Reviewing companies: 45 Sites Where You Can Find Online Reviews for Businesses

45 Sites Where You Can Find Online Reviews for Businesses

Online reviews for businesses are everywhere.

This list of 45 online review websites illustrates how much we love reviews!

If you are a consumer or buyer, this list helps you find new sites to check out.

In case you are a business owner:

• Take notes and sign up for the relevant services.
• Keep an eye out for customer sentiment on these websites.
• See how you are doing compared to your competitors.
• Learn how to import reviews from the most important sites to your own website.
• Encourage your customers to leave more reviews on these sites.

Online Reviews For Local Businesses

Having reviews as a local business can significantly boost your local SEO efforts.

They help customers find local services and share their opinions.

These websites below are great resources for finding online customer reviews. 

Whether you are in your own area or in a new city, they help you find the best local businesses!

If you are a business owner, you should definitely sign up for some of these services.

1. Google

This is no doubt the first place you will check when looking for reviews. After all, it’s the most popular search engine in the world.

Research shows that 63% of consumers read reviews on Google.

Be it a local business or online business, you can find the relevant info.

The best thing about Google is that you can search for reviews even when you don’t exactly know what business you want to find.

Just search for the type of business you are looking for, and voila! You got the locations, star-reviews, info on business, and much more.

Google covers basically every corner of the world.

As a business owner, getting more Google reviews should be one of your priorities, as it will help you get discovered and increase your search engine rankings.

Pssst…. You can add Google reviews to your website in just a minute with this simple free tool:

This works even if you don’t yet qualify for embedding a Google reviews badge.

2.

Bing Local

Bing is the second largest search engine and it functions like Google.

Businesses can list themselves to the local listing and start appearing in the local search results.

It includes a map that shows locations, just like Google does.

3. Yahoo! Local Listings

Yahoo Local Listings is another search engine.

However, it has no coverage in different parts of the world. 

If you are looking for places in Europe, you are out of luck. It is not very popular and people have not listed their businesses.

4. Yelp

Yelp is also one of the largest review sites out there with 244 million reviews. The platform contains almost 245 million reviews and gets almost 180 million unique visitors every month.

 It helps you find the local businesses based on industry and category.

Yelp has received criticism for giving more visibility to negative reviews. Not nice, but it also helps businesses address the negative reviews in a professional way.

5. TripAdvisor

TripAdvisor is the place to look when you are in a new city and would like to know the local specialties.

What I love about TripAdvisor is that you can search for the city and get all the information with one search!

You find the best restaurants, things to go, hotels, and more.

The platform features around 860 million reviews on over 8 million businesses and reaches on average 463 million visitors monthly.

6. Merchant Circle

Merchant Circle is a website for local businesses and their reputation management.

You can get reviews, respond to them, and update your own business page on the site.

It is also a social networking site for merchants, where you can connect with other businesses.

7. OpenTable

If you are looking for a place to eat, OpenTable is for you.

You can browse restaurants and search for available tables at your desired time.

There is also a mobile app, and the website even features blogs about the best places to eat.

However, the locations are very U.S. based. Finding restaurants in other countries can be difficult with this site.

8. Yellow Pages

Yellow Pages is the place for small businesses.

Customers can write online reviews much like in Yelp.

The review site also features city guides that introduce top picks of local businesses.

9. Citysearch

Citysearch is another U.S. based local business finder.

Choose a city and business type, and browse the different options.

Online Reviews For SaaS and Technology Companies

It can be tricky to navigate the world of software and technology companies.

What is the best tool out there for you? How much should I pay for such service?

In these situations, business review websites that have both customer and expert reviews are a great help.

While the customer reviews highlight user experience, the experts can compare and contrast different tools.

10. G2

If you are in the tech industry and have not heard of G2… Where have you been?? It’s probably the most popular and authoritative business review site out there.

G2 helps you find new software tools based on your needs and write reviews for tools you use.

Only logged in users can post reviews. The reviews are often in-depth and include several questions.

And oh, if you have ever seen those badges on a website saying “High Performer”, “Top 50”, and so on?

Those come from G2. They also publish a list of the best software tools yearly.

11. Capterra

Capterra helps businesses find the most suitable software tools.

You get to see reviews and compare features with alternative tools.

Users give star ratings for different aspects, such as features, customer service and usability.

It is easy to get an overview of the software tools by reading their Capterra profiles.

12. TrustRadius

Trustradius also specializes in software reviews.

You can browse reviews that have been submitted to the site, see business profiles, or go and compare two tools with each other.

There is a possibility to leave a video review, and the questions asked in review forms are quite creative. That helps with getting detailed answers.

13. Finances Online

Finances Online is a huge B2B software catalog.

The reviews are made by real users and experts.

Finances Online staff conduct research and use a special score system to evaluate software tools.

14. Compare Camp

Compare Camp includes software reviews from different fields.

The reviews are detailed and written by the editorial staff. You can find screenshots of software tools and break-down of the ratings.

The site also includes articles like “Alternatives to X” or “X and Y comparison”.

15. Cyberg

Cyberg has an extensive library of different tool reviews, including categories like SEO tools, video editing tools, payment systems and website builders.

Users can give a star rating or write a review for the tools featured on the page.

16. AlternativeTo

AlternativeTo is a review and recommendation site that lets you discover alternatives to software and apps.

Search for a brand and find out its competitors, and what people say about them.

17. Salesforce AppExchange

Salesforce AppExchange is actually a cloud marketplace, and reviews are just one feature of the platform.

It helps business customers find reviewed apps and consultants.

You can browse apps based on categories and your business pain points.

The key is that the apps are integratable with Salesforce.

18. HubSpot Apps Marketplace

Hubspot marketplace includes descriptions and reviews of Hubspot integration apps.

If you are using Hubspot in your daily tasks, it’s worth it to check out the connected apps on the marketplace.

Pssst… You can find Trustmary there, too! We have a native integration to Hubspot available.

19. GoodFirms

GoodFirms is one of the biggest review sites for service companies and software products.

On top of reviews, the website provides buyer’s guides to help with evaluating purchase decisions and understanding the products better.

You can get your business listed on the service and manage your reputation and lead generation via your business profile.

Niche Review Sites for Services

Most business review sites focus on products. But you need reviews for service, too.

You want to know whether the lawyer you hire is reputable, or whether the home renovation team can be trusted.

Here are some review sites that focus on specific services.

Attention! These sites only apply to U.S. local service providers.

20. Avvo

Avvo helps you find skilled lawyers in your area, but only in the U.S.

You can filter lawyers according to state, city or practice area.

Each person has client reviews and an overall star rating.

21. Angi

Angi (which many remember by the name Angie’s List) is a review site that specializes in living and home improvement.

It promotes certified professionals for repairs, exterior and interior design, cleaning, pest control and other services.

The search is personalized for each customer. The website asks a set of questions and offers a solution based on that information.

You get quotes from the businesses and see reviews from the people near you.

22. WebMD

WebMD is an online news site for healthcare topics.

It also features a search for the best healthcare providers in your area (in the U.S.)

You can filter what kind of help you need, in which area, what kind of insurance you have, and evaluate practitioners based on reviews.

You can even book an appointment on the spot.

Review Sites For Online Shoppers and Consumers

Online shopping is a wild west full of scammers and crappy quality products.

Authentic customer reviews are the only thing that helps you recognize the good from the bad products.

23. Amazon

No surprise here. Amazon has lots and lots of customer reviews for the products that are sold on the platform.

You know how it works: users can give a star rating and a written review for their purchases.

24. Trustpilot

Trustpilot is also one of the biggest and most important international review sites.

Trustpilot originates from Denmark and is now a global review platform that gets almost 1 million new reviews each month in over 65 countries.
The platform is visited by 45 million people monthly.

If Yelp is most popular in the U.S., Trustpilot is the leader in Europe.

The platform allows businesses to reply to their reviews, which offers a chance to manage the reputation of your business.

25. SiteJabber

SiteJabber is your average review site, but the specialty is a browser extension.

Whenever you search for a business on Google, you see the star rating as based on SiteJabber reviews.

26. Influenster

Infuenster not only collects reviews from online shoppers, but also gives personalized recommendations that help people find new products.

By becoming a member, users can get exclusive offers and samples.

27. Mouthshut

Mouthshut is the largest online review site in India.

It is meant exclusively for Indian brands and consumers, and covers basically all possible products and services.

28. Better Business Bureau

Better Business Bureau (BBB) is a platform that evaluates businesses based on their trustworthiness.

When a business fulfills BBB standards, it is considered a trustworthy business and promoted for consumers.

The site accepts consumer reviews, but it also includes editorial content, like scam alerts.

29. Planet Rate

Planet Rate states that you can review anything. In other words, you can find all kinds of products and services on this review platform.

Consumers can use their Facebook or LinkedIn profile to review brands, which makes the reviews more trustworthy.

By reviewing companies, users get points. After collecting enough points, they can get rewards like gift cards.

There’s a danger here, at least in my opinion. If people can collect prizes by writing as many reviews as possible, how likely are all the reviews genuine? 

30. Which?

Which? is a U.K. based paid service for consumers. 

The website writes product reviews, gives money saving tips and shares practical information.

Users can also chat about current affairs in the U.K.

31. Consumer Reports

Consumer Reports is another paid service for consumers.

The page lists reviews and ratings of all kinds of consumer goods. The admins test the products and give unbiased feedback.

The site also shares advice for consumers regarding everyday topics.

32. Consumer Affairs

Consumer Affairs lists companies by category and recommends their products and services.

You can find lists like “best mortgage lenders” or “best moving companies”, and compare the firms.

They collect reviews from actual consumers and base the listings on people’s opinions.

33. Top Ten Reviews

Top Ten Reviews is an online review site where you can find very detailed information about products.

The content team also publishes How to -articles, top picks and current deals.

Reviews for Reviews

Wait, what?

Yes, there are tools that help you recognize reliable customer reviews.

Reviews can be biased, too. That’s why these solutions help you avoid bad purchase decisions.

34. ReviewMeta

ReviewMeta is a tool for analyzing Amazon reviews.

The tool recognizes unnatural reviews and adjusts the product rating based on what reviews the tool deems as natural.

It is trying to fight against fake or biased reviews made by competitors or friends and family.

35. Fakespot

Fakespot is another review checker that protects people from believing in fake reviews.

It uses AI to identify fake reviews and trustworthy sellers.

Fakespot is available as a Chrome extension and mobile app.

Online Reviews For Apps and Games

Avid gamers and app enthusiasts, this is for you.

See these review websites for different mobile games and apps.

36. 148apps 

148apps features in-depth reviews of newest mobile games.

You can find top lists, tips and guides, and new releases.

37. AppAdvice

AppAdvice lets you know about the latest iOS app releases and recommendations.

38. FeedMyApp

FeedMyApp is a platform where you can find articles and news about new apps.

There are no user reviews, but rather editorial in-depth review articles.

Online Company Reviews

Company reviews are a big factor in employer branding and talent acquisition.

Glassdoor and Indeed are two of the biggest company review sites that help job hunters learn about employers.

If you are an employer, don’t wait until one of your ex-employees writes a bitter review on one of these sites. Be proactive and ask for feedback regularly, so that you can fix any pain points.

39. Glassdoor

Glassdoor is the ultimate website for job hunters.

It is specially aimed at employees to rate their employer, and job hunters to evaluate potential workplaces.

You must register to give reviews, so the chance for spam reviews is low.

40. Indeed

Another employer rating service is Indeed.

It works in a similar way to Glassdoor, but the review form includes more questions and easy-to-use checkbox questions.

Social Media Reviews

Social media channels are often not regarded as places to give reviews. 

However, they are an important source of online business reviews.

Especially if you market your business on social media, that’s where customers leave reviews.

41. Facebook

Facebook’s business pages have the possibility to request reviews, or rather recommendations, from customers.

Customers can either recommend or not recommend your business, and tell others why.

Outside of the official reviews… People also share their experiences and look for the best service providers in local Facebook groups.

Business owners: keep an eye on the groups, too.

42. Twitter

Especially for tech companies, Twitter is one of the most important feedback channels.

That’s where influencers and users state their brutally honest opinions about businesses and products. 

43. Instagram

Even though Instagram does not strike as a review website at all, people do share their opinions.

Instagram seems to be by default a place where people share positive reviews and experiences with brands.

If you manage to get these mentions from your customers, you should definitely leverage that in your content strategy.

User generated videos and images are a prime example of effective social proof!

44. TikTok

If you use TikTok, you might have noticed that many small businesses and entrepreneurs who are just starting out post about their work.

During the pandemic, we even witnessed some success stories where a TikTok user posted about their crafty creations, and suddenly everyone wanted to order the products.

TikTok does include reviews as well. You can find them in the comments section or as separate videos.

45. YouTube

It is no news to brands that even smaller Youtube influencers have an effect on consumers’ opinions.

They send products for Youtubers to review, and “haul” videos are extremely popular. In these videos, usually young girls showcase their recent purchases from an online store.

What would be a more convincing review than a video where you can see for yourself how a product works and what kind of quality it is?

How about Your Own Website?

If you want to make a buying decision easier for your potential clients, consider showcasing reviews on your own website.

With Trustmary, you can import reviews from the top review sites to your own website:

• Facebook reviews
• Google reviews
• Yelp reviews
• G2 reviews
• Capterra reviews
• TripAdvisor reviews

Additionally, you get to collect reviews yourself.

Just use the easy survey builder with made-for-you templates and distribute your form.

After you have imported or collected your customer reviews, showcase them with dynamic and elegant widgets.

Sign up today and see the great results! 👇

This concludes our list of online review sites. If you think the world of business reviews is lacking despite all the options, you have the chance to create your own niche review sites. Once you do, let us know! 😉

Why You Should Have Online Reviews

Let’s recap a few reasons why you should implement reviews as a part of your marketing strategy.

Consumers Trust Online Reviews

93% of consumers read online reviews before making a purchase decision.

Basically everyone.

Reviews from real customers give a more truthful image of a company than anything the company says.

All-positive reviews are not credible, though.

It’s a known fact that 4.2 through 4.5 is the best average star rating a business can have.

Your Brand Is More Credible

What if you wanted to learn more about a new brand, but you noticed that it has no customer reviews at all?

You would surely be suspicious about its legitimacy.

What kind of business has no reviews? Maybe one that has no customers…

On the other hand, a business who has lots of reviews is clearly popular.

Businesses that have over 200 reviews make twice as much revenue as businesses with less reviews.

Improved Search Results

Like mentioned before, having online reviews can help you with search engine optimization and get you better rankings on search engines.

That is because customer reviews are packed with relevant keywords without coming across as keyword stuffing.

Also, when people talk about you online, Google rewards you with better rankings.

Positive Reviews Signal Customer Loyalty

Okay, I admit it: maybe this title is a bit clickbait-y.

Writing one good review does not make someone a loyal customer.

But: Loyal customers are more likely to recommend your brand to others and leave positive reviews.

The most powerful “reviews” are the moments when your happy customers recommend your services to their friends.

Online Reviews Increase Conversions

When you showcase reviews on your website, the potential customers can feel more confident about making a purchase decision.

Imagine you come across a new website and see a great product you would like to try.

If you see someone endorsing the product, you feel encouraged to buy it.

From a business perspective, this means more and faster conversions and more sales.

We at Trustmary have measured the effect. We have noticed that showcasing reviews can increase purchases up to 67%.

Reacting to Reviews

The above statistics show it with numbers. It is important to react to reviews, especially when they are negative.

Even if a customer is unhappy, you still have a chance to win them back if you show that you care about their experience.

Be sure to fix the problems and produce a good experience in the end.

When you do that, you signal to other potential customers that you care about them. It’s also a good tactic to protect your reputation in case of fake negative reviews.

Remember that you are not doing it just for a show. Provide genuinely exceptional customer service even when no one else is watching.

Even if you are collecting reviews privately and you can choose not to showcase negative reviews, you should react to them.

Send a private email to the respondent if possible, and try to solve their problem.

Reacting to positive reviews is a good practice, too.

Show your customers that you appreciate their time and effort by responding with a short and sweet message.

See our tips for responding to negative reviews and responding to positive reviews.

Conclusion

The internet is full of websites and platforms where you can find reviews for businesses.

With Trustmary, you can import reviews from the most important platforms to your own website.

The review widgets help you showcase reviews in a way that does not go unnoticed!

And if you need more reviews, just send automated review forms to your customers.

Sign up for free and see how it works!

Further Reading 

• The Ultimate Guide to Gathering and Using Reviews
• Online Reviews: Statistics That Will Blow Your Mind [2022]
• Online Review Software – Guide to Finding your Match

FAQ

Where can I find online reviews for businesses?

Online business reviews are everywhere: find the list of 45 sites above!

What are some of the best online review sites?

Google, Facebook, Yelp and TripAdvisor are the most popular online review platforms.

How to find online reviews for local businesses?

Google, Yelp, and TripAdvisor are the largest online reviews sites for local businesses. If you are based in the U.S., check out also OpenTable, Citysearch and Yellow Pages.

What are the best B2B and SaaS review sites?

G2, Capterra, TrustRadius, Finances Online and Compare Camp are review sites that you should definitely check out when looking for a new software tool.

How to get online reviews for my own business website?

By using Trustmary’s review software, you can import reviews that you already have on Google, Facebook, Yelp, Capterra, G2, or TripAdvisor to your own website. You can also collect customer reviews yourself and display reviews with dynamic review widgets. You can even get more Google reviews!

Best companies in Review Site on Trustpilot

1-20 of 129 results

Sort by

Most relevantHighest number of reviewsMost recent reviews

Most relevant

Top Consumer Reviews

TrustScore 4.5|273 reviews

Overland Park, United States

Review Site

Most relevant

Nicelocal

TrustScore 2.8|106 reviews

Business to Business Service·Review Site

GiveawayShade | Reviews and Many Giveaways Every Day !

TrustScore 4.9|544 reviews

sanaa, United States

Review Site

HighYa

TrustScore 4.9|137 reviews

Seattle, United States

Media Company·Review Site

Shopper Approved

TrustScore 4.7|443 reviews

Ogden, United States

Software Company·Review Site·Media Company

SourceForge

TrustScore 4. 7|43 reviews

San Diego, United States

Review Site

Affiliate Program Database (APDB)

TrustScore 4.6|21 reviews

Business Networking Company·Review Site·Internet Marketing Service·Web Collaboration Platform·Affiliate Marketing Service·Media Company

Software Advice

TrustScore 4.4|463 reviews

Austin, United States

Media Company·Review Site

Proofratings

TrustScore 4.4|11 reviews

Durham, United States

Internet Marketing Service·Review Site·Online Marketing Agency

Merchant Maverick

TrustScore 4.3|59 reviews

Orange, United States

Media Company·Review Site

Revioly

TrustScore 4.3|19 reviews

San Mateo, United States

Review Site

Wikipro

TrustScore 4.3|8 reviews

City of Industry, United States

Review Site·CRM Provider·Computer Service

Best Solar Needs

TrustScore 4.3|7 reviews

Review Site

App-Reviews. org

TrustScore 4.2|29 reviews

Phoenix, AZ, United States

Review Site·Media Company

bookroar.com

TrustScore 4.2|6 reviews

Review Site

Yeetlist

TrustScore 4.2|6 reviews

Media Company·Affiliate Marketing Service·Review Site·Online Marketplace·Media and Marketing Agency

TripAdvisor

TrustScore 4.1|2,825 reviews

Hotel·Media Company·Financial Consultant·Review Site·Flights Search Site·Travel Agency·Price Comparison Site

RealSelf

TrustScore 4.1|141 reviews

Seattle, United States

Review Site

Reputation.com

TrustScore 4.1|63 reviews

Redwood City, United States

Software Company·Media Company·Review Site

CasinoBonusesFinder

TrustScore 4.1|7 reviews

New York City, United States

Affiliate Marketing Service·Gambling House·Review Site·Gambling Service

• Bazar

  3

• Christmas Market

  7

• Clothes Market

  62

• Coupon Service

  84

• Department Store

  48

• Discount Store

  83

Recently reviewed companies

Shopper Approved

4. 7 | 443 reviews

Software Company·Review Site·Media Company

Kelley Blue Book

1.3 | 182 reviews

Review Site·Media Company

RealSelf

4.1 | 141 reviews

Review Site

Sitejabber

2.6 | 246 reviews

Review Site

Top Consumer Reviews

4.5 | 273 reviews

Review Site

GiveawayShade | Reviews and Many Giveaways Every Day !

4.9 | 544 reviews

Review Site

Bizapedia, LLC

3 | 52 reviews

Review Site·Business to Business Service·Search Engine Company

clixlo.com

3.6 | 21 reviews

Website Designer·Email Service Provider·Software Company·CRM Provider·Review Site

App-Reviews.org

4.2 | 29 reviews

Review Site·Media Company

GoodFirms

3.3 | 20 reviews

Review Site·Business and IT Consulting Agency

Newest companies

MyTechReviews

3.7 | 1 review

Review Site

31trace

3.7 | 1 review

Review Site

Truste link

3. 7 | 1 review

Review Site

nicelocal.ae

3.8 | 2 reviews

Review Site

TV-SMASH

3.7 | 1 review

Review Site

Trenzytech

4 | 4 reviews

Cryptocurrency Service·Review Site·e-Commerce Service·Blogger·News Service

Scameye

3.7 | 1 review

Review Site

Vegan Avenue

3.7 | 1 review

Review Site

Refsite

4.2 | 6 reviews

Review Site

Starlet Reviews

3.7 | 1 review

Review Site

RAEX rating agency (RAEKS Analytics) — ratings, rankings, analytics and events

Actual

• Ratings

  Rating of the best universities in Russia RAEX-100, 2023

  06/07/2023

• Ratings

  ESG ranking of Russian companies (June 2023)

  06/01/2023

• Analytics

  Advisers in misfortune: rankings of consulting companies and groups in 2023

  05/29/2023

• Analytics

  Specialty credit: university subject rankings

  05/16/2023

• Ratings

  Top-50 energy: ranking of Russian non-financial companies showing the greatest attention to the green energy transition

  05/15/2023

• News

  Head of RAEX joined the Public Council under the Ministry of Education and Science

  04/18/2023

• Analytics

  Project “The World through the Prism of “Three Missions””

  04/04/2023

Main

News

• RAEX assigned Zarubezhneft an ESG rating of

  06/13/2023

  News

• Results of the university forum “The Future of Higher Education”

  06/08/2023

  News

• Accounting outsourcing providers showed strong growth

  06/08/2023

  News

• The largest audit organizations showed a drop in revenue

  06/08/2023

  News

• RAEX-100 rating of the best universities in Russia has been published

  06/07/2023

  News

• HSE: participation in the RAEX ESG ranking affects the value of a business

  06/01/2023

  News

• June update of the ESG ranking of Russian companies

  06/01/2023

  News

• RAEX evaluated the ESG strategy of Steppe Agroholding

  05/31/2023

  News

Events

Ratings

All ratings

Opinions

All opinions

• Thoughts of the founders: “The university is Alma mater, knowing each child individually, and not a foundry, not a mint and not a stamping workshop”

  English theologian, teacher, church leader

• Outsourcing perspectives

• “There are fewer players in the market, and the regulation of the audit industry, in turn, is getting tougher”

  Svetlana Kiseleva

  General Director of VneshEkonomAudit

• “In competitive markets, the requirements of customers for the efficiency of project implementation and team experience remain unchanged”

  Evgeny Samoilov

  Partner and General Director of Rusaudit

Analytics

media about us

• Interview with the rector of the REU. Plekhanov to the university forum on the PCP website

  06/06/2023

• Acting Rector of the State Unitary Enterprise about the forum of universities RAEX for the site PCP

  06/06/2023

• Interview with the rector of TUSUR about the university forum RAEX

  06/06/2023

• Rector of UrFU about the forum of universities RAEX for the PCP website

  06/06/2023

Partner news

• Vedomosti St. Petersburg invites you to an online conference dedicated to IT

  05/31/2023

• “Universitetskaya KNIGA” will hold a round table about samizdat

  05/23/2023

• “University Book” invites you to participate in the round table

  05/19/2023

• #WETOGETHER Award extends application submissions

  05/18/2023

Digits

:

:

days

hours

minutes

to XX Annual Anniversary Practice Conference “Annual Reports: Leadership Experience”

120,000

people completed the online survey for RAEX-100

Favorite cards

Survey of shares of companies.

Analytical and financial review on the stock exchange

At the initial stage, a young investor builds his portfolio spontaneously.

Any review of company stocks is not entirely clear to him. Despite the huge number of guides to the correct diversification of the portfolio, it is very difficult to figure out which stocks are worth buying and which are not.

What will bring income, and what threatens with complete failure. There are several schemes, indicators, the knowledge of which helps to analyze the organization from different angles. You can use ready-made stock reviews, where everything is calculated and presented in an accessible language. However, such reviews are available only for popular firms. Smaller and specialized enterprises will have to be analyzed independently.

At the initial stage, a young investor builds his portfolio spontaneously. Any review of company stocks is not entirely clear to him. Despite the huge number of guides to the correct diversification of the portfolio, it is very difficult to figure out which stocks are worth buying and which are not. What will bring income, and what threatens with a complete failure.

There are several schemes, indicators, the knowledge of which helps to analyze the organization from different angles. You can use ready-made stock reviews, where everything is calculated and presented in an accessible language. However, such reviews are available only for popular firms. Smaller and specialized enterprises will have to be analyzed independently.

CFA, FRM, MBA, NOC, FFMS all this is KVAAL

Overview of the company’s activities

The very first thing to start with the analysis is a review of the company’s activities. The first step is to identify the industry in which the corporation operates. Most often, this is easy to do, since the field of activity often lies in the same plane. Multi-vector companies should be analyzed by sector.

The analysis can be divided into the following steps:

• Macroeconomic analysis of the market and industry.
• Analysis of the place of the organization in the market, production activities, manufacturability.
• Analysis of news and events in the industry.

Each sector of the economy has its own stages of development. Understanding macroeconomic processes will allow you to assess where the company is at the moment and at what stage it is. It is known that the economy is cyclical, just as business can be cyclical. The coincidence of the cycle of development or decline of the enterprise with the same stage of the economy makes it clear whether the company earns or loses. There are companies whose activities are not particularly dependent on the economy – they are called non-cyclical. Their income is more stable.

In addition to the main macroeconomic indicators, the indicators characterizing the company’s activities are analyzed. The place of the enterprise in the market (depending on location and scale, for example, Russian or global), the dynamics of development, manufacturability are considered. It is necessary to analyze the structure of the company, management, legal form. Considerable attention should be paid to the news and events that take place in this sector of the economy.

This stage of the analysis shows where the issuing company is in the market, whether it is developing or is in decline. Does it invest in technological innovation, is the industry stable. The paragraph gives an understanding about the general situation. All data can be taken from open sources. Statistics on GDP, employment, business activity index in the public domain. Many indicators are taken from the reports of the enterprises themselves.

KVAAL

Financial review of the company

The financial review of the company is the most difficult stage of analysis for making a decision to buy shares. You need to understand financials. You do not need to calculate the values, all the data already exists in the reports of organizations. However, it is not easy to understand what these numbers mean.
There are key metrics to consider first:

Market Cap – Market Cap

The value of the Market Cap indicator is calculated by multiplying all shares of the company by the cost. That is, it shows the value of all shares. However, not everything is as simple as it seems. Companies with large and mid-caps are almost always stable, but a small value of this indicator is not always bad. You can buy stocks with a little more risk, but you should not give them a large percentage of your portfolio.

P E – Price to Earnings coefficient

Shows whether the issuing company is profitable or not. The P E ratio is determined as the share price divided by the net profit. If it is negative, then there is little point in acquiring such shares. And here there are pitfalls – the overvaluation of shares. Therefore, it should be considered in combination with other indicators.

Forward P E

These are profit forecasts. If Forward P E is less than P E, the more likely it is that earnings will increase in future periods.

PEG ratio

PEG ratio is also related to P E. It is calculated as its ratio to the profit growth that is predicted. It is worth choosing organizations with indicators less than 1.

Dividend Yield

Specified as a percentage, it means the ratio of the total amount of dividends paid for a specific period to the share price at the current rate. Accordingly, the higher the Dividend Yield value, the more dividends are paid.

Debt/EQ

This is the ratio of loans to equity. You need to pay attention to the industry in which the company operates. For example, banks have Debt/EQ greater than 1. In general, a value from 03 to one is considered optimal.

Quick Ratio

Shows the quick liquidity of short-term liabilities. Quick Ratio should not be less than 1

Current Ratio

This ratio also takes into account stocks in the warehouse, it is worth focusing on the Current Ratio value of at least two.

Net Profit margin

One of the main economic indicators. The ratio of net profit to total revenue. The higher the Net Profit margin, the better.

ROE indicator

Reflects the efficiency of the use of funds invested in the enterprise. If the ROE is less than 20%, it is better to analyze the company more carefully in terms of other indicators.

EPS or net earnings per share

From the name it is clear that the EPS indicator must be positive, otherwise it reflects losses rather than profit.

“

These are the most basic ratios that show the financial condition of the organization. None of them should be considered in isolation. Only a comprehensive financial review of the company will give an understanding of the real situation and tell you whether to buy these shares.

KVAAL

Overview of companies on the stock exchange

Financial indicators are publicly available in the reports that are posted on the companies’ websites. But getting the numbers does not mean understanding and analyzing them. An analytical review of the company can be done independently, simply by studying the theoretical part in the field of economic and financial ratios.

The second way is electronic assistants. There are several sites that help make the analysis automatic. On them you can see quotes of foreign and Russian exchanges, Reporting, all information about shareholders, fundamental and technical analysis. You can also follow the calendar of events and news online. The main companies for investment are collected in such services. For example, Compugen, Momo, Apple, Enel, Rosneft, Rusagro, Mail ru, Aeroflot, Rosseti, G1 therapeutics, Yandex.

It is easy to use such services. By name, the aggregator immediately gives out all the necessary indicators, marking “good” and “bad” values ​​with a color. Some sites have a feature that allows you to compare the performance of an individual company with the global. However, in this case, you will have to work on your own, because all indicators are calculated separately and the final analysis will have to be done based on these figures.