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‘Company’ Review: A Sublime Revival of Stephen Sondheim’s Musical

Dec 9, 2021 6:05pm PT

Matthew Murphy

Half a century has passed since Stephen Sondheim and George Furth first dazzled Broadway with “Company,” their tartly astute 1970 musical about a single Manhattanite dogged by coupled friends to meet a mate. But director Marianne Elliott’s sensational new revival strikes like a lightning bolt, surging with fresh electricity and burnishing its creators’ legacy with an irresistible sheen.

It’s silly and sophisticated, intimate and in-tune with the currents of modern life, brilliantly conceived and funny as hell. “Company” is the best of what Broadway has to offer adult theatergoers: a playful slap, an honest tickle and one of the 20th century’s greatest musicals gorgeously realized — and refined — to reflect the moment.

Elliott’s revisions to the text, made in collaboration with Sondheim for the production’s 2018 West End run, only expand and invigorate its insights on love and imperfect companionship.

That singleton facing heat to settle down on the occasion of turning 35? She’s a woman named Bobbie (played with beguiling ease by Katrina Lenk), rather than a bachelor, as originally written. Given the disproportionate social pressures heaped on women to pair up (not to mention procreate), the central gender-swap lends “Company” a clearer contemporary logic. From Helen Gurley Brown to Carrie Bradshaw, the past 50 years of pop culture have charted a mythology of sex, single women and New York City that argues a seductive case for independence, individualism and the pursuit of pleasure.

A Bobbie who’s flying solo because she prioritized her own achievements, resisted the tyranny of compromise and keeps meeting yahoos online rings sympathetic and true in an updated context. It also makes the story a fair bit sexier.

Those ineligible romantic prospects? They’re swapped from women to men, like the flight attendant with a hot body and a head in the clouds embodied here as a textbook himbo (Claybourne Elder, daft and deadpan). When Bobbie’s trio of frustrated castaways harmonize with the sunny lament “You Could Drive a Person Crazy,” there’s a satisfying comeuppance to men losing their heads over a noncommittal woman rather than the reverse.

Meanwhile, Matt Doyle’s marvelously neurotic rendition of “Not Getting Married Today,” a rapid-fire case of cold feet usually sung by a bride to be, nods at the universal terrors of commitment ushered in with same-sex marriage.

One monumental fixture of “Company” who retains her original form? Bobbie’s brutally honest and least pandering friend Joanne, who towers here like a totem of wry cynicism worthy of lifelong worship. Patti LuPone is so magnificent and so magnetic in the role, witnessing her performance is like an exquisite form of ecstasy. She gently swings her heels off a high barstool, demolishing the ode to metropolitan malaise “Ladies Who Lunch.” She shrugs a luxurious mink off one shoulder, a vain tick that conveys a subtle vulnerability. She savors every moment like an unmatched gourmand.

Lenk, a Tony winner for “The Band’s Visit,” has a cool, unforced charisma that anchors the story and charms viewers right into her pocket. Her Bobbie is a natural untethered protagonist, eyeing her married friends through a fun-house mirror and elbowing us to get a load of them — all the while slowly swelling with loneliness.

Elliott’s physical staging is imaginative, sharp and generous in visual surprise, a cosmic urban dreamscape with “Alice in Wonderland” physics. (Bobbie crawls into a too-small room or swims up through a hole in the ceiling, the set shifting around her.) Scenic design by Bunny Christie and lighting by Neil Austin invite audiences into Bobbie’s psychological point of view, with fluid movement, a glowy palette of soft color and clever minute details. (Funny how, at a certain point, you’ll start to see your age everywhere you look.) Christie also designed the smart and covetable costumes; Bobbie’s red silk jumpsuit ought to be sold as official merchandise.

The production beautifully spotlights Sondheim’s indelible score, its orchestra visibly suspended in the top quarter of the proscenium and generating lush, crisp instrumentals (music supervision and direction are by Joel Fram). Vocal arrangements tailored to the performers allow for new perspectives on familiar tunes. There’s a delicacy and fragility to Lenk’s turn in the eleven-o-clock number “Being Alive,” as Bobbie’s walls crack and then crumble into an earnest expression of resigned, fundamental need.

“Company” has always reached to the heart of what it means to be a person in the world. But rarely has our human desire for connection — in the theater, over drinks with friends, even with strangers on the street — felt as urgent and essential as it does right now. “Life is company,” so the song goes. And “Company” is sublime.

‘Company’ Review: A Sublime Revival of Stephen Sondheim’s Beloved Musical

Bernard B. Jacobs Theatre; 1,046 seats; $189 top.

Opened Dec. 9, 2021. Reviewed Dec. 6. Running time: 2 HOURS, 30 MIN.

• Production:
  A Elliott & Harper Productions, The Shubert Organization, Catherine Schreiber, Nederlander Presentations, Inc., Crossroads Live, Annapurna Theatre, Hunter Arnold, No Guarantees, Jon B. Platt, Michael Watt, John Gore Organization, Tim Levy, Grove • REG, Hornos • Moellenberg, Levine • Federman • Adler, Beard • Merrie • Robbins, LD Entertainment/MWM Live, Benjamin Lowy/Roben Alive, Daryl Roth/Tom Tuft, Salmira Productions/Caiola Productions, Aged in Wood/Lee • Sachs, Berinstein • Lane/42nd.club, Boyett • Miller/Hodges • Kukielski, Finn • DeVito/Independent Presenters Network, Armstrong • Ross/Gilad • Rogowsky, Boardman • Koenigsberg/Zell • Seriff, Concord Theatricals • Scott Sanders Productions/Abrams • May, deRoy • Brunish/Jenen • Rubin, Fakston Productions/Sabi • Lerner • Ketner, Maggio • Abrams/Hopkins • Tackel, Levy & Chauviere and Jujamcyn Theaters production of a musical in two acts by Stephen Sondheim and George Furth.

• Crew:
  Directed by Marianne Elliott. Choreographed by Liam Steel. Sets and costumes, Bunny Christie; lights, Neil Austin; sound, Ian Dickinson for Autograph; illusions, Chris Fisher; hair, wig & makeup design, Campbell Young Associates; ​​orchestrations, David Cullen; music supervision and direction, Joel Fram; production stage manager, Timothy R. Semon.

• Cast:
  Katrina Lenk, Patti LuPone, Matt Doyle, Christopher Fitzgerald, Christopher Sieber, Jennifer Simard, Terence Archie, Etai Benson, Bobby Conte, Nikki Renée Daniels, Claybourne Elder, Greg Hildreth, Manu Narayan, Rashidra Scott, Kathryn Allison, Britney Coleman, Jacob Dickey, Javier Ignacio, Anisha Nagarajan, Nicholas Rodriguez, Heath Saunders, Tally Sessions, and Matt Wall.

• Music By:
  Stephen Sondheim.

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Why You Need to Collect Company Reviews and Where to Collect Them.

Business reviews are your best form of marketing. Using past customers to inform your future customers about your products and service is one of the best ways you can grow your business.

The vast majority of consumers are influenced by the presence of reviews during their buying journey. Business reviews can be found in many places online, and you should always keep this in mind. It’s important to maintain a consistent reputation online – you should always try to ensure that business reviews are positive across a wide variety of online locations.

In this article we’re going to define what a business review is, what types of business reviews are available, the benefits of business reviews, and how to implement a business review collection strategy.

We’ll also dig into the various platforms online where business reviews are found, and discuss how to collect and publish reviews to those platforms. We’ll talk about how business reviews influence your online and offline reputation, and directly affect things like on-page conversion rates, advertising click-through-rates and PPC spend.

What is a Review

If you were to browse the Oxford English Dictionary for a definition of “review”, you’d find the following:

“A critical appraisal of a book, play, film, etc. published in a newspaper or magazine.”

For our purposes, however, (assuming we are all here because we are running a business with some kind of online presence),  this definition might be updated to:-

“A critical appraisal of a company or product, published on the Internet”.

Reviews usually take the form of a score out of an arbitrary number (usually 5 or 10) and a comment by the reviewer to justify or support their score. Quite often, a graphical representation of the business review score is depicted, usually in the form of stars.

Across the Internet, there are generally two forms of review (reviews about a business and reviews about a product), and the type will dictate where and in what form a review is displayed.  Reviews can be displayed in a number of ways across a number of platforms.

What is a company review?

A company review is a critique of a business as a whole by its customers. Elements included in business reviews may include order experience, delivery, and customer service. Company reviews are written by customers as the result of their experience with that company. Company reviews do not include details of an individual product.

Also known as Seller Ratings (Google), Seller Feedback (Amazon), Feedback (ebay)

Company reviews may be shown in Google AdWords text adverts, in Google Shopping adverts, on a company’s website (usually the home page) or as a Rich Snippet in Google’s organic search results.

What are product reviews?

A product review is a critique of an individual item or set of items, and is seller-agnostic. Elements included in product reviews may include price, size, fit, description, ease of use, quality, longevity or suitability. Product reviews are usually written after a product has been received and used by the consumer.

Also known as Product Ratings (Google), Customer Reviews (Amazon), Product Reviews (ebay)

Product reviews might be shown in Google Shopping adverts, on a company’s individual product page, or as a Rich Snippet in Google’s organic search results.

Now we’ve got the basics of what a review is, the types of reviews available and where reviews are shown, let’s move on to the importance of collecting reviews.

The importance of collecting business reviews

There are three main reasons to collect reviews.

• Greater visibility in organic and paid search results

   

• Improved trust and consumer confidence in your brand and products

   

• Increase in sales owing to better on-page conversions

We’ll break these down a little later in this chapter but for now let’s talk about the online landscape and how your business, reputation and the presence of reviews all fit in.

The business reviews landscape

Business reviews appear everywhere online.  Businesses are reviewed on Google, Facebook, Amazon, ebay, Triadvisor and third-party independent review platforms such as Reviews.io every day.  Over time, these reviews are added to an ever-growing pile of user-generated content, which starts to improve rankings in search engines. The chances of a customer stumbling upon or actively seeking a review on your business from any number of these sources are therefore very likely.

Let’s say that you’re not actively collecting reviews across these websites at the moment.  The only reviews appearing online are ones which your customers have written without any prompting from you. Most of you will have heard the old adage that a happy customer remains silent, while an unhappy customer will tell ten of their friends (we’re paraphrasing but you get the idea).

It’s likely that for those platforms which you are not actively collecting reviews you are more likely to be receiving fewer, but lower quality reviews. You might have a problem with a few bad reviews hurting your overall online reputation. The solution is not to shy away and be fearful of asking for reviews, but to actively seek out positive reviews from your happy customers.

Research shows that when companies make an active effort to request feedback from their customers, 89% of those reviews are positive.

Think about that for the moment.  The vast majority of your happy customers will write a positive review about you if prompted to do so.

The impact of a surge in positive reviews online, and a steady stream thereafter, on your online reputation is critical.  A flow of positive reviews will soon increase your overall review score on each of the platforms listed above, and in turn, improve your online reputation.

Reputation is a difficult concept to quantify, but an aggregated review score from a range of sources is as good a place as any to start. Collecting reviews can quickly improve your overall online reputation (your review score) by diluting any negative feedback which may exist across a range of review platforms.

The more reviews you collect across a wide range of platforms, the better your online reputation will be.

The importance of company reviews

The importance of Reviews cannot be overstated. They are the single most important informational resource in the eyes of consumers when deciding to make a purchase online. In a Reviews.io survey, over 83% of consumers stated that the presence of reviews is the critical influencer in their decision making process.  Over two-thirds of consumers trust online reviews over the opinions of family or friends.

Business reviews reflect your overall customer satisfaction. They give prospective customers an indication of your knowledge ability, your standard of service and how many of your customers are your advocates. Displaying a review score on your website cements the trust placed in your brand by your customers, and greatly influences potential customers.

Customers will perform a lot of research into your products before they purchase from you.  Some will be price-sensitive, others will be more interested in longevity and quality of the product.  Most will want to know that the application they want to use your product for has been tested and approved by a previous purchaser.

Displaying product reviews on your website is critical. While a prospective customer is on your product page, you want encourage them to purchase.  Any final questions the customer may have at this end of the funnel could be answered by the presence of reviews and previous customer comments.  It could be enough to tip them into the checkout and beyond, rather than looking elsewhere for the answers to their questions.

How Company Reviews Give You Greater Visibility, Improved Trust and More Sales

When consumers browse for products and services online, everything starts with search.

Whether a shopper is looking for a product or a service, you can be sure that they’ll find reviews about a wide range of companies online in their research. Consumers will be heavily influenced by the presence or absence of reviews. In fact, over 83% of shoppers in a Reviews.io study stated that the presence of reviews is the most important factor in their buying decision making process.

Some reviews will be easy to spot, some will be harder to find. Google offers a way for your organic and paid search results to stand out by displaying Seller Ratings (company reviews) next to and below your results in the SERPS.

What this means for you is that if you collect business reviews and become eligible for seller ratings you are far more likely to have your PPC ad clicked on. In fact, your click-through-rates can increase by 17% by displaying Seller Ratings. This leads to higher AdWords scores, lower cost-per-click and increased conversions.

What are Google Seller Ratings?

To quote from Google:-

“Seller ratings are an automated extension type that showcases advertisers with high ratings. Google gathers seller ratings from reputable sources that aggregate business reviews. Showing below text ads, seller ratings help people searching on Google to find businesses that offer quality service. Seller ratings can help advertisers improve ad performance and earn more qualified leads.”

In essence, Google collects reviews from across the web and aggregates them into a score out of 5.  If your business fulfills the criteria outlined by Google (100 reviews in the previous 12 months per country, at an average rating of 3.5 or above) it will in most cases display this star rating across its search results.

Stars can appear in organic results (as Rich Snippets) and underneath AdWords Search adverts.

How to Display Google Seller Ratings

There are two steps to getting Seller Ratings to appear in Google. Firstly, you need to implement a review collection strategy. Secondly, you’ll need to send your reviews to Google in the form of a Merchant Review Feed.

The Merchant feed is a file uploaded to Google on a regular basis. It works in a similar way to a Google Shopping feed, and it contains details such as the username, the time and date of the review, the title, content and review ratings, and additional fields such as pros and cons of the product or service.

Reviews.io automatically generates this file for you from the reviews you have collected and sends it to Google regularly, so you don’t need to get bogged down in technical details.

Google will display stars below your paid PPC AdWords ads once you have collected a minimum of 100 reviews at an average rating of 3.5 stars and above.

What are Google Product Ratings

To quote from Google:-

“Product Ratings show star ratings on both Shopping ads and the Google Shopping property. These ratings help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.“

Product ratings differ from Seller ratings in that they illustrate the aggregated review score of an individual product. Product ratings will appear on Google Shopping PLA search results. They may also appear in organic results as a rich snippet against an individual retailer’s product listing page.

How Google Ratings Increase Visibility

The presence of stars in search results will make your brand more appealing, gathering more clicks from online shoppers. Stars make your business stand out and offer your potential customers a quick and simple way to see overall trust levels in your brand.

Stars will appear under your PPC ads, both in the form of AdWords (for text ads) and Google Shopping (for product listing ads).

Text ads will show your overall Seller Ratings, organic Rich Snippets will show a company or product rating where applicable, while Google Shopping ads will show a combination of Product and Seller Ratings, depending on whether you are looking at the compact listing

Click here for the Ultimate Guide to Google Reviews, which shows you the range of possible review locations in Google search results.

Other possible review locations

We’ve already mentioned that reviews are found throughout the web. Amazon and Facebook also display product feedback and seller reviews so it is important to remember that collecting reviews on these platforms, where applicable, is desired.

Companies can be reviewed on their Facebook page quite easily, and the aggregated sum of these reviews will also be displayed in Google search results as follows:

Amazon shows individual product reviews rather than seller ratings in the Google Organic results, which makes sense when its primary purpose is to offer a platform for multiple sellers of the same products.

Collect business reviews and you will improve your online listings in a variety of ways.

All the stars online add up to give an indication of your overall reputation. The Reviews.io platform will manage your reviews from all these sources in one place.

Improved Trust in Your Brand

It’s a fact that your customers aren’t always going to take your word for how wonderful you are.

Only 9% ofshoppers buy based on brand alone, so you can be sure they’ll be looking for third-party sources of information about your company before deciding to buy.

While “trust” is an arbitrary concept, it is possible to measure it by using an aggregated score of all your reviews.  Couple this with your Net Promoter Score and you’ll have a good indication of how your customers feel about you.

New customers are going to want to see elements of this on your site, so adding widgets and a Trust Badge (displaying your overall Review score) is the best way to quickly show that your brand consistently gets good reviews.

Dealing with negative business reviews

All brands will get negative reviews from time to time, it’s a fact of life. How you respond to these reviews is just as important as important as getting good reviews. Reviews.io offers all companies the opportunity to respond to customer reviews, which will be publicly visible. Solving and responding to customer problems is the best way to show prospective customers that you are approachable in cases where things go wrong.  Your responses to reviews will be visible on your public reviews page. Engaging with your customers in these ways are a proven way to increase trust in your brand.

Increased sales with Business Reviews

Business reviews lead to an increase in click through rates, but this is only the first step in increasing sales.

Once the user lands on your website (usually your product page in the case of an eCommerce site), they’ll be looking for information in order to make an informed choice.  There are many eCommerce sites out there that sell the same products, and in the vast majority of cases the information supplied is fairly standard and taken directly from the manufacturer.  If the seller isn’t the manufacturer, they can help their customer by providing more information than is available on other sites.

This information is usually in the form of user generated content such as reviews.  Reading reviews is a great way for consumers to check if the product matches up to their requirements.  Having other users of the product give an account of its suitability is worth more than just the manufacturer’s specifications alone.

The comment box in reviews is a great place to look for more information which supports the review, good or bad, and usually highlights the positives and negatives of the product.

In addition to the review itself, it’s also possible to answer customer questions directly on your product pages.  Using the Expert Answers Q&A widget from Reviews.io is a great way to get even more content on your site, and allows a mini forum where customers can ask your knowledgeable staff for more detail on the product.

As questions and answers are asked on your product pages, a virtual FAQ is dynamically created, reducing future questions and improving organic search traffic.  Q&A is a powerful way to increase conversion and to create the sort of user-generated content that search engines increasingly favor.

Adding product reviews and the Q&A widget to your site is going to give your customers a much better understanding of product suitability.  This will lead to better-informed purchasers making buying decisions on the spot rather than continuing to shop around for the information they need.

Each step of the buying process, from search, to click, to landing page, to checkout, represents another reason for a customer to leave, unless they find exactly what they want at the correct time.  Displaying consumer reviews on product pages could be enough to give your customers the information they require to make a purchase.

Read this blog post about 4 ways reviews influence the customer journey for more information.

Business Reviews Summary

Business reviews are very important to your overall marketing mix, and produce measurable changes in traffic, quality, conversions and sales once a business reviews collection strategy is implemented.  Keeping an eye on your overall review reputation, not just in Google but across third party sites like Facebook, Tripadvisor, Amazon, Yelp, Houzz and more, is important.

With Reviews.io, you can collect authentic reviews from your customers which we will feed into Google.  These will give you eligibility for Google Seller Ratings and stars in search results.

Reviews.io also allows you to direct a percentage of your review invitation emails to third party sites, allowing your customer to write reviews for your business across a wide a range of places.

Sign up to a Reviews.io account by clicking the button at the top of this page, or call us with any questions.

Guaranteed Reviews Company | Guaranteed customer review solution

Increase your conversion rate and the performance of your e-commerce with customer reviews.

Reviews help reassure your potential buyers and help you improve your e-reputation.

With the Guaranteed Reviews Company, get genuine reviews that will help you understand what you can improve in your business.

Collect site and product reviews easily and make them a force to be reckoned with quickly!

Available on :

Our features & benefits

Moderation

by the
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You are responsible for your reviews and have a list of reasons to manage the moderation yourself.”>

Flow

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Get your Google stars in your Google Shopping product listings and increase your click-through rates.”>

Notice

Google
My Business

Module

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30 days to try

You get a free 30-day no obligation trial with any subscription!

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Le module s’installe et se configure en quelques clics via le back-office de votre site.

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A 100% Made in France solution

The sales team, technical support and hosting of the solution are based in France.

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Get your

” Mention of excellence “.

The Guaranteed Reviews Company is committed to recognizing the work of all e-tailers through its “Citation of Excellence”.

The “Mention of Excellence” is awarded to all merchants who have obtained an overall score higher than 8/10. A real guarantee of quality that you can put forward, as much on the window of your store as on your website. The Guaranteed Reviews Company helps you increase your visibility and improve your e-reputation.

Try it for free

Case study

1.

The request for advice

After placing an order on the site, we send an email requesting feedback to the customer.

The delay for sending this email and the trigger status can be set.

2.The harvesting tunnel

We ask the customer for a review of the site, then a review of each product ordered.

In order to maximize the collection rate, the notices submitted are recorded as they are entered.

3.The certificate of trust

Once validated, the “site” reviews are published on the certificate of trust, a dedicated page hosted by our solution, allowing future buyers to be reassured.

This page is optimized to appear in search engines for queries like ” site name review”.

4.The site widget

Bleuet de France has chosen this widget (among more than 10 available) and displays it on all pages of the site.

The latter indicates to its future customers its overall rating, its number of reviews and redirects them to its certificate of trust in case of click.

5.The product widget summary

We offer two widgets for product reviews, this one allows a preview summarizing the product rating, near the “add to cart” button.

You will therefore easily and quickly reassure your customers, which will encourage them to make a purchase. Customizable display.

6.The complete product widget

The second part of the product review widgets, this one is much more complete and displays all the reviews concerning the product consulted.

Its display is fully customizable in order to fit in the best way on the site.

7.Google Stars

Thanks to the reviews collected, Le Bleuet de France now benefits from stars on its product sheets in the search engine results.

This significantly increases the click-through rate and therefore the sales of the site.

95%

of the reviews collected are positive 🙂

+17%

conversion rate
on rated products!

+2K

of customers trust us.

They trust us

The solution is easy to use and the technical service is attentive to your needs. The comments posted on our site reassure customers and this is a plus. We are delighted with the solution offered by the Guaranteed Reviews Company.

Pin Up Secret
Laura GUECHEFF

Very satisfied with the rating system that allows an absolutely transparent vision for the customer towards the quality of our services and products.

A big thank you to the team for their professionalism.

Armurerie Centrale
Frederic

A personalized and attentive customer service! All my requests, even special ones, were handled quickly and the follow-up is very rigorous. I am very satisfied with the responsiveness and professionalism of the Guaranteed Reviews Company.

Le point Green
Justine BYRKA

Before choosing my review management solution, I had inquired about different companies like TrustPilot, ekomi, trusted shops, Yotpo or Verified Reviews.

The Guaranteed Reviews Company convinced me by the simplicity of implementation and the design with which I really adhered.

Armurerie Loisir
Amin MOKHTARI

We are very satisfied with this customer review management solution that allows us to reassure our customers with authentic reviews. The logo of the Guaranteed Reviews Company inspires confidence on our site and the solicitation of our customers by mail is very easy.

Maison Montel
Amel MONTEL

Very satisfied with the quality of the proposed service: very quickly set up, simple management, perfect integration with the site. The Guaranteed Reviews Company allows us to certify the quality of the online store and the products we offer.

Le Bleuet de France
Wilfried HUBERT

Since the Guaranteed Reviews Company collects the reviews of my customers, they are reassured. Indeed, I can display the latest reviews of my store on my site directly via a Prestashop module.

And it works very well!

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David HEMZELLEC

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How does employee feedback affect the restaurant business?

The Tigrus restaurant holding, the owner of the brands Osteria Mario, Bar BQ Cafe, ZEST, Shvili, pays special attention to negative comments about the company.

“One of our key values ​​is quality in everything, is emphasized in Tigrus. — And we are constantly in the process of improving it. Our goal is to make each employee an expert in the restaurant business to help us grow. Therefore, collecting feedback is extremely important. We especially appreciate negative reviews, thanks to them we understand where we have gaps and what areas should be strengthened” .

Andrey Bogatyrev, HR Business Partner of Tigrus, HR Business Partner of Tigrus

“Tigrus” is represented today by 41 restaurants in Moscow, the Republic of Sakha (Yakutia), Tolyatti, Kazan. They employ about 900 employees.

We started working with reviews on Dream Job three months ago. First, they made a mailing to the entire management team of all institutions – about 45 people. So we took into account the regional aspect and experience – people who have been with us for a long time work in these positions. That is, we could receive an average indicator over the network. And commenting was optional. Then the employees themselves began to write for Dream Job. To date, there are more than 30 reviews, which is not bad in a short time.
Andrey Bogatyryov, HR Business Partner of Tigrus

In Tigrus, they used to keep track of what they write about the company on different sites. But, as a rule, reviews were chaotic, from time to time. Almost no one went with positive ones – why praise if everything suits you? I came across negative ones, here a person has more motivation – he is driven by resentment, a desire to vent his discontent.

Mass questioning by the HR department is also not the most effective scheme. The objectivity of such feedback is questionable. People will not want to write comments, because they are not sure of anonymity, and we see no point in forcing good things, collecting insincere praise. It is important to us that the review is written from the heart. To be honest, even if today at Dream Job our rating drops to negative, we will not try to raise it artificially. We are an honest, decent company, and if we receive a critical review, we will deal with it. Andrey Bogatyryov, HR Business Partner of Tigrus

Dream Job provides clear tools for collecting feedback from scratch, and what is especially valuable for staff is that anonymity is beyond doubt.

Every signal in the company is monitored. Negatives are dealt with privately.

Once an employee wrote that the cafe management did not greet the staff. And we understand that if one said, how many remained silent? How does this affect the atmosphere in the team as a whole? We began to analyze the situation, gathered all those responsible at an online meeting and asked them to concentrate on resolving the issue.
Another example: we provide food for employees, sometimes we see reviews that they are not satisfied with the menu, and we also instruct them to pay attention if there is dissatisfaction. Andrey Bogatyryov, HR Business Partner of Tigrus

Tigrus is sure that when an employee, especially a former one, goes public, it means there is a problem with communication, the person was not listened to, the pain remains, and he is forced to perform outside the company. So, we need to work in this direction. A responsible brand perceives negativity as a point of growth, an opportunity to become better.

Increasingly, candidates who want to work in Tigrus establishments say that they read reviews about the company before coming for an interview. According to polls, 86% of applicants must read reviews about the future employer .

Today comes a new generation of people who are already accustomed to communicate more in correspondence, look for work and build communication through instant messengers. They often make purchases via the Internet, they know how to find and analyze information, therefore, working with reviews on the Web will be more and more relevant. Andrey Bogatyryov, HR Business Partner of Tigrus

Tigrus chose hh.ru as the main platform for finding employees, as they assessed the effectiveness of hh.ru’s marketing campaigns on YouTube and social networks aimed at a young audience.

We also chose Dream Job because it is integrated with hh.ru. We also actively use other hh.ru services to attract job seekers. Andrey Bogatyryov, HR Business Partner of Tigrus

Reviews – a general, large-scale story. When you need to find out the attitude to some narrow issue, “Tigrus” uses the poll constructor kakdela.hh.ru. A simple and understandable service that helps you quickly create a survey on any topic according to various parameters, allowing you to “measure” the mood in the team and monitor it in dynamics.

To know the situation in the team from the inside means to influence the staff turnover, responding in time to the tension in the team, and increase the loyalty of employees through care and attention.

Work with the employer brand is largely based on integration with hh.ru services, the company page on the site is used as a business card – it is designed in corporate style, contains information about the company, and demonstrates the values ​​of the holding.

Perceiving information through a picture is, again, a feature of a young audience. We understand how important it is to visually present information, to sew it into visual formats. This increases the conversion, helps to convey the value of work with us.
Andrey Bogatyrev, HR Business Partner of Tigrus

Company vacancies are distinguished by the same branding. Of course, such a presentation will successfully work for the target audience. Over the past three months, the number of responses to one vacancy of the company increased by 12% . Applicants began to spend 25% more time on the recognizable, brightly designed page of “Tigrus” . And this is the result in just 3 months.

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We also see a positive impact of social programs on our employer image. We have a large charitable project – we help to preserve the population of Amur tigers in the Khabarovsk Reserve. Now polar bears and seals have been added to the fund’s wards. And employees are also involved in this. Every year 10-15 people go on an expedition to Khabarovsk where they can immerse themselves in this social history. And not only the management team – waiters, hostesses also take part with pleasure.
Andrey Bogatyryov, HR Business Partner of Tigrus

When joining the company, each employee undergoes a training where he gets acquainted with the holding’s history, values, achievements, and key goals. If we analyze the reviews about the company on Dream Job, then one of the strengths of the company is the communication and feedback system.

We are sure that reviews should be dealt with. Not just to take note, but to understand and be sure to answer. This is how we show the value of everyone, respect for our team and brand.
Andrey Bogatyryov, HR Business Partner of Tigrus

After enabling the DreamJob widget on hh. ru, the number of reviews increased, and in 86% of cases employees are ready to recommend the company as a responsible and reliable employer.

Enable display of reviews on hh.ru

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