economics and art

Administrator

where fashion meets business

Fashion merchandising is a fairly broad concept that can be used to describe the entire business component of the fashion industry. Professionals working in this field must be well versed in fashion and styles, as well as have the necessary knowledge and qualities to run a business. This includes purchasing, pricing, marketing, design of outlets, sales of clothing and accessories.

What do fashion merchandisers do?

These specialists work on a whole range of tasks aimed at increasing the profits of fashion brands. They must be able to predict future fashion and market trends based on their own research and current reports.

The next step is for merchandisers/buyers to determine what range of accessories or apparel a particular store needs at a given time. At the same time, not only fashion trends are taken into account, but also the average portrait of the buyer of the outlet. For example, a luxury boutique usually sells good quality and high value merchandise, while a large chain retailer sells fashion clothing at affordable prices.

Purchasing products for sale by the store is another duty of the fashion merchandiser. It’s no secret that buyers often travel and spend a lot of time on business trips, where they communicate with suppliers and manufacturers. At the same time, they must skillfully bargain in order to achieve the optimal purchase price. That is why perseverance and charisma are required from buyers-merchandisers.

Pricing is also the responsibility of such specialists. In the fashion industry, it is quite difficult to correctly determine the cost of clothing. As a rule, merchandisers have to rely on the quality of clothing, cost, brand, market conditions and the ability to pay potential buyers.

The most creative of their tasks is the creation of a concept for the design of shops and windows. To do this job, you need to combine creativity, marketing knowledge and business thinking. If the work is done successfully, then the showcase will lure customers, and the internal arrangement of the product and the decor will force them to make a purchase.

The average salary of a fashion merchandiser

According to the Salary. com website, such merchandisers earn between $40,384 and $124,728 per year around the world. As with most professions, more successful and experienced professionals can expect higher pay. But it is worth noting that in the world’s fashion capitals, the salaries of merchandisers are much higher, and there are much more vacancies.

Fashion merchandiser training

Merchandiser education is an important part of a successful career. Fortunately, Marangoni, one of the top fashion institutes (according to the latest ranking of Fashionista.com, it ranked 4th among the best fashion schools in the world) offers a Master’s program in purchasing in contemporary fashion. Applicants must have a Bachelor’s degree or work experience in a related field. During the year, they receive in-depth knowledge of the profession: forecasting fashion trends, pricing, sales analysis, building communications with suppliers and manufacturers, marketing in the fashion world, new technologies, their application, and much more.

If you have extensive experience as a buyer in other areas, but want to pursue a career in the fashion world, take a six-month course in purchasing and merchandising. During the training, you will gain all the necessary knowledge and experience that will allow you to work in fashion brands and international retail chains.

Learn more about the programs from the consultants of the official representative of Istituto Marangoni in Russia and the CIS countries – STUDIES & CAREERS.

What can I do with a degree in fashion merchandising?

Education is the first step in the career of a fashion merchandiser. Companies in a wide range of market segments employ Marangoni Institute graduates: manufacturers, wholesalers, brands, retailers and others. If you are more interested in high fashion, then pay attention to work in high-end boutiques and fashion designers. The high professionalism of such specialists allows them to quickly move up the career ladder and occupy senior positions in the best companies in the fashion world.