How much does an account executive make: Account Executive Salary | Salary.com

Demand for the profession

The profession is one of the highly demanded types of activity. Attracting customers is a priority for any company. It is the expansion of the client base that is the key to success in any commercial activity. A competent account manager allows you to work successfully in many areas of economic activity – from retail to banking and industrial production. An experienced and qualified account manager is in high demand in the labor market. Many companies are interested in his services. The labor market constantly has a large number of open vacancies. It is possible to choose a place of employment with optimal working conditions.

Who is suitable for the profession

This type of activity involves constant communication with strangers, confident command of the business language, knowledge of certain techniques and communication skills. It is also necessary to deeply understand the specifics of the work of the employing company, to have a good idea of ​​the characteristics of the products or services offered.

The profession suits those who:

• Has an inclination to study the humanities;
• Interested in psychology, history, business theory;
• Friendly, persistent, purposeful;
• Psychologically stable and sociable;
• Has a well-delivered speech, diction, a large vocabulary;
• Knows how to dress stylishly.

Careers

The account manager has excellent career opportunities. As a rule, a specialist works in a large company, which allows them to realize their ambitions and successfully move up the career ladder. There is an opportunity to lead the customer service department, to become a leading specialist. Active and purposeful employees can quickly take a leadership position, enter the circle of top managers of the company. Professional specificity allows you to fully demonstrate your business qualities and talents. There is a lot of scope for self-realization.

Responsibilities

Responsibilities of an account manager include:

• Negotiating with the company’s clients remotely and in person;
• Informing potential customers about goods and services;
• Interaction with advertising agencies and mass media;
• Development of new methods to attract clients;
• Participation in public presentations, fairs, exhibitions, conferences on topics of interest;
• Maintaining a client base, business correspondence;
• Consideration of claims from clients, settlement of conflict situations within their competence;
• Formation of orders for the company’s products, performance of work, provision of services;
• Compliance with the requirements of corporate ethics, corporate style of communication and clothing.

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where to study, salary, pros and cons

Author:
Profguide

Updated by 28 September 2022

Such an important specialist in the advertising business as manager works in the customer service department of an advertising or branding agency. He is in charge of project management for regular clients, as well as looking for new clients for the agency. Typically, each manager is assigned to manage one, maximum two clients. In large advertising agencies, one client is usually served by a whole group of managers. Therefore, the customer service departments of large agencies have an extensive hierarchy of employees with different responsibilities. By the way, the ProfGid career guidance center has recently developed an accurate career guidance test that will tell you which professions suit you, give an opinion about your personality type and intelligence.
The profession is suitable for those who are interested in economics and psychology (see.

choosing a profession based on interest in school subjects). 9Ol000

See also:

Young professionals usually work as account executives and report to the account manager. The executive manager receives instructions from the lead manager and is usually responsible for the timely updating of information in accounts, plans, deadlines and other important documents. To accomplish this task, he is always present when drawing up plans and setting deadlines for their implementation, and he also prepares materials (various internal documents) for meetings and presentations within the agency. Also, on behalf of the project manager, the executive manager seeks information about the market, the client’s competitors, various advertising channels (placement opportunities, terms, prices) and receives from the client the materials necessary for the work of the creative department.

An account manager with such a good assistant can devote himself entirely to the art of selling agency work to a client. He decides on advertising channels, taking into account the wishes and budget of the client, marketing research and recommendations from the strategic department. He makes proposals to the client on the terms of execution and the price of the project. The manager is an important facilitator in the dialogue between the client and the creative team working on the project. Defends the work done by the agency in front of the client. Communicates the client’s requirements to the agency staff by working on creative and technical assignments (briefs). The manager conducts presentations of briefs to agency employees, gives explanations, answers questions, contacting the client if necessary. He prioritizes work on various projects. Responsible for the efficiency and timing of the work to the client. Guarantees the agency timely payment of invoices by the client. Can evaluate the compliance of creative ideas with the tasks originally set in the brief.

Similar duties, but with much greater responsibility, are performed by the account director. He is the leader of a group of managers serving a particular client. He bears a huge responsibility, by his example he shows high standards of communication with the client and is the highest guarantor of quality and timely execution of work in front of him. Together with the financial coordinator, the managing manager calculates the cost of work for the client and the agency’s profit, that is, controls the financial side of the project. He is as knowledgeable as possible about the client’s brands and business, and therefore actively interacts with the agency’s strategy department to create creative assignments for the creative team. Subsequently, he also, together with the strategic department, evaluates the positive results and shortcomings in the advertising campaign.

The manager of the group of managers, knowing the client well, can evaluate the degree of compliance of creative concepts with the assigned tasks, but also accepts all interesting ideas, even those that go beyond the scope of the task, if he sees in them the potential for successful implementation of this task. He perfectly understands the differences between marketing and communication tasks, and is able to explain the relationship between them to the client (since the work of the agency is aimed primarily at achieving communication goals, while the client sets himself primarily marketing goals). Having experience in this position, you can easily become a client service director later.

Workplace

Managers are needed in all advertising agencies, small and large, as well as in branding and PR agencies.

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Important qualities

Tact, politeness, diplomacy, good communication skills. Teamwork skills. Ability to work under tight deadlines and patience. High managerial potential.

Knowledge and skills

The manager is quite well versed in marketing, branding and familiar with various media channels. In general terms, he understands the technological features of the implementation of various kinds of projects (such as printing or video technologies, assembly of non-standard structures), without this knowledge it is impossible to calculate the time for work and the cost of the project. The manager is well able to use a computer and such office programs as Word, Excel, PowerPoint. He speaks spoken English and is also able to conduct business correspondence in English. To work as a manager, it is important to have experience (especially for senior positions) in the field of advertising, marketing, experience in sales and various promotions of goods and services, and the entertainment industry.

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Salary

Salary of an account manager in an advertising agency for September 2022

Salary information provided by the portal hh.ru.

Russia 30000—150000₽

Moscow 50000—300000₽

Training for a customer service manager

Education is preferably obtained in the field of advertising, marketing, sociology, psychology. Additional education in the form of trainings and courses is also highly desirable.

Universities

• 4 years

  55,000 ₽/year

  no
  budget places

• 4 years

  320,000 ₽/year

  20
  budget places

• 5 years

  80,000 ₽/year

  no
  budget places

• 4 years

  37
  budget places

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Examples of companies with vacancies of customers manager at the advertising agency

• 4

• 9014

, these are obligations, obligations, this In an ideal world, a digital project goes like clockwork: the customer draws up the TOR, the team works, then completes the task on time and everyone is happy with the result and drinking champagne.

In fact, the customer suddenly disappears from the radar, the leading specialist quits, the developer breaks both legs, the deadlines are burning, the project is shifting …. Everyone works seven days a week with fire from a soft spot, and then the customer comes back and says: no, this is not it. I don’t know what, but it’s not. Redo it, you pro.

In order to control the situation and not let the work on the project take its course, a project is needed. A project manager is a specialist who manages projects, coordinates the work of the team and the actions of the customer so that everyone is comfortable, economically profitable and successful. In fact, this is a bridge between the client and the contractor through which all communications go.

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What a project manager does, job responsibilities

For example, a client comes to us with the task of promoting a website in search results. A manager is attached to this client, who controls all processes:

• Communicates with the customer, talks about the SEO service and other agency services. Explains in detail how the work will be done and what is needed from the client.
• Requests TOR from him, sends a brief, then transfers all documents to the team.
• Appoints a team and responsible persons, sets tasks for them, controls execution.
• Plans and monitors the project budget.
• Responsible for the project to the authorities.
• Keeps the customer up to date on what has been done, promptly conveys to the team his wishes, clarifications, edits. It also gives the customer recommendations for improving the site, justifies the need for their implementation.
• Organizes intermediate meetings, phone calls, meetings.
• Resolves controversial and unpleasant moments, resolves force majeure, calculates risks.
• Maintains documentation (contracts, certificates of completion, invoices, project reports, etc. ).
• Presents completed tasks to the customer.

And then lies. Source: Pikabu.ru

Pros and cons of the profession

It would seem that everything is smooth and normal. But here are a few common situations for a project manager, after which you will look at this profession with different eyes.

You work for an agency that hires contractors for one-time tasks. One such contractor – for example, a copywriter – was supposed to hand over the text yesterday, but has not been in touch for 2 days. You grab your head, write to his wife, mother, cousin dog and threaten with heavenly punishments. Or you are quickly looking for a new one that is able to dive into the topic in half a day and produce more or less coherent SEO text.

Your team has completed the development of the site structure, you need to present this intermediate stage to the customer, get feedback and move on. But there is no customer – he left, went into nirvana, turned off the phone. Time goes by, the project deadlines increase, and then you will be to blame – we agreed to do everything in 3 months, and the fifth has already begun.

You found a customer, pulled him out of nirvana, gave him chicken broth to drink and presented the finished structure. Oh, he says. And let’s make 5 more sections – I was told they are very necessary. Only I will not pay, there is no money. And time too, so try to be quick, please. You grab your head and start looking for a compromise: to improve the structure and not to be left behind.

And such rubbish every day. Considering that a project manager usually has more than one or two such projects…. Are you sure you still want to try yourself in this profession? On the other hand, Internet marketing, advertising and digital are generally hectic work – and nothing, we somehow cope.

Let’s dilute the pill a bit and talk about the benefits of being a project manager.

• High earnings. Below is a summary of cities from hh. ru.
• Career opportunities. Project manager – a managerial position, then it is quite possible to rise to the top manager, head of the project team, open your own business, etc.
• Low threshold for entry into the profession. It is not necessary to graduate from a university with a degree in Management – you can join the company as an intern and grow from scratch to a project, and then even higher. The main thing is to show your qualities and skills.
• Knowledge of Zen. If you hold on to this job for a certain time, do not go crazy and do not retrain as a house manager, nothing in this world can unsettle you.

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What a project manager needs to know and be able to do

First – professional qualities, or Hard skills. There are not so many of them: as we have already said, you can start this profession from scratch:

Management skills . You need to be able not only to stand at the head of the team, but also be able to make decisions and, most importantly, be responsible for it. Whoever screwed up – they will ask from the project, this is the law.

Ability to multitask . And there are usually several projects themselves, and there are a lot of tasks within each, and all this is not linear, but at the same time it was needed yesterday.

Knowledge of the industry in which you operate . Yes, the project is not required to know all the stages of SEO promotion of the site, but it must have at least a minimal idea so as not to fall into the dirt in front of colleagues and the customer.

Knowledge of teamwork methodologies – Waterfall, Agile, Scrum, Kanban, etc. And the tools that are used to do it.

Knowledge of the basics of electronic document management . You will have to work a lot with documents, draw up reports – for this you will have to study EDF.

Knowledge of English . A must if you work in a multinational team or with clients from abroad. Also useful to study professional literature on management.

Now about Soft skills — personal qualities. They are no less important in this profession.

Developed emotional intelligence . You will have to coordinate a dozen people, two of which are big businessmen, two more are freelancers, and the rest are cool developers whose slang you don’t understand even with a translator. All these are different people with their own background, life experience, character and education. You need to try so that you (and each other) are not eaten at the first force majeure.

Time management skills to be able to organize both your time and the time of the team, and meet project deadlines. There are almost no quiet times: horses always gallop and gallop, and the huts burn and burn.

Sociability, communication skills, competent speech . What is called “language is suspended.”

Stress resistance . I think you already understood this 🙂

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How much does a project manager earn

Let’s see vacancies in Moscow in August 2022 on HeadHunter. First, let’s recruit vacancies for interns: as expected, the salaries here are low.

Project manager trainee salary

Middle-class specialist already earns much more:

Salary of a project manager in Moscow

Now let’s look at top management salaries. Please note: the requirements most often indicate higher specialized education:

Salary of a project manager in Moscow

Where to look for orders and jobs for a project manager

Job sites are the easiest way. But there are other ways:

• Word of mouth. Ask business owners and HRs you know if they need a smart newcomer for a small salary. Ideally, if you get a job as an intern and undergo an internship with an experienced project.
• On the websites of IT companies and agencies. Current positions are often published in the vacancies sections. The main thing is to write a resume correctly and paint your strengths. Pay special attention to the professional and personal qualities described above.
• In social networks, Telegram channels, where vacancies are aggregated.

An example of a project manager vacancy in the Job for Products and Projects Telegram channel

Where to study as a project manager

Watch YouTube and Telegram channels about project management:

• Management Channel.
• Project Management Club.
• FEDOR BORSHEV.
• Project Management Club.
• Timlid Leonid.

Read books:

• Project Management from A to Z by Richard Newton.
• Project Management for Dummies by Stanley Portney.
• “The human factor. Successful Projects and Teams by Tom DeMarco and Timothy Lister.
• Scrum. A revolutionary project management method by Jeff Sutherland.
• “How to herd cats. A Guide for Programmers Leading Other Programmers by Hank Rainwater.

Take courses:

• Project Management by Skillbox.
• Project Manager by Skillbox.
• Project Manager from Netology.
• Faculty of Project Management from GeekBrains.
• Profession Project Manager in IT from SkillFactory.

Bonus: what will help you become a project manager

Remember your skills, previous jobs, experience. It will be easier to get a job if you performed the duties:

• Sales Manager. You have been excellent in communications, working with clients, discussing financial issues.