Marketing specialist job description: Marketing Specialist job description template

Опубликовано: February 9, 2023 в 6:57 pm

Автор: alexxlab

Категории: Miscellaneous

Marketing Specialist job description template

This Marketing Specialist job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

Marketing Specialist responsibilities include:

Conducting market research to find answers about consumer requirements, habits and trends
Brainstorming and developing ideas for creative marketing campaigns
Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

Job brief

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned

Requirements and skills

Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc. ) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent

Frequently asked questions

What does a Marketing Specialists do?

A Marketing Specialist is responsible for creating advertising campaigns, pricing strategies and targeting the demographic data of their target audience. They work with marketing teams at companies to achieve success through more awareness about what they offer.

What are the duties and responsibilities of a Marketing Specialist?

A Marketing Specialist researches competitors for ideas about improving their product or service offerings to attract more customers! Specifying a company’s target audience based on previous research will help ensure that the right people see what they want when browsing their website.

What makes a good Marketing Specialists?

It is essential to have relevant experience or a passion for the industry. The Marketing person should fully understand and like the products/services they’re trying to sell and have a strong understanding of marketing and business processes.

Who does a Marketing Specialist work with?

Marketing Specialists often work with the Sales Teams to plan and execute promotional campaigns.

Marketing Specialist Job Description | Celarity

What is a Marketing Specialist?

Similar Job Titles:

Marketing Consultant, Marketing Associate

A Marketing Specialist is a person who helps design, creates, and oversees a marketing project. This may include a multi-platform marketing campaign, advertising, promotions, and sales. Often, a Marketing Specialist will specialize in a specific communication channel (email, social, digital, etc.) or product area.

Similar job titles include Email Marketer, Digital Marketer, SEO Marketer, or Marketing and Communications Specialist.

What does a Marketing Specialist do, typically?

Supports the design, creation, and delivery of marketing programs

These professionals work with cross-functional teams to deliver marketing messages that improve brand awareness.

Is familiar with consumer analytics

They understand data collection tactics, demographics, buying trends, and marketing plans, and can use the information to implement a marketing project.

Assists with client relations

A Marketing Specialist supports sales presentations, campaign updates, project management, and communication between the project team and clients.

A Marketing Specialist is not:

A Marketing Manager

A Marketing Manager leads teams of creative directors, researchers, writers, project managers, and marketing specialists to develop and implement a marketing campaign. A Marketing Specialist supports a marketing team, often assisting with multiple projects simultaneously, and usually reporting to a marketing manager.

A Marketing Communications Specialist

A Marketing Communications Specialist helps craft marketing materials that will be used in a marketing campaign. A Marketing Specialist uses content and collateral developed by communications specialists to implement a marketing campaign. These roles may overlap.

Important metrics for a Marketing Specialist

These professionals track key marketing KPIs to gauge the effectiveness of a marketing campaign, including:

sales revenue
cost per lead
new contact rate
conversion rate

Marketing Specialist Salary

US Based, employer-reported data for a Marketing Specialist:

25th Percentile $60.4K
Average $71.4K
75th Percentile $81.1K

Marketing Specialist Job Description

Bonus copy for your Marketing Specialist job description or job ad!

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Marketing Specialist at <Company XXX>, you’ll get to work with our marketing team to help improve brand awareness and achieve our business goals. More specifically, you’ll get to:

collaborate with researchers, project managers, and creative directors to create and deliver effective marketing programs and campaigns
use multiple sources of data to identify trends and consumer behaviors that could affect the design of a campaign
supports sales presentations, campaign updates, project management, and communication between the project team and clients
act as the communication nerve center for multiple projects, ensuring timely and consistent correspondence

Hire a Marketing Specialist

We can help you find a qualified Marketing Specialist that would fit your specific needs. Send us a few details about your ideal candidate and we’d love to start the search for you!

Start The Conversation

Learn More About Our Mission

Celarity is an award-winning Staffing & Recruiting agency for Marketing, Creative & Digital talent with a mission: Creating happy careers with meaningful connections.

For 30 years, we have provided remarkable experiences and results for both clients and candidates and have proudly connected 600+ companies with over 5,000 candidates.

Celarity has humbly won several prestigious awards, including the 2021 Glassdoor Best Places to Work Employees’ Choice Award and the ClearlyRated Best of Staffing & Recruiting Award for both talent and clients three years in a row. Celarity has also been named a Best Place To Work by the Minneapolis/St. Paul Business Journal for six consecutive years.

These award recognitions are exciting because they allow us to access the best job opportunities and the best talent.

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Marketing Job Description | Job responsibilities and a sample job description for a marketer – Superjob.ru

I APPROVE
General Director
company name _______________________________
signature _______________________________ / full name _______________________________
date “___” ____________ 202__

This job description was developed and approved on the basis of an employment contract in accordance with the provisions of the Labor Code of the Russian Federation, Order of the Ministry of Labor and Social Protection of the Russian Federation dated June 4, 2018 No. 366n “On approval of the professional standard “Marketer”” and other regulations governing labor legal relations in the Russian Federation. nine0008

I. General provisions

1.1. The job description regulates the following parameters related to the activities of a marketer: job duties, rights, responsibilities, relationships and communications by position.
1.2. The marketer belongs to the category of specialists.
1.3. A marketer is appointed to a position and dismissed from it by order of the general director of the company.
1.4. The marketing manager reports directly to the head of the marketing department.
1.5. During the absence of a marketer, his rights and obligations are assigned to other specialists of the marketing department, about which the general director of the company issues an appropriate order. nine0003 1.6. A person who has a higher professional education (bachelor’s degree) in the field of marketing, economics or management or a higher professional education (bachelor’s degree) in other areas and additional professional education (training programs) in the field of marketing is appointed to the position of a marketer without presenting requirements for work experience.
1.7. A marketer should know:
• regulatory legal acts regulating marketing activities;
• fundamentals of management; nine0003 • features and methods of conducting marketing and sociological research;
• principles of systems analysis;
• methods of using specialized and applied office programs to perform statistical calculations, to collect and process marketing information;
• market methods of management, patterns and features of economic development;
• features of the conjuncture of the domestic and foreign markets for goods and services;
• psychological characteristics of the behavior of people of different ages in different life situations; nine0003 • rules, norms and basic principles of business communication ethics;
• methods for calculating indicators of profit, efficiency, profitability and production costs;
• conceptual apparatus in the field of marketing components of innovations, innovative goods and services, intangible assets, brands;
• brand management tools;
• methods for studying the internal and external market, its potential and development trends;
• procedures for testing goods and services, intangible assets, brands; nine0003 • marketing pricing tools;
• legislation of the Russian Federation, standards, ethical principles governing prices and pricing policy of organizations;
• methods for building a distribution system and promoting goods and services at the level of pricing strategies;
• approaches to the formation of the company’s sales policy;
• marketing communication tools;
• standards, ethical norms and principles governing the sales, information and communication and advertising activities of the company; nine0003 • organization of advertising business;
• basics of media planning;
• principles for organizing events;
• bases of formation of the marketing budget;
• Fundamentals of labor law.
1.8. A marketer must be able to:
• apply the methods of collection, storage and processing of marketing information to conduct marketing research;
• identify appropriate marketing tools and apply them to market research;
• prepare a comprehensive marketing research plan; nine0003 • analyze current market conditions;
• draw up terms of reference for marketing research;
• systematize and summarize primary and secondary marketing information;
• use methods for forecasting sales of products and markets;
• work with specialized programs for collecting information and managing marketing and forecasting tools;
• conduct marketing research of various types and types using marketing mix tools; nine0003 • create reports on the results of marketing research;
• make recommendations for improving marketing mix tools;
• determine the company’s competitive range of products and services;
• test innovative products, services, brands;
• develop a competitive pricing policy for the company’s goods and services;
• Calculate prices for goods and services of the company;
• compare market prices and competitors’ prices for goods and services; nine0003 • conduct marketing research on prices;
• follow the company’s marketing policy;
• work with information and databases on the distribution system;
• perform marketing activities to select distribution channels;
• create distribution channels within the company;
• evaluate the effectiveness of distribution channels;
• evaluate the company’s marketing policy;
• manage sales of goods and services;
• organize internal and external communication campaigns; nine0003 • to form the image and business reputation of the company;
• promote the company’s products and services to the market;
• analyze the effectiveness of the communication policy;
• use project management tools in developing an effective communication policy.
1.9. The marketer is guided in his activities by:
• legislative acts of the Russian Federation;
• Company Charter, Internal Labor Regulations, other company regulations;
• orders and directives of the general director; nine0003 • this job description.

II. Job responsibilities of a marketer

A marketer performs the following job responsibilities:

2.1. participation in the development of a strategy for promoting goods and services;
2.2. organizing, conducting and analyzing the effectiveness of marketing campaigns;
2.3. participation in the development of advertising and information materials;
2.4. organizing and conducting internal and external marketing research; nine0003 2.5. processing the results of marketing research, writing analytical reports;
2.6. sales analysis and development of sales promotion measures;
2.7. participation in the development of assortment and pricing policy;
2.8. participation in the launch of new goods and services on the market;
2. 9. participation in media planning;
2.10. organization of the company’s participation in specialized exhibitions;
2.11. organization of events;
2.12. participation in the formation of the marketing budget; nine0003 2.13. reporting.

III. Rights of a marketer

A marketer has the right:

3.1 Request from the head of the marketing department information materials and legal documents necessary for the performance of official duties, clarifications and clarifications on issued instructions.
3.2. Request from the head of the marketing department and other employees of the company the documents necessary for the performance of official duties.
3.3. Get acquainted with the draft decisions of the General Director regarding the performance of official duties, with documents defining the rights and obligations of the position held, criteria for assessing the quality of performance of official duties. nine0003 3.4. Participate in the discussion of issues related to the duties performed.
3.5. Inform the head of the marketing department about violations of labor laws in the company.
3.6. Develop and submit proposals for the consideration of the head of the marketing department on the organization of labor within the framework of their duties, on improving activities in the promotion of goods and services of the company.
3.7. To protect professional honor and dignity, get acquainted with the documents containing an assessment of his activities, and give explanations on them. nine0008

IV. Responsibility of the marketer

The marketer is responsible:

4.1. For failure to perform, untimely or negligent performance of their duties.
4.2. For non-compliance with current instructions, orders and orders to maintain trade secrets and confidentiality of information.
4.3. For violation or improper execution of the Charter, internal labor regulations, job description, labor discipline, safety and fire safety rules. nine0008

V. Relationships and communications by position

5.1. The marketer works in a standardized working day according to a 40-hour work week schedule approved by the company’s CEO.
5.2. Under the leadership of the head of the marketing department, he plans his work for the reporting period.
5.3. Submits a report on the work done for the reporting period to the head of the marketing department.
5.4. Receives regulatory and legal information from the head of the marketing department and gets acquainted with it against signature. nine0003 5.5. Brings to the attention of the head of the marketing department information received at meetings of various levels.
5.6. Promptly interacts with other specialists of the marketing department in order to increase the efficiency of promoting the company’s goods and services.
5.7. Performs the duties of other specialists of the marketing department during their absence in accordance with the order of the general director of the company.

VI. Final provisions

6.1. The employee gets acquainted with the job description against signature when hiring before signing the employment contract.
6.2. One copy of the job description is with the employer, the other is with the employee.
6.3. The employee gets acquainted, against signature, with changes in the job description relating to general provisions, job duties, rights, responsibilities and executed by the relevant order of the general director of the company.

I am familiar with the instructions:

signature _______________________________ / full name _______________________________
date “___” ____________ 202__

Responsibilities of the marketing manager. | University SYNERGY

Management of the company is divided into many interrelated areas and allows applicants to choose professions to determine the specialization that allows them to realize managerial talent along with other abilities. Graduates with creative thinking and the ability to analyze should study the duties of a marketing manager to deal with the peculiarities of this profession. nine0008

Types of marketing managers

Marketers belong to the advertising professions. Professionals are engaged in active and passive promotion of the company, taking into account current trends, analysis of the target audience and competitors, and promising areas of activity.

Depending on their specialization, marketing managers are divided into three large groups:

Researchers and analysts involved in studying market trends, identifying profitable supply chains of raw materials and sales – professionals combine marketing functions with economic research using statistical methods. The indicators are evaluated for a certain period of time, taking into account the activities of competitors and related companies. Professionals provide executives with suggestions for optimizing foreign trade relations and are responsible for the presentation and reputation of the company in the niche. Marketing activity covers information support of the company’s activities, participation of the organization in specialized exhibitions, economic forums and business conferences. nine0168
Specialists responsible for organizing and implementing advertising – advertisers and PR agents engaged in active promotion, taking into account the target audience, using methods of buyer psychology. Professionals develop promotions, PR campaigns, launch discounts, loyalty programs, organize newsletters, launch advertising banners and use the media.
Marketers engaged in monitoring the effectiveness and analysis of production activities – managers who combine marketing knowledge using innovative technologies and optimization of production and business processes. Modernization proposals are included in new advertising campaigns, displaying the distinctive features of the enterprise, allowing to gain a competitive advantage and increase the level of consumer confidence. nine0168

Professionals work with partners, analyze the market and consumers, evaluate feedback and launch market research for specific purposes.

Job Responsibilities

The main functions of professionals are drawing up a portrait of a prospective buyer, working with warming up and retaining the target audience, studying consumer needs and assessing the demand for a product on the market.

Functions:

Dynamic monitoring of the economic situation, activities of competitors and market trends;
Identification of customer needs;
Work with the target audience;
Development and launch of newsletters and online promotion;
Organization of brainstorming sessions on drawing up a general concept for a future advertising campaign;
Team building and motivation of all employees to work for the success of the enterprise;

nine0167 Study of consumer behavior;

Tracking reviews, complaints and comments about the activities of the firm;
Using testing and customer surveys to determine the level of trust in a company or product and identify weaknesses and characteristics that hinder development and profit;
Target market selection;
Creating a marketing mix;
Working with the positioning of a product or service;

nine0167 Formation of competitive advantage;

Strategic planning and forecasting;
Making proposals for optimizing business processes;
Organization of interaction with suppliers, buyers and partners;
Negotiating with customers and coordinating layouts of PR campaigns;
Maintenance of accounting and reporting documentation.

Professionals work with customer databases, purchasing and distribution contacts. The manager needs the obligatory ability to use specialized software, consisting of editors, estimators, programs for statistical analysis and presentation of results. nine0008

Features of work

The work of a marketer consists of several successive stages of analyzing the company’s activities and making proposals for optimizing, modernizing or expanding production:

A detailed study of the consumer, intermediary and international market, taking into account the companies represented in the segment and niche.
Evaluation of customer response in terms of purchase satisfaction and likelihood of returning to the organization. nine0168
Development of product positioning on the market, taking into account segmentation.
Formation of competitive advantage according to the list of benefits.
Development of a marketing strategy for modernization and promotion.
Product management at the level of brand, product variety and nomenclature.
Managing relationships with partners and clients.

Places for employment:

Commercial and industrial companies; nine0168
Outsourcing agencies;
Marketing organizations;
Remote management of the enterprise by performing market research and development strategies through freelance orders.

Ideally, a marketing manager should create an effective management system in the CRM format with part of the automated processes and regular receipt and analysis of the dynamic market situation.

Personal qualities of a specialist

To work and move up the career ladder successfully, a professional must be:

Attention to detail;
Meticulous in data collection and analysis;
Responsible and scrupulous;
Ambitious and result oriented;
Energetic and charismatic;
Sociable and flexible in communication;
Erudite and literate.

To organize marketing work, a specialist will need leadership qualities, the desire to prove himself, teamwork skills, the ability to delegate authority and effectively use logical thinking to build an optimized chain of interaction between subordinate and related departments. nine0008

The development of marketing strategies requires a creative approach and the ability to find non-standard ways out of difficult situations.

In addition, the market is a dynamic and constantly changing structure, so the manager often has to make quick decisions to gain competitive advantages and take responsibility for the intended and final result.

How to become a marketing manager

For employment and performance of job duties, you need to get a specialized higher education at the Faculty of Advertising in the direction of the bachelor’s degree “Internet Marketing”. nine0008

During their studies, students learn to solve professional problems in the field of economics and effective promotion using various marketing techniques and tools.

Key disciplines of the educational program:

Digital economy;
Project management;
Marketing;
Communication theory;
Copywriting;
Leadership;
Web design;

nine0167 Blogging;

Theory and practice of marketing research;
Media planning;
Web development features;
Target audiences;
Targeting;
Web analytics;
SEO and SMM;
Crowdfunding.

Admission is available to graduates of the 11th grade and colleges who have successfully passed the USE in Russian, mathematics and social studies. Enrollment takes place on a competitive basis. The form of training is full-time, for a period of 4 years. nine0008

Advantages and disadvantages of working in the field of marketing

Pros of the profession:

Demand in the labor market;
Employment in foreign organizations and cooperation with foreign companies;
Rapid career growth – from an ordinary marketer to a department head, you can “grow” in 1-2 years;
Professional implementation in various areas of social activity;

nine0167 Participation in media events, interaction with the media;

Accumulation of useful business contacts and business connections;
Mastering the skill of negotiating at various levels;
Obtaining a highly paid position with the possibility of organizing your own company or additional earnings on private orders on freelance.

Disadvantages:

Stressful situations and psycho-emotional tension associated with a high level of responsibility, deadlines, settlement of disputes and conflicts, work with the company’s reputation; nine0168
Irregular work schedule requiring business trips, negotiations on weekends and evenings.

The profession of a marketing manager allows you to realize yourself in an interesting and creative field related to communication with various people, the creative process of organizing and launching advertising campaigns and analytical work on planning and forecasting.

Address of receipt:

Moscow, Izmaylovsky val, 2, m. Semenovskaya

Moscow, Leningradskiy pr., 80G, metro station Sokol

Working hours:

Mon-Fri: 09.00-20.00 Sat-Sun: 10.00-17.00

70015 7-1908 800 100-00-11
(call around the clock)

Marianna Golovina

Expert in the topic “Higher Education”

Studied: Moscow Financial and Industrial University “Synergy”, Department of Internet Marketing responsible

“Synergy” for:

organizing methodological experiments, introducing methodological achievements and new learning technologies into the educational process.