Eminent marketing group: Page Not Found | Glassdoor

Does Your

Business Really
Need A Website?

We’ll try to be as unbiased as possible here, but simply put… if you want your business to be successful in today’s market, you need to have a digital marketing manager, a professional website, & professional public relations .

Your website is the backbone of your company – it can help you significantly with increasing sales and building credibility for your business.

It’s also an absolute requirement to have for all marketing efforts!

A Requirement for

Marketing Efforts

Helping Your

Sales Force

Building Up

Your Credibility

A Requirement for Marketing Efforts

Helping Your

Sales Force

Building Up

Your Credibility

We’ll try to be as unbiased as possible here, but simply put… if you want your business to be successful in today’s market, you need to have a professional website.

Your website is the backbone of your company – it can help you significantly with increasing sales and building credibility for your business.

It’s also an absolute requirement to have for all marketing efforts!

A Requirement for Marketing Efforts…

Think of your website as digital office space for your business.

In all of your online marketing efforts your website is where potential customers are directly sent to. 

Whether they receive an email from you, find your business while scrolling through social media, or stumble upon you while surfing the web – their next step should always take them to your website.

First impressions are CRITICAL, especially in business – don’t let a bad website ruin yours!

Helping Your Sales Force…

The online presence created by your website allows you to reach more customers and generate more sales opportunities for your business.

However, simply setting up a website will not automatically generate new business for you.

When you apply an effective search engine optimization strategy to your website, you will dramatically increase your chances of bringing in highly qualified leads who are more likely to become a new client or make a purchase!

Improve Your Ability To Make Sales…

While a well-designed website will help you increase your sales opportunities, it will also increase your availability to make sales.

Your website allows you to sell your products and services 24/7 without needing to constantly engage with new leads because all the information they need is on your website!

If setup correctly, your website will provide consumers with the information they need to make the most informed purchasing decision possible!

Building Up Your Credibility…

In today’s digital world, businesses without a website are seen as being less credible.

The majority of well-established businesses have great websites, so the businesses that don’t have a website look like they might have something to hide.

Having a website allows potential customers to learn about your business.

While it’s great that customers will be able to see the products and services you offer, they’ll also be able to read more about who your company is and the mission that it’s on.

Establish Trust With Potential Customers…

You will establish trust by allowing potential customers to really get to know your company. Trust is the most important factor in building long, successful customer relationships!

One last note… Your website will also help you establish authority within your industry.

If potential customers are searching for information in your industry and your company keeps popping up everywhere with answers, you become a very strong candidate for them to give their money to.

Maven Digest

The Guide to Franchise Web Design

Franchise companies are commonplace in today’s hyper-competitive consumer market – with many companies operating in multiple locations and across state lines. For a franchise company, having an effective website is critical to ensuring that its brand goes beyond brick-and-mortar locations.

Read More »

September 28, 2022

Maven Digest

15 Small Business Website Design Tools [2022]

Here at Maven Marketing Group, our goal is to bring your business out of digital obscurity. To help, we have selected 15 small business website design tools that will best aid your business’ web design, hosting & maintenance, & online marketing!

Read More »

September 26, 2022

Maven Digest

[2022 Guide] The Best Web Management Tools for Small Businesses

There is a broad range of intuitive web management tools for small businesses on the internet. Managing your web presence is very important in the digital age.

There are several reasons why the best web management tools for small businesses are needed, some being it creates a strong digital presence: reinforce the brand, boost marketing efforts, and most importantly, help connect with customers. 

Read More »

September 22, 2022

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19 of the world’s largest marketing companies – Plerdy

When it comes to a marketing strategy to promote a brand, product or service, there are many questions. The promotion of new products is often accompanied by the fear of making a mistake and losing customer loyalty. So that fears are not confirmed, it is better to use the services of a proven marketing company. Of course, to work with a top company, you will need a large marketing budget. However, the largest marketing companies in the world are not just promoting products, but are studying the characteristics of the market. Marketing research allows you to develop effective strategies and achieve the desired result. To develop promotion tactics, it is necessary to analyze the requirements of consumers and the capabilities of competitors.

There are many reasons for spreading information about a brand on the Internet, but the more mentions there are in different sources, the more likely it is to gain the necessary trust from the audience.

To promote the brand, the largest marketing companies in the world can use:

• Building communication with the target audience.
• Branding, brand building.
• E-mail marketing – activation and collection of leads.
• UI/UX analysis and formation of a user-friendly interface.
• SEO – increase in targeted organic traffic.
• PPC – launch of Facebook, Google, Instagram, Linkedin, TikTok Ads. The choice of social networks is determined by goals and objectives.
• Video marketing – creating stories, promotional and educational videos.
• Data analytics – all traffic needs to be analyzed and, accordingly, improved usability or advertising campaigns.

Every option is worthwhile – do not neglect any of the possibilities. The chance of getting a response from the target audience increases if marketing research is treated with due attention.

Top 19 marketing companies

Up-to-date information about the world’s largest marketing companies can be found on various specialized websites. It is worth trusting those web platforms that were able to confirm their impartiality in the assessment. It will not be difficult to identify the leading industry leaders – we have done some of the work for you and offer the top 19 best marketing companies on a planetary scale.

Accenture Interactive

The company is known far and wide outside the US for its dedication to improving technology to improve service. Accompanying customers at all stages of the path to purchase is carried out thanks to network offers (design, marketing, commerce).

The work is carried out under the strict guidance of General Manager Julie Sweet. Agency offices are located in major US cities.

Thanks to its modern approach to tasks, the company cooperates with:

• Generali.
• Renown Health.
• Avianca.
• Microsoft.
• Cancer Research UK.

“Iterative testing has improved the customer experience. User experience improvements have been achieved through a culture of testing and optimization.” — Adidas feedback.

Deloitte Digital

The agency works with new technologies and proves that unknown tools are not always difficult to use. Simplicity and lightness are important points that affect the popularity of the agency. Sam Roddick leads the company and acts as a generator of its ideas. Among the brands that collaborated with the agency, it is worth highlighting:

• Pizza Hut.
• Alaska Airlines.
• Activision.
• Intel.
• Pepsi.

“Creating a new customer connection allowed us to achieve the desired result: the pressure from the buyers was reduced and the quality of work was increased” – Halo Top review.

Ogilvy

A wide range of services allowed the agency to become the largest company in the marketing communications niche five times. Advertising and branding go hand in hand here, so achieving goals is not difficult. Yves Baudechon is the head of the company. Achieved fame thanks to cooperation with:

• Philips.
• Motorola.
• KFC.
• IBM.
• Qualcomm.

In his review, Robert J. B named the agency as the best network company to promote.

Bluefocus Communication Group

The agency offers a wide range of marketing services. The company has more than 6 thousand employees who work in 100 offices around the world – thanks to this, it is possible to maintain working contact with famous client brands:

• Samsung.
• Audi.
• P&G.
• Bentley.
• Mercedes-Benz.

“The possibilities of new technologies for promotion are used to the maximum. The work on the project is at the forefront, so working with the agency pays off.” —Lenovo feedback.

BBDO

A renowned company that combines the past and the future. The main motive for action is a phrase thrown by the first client back in 1989: “I just want to sell more cows.” Simplicity and a lot of work are the steps leading to success and the opportunity to cooperate with well-known brands:

• General Electric.
• Mountain Dew.
• Nestle.
• Guinness.
• Alka-Seltzer.

“The decision to use the features of the current situation in advertising has paid off. The results of launching a new campaign proved to be a great option in such a difficult time. We do not regret that we agreed to work together, ”- from the AT&T review.

Hakuhodo

Integrated marketing solutions are the first thing an agency uses to promote clients. The desire to improve the consumer experience has led to an increase in the number of branches in different countries. Branches in major cities work with industry leaders:

• Yahoo!
• Lotte.
• Nissan.
• Tiffany & Co.
• Sony.

“Safety sensor, as a parental concern, was demonstrated in the commercial. Thanks to this, it was possible to increase coverage and interest car owners around the world ”- a few phrases from a review of cooperation with Toyota.

McCann

The expansion and expansion of the agency’s marketing capabilities began over 90 years ago. McCann is one of the first companies that decided to work on projects using modern digital technologies. Cooperation with global brands has shown the desired result – and today among the agency’s clients are:

• GM.
• Aldi.
• Cigna.
• Nestle.
• Merck.

“They did everything on time and their work was flawless. Now the content and engagement of the audience is excellent” – multiple reviews about working with the agency team speak for themselves.

Publicis Worldwide

“You can use the rapid changes in the market to your advantage” – this idea allows the agency to find a source of inspiration for working on projects. To date, branches have been opened around the world, whose specialists cooperate with popular brands:

• Diesel.
• Tiger Beer.
• Renault.
• UNICEF.
• AXA.

“Our desire to offer customers the goods they need every day and save money was understood from the first phrase. Great job!” – from a review by Walmart.

Mindshare

The agency’s culture of original thinking and creative problem solving helps clients grow their businesses. The company has 116 offices in the US, Latin America, Asia, Europe, the Middle East and the Pacific. Speed ​​and teamwork pays off as evidenced by collaborations with renowned international brands including:

• American Express.
• Diageo.
• FOX.
• Ford.
• BP.

“Mindshare is a pleasure to work with – they create a competitive marketing advantage” – from Microgrid Systems Laboratory review . For work, various sources of media are used that allow us to carry out our plans. The opportunity to see your marketing strategy in a new way was appreciated by:

• Bose Corporation.
• Snickers.
• Gillette.
• AB InBev.
• Procter & Gamble.

“A radical change in our services, oddly enough, brought us results. Reputation improvement is the first thing we’ve done together that deserves praise” – from an Uber customer review.

Leo Burnett

The largest and one of the oldest (81 years of glorious history!) network of agencies united about 8 thousand employees under its wing. For the development of projects, the opportunity to use communications as a central lever for managing marketing strategies is used. Creative problem solving has been demonstrated in advertising campaigns for:

• Coca-Cola.
• Fiat.
• Kellogg’s.
• KraftHeinz.
• McDonald’s.

“We got help with cutting edge technology! We emphasize the importance of innovations: they allowed to increase sales” – from the response of Samsung.

Xaxis

Advanced artificial intelligence combined with a dedicated database brings the best results. Realizing the importance of customer achievements, work to improve their position in the market continues. Today, Nicolas Bidon leads projects as a CEO, and the efforts of his team have been rated:

• Volvo.
• Skechers.
• Domino’s.

“By combining several data sources, they were able to uncover a whole new set of audiences to raise awareness and draw attention to our cars” – from a review by Dave Cottrell.

MEC

114 offices and 90 countries are united by the desire to grow and develop in the chosen direction – the marketing company is increasing its potential. Bringing in new talent has made MEC the biggest agency, and under the leadership of Toby Jenner, they’ve partnered with:

• Campbell&apos.
• Colgate.
• IKEA.
• L’Oréal.
• Marriott International.

“I was very impressed with how quickly they got everything set up and responded to our support requests” — from a review from a loyal customer of the agency.

Acxiom

Marketing is based on the desires of people, and the opportunity to get the necessary information about the expectations of the target audience comes from working with a talented team. Better customer service and increased investment in the brand are the agency’s priorities. Chad Engelgau is a director of a company that has partnered with big names in the market:

• Facebook.
• Display and Video 360.
• Crossix.
• MediaMath.
• LiveRamp.

“We’ve gotten better at defining consumer characteristics and have created marketing personas in the US and global markets. A well-composed buyer profile allowed us to achieve the desired results” — from a client’s feedback.

Cheil Worldwide

The creation of a new owner agency was inspired by the desire to bring together professionals from different areas of marketing under one roof. The results of the implementation of the plan were not long in coming – the company gained fame outside its native region. Agency with CEO Jongkeun Yu boasts cooperation with:

• Timberland.
• KT.
• Gmarket.
• Vodafone.
• Emart.

“Interest in the product will fade if the audience is not stimulated in a timely manner. We succeeded thanks to the services of the company” — from the client’s response.

Gray

Collaboration with a huge number of brands from the FORTUNE 500 list is the best confirmation of effective work. The agency boasts of having branches in a hundred countries, which also allows us to appreciate the efforts of leaders. Michael Houston is the CEO of a company that has been in business since:

• Soundcloud.
• Vida Mujer.
• Finnair.
• Volvo.
• NFL.
• Lidl.

“We always knew what was going on in the project. Efforts to establish communication were received with understanding. We were confident in the result – the employees communicated with us ”- an assessment of the work from the head of 3D Nest.

DigitasLBi

People understand brands through the correct use of media sources. Successful experience and accurate research data merged to improve client promotion – the agency under the management of Erin Quill Keough was trusted to develop marketing strategies:

• American Express.
• Buick.
• Maytag.
• AstraZeneca.
• Taco Bell.

“In the process of cooperation, we have reduced costs. In addition, we managed to improve the quality of service and draw the attention of customers to the offers” – from a customer review.

RAPP

Is it difficult to connect brand and customer? The marketing agency manages to create effective solutions for any task, and this is confirmed by cooperation with:

• SAP.
• Pfizer.
• Remington.
• Toyota.
• Ruffles.

“I referred a few business people I know to Rapp — that’s how respectful I am of working with them” — from a customer review.

Isobar

Digital marketing is a great way to combine innovation and implement it to promote brands. The main goal is to be able to improve the consumer experience and improve the strategies used. Jean Lin is an executive director who managed the company during his cooperation with:

• Heineken.
• Guinness.
• Comedy Central.
• Cancer Treatment Centers of America.
• Huawei.

“Creating a panel for dealerships to organize events, personal invitations and keep track of the best has brought the Porsche brand together on one platform” – from a customer response.

Conclusions

The world’s largest marketing companies offer affordable brand development opportunities. The achievement of the chosen goal is carried out by analyzing the received data and determining the right approach to the client. Using all the competitive advantages of customers, marketing agencies get the desired result.

TOP 20 YouTube channels for marketers

Want to know everything about email marketing and even a little more? Then you have come to the right place and our selection will be to your liking.

In this article, we have selected 20 Russian-language channels about Internet marketing. With their help, you can learn, develop and improve in any digital direction for free. Stock up on time, a notebook and a pen, a mug of tea and go ahead, surf the expanses of science! 🙂

1. eSputnik – marketing automation system

The video content of the channel will delight the inquisitive minds of marketers. All videos are divided into thematic playlists that will help both professionals in email marketing and beginners.

• eSputnik hosts webinars every Wednesday. And if for some reason you missed the webinar you are interested in, you can find it here.
• Travel notes about internet marketing news from the most interesting events in the world, including foreign ones.
• Heading #Take_and_do with short tips on creating and designing letters.

eSputnik also has a support channel dedicated to working with the system. Subscribe, here is everything you need for the professional development of an email marketer.

2. Marketing Analytics with OWOX BI

Channel of the Ukrainian company OWOX, which helps to analyze marketing processes in your business. This is the main direction of the channel. OWOX BI is a tool that helps integrate Google Analytics and individual advertising accounts.

Lots of webinars, workshops and information on how to work with the system.

3. Skillbox

Skillbox is marketing training from practitioners. On their channel, they cover several topics at once: design, code, management, and everything about marketing. There are practically no short webinars here, the information is presented in volume, and one video lasts an average of an hour and a half.

Here you can find marketing news, for example, the results of the year or tips for 2020. The channel has 51 thousand subscribers, and videos are released approximately once a week. There is also an Interview playlist where you can find an interview with Damir Khalilov or, for example, Alexei Dovzhikov.

4. Netpeak

The Nepteak team is engaged in online promotion of various business lines. The channel is also divided into playlists. Among them:

• Netpeak conferences,
• heading #TOTALTS (video about serious questions in the field of marketing, which are presented in an easy and fun way),
• internet marketing webinars and more.

There is even a Netpeak Fun playlist about life inside the company. By the way, Netpeak has been operating since 2006, and the channel has been operating for almost 10 years.

5. SeoProfy Ua

SeoProfy are engaged in the promotion of sites. Their channel is mainly focused on search engine marketing, SEO and context. In the playlists you can find video tutorials on SEO and contextual advertising.

The heading “On the Board” tells about website promotion and internet marketing. The guys also have their own NaZapad! conference. The channel will be of interest both to those who work in similar areas, and to those who are simply engaged in Internet marketing.

Last post

6. Devaka

Sergey Koksharov (Devaka) was one of the first to develop Russian-language SEO and then share his knowledge. Watching the video, you can be sure that it is not in vain that the channel is as popular as the author’s blog. The information is literally laid out on the shelves. SEO is studied inside and out.

The channel has 10.8 thousand members and is over 5 years old. Videos appear rarely, no more than a couple of times a month, but they still remain relevant. Information is given for both professionals and beginners.

7. PromoPult

Another professional marketing blog. Educational webinars, master classes and author’s programs. Channel topics: current marketing news, e-commerce, SEO, SMM, and even web development and site usability.

PromoPult was one of the first to master the video format, and they are also the creators of the PromoPult system, which helps to automate advertising campaigns on the Internet.

8. Academy of Internet Marketing WebPromoExperts

On the channel of the Academy of Internet Marketing WebPromoExperts you can find different information. There is a lot here about email, SEO, SMM marketing and so on. A fresh feature of the channel is interviews with specialists from large companies such as HeadHunter PROM, Auchan and others who share their marketing cases.

9. DamirKhalilov

Damir Khalilov is one of the leading SMM-specialists in Russia, the author of the famous book “Marketing in social networks”, and also a lecturer at the Higher School of Economics. The marketer’s blog contains a lot of professional content and marketing lessons: how SMM works, promotion on Facebook, content marketing, promotion on VKontakte – just a storehouse of useful information for an SMM manager.

10. Severe St. Petersburg SMM

The channel of the conference of the same name, created for business leaders, marketers, advertising specialists, and in general for everyone who is interested in the direction of Internet marketing. Although the name suggests that the channel is about Social Media Marketing, it also touches on current issues of business and entrepreneurship.

Want to upgrade your email marketing?

11. imarketingua

Channel of the educational project I-Marketing.ua. The trick is that the guys post recordings of reports from various conferences and lectures on marketing: the Ukrainian EmailConference or, for example, the Russian SMMRocks. If you need a recording of a speech from conferences, you can try to search for it on this channel.

12. Completo – system electronic marketing

Completo is a marketing group that develops websites, SEO, end-to-end analytics, launches advertising channels, etc. The channel provides a list of free materials for teaching online marketing. Among them are video courses, instructions, articles, checklists and much more.

13. Kir Ulanov

Kir Ulanov, founder of the digital holding “Marketing Gamers”, positions himself as a marketing auditor. Kir conducts an audit of the experience of entrepreneurs in the CIS and in the world. Marketing audit means a deep analysis of the company’s marketing activities, the search for weaknesses and, finally, the answer to the question “How to make more money?”. Keir has analyzed the marketing of Reebok, Conor McGregor, Gilette and many others. He shares all the details in video format.

14. Big fish with Alexander Kolb

Alexander Kolb is the founder of Promodo. He invites guests to his channel, successful IT entrepreneurs, with whom he talks about tools, numbers, successes and mistakes in business development.

Oleksandr’s guests were Artur Mikhno (Work.ua), Yuriy Antonyuk (EPAM), Vladislav Chechetkin (Rozetka) and many others. The channel is built in a show format and currently has 4 seasons.

15. FEDORIV VLOG

FEDORIV is one of the largest marketing agencies in Ukraine. Its creator, Andrey Fedoriv, ​​shares information about business, marketing, as well as music, art, and creative thinking.

As Andrey says in an interview for Vctr.Media, he creates content for thinking people. Here you will find interviews with well-known personalities in the business world, for example, with Evgeny Chichvarkin. Business stories and their solutions. Also just vlogs.

16. TopExpert

Leonid Grokhovsky – one of the most famous CEOs in the Runet, the founder of the Internet marketing school “TopExpert”. The channel, which is 9 years old, has a lot of open SEO lessons and successful marketing cases. During this time, the duration of the video has grown from 10 minutes to an hour and a half.

17. Netology

Netology – Moscow University of Internet Professions. With their help, you can learn any profession from the world of Internet marketing and digital. The YouTube channel of Netology has been around for about 6 years. By subscribing to it, you can draw knowledge from various areas of Internet marketing. Moreover, all playlists are divided by topic: design, programming, project management and even conferences.

Videos are released several times a week, and their length varies from 5 minutes to 2 hours. In general, if you are determined to learn Internet marketing, take a pen, notepad and turn on the Netology channel.

18. Texterra

Texterra is an integrated Internet marketing agency from the Moscow region. They started their activity in 2007, but the YouTube channel appeared later. The first video was published 4 years ago. Today, Texterra has 14,000 subscribers.

Playlists contain everything from video marketing to website development. In addition, the team publishes a video about themselves: they show their office, swimming in the hole, and in the playlist “On the courts” they tell how their departments live.

The average video length is about 10 minutes, but there are also video workshops that last an hour or more. A bit of fun, an easy way to present information and the relevance of information.

19. Ilya Balakhnin

Ilya Balakhnin is one of the best marketing practitioners from Russia. For 8 years he has been teaching marketing specialists. His channel is not limited to just marketing.

Ilya talks about sales, business processes, books and HR. The average video length is 15 minutes, and they are published 1-2 times a month. In addition to marketing, on the channel you can find a list of useful books or, for example, how to develop your HR brand.

20. eLama

eLama is a platform that helps you effectively manage contextual advertising. The channel is relatively young – it is only 4 years old, and at the moment the guys have almost 24 thousand subscribers. Issues are published several times a week, but their length is on average from one to two hours.

Since the direction of eLama is a context, there is a lot of information about the context and target on the channel. And if you are new to marketing and want to learn the basics of marketing, then there is a special playlist for you called “Basics”.

There are a lot of channels and information available. But if you want to become a real marketing specialist, then you need to not only listen to webinars, but also put your knowledge into practice. For a more in-depth study, you can familiarize yourself with:

• channels in Telegram,
• groups on Facebook,
• email marketing books.

If you want to add useful channels to the list, write in the comments.

Top 25 successful marketing campaigns – DSnews.ua

17:27

Read time

A creative, well-thought-out and skillfully executed marketing campaign is not only a means to increase sales or attract additional customers: high-profile campaigns have a powerful impact on the positioning of a particular brand, change the advertising market as a whole, and ultimately have a decisive influence on the consumer culture in the country and all over the world.

In the next corporate rating of the Vlast Deneg magazine, we decided to present the top 25 most memorable and effective marketing campaigns conducted on the Ukrainian market in 2020 – the first half of 2021.

The top includes interesting projects implemented as Ukrainian entrepreneurs , and representative offices of foreign companies, but with a focus on the Ukrainian consumer and are not part of global advertising campaigns. When choosing projects, we took into account creativity, scale, economic effect, the wow factor of the project’s perception on the market, as well as its compliance with the ethical standards of a civilized business.

When compiling the rating, information from open sources was used, including official information of companies, media reports, opinions of industry experts. We tried to present in the rating the widest possible regional geography of companies and, at the same time, a wide industry spectrum. When compiling the top 25, we wanted to emphasize the positive results achieved, so we present companies with successful marketing projects in alphabetical order, without ranking by numbers.

AB InBev Efes Ukraine

AB InBev Efes Ukraine constantly takes into account the changing tastes of the modern consumer, following the trends and adapting the marketing strategy to its needs. Each campaign is developed individually, taking into account the characteristics of the brand, its objectives, audience and competitive environment. Marketing strategies adapt to people’s preferences, so investments are mainly made in growing brands and segments. For example, during the pandemic, the interest of the company’s audience in premium brands such as BUD, Stella Artois, Corona, Leffe and Hoegaarden increased significantly, which stimulated the company to reconsider the concept and introduce new product flavors to the consumer.

Advertising on dsnews.ua

AB InBev Efes Ukraine communicates with the consumer through television, the Internet, as well as outdoor advertising and radio.

The Avon Ukraine team with research company Kantar conducted an All-Ukrainian study of women in July 2020, the purpose of which was to show who Ukrainian women are, what they live with and what worries them. The results formed the basis of the #watchmenow responsive communications platform #ocscanyou and were presented in infographics and press releases, resulting in 104 free press releases. A manifesto video was also filmed, which was watched by 4.4 million people. A brand lift study showed a 2.1% increase in brand engagement following the introduction of this platform.

Avon also initiated the creation of the Nova Manifesto Sculpture, designed to draw public attention to the gender stereotypes faced by 79% of women. A series of social videos were also filmed, which have already reached about 1.6 million views, and in general the project brought 2.6 million coverage.

AXOR Industry

The international company AXOR, which has been manufacturing window and door fittings for 10 years and has one of the largest full-cycle plants in Eastern Europe in Ukraine, in addition to high-quality work, provides its partners with a number of additional marketing tools. In particular, in the fall of 2020, a promotion was held in window salons, where Apple Watch Series 5 smart watches, a Samsung Galaxi smartphone and wireless headphones were raffled monthly among buyers. Managers who helped select and place an order for structures with AXOR fittings could receive cash prizes, while window dealers and window installers could exchange points scanned from a QR code on AXOR fittings for gifts and business tools.

Benjamin Moore Ukraine

Benjamin Moore Ukraine, owned by Warren Buffett Berkshire Hathaway’s Benjamin Moore&Co, focuses its marketing strategy on increasing dealerships and improving existing ones. Taking part in the international environmental program to conserve resources and reduce hazardous production, she has updated the tinting equipment and improved the formula of pigments, which makes the products indispensable in creating premium designs for the most demanding customers. The distributor also regularly participates in Ukrainian charitable projects.

Benjamin Moore Ukraine is constantly studying its target audience, focusing on long-term cooperation with the largest construction, architectural and design companies in Ukraine.

Carlsberg Ukraine

Carlsberg Ukraine has implemented a number of marketing innovations that have revealed brands from a different perspective and helped them to gain a foothold in their categories. Last year, she introduced a new grapefruit flavor Baltika 0, and this year the brand came out with a summer flavor of lime. The novelties are perfectly refreshing, but the main advantage is that they can be consumed at any opportunity: after sports, during a walk, at lunch and whenever you feel thirsty and want an extra portion of freshness. At the end of 2020, the Baltika 0 brand took a leading position among non-alcoholic beer brands represented in Ukraine.

The DIM group of companies has been working confidently in the real estate market of Ukraine for seven years, replenishing its portfolio with bold and extraordinary projects. The hallmark of residential complexes from DIM is a unique design. In order for customers to fully experience all the benefits of the work of specialists, the company launched the #READYDIM service, which allows you to minimize the hassle associated with apartment renovation.

A team of professionals has developed several design projects in different colors, from which you can choose your favorite option. Then everything will be done for you: they will provide the necessary materials, make repairs and even buy furniture. In the future, the company plans to improve the service by developing convenient solutions for creating flexible workspaces in the apartment and styling children’s rooms.

In November 2020, the EVA store line launched an omnichannel marketing campaign called “Days”, which was timed to coincide with Black Friday. It involved offline buyers and customers of the online store EVA.UA.

The company made daily unique offers to customers, increasing their volume with a peak on November 27 – Black Friday. Communication with customers was carried out on all available platforms: television, radio, outdoor advertising, didgital and POS in retail outlets. We created a separate landing page for the campaign, where we collected promotions, offers and activities, attracted bloggers and implemented a number of non-standard mechanics. For example, a quest where you had to give answers and complete tasks in order to receive gifts. And one of the key mechanics was products of the day — 10 new top products every day with maximum discounts.

Favbet

This year, Favbet decided to change its attitude towards the gambling industry and presented a new positioning in the “Be inside the game” advertising campaign. The creative agency Banda was involved in the project.

The concept is based on a European approach, where the game is treated as entertainment, not quick money. For the first time in the industry, the consumer is not shouted at with calls to make a bet and get rich – he is offered to immerse himself in the game and get the maximum of emotions.

To implement Favbet, they chose the 360° principle: in addition to TV, radio, digital and outdoor advertising, the campaign included AR games, bloggers’ flash mobs and promotions with ambassadors. The results of the first two months have already shown a 23% increase in new users compared to the same period before the start of activities.

IDS Borjomi Ukraine

The brand “Morshynska”, which is part of the IDS Borjomi Ukraine group of companies, this spring presented a marketing campaign Morshynska plus AntiOxi Water dedicated to health and beauty. Fitness trainer Andrey Khomitsky, top model Tatyana Ruban and ballerina Anna Muromtseva became the heroes of three videos, which presented the main ideas of the campaign. In the video, they dance, go in for sports and modelling, each in their own rhythm, but all the heroes equally value time and monitor their well-being, so they choose AntiOxi Water.

Water enriched with trace elements and antioxidants has become a real trend and innovation in the field of a healthy lifestyle. Now Morshynska plus AntiOxi Water is presented in two combinations – selenium + iodine and selenium + chromium + zinc. Products can be found on store shelves throughout Ukraine.

Lavina Mall

One of the largest shopping and entertainment centers in Ukraine has resumed large-scale events, but in a safe mode. In July, a car concert gathered 85,000 people at the Lavina Mall parking lot, who not only watched the concert, but also had the opportunity to participate in the Citroën C3 raffle.

Lavina Mall’s initiatives are appreciated by both visitors and industry professionals. Most recently, the mall received the “Enterprise of the Year 2021” award in the “Irreproachable Business Reputation” nomination, and today, on the occasion of its birthday, it is preparing new, no less exciting surprises.

The network of gas stations in Ukraine OKKO during the quarantine in 2020 decided to popularize the OKKO PAY service, which allows you to pay for refueling without entering the trading floor, queues and unnecessary contacts. In order for gas station guests to enjoy aromatic coffee, food and other necessary goods, the company has taken a simple but effective solution: to take out packed orders to cars, integrating the ability to buy everything you need from the range of cafes and shops through OKKO PAY.

In support of the service, OKKO launched a comprehensive radio and Internet advertising campaign with a focus on security, the results of which were not long in coming. The relative growth in the share of turnover through OKKO PAY amounted to more than 40%, and customers, as before, were satisfied with the quality and safe service.

SkyUp Airlines

SkyUp Airlines this summer launched the revolutionary SkyUp Champions project, the main idea of ​​which is to create a powerful HR brand and create prestige for the flight attendant profession. In addition to a stylish look, which includes a pantsuit, trench coat, headscarf and Nike sneakers, the champions are provided with: corporate training, advanced medical training, an exclusive fitness program and privileges from brand partners.

Thanks to the implementation of the project, SkyUp Airlines has a separate communication channel with flight attendants, which it uses to exchange ideas and involve crews in the life of the company.

In the SkyUp Champions project, the company uses one of the most powerful marketing tools — collaboration with Ukrainian brands GUDU, Gunia Project, Backstage Beauty&Refresh, Have A Rest, etc.

Ukrainian women’s clothing brand VOVK presented a new advertising campaign at a closed pre-party this summer. The first to see new items from Campaign Autumn-Winter 2021-2022 were invited guests, among whom were brand customers who received an invitation through a social media raffle, well-known opinion leaders, media representatives, gold customers and others.

The audience was involved with a show of the future collection and a commercial that touched on an important social topic. The new campaign differs from the previous ones in its visualization.

Bold and outrageous images encourage girls to be free and find their own “I”. A big emphasis in the new line was placed on plus size. The message for these girls is not to try to live up to other people’s standards, but to love themselves and show the world who they really are.

AVK Confectionery

AVK CONFECTIONARY 30 years gives bright emotions of taste, surprises and creates innovative products. In 2020, the company moved beyond the confectionery business into a grocery business with the launch of the first multi-grain snack, BRUNCH, which is free of white sugar, margarine and palm oil. Its body is 92% cereals, and 100% natural fillings are based on aged cheese, vegetables, fruits and berries, which provides a healthy satisfaction of hunger for up to four hours. Since the launch, 5 million products have been sold, which confirms the demand for healthy food.

Also in 2021, DREAMEAT plant-based meat was launched, a healthy alternative to meat that is a source of amino-acid-balanced protein, iron and phosphorus.

AVK entered the TOP-25, as it creates modern products that change and develop the food culture in Ukraine.

One of the largest dealers of agricultural machinery in Ukraine AMAKO annually improves the conditions for servicing machinery and reaches a new level of work with customers. In February 2021, the company held a series of pre-season workshops to educate farmers on how to maximize equipment uptime and increase efficiency.

AMACO states that the sale of machinery is not the main purpose. For them, the main thing is to be a reliable assistant, partner and ensure the optimization of customers’ costs for the purchase and maintenance of equipment in the framework of minimizing the cost of agricultural products produced by farmers. In particular, promptly provide high-quality service, supply the optimal range of spare parts for equipment, as well as ensure its proper operation.

“ATB-market”

The “ATB-Market” company regularly holds national promotions for the buyers of the “ATB” trading network, in which one can even win an apartment. Last summer, the company, in collaboration with PepsiCo, donated UAH 3 million for real estate and 20 smartphones to the campaign participants.

In the fall of 2020, ATB held a gamified promotion “ATB Arena” in more than 1,100 stores of the network, which resulted in an increase in turnover and average bill of goods. The company also distinguished itself with the promotion “ATB Kohae you!”, which presented the winners with 24 cars, 110 diamond jewelry and 3 million discount certificates for the Gold. ua jewelry store. This spring, ATB launched the KAZKA VR loyalty program with elements of virtual reality, which teaches children a responsible attitude to environmental problems.

Kyiv BKK

During the pandemic, the confectionery company “KIEVSKIY BKK” does not stop pleasing its fans and continues to create sweet masterpieces. In the spring of 2021, she entered the market not only with confectionery novelties, but also with a successful PR campaign “From the Chef”, which included premium line cakes created in collaboration with Hector Jimenez-Bravo.

In three months, BPC managed to organize 300 collaborations with opinion leaders, which allowed more than 6 million people to learn about new products. Thanks to fruitful work in social networks – cooperation with bloggers, holding contests and well-coordinated work of the marketing department – we managed to increase the number of subscribers and improve statistics, which grew 10 times. Now the company is preparing to launch a new online store to make its products even more accessible.

“Mareven Food Europe”

In 2021, the international company “Mareven Food Europe”, in honor of the 10th anniversary of TM Rollton in Ukraine, launched a multi-category promotion “Rollton! 10 years for relish!”. In four months, TM Rollton has raffled off four cars, as well as smartphones and a daily top-up of a mobile phone.

The campaign was accompanied by placement on television, the Internet, social networks and PR in the media. To maintain engagement with the help of a chat bot, Viber and Telegram simplified registration and communicated with participants. More than 1.7 million codes were registered in the promotion, and the daily number of registrations doubled by the end of the promotion. The engagement rate was as much as 3.2%.

TM Rollton promotional campaign reached more than 80% of the target audience, increasing awareness by 7% and brand loyalty by 10% in just four months.

Metinvest

The Metinvest Group implemented the “Robimo Ukrainian” campaign dedicated to its 15th anniversary. The powerful aesthetics of metallurgical and mining merges in the advertising campaign with Ukrainian everyday life, which shows the proximity of production to Ukrainians, despite the apparent distance between them. The visualization of the idea was made using a split-screen.

Metinvest has finally cemented its image as a leading pro-Ukrainian business. The TV commercial was broadcast on 14 TV channels of the country, and on YouTube the number of views exceeded 10 million. An extensive banner campaign was also carried out on the Internet. The campaign was attended by Ukrainian celebrities – singer Yulia Sanina, leader of The Hardkiss, captain of the Ukrainian national football team, Shakhtar goalkeeper Andriy Pyatov, traveler Dmitry Komarov and restaurateur Dmitry Borisov.

In 2021, the largest producer and exporter of chicken meat in Ukraine, the MHP holding, as part of the transformation from a raw material company into a culinary company, restarted the popular marinated chicken brand Nasha Ryaba Appetitnaya in six months. This is a brand of ready-to-cook (ready-to-cook) products that make life easier, get rid of routine cooking processes. At the same time, the consumer can confidently say that he cooked lunch or dinner.

After the relaunch of the brand, the 21st item “Appetizing” appeared on the shelves. The assortment includes the most popular parts of poultry and products of the category: wings, drumsticks, thighs, as well as kebabs and more. Earlier, the company launched a line of marinated meat that is relevant for the picnic season, and closer to autumn it will switch to products that are easy to cook at home.

“Silpo”

Three years ago, a designer supermarket based on the animated film “Mavka. The Forest Song” appeared in the “Silpo” chain, and this spring, in collaboration with FILM.UA Group, a magical advertising campaign “Chimchikuy for the Mavchiks” was launched.

Guests of the network are invited to collect a collection of 16 Mavchiks – inhabitants of the magical forest from the future cartoon. These are magical characters, each with its own character and characteristics. Some have magical abilities – they can change color and glow in the dark, and some come to life in the augmented reality application Mavka Silpo. Under the singing of magical heroes in AR space, you can guess by scanning combinations of wooden runes. Also, the book “Graybook”, soft toys and reusable bags based on “Vsesvetu Mavka” were released for the guests.

SEC “Ukraine”

TV channel “Ukraine” in January 2021 was marked by the launch of the show “MASK”, which has become one of the most popular entertainment TV programs. The channel supplemented the traditional marketing tools with a number of innovative solutions, which were used for the first time in the promotion of the Ukrainian version of the MASK show.

The promo team of the show created an original musical, BACKSHOW for social networks and YouTube with the mysterious host Mr. Mask, creative AR masks for social media users, and also organized an interactive exhibition of show characters in the capital’s Central Department Store. The success of the show was complemented by several thousand publications in the media, more than 35 million views on the YouTube channel, effective interaction with the audience on Instagram, Facebook and TikTok, posts on the personal pages of star participants and detectives.

Ukrgasbank

Ukrgasbank takes care of its customers not only with quality service, but also with the introduction of new modern products and technologies. Not so long ago, the bank launched a new online service for entrepreneurs – the ECOBOOM 24/7 client-bank, which allows customers to remotely, quickly and safely manage their bank accounts from anywhere in the world. A promo video for it was created by the creative agency TABASCO, in which they showed how convenient it is to manage finances online, without being distracted from the business itself. Its main message is that quarantine is not an obstacle to high-quality and timely banking services, and you can manage your accounts quickly and easily – in just three clicks.

Farmak

Farmak, the leader of the pharmaceutical market in Ukraine, has about 200 brands in its product portfolio, which are exported to many countries. The company annually introduces up to 20 new medicines to the market. The success of Farmak’s marketing activities is evidenced by the loud names of its brands, which are in the first-aid kits of Ukrainians: “Amizon”, “Lizak”, “Barboval”, “Farmadol”, “Corvalol”, “Antral”, “Evkazolin” and others.

When promoting its products, Farmak effectively uses the media mix: it combines classic communication channels with diverse types of non-standard marketing and advertising activities. At the same time, about 20 brands of the company are being promoted in the media. In 2020, marketing campaigns for Amizon, Zipelor, Farmadol, and Edem were among the largest.

Foxtrot

The company “Foxtrot” is known not only for a wide range of equipment, but also for bright commercials, which often become “viral”. Over the past two years, the brand has been significantly updated, changes have also affected advertising communications. An important role in this was played by the brand character Foxy the fox, which is used in most creatives. A perky face with a graceful body surprises every time with bright images.

In an advertising campaign for International Women’s Day, the company experimented with the image of Foxy.