Onsite digital: Digital and Media Solutions – OnSite Media
Digital and Media Solutions
– OnSite Media
Global Systems Integration & Service
Trusted.
Complete Audio/Visual, Digital Signage & Custom LED Display systems
Our Solutions
Global Systems Integration & Service
Proven.
Fully Integrated Video & Tele-Conferencing systems
Get a Quote
Global Systems Integration & Service
Reliable.
Best in class CCTV, Data/Wi-Fi & Structured Cabling systems
Contact Us
DESIGN | DELIVER | SUPPORT
OnSite Media delivers comprehensive Audio/Video, IT, CCTV, Control system, Digital media technology and revolutionary 3D holographic solutions globally with exceptional project management acumen and dependable customer service.
Our team designs, integrates, and supports leading-edge multi-media systems to immerse target audiences in each of our clients’ unique brand experience.
OnSite Media partners with THE manufacturing leaders in Audio, Video, Digital Signage, LED, CCTV, Data/Wi-Fi, Content Delivery and other Technology leaders to assure we continually spark innovation with every client conversation. Our technology brands include Bose, Harman, Samsung, Crestron, Poly, Cisco/Meraki, HYPERVSN, and other premier companies.
EXTRAORDINARY CUSTOMER EXPERIENCES. DELIVERED.
OUR COMPREHENSIVE SYSTEM SOLUTIONS
give us an opportunity
Project alignment
We welcome the opportunity to review your requirements – we don’t disappoint!
contact us
Top 5 AV Technology Trends to Watch in 2023
Spread some holiday cheer with digital signage!
4 Digital Signage Strategies for Restaurants
Park City, Utah
Our Home/Office Hours (MST):
Mon – Fri, 8:30am – 4:30pm
Saturday, closed except for emergency service calls
Sunday, closed except for emergency service calls
Based in Park City, UT, OnSite Media is an industry leading provider of fully integrated Audio, Visual and Digital Signage systems with comprehensive national installation services for retail stores, restaurants, hospitality, fitness and many other businesses.
We also provide Music Playlisting services to fully engage and connect with your customers. Our system solutions also include CCTV and structured cabling as well!
The most important asset that we offer is our people, who you will quickly grow to depend on and trust. As an in-store technology systems partner, we deliver on time, each and every time. The team members here at OnSite Media have even won awards and been recognized by other global retailers for their exceptional service levels.
Dedicated to the success of our clients, OnSite Media designs, builds and installs complete in-store technology solutions for many of the top national and international chain stores around the globe.
I so appreciate all that you do for us here. I have no doubts about the level of service we can expect from your team.
Director of Purchasing, Forever 21
“LOVE that this could all be handled via one phone call.
Need more solutions like this! That’s why I prefer OnSite Media!
Director of Construction, Bravo Brio Restaurant Group
Need more solutions like this! That’s why I prefer OnSite Media!Project updates are frequent, concise and reliable. I value the customer service that you and the team have been giving us.
Project Manager, Patagonia
Everything sounds and looks great! Thanks again for a very smooth installation and great service throughout.
Construction Manager, Kit & Ace
Congratulations and great execution. Great work and definitely proud of you guys, you’re good for the industry.
National Sales Manager, Bose
OnSite Media did a great job of coordinating service and upgrading our sound system. Very reliable and professional.
Head of Construction, Yogaworks
Blog
– OnSite Media
A/V ·
Digital Signage ·
Top 5 AV Technology Trends to Watch in 2023
Technology is always evolving and improving..jpg)
Let’s look at some trends coming down the track for the AV industry and how companies can harness audio-visual technology to get ahead of the curve.
LED ·
Spread some holiday cheer with digital signage!
Digital signage with holiday graphics is part of a larger branding strategy that keeps the in-store environment fun, festive, and aesthetically engaging for shoppers.
Digital Signage ·
4 Digital Signage Strategies for Restaurants
With the right placement and strategy, digital signage can help restaurants to discover exceptional marketing benefits and stand out from competitors in the marketplace.
A/V ·
Digital Signage ·
2023 Automotive Technology Trends
Audio-video technology solutions such as LED walls, interactive tables, self-service kiosks, and 3D holograms allow automotive dealers to provide immersive car buying experiences.
Digital Signage ·
Interactive Tables to Engage the New Gen Customers
Interactive tables are one of the most cutting-edge technologies in the restaurant industry.
Digital Signage ·
LED ·
Video ·
Video Wall for Restaurants
Quality food and service is the recipe for a restaurant’s success. But what about the customers experience inside the restaurant?
Restaurant Technology Trends in 2022
Looking for ways to differentiate? Here are top 7 technology trends for the restaurant industry in 2022.
Making the Metaverse
What it is, how it will be built, and why it matters.
A/V ·
Control System ·
Audio Visual Control Systems 101
The who, what, where + when of audio visual control systems.
SHARP NEC Display Solutions Upgrades PE Series
Delivering 5,200 lumens of brightness, vertical and horizontal lens shift, and incredible value, the PE506UL and PE506WL are more than ideal!
Metaverse Goes Mainstream, but Most Consumers Still Don’t Understand It
Nearly three-quarters of surveyed consumers (74%) had heard of the metaverse as of March, according to a press release Wunderman Thompson Intelligence.
JBL Professional JBL SRX900 Series Sound Systems Debut—Here’s What to Know
The high-performance, scalable powered line array elements and subwoofers offer pro-sound reinforcement technologies.
Peerless-AV ·
Peerless-AV® Acquires ADF Visual Display Products™
Custom dvLED deployment experts combine to form a dvLED infrastructure juggernaut AURORA, Il
Extron ·
LG MAGNIT DVLED Videowall Systems Achieve Extron Quantum Ultra Certification
The certification assures display and image processor compatibility, but also performance and integration flexibility.
Epson Now Shipping Breakthrough High Lumen Projectors Offering up to 20,000 Lumens
Epson Pro Series Now Includes World’s Lightest and Smallest 20,000-Lumen Projectors.
ISE 2022: Hall Technologies New PTZ Cameras Enhance Video Collaboration
The new cameras offer rich video output to make collaborations and communication effortless.
2022 SCN Installation Product Awards: NOMINATIONS NOW OPEN
The 2022 SCN Installation Product Awards highlight the most innovative commercial AV products of 2021 and early 2022.
Meta to Open its First Retail Store
Meta, formerly known as Facebook, chose to open its storefront near its Reality Labs headquarters, where it’s developing technology for the metaverse concept.
Sharp NEC ·
Sharp NEC Display Solutions Enhances Digital Cinema Viewing Experiences
Two new projectors provide cinema operators, art houses, and museums with unparalleled image quality while reducing maintenance costs and time.
Harman ·
Martin by Harman Releases Software Update for P3 System Controllers
Version 5.3.0 brings a range of workflow improvements and enhanced support for industry-standard protocols.
Digital Signage ·
Immersive Commercial Activity
Retail and fast service restaurants benefit from interactive displays that generate meaningful engagement.
Local search is the new digital. Read on Cossa.ru
By early 2021, 60% of all organic traffic came from mobile devices. Today, the user is looking for information about the company no longer on the site, but where it is convenient for him: in search engines, social networks, navigators, on travel sites, in popular aggregator directories, and even on review sites.
This happens largely because the consumer began to search “locally”, wanting to get the result right now.
He wants to visit the company as soon as possible and purchase the necessary product or service.
This confirms the growth of requests “next to me” in the world and in Russia. Over the past 5 years, search queries with the specification “nearby” have grown 3 times.
Such requests reflect the readiness and desire of the user to buy or order something. According to Google, 76% of users who search for goods or services “nearby” visit the point of sale during the day, 28% become buyers.
It all started with Google. The birth of local search
The largest search engines have begun to adapt to changing user requests. They changed the search results algorithms and began to perceive all user requests as geo-dependent or local.
This means that even if you do not explicitly set the search geography (that is, you do not specify the prefix “nearby”), the GPS or IP address search engine reads your location and displays the results closest to you.
Google was the first global resource to predict the “locality” trend. He combined Google Places and Google+ to create the Google My Business mapping service. It allows businesses to manage information about themselves so that customers can easily find it on Google Search and Google Maps, no matter what device they use.
In the wake of the growth of local requests, all major digital market players began to develop mapping services. So, for example, in 2018, Yandex singled out cartography as a separate business area. The new division included Yandex.Maps, Yandex.Navigator and Yandex.Auto.
In the same year, Apple announced that it would redesign Apple Maps from the ground up to “become the best mapping service in the world” or “at least as good as Google Maps.”
At the same time, 2GIS, an offline directory with a map of the city, developed rapidly, the main scenario of which was and remains the search for organizations in the area.
In March 2018, Apple embedded company data from the 2GIS directory into its Russian maps.
2GIS also has local search results. It looks like this:
The user can arrange the cards: if he presses the “near” button, the issue list will be rebuilt taking into account the proximity. In this case, the location of the company becomes important.
What happened next
Social networks are keeping up with the major search engines and are also introducing new features related to the local search trend.
Few people know, but today Facebook has its own local search, taking into account the user’s geolocation. It appeared after the company updated Facebook Places in 2014, a recommendation directory of places in any city on the planet in which Facebook users check in and leave reviews.
Let’s see what Facebook search results are like today in practice. Let’s enter the usual categorical query “coffee house” in the Facebook search.
The request didn’t specify a location or the additional word “nearby”, but the Facebook search algorithm still considered our geolocation and showed the nearest results. This means that local search is working.
In the process of such a search, the user receives results in the form of a list of companies with separate pages that correspond to one company address. These pages are called local.
According to a study by the marketing platform SOCi, more than 70% of user interactions with a brand occur on local pages. These results are also supported by the SocialBakers study, which showed that local pages significantly outperform corporate pages in terms of user engagement, as it is on local pages that people check in, ask questions, post photos, write messages to the brand, and leave reviews.
In 2019, Instagram, now owned by Facebook, also introduced a new way to present local businesses with local profile pages.
A local page on Instagram includes the same features and fields as local pages on Facebook: company website, address, hours of operation, phone number, and of course, a link to your Instagram profile.
The task of local pages on Instagram is to provide the user with all the information necessary to visit when searching for a company, for example, the phone number of a particular point or an address, by clicking on which you can automatically go to maps and build a route.
Building a route
Local pages have another important function: each of them collects the content of users who have visited a particular point.
If a user makes a post or stories, when publishing, he can choose the location of your company, where he is currently located.
In this way, you not only provide Instagram users with the ability to quickly find any of your locations, but also track user actions at each specific location.
VKontakte
In 2018, VKontakte also began to move towards geomarketing and added “Business Pages” to the company’s official communities. Together with them, the “Addresses” section appeared in the communities with a map on which you can mark several points of your company and their working hours, that is, create the same business pages for each branch of the company.
The list of addresses on the map is sorted depending on the distance to the user, and the route to the desired point can be built directly from the VK application.
The purpose of this function is to enable the user to find the point he needs and get all the necessary information about it in the unified interface of your company’s community.
The easier it is for community visitors to find the right address and contact you, the more likely they are to come to your company and become your customers.
What about the pandemic?
COVID-19 has fundamentally changed consumer behavior.
In most countries, people during the lockdown period were forced to spend almost all their time at home, so almost all business went online.
So what happened to local search and why do the largest search engines and directories such as Google, Yandex, 2GIS continue to invest in it?
It seemed that during the pandemic, local queries with the “nearby” binding should disappear altogether. However, Google Trends shows that the number of such requests has not fallen critically, only their focus has changed.
Google Trends data since December 1, 2019year to April 1, 2020. If on December 1 there were 52 requests with the link “near me”, then on April 6, during the active lockdown period – 38
Google Search
Google conducted a study on user searches in 2020 and found that during the pandemic, consumers often used Google Search to carefully plan their shopping trips in advance and check which nearest store has the right product.
For example, in the US, searches for “who has” + “in stock” grew by more than 8,000% in a year, including queries such as “who has a Nintendo joystick in stock” and “trainers in stock”.
In addition, people have become more willing to support small businesses in their area. According to Google, searches for “local” + “business(es)” (originally “local” + “business(es)”) have grown by more than 80% over the year, including “offline business support.”
In addition to availability searches, the number of local searches that people made before heading to a restaurant or buying food also increased.
Google Maps
Google Maps has become the most important part of the local consumer experience as people use the service not only to navigate but also to explore what interests them.
In the new year, visiting local stores and restaurants is still a priority for consumers. The most popular searches in Google Maps:
The trend for locality is growing
It is becoming increasingly important both for the world’s largest online resources and for consumers themselves.
Despite the pandemic, last year Google helped establish more than two billion direct user-to-business interactions through phone calls from cards, directions requests, messages, bookings, and business reviews on maps.
Therefore, if you have a business with offline locations or stores, it is important for you to be represented in the local search for popular geoservices so that buyers can easily find you where it is convenient for them.
Teaser photo source: Edgar Chaparro on Unsplash
Editorial opinion may not reflect the views of the author. Send us your articles to [email protected]. And our requirements for them are here.
Invisible Progress (Global and Local) – Digital Enterprise
Many things and phenomena familiar today were absent yesterday. Yandex.Taxi and Uber instead of the wild market of private transportation, YouTube instead of TV, Spotify instead of CDs, pay by phone instead of cash, online banking instead of going to the branch with a passport: the list is endless.
It is curious that today all this is taken for granted. Many people have the feeling that it has always been like this, and if not always, then it certainly arose a very long time ago.
Strictly speaking, the age of many of the listed services is really decent: YouTube started in 2005, Spotify in 2006, Uber in 2009… Even the progressive Tinkoff Bank began its history back in 2006. However, there is a caveat: for the first many years of its development, the penetration, stability, and availability of such services were low. Whether it’s the last couple of years: now it is an integral part of our lives. And now it seems to us that this has always been the case.
Let’s reread it again: “a couple of years” vs. “has always been” . It is strange to see this in two adjacent sentences. The thing is, we seem to have two features. First: we quickly get used to the good. Second: we do not notice the gradual changes taking place.
Let’s move on from global examples to local ones. In the course of any major transformation, not only business processes are inevitably affected, but also many related areas. Starting from the principles of organizing work up to the culture of holding working meetings. A wide front of change is not always noticeable within the organization: many people think that nothing is changing much, while others are sure that new work practices have always been in the organization. This is a very curious distortion of perception that is extremely difficult to notice from within the organization. An employee’s work does not change “since Monday,” his beliefs (for example, what works and what doesn’t) do not change overnight. The gradualness of changes smoothes, softens the assessment of the current state in comparison with the past. As a result, employees do not notice that they have been working differently for a long time, in a new way. For them, this is normal and natural.
This distortion can be used when performing a transformation to consolidate and accelerate the ongoing organizational change.
There are three groups that can and should be influenced through the “before/before” demonstration; I will show this effect with an example.
Since the goals, objectives and context of the transformation of each company are different, let’s take the most general and universal example: holding working meetings. Suppose the original culture of the company is quite traditional – meetings are a constant endless stream, in the form of unstructured discussion, without decisions being made, participants interrupt each other … This pattern is often called “Gathered to discuss” . Further, let’s assume that when reorganizing work, this state of affairs cannot be put up with, because some of the meetings (teams, divisions, communities) are now taking place in a new way: according to a clear schedule, with timing, with an agenda, only for the right participants, with a structured discussion, with agreements. Even, if you like, with virtual stickers on the wall, if you can’t do without them.
This pattern is called “Meeting as one of the management tools” . A lot of work and effort was spent on such a simple question, but for the participants, the question is long in the past, they no longer work in a different way. So, it is useful to invite to a “good” meeting those who still “do not know how” to participate in good meetings. Here are the promised three groups that can and should be influenced in this case:
- Already reformed participants. They can be shown “how it was”: let them be horrified, let them feel what they were, let them consolidate their change. You can’t behave like invited participants. Very visual.
- Participants who have not yet reformed. They can be shown “how to”, set a new standard. Let them feel the contrast. Let them feel that they are not like that, that they are lagging behind. You can work differently, and here’s how. It’s also clear.
- Those who move the transformation forward.
