Salary for digital marketing: The Ultimate Digital Marketing Salary Guide for 2023

Digital Marketer Salary: How Much Do They Make?

With this rise of the digital age, the way people shop has changed. Business owners can’t rely on newspapers, radio, and television to market their products anymore. Instead, they need to turn to digital marketing.

Digital marketing is all about being able to connect with potential customers via  clever digital ad strategies, catchy social media posts, email campaigns and much more. Business owners and digital marketers use digital technology paired with marketing strategies to promote products and services to specific consumers.

The digital marketing industry is booming and there’s been a surge in demand for marketers. If you’re looking to kick off a career in digital marketing and you have the required skills to be a digital marketer, you’ll find plenty of options ahead.

Even better? Jobs in this industry are high-paying and come with several perks and benefits. But before we get into the salary of digital marketers, we need to be clear on the roles in the digital marketing industry.

Job Titles in Digital Marketing

As mentioned before, half of the world is on the internet. And it’s estimated that in the next few years, every business – big or small, will have an online presence. This will create a huge amount of career opportunities for digital marketers. The career options in this domain are:

• Digital Marketing Manager: Digital marketing managers are tasked with creating awareness about their brands among potential customers using digital platforms. They plan, implement, and manage marketing campaigns to market products. Digital marketers may become marketing managers after gaining a couple years of experience.
• SEO Manager: Search engine optimization is an area that every digital marketer is familiar with. Some choose to specialize and focus exclusively on boosting a site’s search ranking. SEO managers are responsible for developing efficient Search Engine Optimization techniques. They optimize the keywords that are most likely to be typed in the search bar. Keyword optimization is done to increase the ranking of the website on a search result page and subsequently increase the website’s traffic. They make use of Google Analytics for compiling performance reports and also deal with off-page as well as on-page optimization.
• Content Manager: Content managers are responsible for creating a brand identity and online presence through the creation and dispersal of multimedia content. These professionals typically deal with a company’s blog, copywriting, email communications, video and audio marketing, and guest blogging. If you’re drawn to the more creative aspects of your work as a digital marketer, you might ultimately forge a career in writing and managing content.
• Copywriter: Some digital marketers choose to flex their creative muscles and focus on writing. Copywriters refine the content developed by the content team, which helps a company get more responses. They also help social media managers and search engine marketers choose suitable words for their content.
• Social Media Manager: Digital marketers who are especially skilled at getting Likes, reeling in followers and spotting shareable content will excel as social media managers. Simply put, they’re responsible for enhancing the presence of their companies on social media platforms.

Digital Marketing Salaries

As mentioned above, how much you could earn as a digital marketer depends largely on your area of expertise, experience, and geographic location. But we can help you get a sense of where your salary might land. Below are a few popular digital marketing titles, and how much they typically earn.

Digital Marketing Specialist Salary

Digital marketers who are able to lead a team and tailor campaigns from top to bottom will quickly move up the ranks to digital marketing manager.

A digital marketing manager earns an average salary of $68,059 per year.

A young graduate aiming to start a career as a digital marketing manager can expect to earn an average of $41,828 per year. Mid-level digital marketing managers can earn $72,043 per year, while senior-level managers can earn an average of $82,483 per year.

The salary varies by location as well.

Digital marketing managers in San Francisco make almost 31% more than the national average. Their counterparts in Seattle make 16% more than the national average. In New York, digital marketing managers earn 5% more than the national average, while the managers in Denver earn almost 6% less than the national average.

You may have to gain experience as an entry-level digital marketer before earning a management position. But if you have a varied portfolio, you could be in the running for more senior positions regardless of your professional experience.

SEO Manager Salary

Digital marketers often rely on Google and Bing to send traffic and potential customers to their page. So search engine optimization (SEO) has become a popular career track within marketing.

A Search Engine Optimization Manager earns an average compensation of $72,139 a year. Like the compensation package of a digital marketing manager, the compensations that SEO managers get also vary by experience.

An aspiring SEO Manager aiming for an entry-level job can expect to earn an average of $49,435 per year. SEO Managers with 1 to 4 years of experience make around $78,945 per year. Senior managers with 10 or more years of experience earn an average of $86,081 per year. Digital marketers who can prove their SEO efforts impact the bottom line could easily bring in higher salaries.

Needless to say, the compensation of SEO managers varies with geographical location. SEO Managers in San Francisco make 55% more than the national average. In New York, SEO Managers make 14% more than the national average, while their counterparts in Philadelphia earn 9% less than the national average.

Social media is a popular focus area for digital marketers who enjoy building an audience and creating a connection with followers. The average compensation of a social media manager in the United States is $52,326 per year. Of course, this varies with experience and location.

Social media managers with little (less than a year) or no experience can expect to earn an average of $40,706 a year. Social media managers in their mid-career earn $62,317 per year. The ones with 10 or more years of experience earn an average of $68,624 per year. If you’re looking to become a digital marketer and also relish seeing follows, shares, and likes flow in on your personal Instagram and Facebook, then you may have already found your niche.

Going by location, social media managers in San Francisco earn 54% more than the national average. In Chicago, social media managers earn almost 12% more than the national average.

Content Manager Salary

Content management has become a popular subspecialty for digital marketers who are also strong writers. The average compensation of a content manager in the United States is $60,131 per year. As with most careers, the compensation that a content manager gets varies with experience and location.

An entry-level content manager may make $45,086 per year. A content manager in mid-career earns an average compensation of $64,508 per year, while a more experienced content manager (over 10 years of experience) takes home an average of $73,440 in a year.

Employees in San Francisco, Boston, and New York earn more than the national average at 37%, 18%, and 9%, respectively. Content managers in Washington, D.C. earn the lowest at 3% less than the national average.

Copywriter Salary

The average compensation of a copywriter in the United States is $53,282 per year. And of course, the compensation varies with experience and location.

An entry-level copywriter may make over $41,523 per year, while senior copywriters take home around $59,333 per year. A copywriter in their mid-career earns an average compensation of $60,701 per year.

Digital marketers who specialize in copywriting and are based in San Francisco, New York, and Los Angeles earn more than the national average – 50%, 19%, and 18% respectively. Copywriters in Dallas, Texas earn the lowest at 16% less than the national average.

If you choose to focus on copywriting rather than working more broadly as a digital marketer, you could increase your earning potential by learning about SEO, which often influences an organization’s content goals.

Start Your Career in Digital Marketing

In addition to the above-mentioned careers, there are other digital marketing job profiles that specialize in specific domains. These are Pay Per Click Specialists, Email Specialists, CRM Consultants, and Influencer Marketers. Whether you’re creative or tech-savvy, focus on clicks and sales or brand recognition, you’ll find a rewarding career track for you in digital marketing.

If you commit to learning the current tech skills, then you could enjoy a high-paying, rewarding career as a digital marketer. You can count on plenty of growth opportunities as more and more companies see the potential of effective digital ads, social media marketing and improved search rankings.

If you’re interested in kickstarting your career as a digital marketer, our Digital Marketing program is the best way to do it. It’s designed to ultimately land you a job you’ll love post-graduation, and you get one-on-one mentorship throughout your journey.

FAQs

How do I get into digital marketing?

You can get into digital marketing by first learning the fundamentals. You can start by creating your website, learning SEO, advertising on Facebook, and mastering Google Analytics. You should also keep yourself updated with all recent developments in this field.

Digital Marketing Salary for SEO specialist, Social Media Manager & More

As brands and businesses around the globe adjust to the new normal, the shift to digital is one of the most perceptible changes happening across countries. And, if the last 11 months are any indication, the pace of digital transformation is staggering and is likely to accelerate further in the coming year. 

Digital marketing is one of the careers that has seen massive growth, even in this slow economy. If you seek to advance your career in digital marketing or planning to break into this fast-evolving, lucrative field, this article will cover the following topics that will give you an overview of the salary trends of a digital marketer in 2022: 

• The Rising Demand for Digital Marketing Roles in 2022
• SEO and Digital Marketing Specialist Salary
• Social Media Manager Salary
• Content Strategist Salary
• E-commerce Specialist Salary
• Digital Marketing Analyst Salary

The Rising Demand for Digital Marketing Roles in 2022

With a rapid rise in ecommerce and remote work, digital has become an overnight reality for millions of businesses. Consumers in most parts of the world have been staying indoors, while most businesses had to shut their physical doors and get their employees to work from their homes. This means that brands and consumers alike are now faced with online being the top, if not the only option to transact. According to the latest CMO Survey, 56% of businesses are changing their go-to-businesses models to capitalize on digital opportunities. 

Clearly, traditional marketing is taking a backseat, with brands relying more than ever on their digital strategies. This shift has put enormous demands on digital marketing. How is this change impacting the digital marketing career? 

As an industry teeming with opportunities, digital marketing has been creating career options that didn’t even exist ten years ago. But today, with businesses thrust into this new environment, the demand for professionals with digital skills who can help them successfully navigate this new landscape is soaring. According to a report by Burning Glass Technologies, four out of 10 job positions in marketing demand professionals to have digital marketing skills.  

As such, the future outlook for careers in digital marketing is extremely bright, especially for those with the expertise and background in marketing or those willing to invest the time and effort into learning new skills. 

Why Get Into Digital Marketing?

Digital Marketing is developing into one of today’s fastest-growing and most in-demand careers. It is easy to see what makes the digital marketing industry appealing to many. With so many benefits and the opportunity to work on fun and substantial projects, deal with prospective businesses, collaborate with like-minded people, discover new opportunities by networking with clients, and work from anywhere in the world, there is not just one reason to get into digital marketing. 

Benefits of Becoming a Digital Marketer

1. Diverse Roles to Choose From

Depending on your set of skills, you can choose to target a variety of roles such as:

• PPC Specialist – An entry-level specialist role focusing on producing, managing, and optimizing digital advertising campaigns.
• SEO Specialist – An entry-level specialist role focusing on producing and executing organic search campaigns.
• Digital Marketing Specialist – A generalist role focusing on executing digital marketing campaigns across multiple marketing channels.
• Social Media Specialist – An entry-level role that focuses on creating brand awareness and engagements and driving conversions through social platforms.

2. Compensation is Good

The world of digital marketing provides plenty of opportunities to earn great compensation for your work. According to ZipRecruiter, entry-level jobs’ annual digital marketing salary can start at $50,000 – $60,000. Many include health care and other benefits depending on the company you are working for. After your knowledge and experience grow, you may have the opportunity to be promoted into a management role where you can earn $60,000 – $80,000 or more. You could even aim to get into the lucrative Director of Marketing or Marketing Executive roles.  

3. Room for Upward Mobility

Finding upward mobility in conventional industries can be very challenging. Organizations that have solidified their business models and streamlined processes can function with lean management, leaving little or no scope for internal promotions. However, this isn’t the case when it comes to digital marketing. There is plenty of room for promotions because of rapid job growth within the industry as companies expand their digital marketing operations and even create new leadership and executive roles for digital marketing specialists.

4. Be Your Employer

With the skill set of a digital marketer and an entrepreneurial streak, you can skip employment altogether and choose to work for yourself instead. You can launch your digital brand, products, or services online, market them yourself, and reap all rewards. It’s plenty of work at first, but it’s worth seeing the fruits of your labor.

What Components Affect Your Digital Marketing Salary?

According to McKinsey, 83% of global CEOs look at marketing to be a major driver for most of the company’s growth plans. LinkedIn also reported a 33% hike in digital marketing jobs. And today, there are more than 280,000 digital marketing jobs listed on LinkedIn. In that, 12,000 are added each week. 

The digital marketing salary depends on various factors. A few of them are:

Educational Background

According to LinkedIn, a bachelor’s degree is a must for becoming a digital marketer. It can be in communications, business administration, advertising, or journalism. Many digital marketing professionals have started their careers without having a college education in the present era. Based on specialized courses, like SEO, SEM, data analytics, and more, they have initiated their marketing career. However, you must know that more educational qualifications will help you command a better salary. 

Experience

If you have more than five years of experience as a digital marketer, you can expect more than your previous digital marketing salary. The more years you work, the more the salary you will get. However, the number of years is not the sole reason for gaining experience. If you work in a specific industry or deal with specific tools, you might make more than a marketing copywriter. The same is true for people who work in the AI and machine learning industries.  

According to LinkedIn, a senior digital marketing director earns $105,000, a mid-level digital marketing manager earns $70,000, and a fresher digital marketer earns $52,000 per year. 

Skills

If you possess both hard and soft skills, such as knowledge of technical SEO, link building, strong interpersonal skills, and communication, there’s a possibility you’ll be paid higher than your challengers. You must acquire the most in-demand digital marketing skills, such as SEO, social media marketing, project management, audience building, data analysis, and copywriting. 

Geography 

Location plays an important role in determining your digital marketing salary. According to Indeed, a digital marketing manager gets $76,477 in New York, while the same gets $67,170 and $66,248 in Chicago and Denver, respectively. The remote location is becoming more commonplace these days, which is reflected in the digital marketing salaries.  

Company 

The top tech companies provide handsome salaries to their employees. There is no exception in the digital marketing salary as well. Startups provide the best salaries to skilled and experienced candidates who add value to the company. According to Payscale, the average salary of a digital marketing specialist is $51,209 in the US. Various top companies that offer lucrative digital marketing salaries are Accenture, Deloitte, IBM, Fortira, Apple, Intel, Meta, etc.

Digital Marketing Salary Trends for 2022

Digital Marketer Salary in India: An average salary for a digital marketing executive is 2 LPA, and as you gain experience, your salary can rise to 6 LPA. In contrast, the salary package of a digital marketing analyst ranges from 3.6 LPA to 9.4 LPA on average.  

When it comes to pay, many companies are deciding the pay hikes based on the employee’s digital skills.  

It’s not hard to see why professionals with digital skills are commanding higher salaries. Another report by Burning Glass Technologies found that job roles that list digital skills as a requirement pay 29% more than those that do not. 

Even with the current year putting a dampener on increments, reports find digital marketing to be one of the skills for which employers are willing to pay a premium. 

Undoubtedly, the career opportunities in digital marketing look promising in the coming year. 

That said, let’s take a look at some digital marketing jobs that are expected to be the hottest in the industry and are showing positive salary trends in the coming years. We’ll breakdown digital marketing salary by job role as well as by geography. 

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1. SEO/Digital Marketing Specialist

LinkedIn has listed ‘digital marketing specialist’ as one of the top 10 most in-demand jobs, identifying SEO as one of the most desired skills.

A digital marketing specialist wears multiple hats and must possess skills to perform techniques like search engine optimization (SEO), pay-per-click (PPC), social media, conversion optimization, digital analytics, content, mobile, and email marketing. The job involves driving search results, managing online campaigns, tapping into various digital channels, and ensuring a company’s digital marketing initiatives are aligned to their overall strategies and objectives. 

An SEO specialist is more laser-focused on getting clients to rank high in search results to drive more traffic to a website through organic as well as paid strategies. 

Digital marketing specialists and those specializing in SEO are some of the highest earners in this field. One of the reasons is that the search engine algorithms and best practices change faster than seasons. Staying on top of these changes requires constant learning and keeping up with the trends while generating results takes knowledge, skill, and persistence.  

Digital Marketing Specialist Salary by Geography:

In the United States, the average digital marketing specialist salary is $50,139 /year.

In the UK, the average salary of a digital marketing specialist is £25,755/year.

A digital marketing specialist’s average salary in India is ₹4, 69,000/year.

Social media usage is growing in leaps and bounds, and it shows no signs of slowing. With buyers hanging around in social media platforms more than ever (over 3 billion social media users are predicted by 2021), there’s a massive incentive for businesses to strengthen their social media presence. Today, businesses use social media channels to engage their audience, expand their network, generate awareness about their products and services, and build their brands, in general. 

Social media managers help businesses reach fans and followers on social media platforms with the aim to gain traction and build revenues. 

Social media managers are not only highly paid professionals but also enjoy the opportunity to quickly ride up the ladder to reach sought-after positions like that of a communications manager.  

Social Media Manager Salary by Geography:

In the United States, the average salary of a social media manager is $44,160/year.

In the UK, the average salary of a social media manager is £32,310 / year.

A social media manager’s average salary in India is ₹5,00,000/year.

3. Content Strategist

Content is an integral part of the digital strategy for all types of businesses as nearly every level of marketing these days requires content in some form or another. After all, it is content that buyers consume, and brands compete over.  

Content strategists not only have the skills to create compelling content themselves but play a much bigger role by managing teams of writers, developing editorial calendars, contributing to online campaigns, using analytics to determine the effectiveness of campaigns, and more. 

As professionals who carry out a whole gamut of activities related to content strategy, they are valuable assets for companies that hire them.  

Content Strategist Salary by Geography:

In the United States, the average salary of a content strategist is $61,289 /year.

The average salary of a content strategist in the UK is £40,369 / year.

In India, a content strategist’s average salary is ₹7,43,000 / year.

4. E-commerce Specialist

E-commerce Marketing Specialists are in charge of managing the overall development and maintenance of e-commerce websites and portals to maximize their sales and revenues. It’s also a part of their job to establish standards for product and content management, collaborate with sales and marketing teams, and identify growth opportunities using web analytics, among others. 

With a boom in e-commerce and online purchases taking over in-store shopping, e-commerce specialists have become indispensable for the retail businesses. Hence, it is not surprising that it is one of the most well-compensated roles in digital marketing.

E-Commerce Specialist Salary by Geography:

The average salary of an e-commerce specialist in the US is $56,482 / year.  

An ecommerce specialist in the UK has an average salary of £40,369 / year.

In India, an ecommerce specialist gets an average salary of ₹6,64,000 / year.

5. Digital Marketing Analyst

There’s hardly an industry untouched by big data and the Internet of Things (IoT), and digital marketing is not an exception. With an emerging focus on customer data and personalization to drive sales, delight customers, and reduce costs, this field is ripe for professionals skilled in analytics. 

A digital marketing analyst is responsible for performing market analysis, identifying online marketing trends, and extracting value from customer data to develop strategies that match business goals. They also work closely with the sales and marketing teams to help them drive more leads and revenues using data-driven insights. 

Not surprisingly, data and web analytics are some of the highest-paid employees in organizations.

Digital Marketing Analyst Salary by Geography:

The average salary of a digital marketing analyst in the US is $52,166/ year.

In the UK, digital marketing analysts earn an average salary of £ 32,930 / year.

For a digital marketing analyst in India, the average salary is ₹4,12,000 / year.

6. Content Marketing Manager 

A content marketing manager in a company is responsible for increasing brand awareness and web traffic through online marketing. They are the ones who create ‘shareable’ content that increases the market activities. You must be an expert in social media analytics, analyze the shortcomings of each platform, and understand the nuances and advantages of every campaign strategy. 

If you become a content marketing manager, you will be responsible for the following roles:

• Drive traffic and engagement in the form of sales and brand promotion
• Measure the results of marketing activity 
• Manage a team of data analysts, illustrators, and copywriters
• Know which platform is different and which one is the best suited for a particular role

Content Marketing Manager Salary by Geography:

In the US, a content marketing manager earns $75,900 per year.  

The average salary of a content marketing manager is ₹1,004,875 per year. 

7. Marketing Automation Specialist

A marketing automation specialist is a tech-savvy content curator. They possess great communication skills and set up workflows. Many often have a misconception that the job profile of a marketing automation specialist is easy. It’s not. It takes a lot of time, work, and specialized skills to see the maximum benefit from a tool. 

If you become a marketing automation specialist, you will be assigned the following roles:

• Understand your platforms that automation will help you solve
• Build your marketing automation blueprint
• Build the marketing automation engine
• A/B test to optimize
• Report and revamp
• Repeat 

Marketing Automation Specialist Salary by Geography:

The average salary of a marketing automation specialist in the US is $62,147 per year.

In India, a marketing automation specialist earns ₹800,973 per year.  

8. Digital Marketing Manager

A digital marketing manager is a professional who maintains the brand’s sales and online presence on various marketing campaigns. You must have a strong grasp of various digital marketing tools and strategies to become a digital marketing manager. You must know how to lead integrated digital marketing campaigns from planning to execution. 

If you become a digital marketing manager, here are the responsibilities that you need to handle:

• Maintain social media presence across various digital platforms
• Measure, analyze and report the performance of all digital marketing campaigns
• Plan digital media campaigns, such as SEO/SEM, social media, and display advertising 

Digital Marketing Manager Salary by Geography

In the US, the average annual salary of a digital marketing manager is $123,899.  

In India, a digital marketing manager earns ₹700,000 per year. 

9. Paid Media Specialist

To become a paid media specialist, you need to understand advertising and social media. A paid media specialist brings traffic to your web portals via online advertising from Google, Facebook, Instagram, etc. 

If you are hired as a paid media specialist, you will have the following responsibilities:

• Conduct in-depth analysis of keywords and website 
• Analyze the effectiveness of PPC and ROI
• Develop, implement and optimize digital campaigns
• Oversee and manage the social media budget 

Paid Media Specialist Salary by Geography

The average salary of a paid media specialist in the US is $70,537 per year.

In India, the salary of a paid media specialist is ₹4,93,901/yr. 

10. Pay-Per-Click Analyst

Many professionals are eying to become pay-per-click analysts as the role is one of the emerging digital marketing careers in 2022. You must have the right knowledge and ability to obtain profit greater to or equal to the investment. You must also have an in-depth understanding of campaign creation and its psychology. 

If you get selected as a pay-per-click analyst, you will have the following responsibilities:

• Understand Google Analytics
• Correct the keyword bids
• Monitor daily/monthly/weekly/annual budget
• Manage paid ad campaigns and other networks
• Manage advertising platforms, such as Facebook, Instagram, Quora

Pay-Per-Click Analyst Salary by Geography

The average salary of a PPC analyst in the US is $49,312 per year.  

In India, a PPC analyst earns ₹328,997 per year. 

An email marketing specialist is a digital marketing professional who focuses on creating email lists, producing emails, and nurturing leads through written communications. They work with email automation software, initiating email blasts and newsletters to enhance brand awareness and establish a solid presence of the brand in the competitive market.  

The responsibilities of an email marketing specialist differ from one company to the other. However, there is an established list of tasks all email marketers can expect. It includes initiating and monitoring email marketing campaigns, optimizing the design and layouts of emails, proofreading key messaging in and out of email templates, compiling and purging email lists, saving email databases for future campaigns, and following up on the sent emails.

Digital Marketing Salary Guide: 10-Year Plan

The digital marketing salary varies from years of experience to the job location. The salaries of professionals working in different designations under a digital marketer saw a rise of 15%-50% over a year. With the boom in the social media world, it is expected to grow more abruptly in the upcoming years. 

The tables below demonstrate the top job profiles that grab the highest digital marketing salaries, the job locations, and digital marketing salaries based on experience.  

For more details on the salary trends of digital marketing jobs, you can also check out this salary calculator.

FAQs

1. How to get a job in digital marketing?

The roles and responsibilities of a digital marketer include analyzing digital data to draw key recommendations around website optimization, conducting social media audits to ensure best practices are being used, maintaining a digital dashboard of various accounts, collaborating with the sales team to create marketing campaigns, create and maintain online listings across e-commerce platforms. Like any other career path, to get a job in digital marketing, you need to follow a certain road map. 

1. Get a professional degree
2. Sign-up for some internships to gain knowledge while studying 
3. Create your professional portfolio, add your best works to it
4. Research well about the company you apply for
5. In the interview, highlight skills that match with their job description.  

2. What is the starting salary after a Digital Marketing Course?

The first step of a digital marketing journey is in the role of a fresher junior digital marketer. According to Payscale, the Digital Marketing Manager (entry-level) in India is ₹5,48,755 per annum in 2022. According to Glassdoor Analysis, the starting digital marketing salary after the course is completed in the US is around $60,000 annually. However, based on location, the average salary ranges from $39,281 – $55,000 per annum in the US. With an increase in skill and experience, the salary increases too. With the right skills in digital marketing, you can get an opportunity to work in top-notch companies such as Google, Accenture, TCS, and cognizant.

What Is the Future Scope of Digital Marketing?

Digital marketing is one of the fastest-growing professional fields worldwide currently. As companies and organizations continue to transform digitally, there has been an increment in the worldwide expenditure on digital marketing channels that amounts to billions of dollars every year. Globally, digital advertising expenditure in 2018 amounted to $282 billion – a figure that increased to $331 billion by 2021 and is expected to cross $500 billion by 2024. As organizations continue to invest their resources and money in digital marketing initiatives, this will translate to more job opportunities in digital marketing for entry-level, management-level, and executive roles.

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Businesses are rushing to ride the digital wave. To rise above in this competitive landscape, they have recognized the need for marketers with digital skills and are paying premiums to get these professionals onboard. Act now to become one of these sought-after candidates that companies across the world are scrambling to hire. 

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Digital Marketing Salary – Plerdy

Digital Marketing Manager is a relatively new profession and the demand for professionals is growing. Especially in a pandemic, when most companies go online and spend a lot of energy optimizing websites and attracting new audiences.

Google Trends on request “Digital Marketing Manager” gives interesting statistics: the top five are the United Arab Emirates, Singapore, Great Britain, Ireland, Hong Kong. Developing countries coexist with economic giants – digital marketing managers are needed everywhere. However, the conditions put forward in vacancies are similar:

• Conducting successful advertising campaigns.
• Analyst skills.
• Experience in attracting the target audience.
• Creativity.
• Knowledge of professional tools.

Over the past five years, the frequency of entering a request has increased markedly: the minimum level of interest in a specialty is from 13 (in 2016) to 43 (in 2021) points. The jump in the popularity of the profession occurred in 2017, after which it remains approximately at the same level with minor fluctuations.

Entry-level digital marketing manager salary

The salary of a beginner digital marketing manager is significantly different from that of a professional. According to the website ZipRecruiter, the average annual income of a beginner in the fall of 2021 was 43.2 thousand dollars. Accordingly, an hour of work was estimated at $ 20, for a month – $ 3,600.

In the US, fees for aspiring digital marketing manager vary by state. The best things are in California – $ 20-25 per hour, which gives an annual income of up to 52 thousand dollars.

On the site zippia.com, the top vacancies for beginners, in addition to offers with an average annual salary of 30-40 thousand dollars, also include highly paid ones:

• The Irish company Johnson Controls is looking for a specialist who is ready to pay from 78 thousand dollars a year .
• The American corporation Sysco Corp offers from 79 thousand dollars a year.
• Spirits maker Sazerac Company also offers an annual income of $59,000.

A separate group of vacancies – offers from companies that provide marketing services. These include Rightpoint or the shark of the advertising business Dentsu Aegis Network (the promised annual income of a digital marketing manager is from 68 thousand dollars). They are ready to invest in the training of employees and their professional development. But there are few such proposals and it is not easy to match their level.

Usually requires a bachelor’s degree and several years of project work. Much attention is paid to soft skills: communication skills, the ability to resolve conflicts. Conclusion: even a student after college will find a good job if he is ready to develop and generate ideas.

Junior Digital Marketing Manager Salary

The average hourly wage for a digital marketing junior is $23, just a dollar more than a newbie with no experience. The qualifications and responsibilities of the Junior Digital Marketing Manager differ slightly. Both small companies and giant corporations need such employees:

• TEAM LEWIS – a well-known PR agency offers a “competitive salary that depends on the manager’s experience” plus 20 days of vacation. Here they take care of the insurance and constant personal and professional growth. The list of requirements and responsibilities provides for full involvement in the work.
• Fox Dealer (Pasadena) – Experience is not required as the company provides training. They promise a competitive salary, but pay more attention to responsibilities and necessary skills.
• Springs Window Fashions (Middleton) – invite young professionals for an internship. The company promises competitive hourly pay and summer housing stipends. Practice will be a good base for gaining experience.

The requirements indicate work experience or internship, relevant education. Developed skills are a mandatory feature – they are often more important than a diploma.

Digital Marketing Associate Salary in the US

In the US, Digital Marketing Associate Salary varies by state. Here is a list of cities that value managers with little experience the most.

9006.71

065 $1 109

City	Average annual salary	Honorary fee	per week	per month
San Mateo, Ca	$ 57 643	$4 804
Richmond, CA	$53 930	$25. 93	$1 037	$4 494
Stamford, CT	$52 514	$25.25	$1 010	$4 376
Bellevue, WA	$52 384	$25.18	$1 007	$4 365
Brooklyn, NY	$51 693	$24.85	$994	$4 308
New Haven, CT	$51 234	$24.63	$985	$4 270
San Francisco, CA	$51 160	$24.60	$984	$4 263
Lakes, AK	$50 911	$24.48	$979	$4 243
Brockton, MA	$50 717	$24.38	$975	$4 226
Paterson, NJ	$50 293	$24.18	$967	$4 191

to build a career in digital marketing to get many opportunities for digital marketing

Mid-level digital marketing manager salary

Mid-level digital marketing managers with solid work experience, advanced skills and successful portfolio projects significantly improve their financial position. Salary starts at $65,000 and goes up to $120,000:

• Arcules offers jobs with an annual income of $68,000 to $134,000. There is also a four-week vacation and an additional 3 weeks (for example, due to illness). Bonuses – a gym and a game pavilion. Coffee, tea, cookies – by default. Applicant’s minimum experience must be 4 years.
• Extend raises rates – annual salary ranges from $74,000 to $133,000. Here, too, “buns” are offered in the form of an unlimited vacation policy, medical benefits and a pension savings system. But the requirements for a future employee are higher here: from 5 years of experience, knowledge of professional tools, practical skills, in particular, writing texts.
• Mercy Nonprofit Offers $61,000 to $106,000 per year. As well as a set of social benefits and guarantees.

In job descriptions, companies prefer to indicate “from” and “to” salaries – the final result depends on education, experience, additional skills and interview results.

Mid-level digital marketing manager salary in the US

In the US, a mid-level manager earns almost twice as much as a novice: $6 994 Oakland, CA $82 997 $39.90 $1 596 $6 916 Tanaina, AK $82 736 $39.78 $1 591 $6 895 Wasilla, AK $82 735 $39.78 $1 591 $6 895 Sunnyvale, CA $81 398 $39.13 $1 565 $6 783 Hayward, CA $81 258 $39.07 $1 563 $6 772 Jackson, WY $80 917 $38.90 $1 556 $6 743 Norwalk, CT $80 779 $38.84 $1 553 $6 732

This is more than the average annual income – searching for vacancies in different metropolitan areas has a positive effect on the salary of a manager.

Senior Digital Marketing Manager Salary

Senior Digital Marketing Manager is considered to be a professional with impressive experience, a backlog of successful projects and campaigns. Work experience sometimes does not play a role, but achievements and skills must be proven:

• Siemens Corporation requires only 4-6 years of work experience. Salary offered starts from $77,000 to $125,000, depending on experience and skills.
• Great American Insurance Group opposite – expect 8-10 years of work experience, including several years in a managerial position. But they also provide an annual income in the range of 86-139thousand dollars and a full social package.
• EY is looking for a senior manager who will be paid between $85,000 and $137,000. The company promises strong corporate support, a flexible vacation system, and training opportunities. In return, it expects professionalism and efficiency.

So, the average salary of a professional is $45 per hour, which will bring in $93,000 per year.

Senior digital marketing manager salary in USA

According to ZipRecruiter, the top 10 cities in the USA with the highest average annual salary are: $8 882 Newton, MA $105 788 $50.86 $2 034 $8 816 Santa Monica, CA $105 267 $50.61 $2 024 $8 772 Quincy, MA $105 176 $50.57 $2 023 $8 765 Berkeley, CA $105 048 $50.50 $2 020 $8 754 Renton, WA $104 857 $50.41 $2 016 $8 738 Daly City, CA $104 752 $50.36 $2 014 $8 729 Minneapolis , MN $103,661 $49.84 $1,993 $8,638

But as a result, you can increase your annual income by more than 2 times.

Conclusion

There are a lot of career opportunities in the field of digital marketing management and people are always needed there. The pandemic has only intensified digitalization and the transition to online – the demand for digital marketing specialists continues to grow.

what he does, how much he earns, the pros and cons of the profession.

The internet marketer has long been a universal soldier. This is the name of many professions related to promotion on the Internet. In this article, we deal with who an Internet marketer is, what are his responsibilities, how to become one, and are the services of an Internet marketer in demand in 2021?

Who is an internet marketer?

An internet marketer helps a business to promote products and services. At the same time, online technologies are used for promotion, such as SEO, contextual advertising, SMM, targeted advertising, and so on. An Internet marketer can work both on the side of a business and in an advertising agency.

What does an internet marketer do?

Each company means something different under the position of an Internet marketer. Therefore, there are no established responsibilities in this profession. To the question “what does an Internet marketer do?” the answers can be very different. Let’s try to highlight the key skills of an Internet marketer that are common to everyone.

An Internet marketer must be able to:

• Analyze competitors
• Find and describe the target audience
• Understand advertising tools (SEO, SMM, targeting, contextual advertising and others)
• Develop an online promotion strategy
• Analyze the effectiveness of advertising tools
• Prepare terms of reference for programmers, copywriters, designers and other professionals

It also happens that in small companies, an Internet marketer performs the functions of a designer and copywriter: he makes advertising creatives and writes texts. Sometimes you have to take on the responsibilities of a programmer. An internet marketer may be able to design simple websites using website builders like Tilda. Therefore, the list of what an Internet marketer should be able to do varies greatly depending on the company.

Main KPIs of an internet marketer

KPI is a Key Performance Indicator or key performance indicators that can be measured. According to them, the employer evaluates the quality of the work of an Internet marketer. The fulfillment of these indicators also often affects the salary.

KPIs in Internet marketing depend on the specifics of a particular company, but in general, the following can be distinguished:

● CTR

This is an indicator of the click-through rate of advertisements. The percentage of those who clicked on the ad, among all people who were shown it.

● ROMI and ROAS

Return on investment from marketing and advertising. Show how much the profit received is more or less than the costs.

● Cost per lead

An indicator that evaluates the cost of one application. Depending on the industry, the cost of a lead can vary greatly. The main thing is that it be lower than the profit from the client.

● Number of leads

The number of applications received from customers. Ideally, when the number of leads grows with the same advertising budget.

● CPC

Cost per click. The amount that the advertiser pays to the site for a click on his ad. You can influence it using the settings in the advertising account.

● Subscriber Growth

This indicator is more relevant for Internet marketers who are associated with SMM. Shows the number of new subscribers on pages in social networks for a certain period of time.

● Engagement

The indicator is also relevant for SMM. It includes likes, reposts, comments and saving posts in the profile.

● Bounce rate

The percentage of people who opened the site and immediately closed it. The smaller it is, the better.

● Email open rates

Relevant for working with e-mail newsletters. Shows what percentage of people opened the letter, among all who received it.

● Conversion rate

The conversion can be calculated for many processes. For example, it could be the percentage of leads that eventually turn into customers. Or the proportion of site visitors who made a purchase.

What personal qualities should an Internet marketer have?

A combination of soft and hard skills is important for any profession. We talked about hard skills above. This is all that can be learned. What an Internet marketer should know to work in a company. But for success in the profession, individual qualities of a person, the so-called soft skills, are also important.

What soft skills are important for an Internet marketer?

● Sociability

You will have to communicate not only with colleagues within the team, but also with customers. It is important to be able to explain tasks to designers and other specialists, justify the advantages of your product to the client, and resolve conflicts.

● Analytical skills

The profession combines both creativity and analytical work. You should not be afraid to work with numbers, analyze the relationships between them, test different hypotheses.

● Interest in new

In a profession associated with new technologies, you can’t travel on familiar tools for a long time. Some updates are constantly appearing: social networks add new features, analytics programs change the interface, search engines improve their algorithms. Yes, even advertising a product using the same creatives and texts will not work for a long time. An Internet marketer must be open to new things and constantly be on the lookout for fresh ideas.

● Creative approach

Sometimes you need to try to find the very method of promotion that competitors have not yet used. Creativity is also required to create content.

Who wouldn’t want to become an internet marketer?

● For those who are used to working alone

Effective product promotion is directly related to the work of the team. None of the coolest specialist can develop strategies, write texts, shoot videos and process images in Photoshop equally well. Therefore, the whole process of work depends on how much a marketer knows how to communicate with people.

● For those who can’t sit still

Mindfulness is a key skill for an online marketer. And this is directly related to perseverance. If you hate numbers, often make mistakes from inattention – Internet marketing is not your stop. Of course, here this is not as strict as in accounting. But if you constantly indicate the wrong cost of the goods in the ad or put a tick in the advertising account in the wrong place, problems will definitely arise.

● For those who find it difficult to change

Conservatives in Internet marketing will have a hard time. This profession is probably one of the fastest growing after IT. If you get used to new interfaces for a long time and do not like to constantly introduce something new, Internet marketing is not for you.

How in demand is the profession of an Internet marketer in 2021?

According to the Association of Internet Trade Companies, in 2020, sales on the Internet increased by 58.5% compared to last year. Such a sharp jump is associated with a pandemic. But even after everything is over, the market will definitely not fall. It just starts to develop at a slower pace.

Since the sale of goods via the Internet is developing more and more every year, promotion specialists will definitely be in demand. Therefore, all businesses presented on the Internet can be called potential employers.

According to HeadHunter, an average of 4.2 people applied for one job in marketing in 2020. The sphere itself is in the TOP-10 most demanded by employers.

How much does an internet marketer earn?

The range of salaries in vacancies for the position of Internet marketer is quite large. Therefore, if you ask “how much does an Internet marketer earn?”, you are unlikely to get a definite answer. A novice specialist can be paid 25,000, and an experienced specialist up to 250,000 or even 500,000.

But there are still averages. For example, the average salary of an Internet marketer in Moscow is 69,413. The higher the salary, the fewer vacancies.

When looking for a job, you should carefully read the job description. Indeed, under the vacancy of an Internet marketer, any profession from this area can be hidden: targetologist, SEO specialist, content manager, and so on.

Where to study to become an Internet marketer?

Option 1: go to university

There are no internet marketing faculties at Russian universities yet and, most likely, there will not be in the near future. University education simply will not be able to keep up with the development of technology.

But at the university you can get a basic marketing education. It will give an understanding of the psychology of consumers, teach you how to analyze statistics and determine the target audience.

Marketing also often comes with a sociological and journalistic education. Analysis of statistics and the ability to write texts will definitely help in the profession.

Option 2: take courses

Now there are a lot of online and offline courses on Internet marketing. We advise you to go from the general to the particular. First, it would be nice to get basic knowledge about marketing, and only then move on to studying advertising cabinets.

What to look for when choosing courses? It is good if, in addition to theory, the course will work on a fictitious or real project. After all, it’s one thing to listen to a lecture on setting up advertising in Yandex. Direct, and quite another to try to create advertising with your own hands.

It will also be useful to talk with experts. For example, consulting an Internet marketer with experience will help you better understand the features of the profession.

Option 3: find an internship

Many people think that without work experience and education in the field of marketing, finding an internship will be unrealistic. This is not entirely true. Almost any of your experiences can be presented in a favorable light.

Have you worked as a sales assistant? It means you have knowledge and experience in sales. Have you tried opening your own T-shirt shop? You definitely heard something about the target audience. Even working as a counselor at a summer camp can be beneficial. At least you know how to communicate with people.

Which option is better?

We talked about how a university can provide a good basic education in marketing. But it is definitely not necessary to count on the fact that nothing more will be needed to study.

Internet marketing is primarily self-education. In the course of work, you may need a skill in interacting with an advertising tool that did not exist when you graduated from high school. All this will have to be studied on your own or in courses.

Therefore, if you are just thinking about a profession, the ideal option would be to use all three paths for development. Basic education + specialized courses + self-education.

In any case, practical experience is everything. Whatever knowledge you have gained, only after practice can you master real skills. You will definitely have to fill a lot of cones.

Career growth as an internet marketer

You can work as an Internet marketer on freelance, on the client side and in an agency. Each path has its pros and cons.

Working in an agency is what many recommend starting a marketing journey with. A huge plus is the ability to work with large clients and large advertising budgets. Due to the fact that the agency has many clients, and they are all different, there is an opportunity to work in many areas and try more tools in practice. Then the experience from one project can be transferred to another.

Also, a novice specialist is in a team and can quickly learn, focusing on other more experienced colleagues. Even in the agency, you can pump in communication with clients.

The main disadvantage of working in agencies is a large workload. Due to the fact that you have to work with several clients at the same time, you never know at what point an emergency will happen. And at first, you may have to work almost for free.

On the client side, the upside is that the marketer dives deep into one niche. And narrow specialists are often valued higher. At the same time, working with one product can become boring.

Many people dream of freelancing. But you have to pay for the possibility of a free schedule. A freelancer will most likely not be trusted with a project with a big budget. You should not count on cooperation with a large well-known brand either. Such work is usually assigned to teams of specialists. But you can regulate the load yourself and choose clients with whom it is pleasant to work.

As for career growth, in the early stages, an Internet marketer may be responsible for one direction of promotion. For example, for contextual advertising or SMM. With experience, more managerial responsibilities appear: developing a strategy, coordinating the work of all specialists, and analytics. So you can grow to the head of the department, and in the future, maybe open your own agency.

Internet marketer: the pros and cons of the profession

Let’s sum up and summarize all the pros and cons of the profession.

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● Demand and career growth opportunities

Internet commerce is developing every year, which means that Internet marketers will be in demand.

● High salary

The salary of experienced specialists is generally higher than the average for the market. True, there is a caveat, which we will talk about in the minuses.

● Ability to work remotely

Not all professions can boast of the possibility of remote work. In this area, even if you work for a company, you may well be allowed to work from home several days a week. Or even completely transfer to a remote work format.

● It is possible to get a job without a university degree

Of course, fundamental knowledge will not hurt, but here they are not as critical as, for example, in medicine. Most of the skills can be acquired in the course of work.

● Creativity + Numbers

If you can’t decide whether you are a humanist or a techie, then you don’t need to. Internet marketing is a combination of creative and analytical work. In one day, you need to evaluate the quality of advertising materials and understand how attractive they are to customers. In the other, spend the whole day analyzing the statistics of the campaign.

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● Small salary at the beginning of the journey

Often at the start of a career, companies offer free or very low-paid internships to specialists. Therefore, you actually have to work for the idea. With experience, the situation changes. The main thing is not to give up.

● A lot of routine work

Internet marketing is not around the clock coming up with creative concepts and slogans. Behind creativity is a large analytical base that helps you understand which of your concepts your customers liked and which did not. Such routine work needs to be done almost every day, and you can’t escape from it anywhere.

Terminals

Internet marketing is a fashionable profession now, but not everyone should go into it. If you hate numbers, communication, and creativity, this job might not be for you. For the rest, we encourage you to read more about specific Internet marketing tools in order to understand whether it will be interesting for you to work with them.