Salaries advertising: Salaries for Advertising Jobs | Salary.com

Salaries for Advertising Jobs | Salary.com

Account Executive – Advertising

Alternate Job Titles: Advertising Account Executive | Advertising Services Account Executive | Digital Ad Sales Account Manager

Maintains relationships and favorable contacts with current and potential advertising accounts. Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products. May require a bachelor’s degree. Typically reports to a supervi… View job details

Account Executive, Sr. – Advertising

Alternate Job Titles: Advertising Services Senior Account Executive | Digital Ad Sales Senior Account Manager | Senior Advertising Account Executive

Maintains relationships and favorable contacts with current and potential advertising accounts. Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products. May require a bachelor’s degree. Typically reports to a manager… View job details

Advertising / Promotions Manager

Alternate Job Titles: Sales Promotion Manager | Promotions Manager | Sales & Marketing Promotions Manager

Manages, develops, and implements sales promotion policies, programs, and initiatives to support the marketing and branding strategy of the organization. Researches, evaluates, and recommends tactics that enhance the market positioning of the organization’s products or services. Creates and conveys brand messages to improve brand awareness and perception. Identifies promotional merchandise supplie. .. View job details

Advertising Account Executive

Alternate Job Titles: Account Executive – Advertising | Advertising Services Account Executive | Digital Ad Sales Account Manager

Maintains relationships and favorable contacts with current and potential advertising accounts. Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products. May require a bachelor’s degree. Typically reports to a supervi… View job details

Advertising Coordinator I

Alternate Job Titles: Advertising Specialist I

Responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Analyzes stakeholder requirements and defines objectives for advertising. Develops audience targeting and strategy. Organizes assigned project tasks and timelines that ensure on-time delivery of projects. Incorporates processes to ensure ad… View job details

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• Summary
• What They Do
• Work Environment
• How to Become One
• Pay
• Job Outlook
• State & Area Data
• Similar Occupations
• More Info

Summary

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Video transcript available at https://www.youtube.com/watch?v=8r-nFPlKELc.

What Advertising, Promotions, and Marketing Managers Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

Work Environment

Many of these workers are employed in advertising agencies or in corporate or regional managing offices.

How to Become an Advertising, Promotions, or Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Pay

The median annual wage for advertising and promotions managers was $127,150 in May 2021.

The median annual wage for marketing managers was $135,030 in May 2021.

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations.

About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.

Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

State & Area Data

Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers.

Similar Occupations

Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.

More Information, Including Links to O*NET

Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.

What Advertising, Promotions, and Marketing Managers Do

About this section

Advertising managers can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily.

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

• Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
• Plan promotional campaigns such as contests, coupons, or giveaways
• Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
• Negotiate advertising contracts
• Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
• Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
• Develop pricing strategies for products or services marketed to the target customers
• Meet with clients to provide marketing or related advice
• Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs.

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she may assist in the development of that product or service and to create a marketing plan for it.

Advertising, promotions, and marketing managers may travel to meet with clients or representatives of communications media.

Advertising and promotions managers held about 28,000 jobs in 2021. The largest employers of advertising and promotions managers were as follows:

Marketing managers held about 319,000 jobs in 2021. The largest employers of marketing managers were as follows:

Because the work of advertising, promotions, and marketing managers directly affects a firm’s revenue, people in these occupations typically work closely with top executives.

The jobs of advertising, promotions, and marketing managers can often be stressful, particularly near deadlines. Additionally, they may travel to meet with clients or media representatives.

Work Schedules

Most advertising, promotions, and marketing managers work full time. Some advertising and promotions managers work more than 40 hours per week.

How to Become an Advertising, Promotions, or Marketing Manager About this section

These managers typically have previous work experience in advertising, marketing, promotions, or sales.

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Marketing managers typically need a bachelor’s degree in a business field, such as marketing, or in a related field, such as communications. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotions, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. Managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Advertising, Promotions, and Marketing Managers

Median annual wages, May 2021

Marketing managers

$135,030

Advertising, promotions, and marketing managers

$133,380

Advertising, marketing, promotions, public relations, and sales managers

$128,160

Advertising and promotions managers

$127,150

Total, all occupations

$45,760

 

The median annual wage for advertising and promotions managers was $127,150 in May 2021.
The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $61,250, and the highest 10 percent earned more than $208,000.

The median annual wage for marketing managers was $135,030 in May 2021.
The lowest 10 percent earned less than $77,680, and the highest 10 percent earned more than $208,000.

In May 2021, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:

In May 2021, the median annual wages for marketing managers in the top industries in which they worked were as follows:

Most advertising, promotions, and marketing managers work full time. Some advertising and promotions managers work more than 40 hours per week.

Advertising, Promotions, and Marketing Managers

Percent change in employment, projected 2021-31

Marketing managers

Advertising, promotions, and marketing managers

Advertising, marketing, promotions, public relations, and sales managers

Advertising and promotions managers

Total, all occupations

 

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations.

About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.

Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Employment

Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. These managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.

The continued rise of electronic media will result in decreasing demand for print advertisements. However, the demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.

Occupational Employment and Wage Statistics (OEWS)

The Occupational Employment and Wage Statistics (OEWS) program produces employment and wage estimates annually for over 800 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. The link(s) below go to OEWS data maps for employment and wages by state and area.

• Advertising and promotions managers
• Marketing managers

Projections Central

Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices. All state projections data are available at www.projectionscentral.com. Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. In addition, states may produce projections for areas; there are links to each state’s websites where these data may be retrieved.

CareerOneStop

CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. There is also a salary info tool to search for wages by zip code.

This table shows a list of occupations with job duties that are similar to those of advertising, promotions, and marketing managers.

For more information about advertising managers, visit:

American Association of Advertising Agencies

O*NET

Advertising and Promotions Managers

Marketing Managers

Suggested citation:

Bureau of Labor Statistics, U. S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,

at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited November 19, 2022).

Last Modified Date:
Thursday, September 8, 2022

Advertising | EN | Average salary overview 2022

Payroll system in the production of outdoor advertising

Wages are a measure of labor (labor contribution), expressed in monetary units, which is both a measure of the cost of labor and a measure of labor productivity.

The head of an enterprise whose main activity is the production of outdoor advertising always has enough headaches. This is connected, first of all, with the individual approach to each order. The production of outdoor advertising is a business in which creativity and design thought will always be in the foreground. But one of the problems of such an enterprise is the system of payroll in production. Over the fourteen years of our existence, several methods of payroll have been tried, so there is something to share.

The first payroll method at the enterprise was the tariff rate. The tariff rate (salary, official salary) is the amount of cash payment as part of wages, which is paid to the employee for fulfilling the labor norm. This method turned out to be not viable, as it did not stimulate to do more, and therefore to earn. The bonus system in tandem with the tariff rate also did not give the desired result.

The second method was based on the principle of piecework payment . Piecework wages are a form of wages for an employee in which earnings depend on the number of units of production produced by him or the volume of work performed, taking into account their quality. For each type of work, a standard is set, expressed either as output per unit of time, or as the time spent on the operation. Based on this method, our company has worked for more than 10 years. But even here there was a significant drawback – this is the role of the human factor in the process of calculating the cost of an order. To determine the amount of time allotted for the production of a particular advertising structure, the estimator is guided solely by his personal experience. It also affects the calculation of the mood with which he performs the work, knowledge of technology, etc. So it turns out how many people have so many opinions, and as a result, wage options, the cost of the product. In some cases, when calculating the same order by different estimators, the difference in cost was 20 – 30%. Nine out of 10 directors who pay on a piece-rate basis are aware of this problem. The consequence, which is dissatisfaction on the day of the issuance of wages in production, as it violates the principle of justice. And the unreasonably high cost of advertising services does not contribute to the trust of customers in the enterprise. Not to mention the fact that every project lost to competitors is an irreplaceable cost.

The solution to this problem is implemented in the BON SENS software product. In individual, as well as in serial production, many technological processes are of the same type. To carry out the same operation day after day, the same labor costs will be required.

The amount of time required to carry out one technological operation is determined by normalizing the production process. It is also necessary to take into account the time spent on the so-called preparatory activities. This is the time spent on issuing materials from the warehouse, preparing the workplace and equipment, etc. In the process of calculating wages, for each new tech. process time costs should be taken into account once. For example, to make a metal frame, follow these steps:

The amount of time spent on performing the same operation directly depends on the technologies used at your enterprise, equipment, professionalism of employees, efficiency of the warehouse, etc. Therefore, the more optimized the technological process at the enterprise, the lower the wage rates board. Which in no way infringes on the employees of your company when calculating wages.