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KinderCare Learning Center at Dr. Phillips | Daycare, Preschool & Early Education in Orlando, FL

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KinderCare Learning Center at Dr. Phillips

Our classrooms are places to thrive! 
In our safe and healthy classrooms, your child will be engaged in learning experiences that meet them where they are, both socially and academically. With fun daily activities, passionate teachers, and great friends, a lifetime of confidence starts here. Contact the center director to learn more about our child care options and schedule a tour! 

Meet Ruth Reinstein, Our Center Director

Meet Ruth Reinstein! She is the Center Director at KinderCare Learning Center at Dr. Phillips in Orlando, FL. Ruth attended Seminole State College, where she earned an Associate Degree in Early Childhood Education Management. She started her career as a toddler teacher and has been with KinderCare since 1992. Every day, Ruth looks forward to helping children discover their true potential. “Anyone who does anything to help a child in his life is a hero.” – Mr. Rogers. Outside of work, Ruth enjoys walking and biking nature trails and spending time with her grandchildren.

• KinderCare Learning Center at Dr. Phillips Programs
• Our Teachers
• Family Stories
• FAQs

AMERICA’S MOST ACCREDITED

We’re so proud!

Nationally only 10% of daycares are accredited – nearly 100% of our learning centers are. That’s a big difference,
and that means KinderCare kids are getting the very best. Here’s why.

SCHOOL-READY

What Learning Looks Like

Our talented early-childhood teachers set kids down the path toward becoming lifelong learners in a positive, safe, and nurturing environment.

KinderCare Learning Center at Dr. Phillips Programs

Infant Programs (6 weeks–1 year)

Leaving your baby in someone else’s care is a big step. Everyone at our
centers—most importantly, our naturally gifted infant teachers—will work with
you to make sure the transition goes smoothly. When you step into our infant
classroom, you’ll see how much we want your infant to feel safe, loved, and
ready to explore their world.

Toddler Programs (1–2 Years)

Everything in our toddler classroom is designed for little explorers. That’s
because a lot is going on at this age. When your child is wandering all over the
place, that means they’re learning and discovering new things every day. We’ll
help them explore their interests (and find new ones!) as they play and learn.

Discovery Preschool Programs (2–3 Years)

This age is filled with so much wonder and curiosity. That’s why we offer a ton
of books and toys and bring artwork down to kids eye level. Children in
discovery preschool also begin to learn how we all work together in a
classroom. Simple math and science, pretend play, and group play help them
get used to a more structured school setting.

Preschool Programs (3–4 Years)

This age is all about expression, when kids really start to form their own ideas
about what they want to play and how they want to create. Every day in our
preschool classroom, your child will explore science experiments, create
artwork, and play pretend—all the skills needed for their big next step:
kindergarten!

Prekindergarten Programs (4–5 Years)

When you walk into one of our pre-K classrooms, you’ll see artwork and
writing displayed around the room. Labels are everywhere to help kids connect
letters with words. You’ll also see pictures on the walls that reflect the families
in our community.  Your child will also deepen their knowledge in language,
math, science, Spanish, and social skills.

School Break Programs (preschool, prekindergarten, and school-age)

Winter break, spring break, summer break—when school’s out (but you still need to work), you
can count on KinderCare to provide a safe and supportive learning environment that’s focused
on fun. We welcome children ages 5–12 during school break times and make sure they have a
sensational, screen-free experience they won’t forget.

Florida Voluntary Prekindergarten Programs

Our Teachers

We’re the only company in early childhood education to select teachers based on natural talent. Being a great educator isn’t enough though.
KinderCare teachers are also amazing listeners, nurturers, boo-boo fixers, and smile-makers. Put more simply,
we love our teachers and your child will, too.

Meet just a few of our amazing KinderCare teachers!

A KINDERCARE TEACHER WITH

An Artist’s Heart

“My classroom is full of art!” says Mary Annthipie-Bane, an award-winning early childhood educator at KinderCare. Art and creative expression, she says, help children discover who they really are.

We put our best-in-class teachers in a best-in-class workplace. We’re so proud to have been named one of Gallup’s 37 winners of the Great Workplace Award.
When you put great teachers in an engaging center, your children will experience
an amazing place to learn and grow.

Family Stories

Don’t take our word for it. Hear what our families have to say about our amazing center!

• In January of 2007, I did a test run in the Infant Classroom with my firstborn. I was nervous and scared. Fast forward eight years, and I have another baby and immeasurable amounts of patience, love, advice, and teachings from everyone at this center. My children wouldn’t be the amazing, smart, and confident kids they are without all the teachers and center staff. Words cannot express my gratitude and admiration for a team that always puts the children first. This team has mastered the perfect combination of nurturing, education, and model behavior. Including this center in our family’s journey has been incredible!

  Neeley W. – KinderCare Parent

• Anyone can provide daycare services, but we chose this center specifically for its commitment to learning and curriculum-based approach to teaching. Our daughter’s development is key, and the incredible impact on her from KinderCare is obvious when we spend time with similarly-aged children who don’t attend. Our daughter is engaged, outgoing, curious about the world, and excited to expand her knowledge. The questions she asks are remarkable, insightful, and full of genuine intrigue. I feel this is because she has built a foundation of trust with the teachers in an environment that supports and nurtures her, and that is full of compassion, honesty, and respect. We wish we could be with our daughter every second of her day, but since we can’t, we’re thrilled to have KinderCare there to ensure our daughter has the best start in life possible.

  Kendra M. – KinderCare Parent

• I would like to share with you today my personal experience with Ms. Jenelle and her team. Eleven years ago, my eldest son, who was just six months old, had his first day at KinderCare. I was so scared to leave him that first day since six months old was so young. I left him crying and was so torn until I called at lunchtime and was reassured he had stopped shortly after my departure. He came home happy and I knew in my heart I had found the best people to care for him while I was at work. He attended KinderCare through the age of five and continued to do the summer program as well. One of the most reassuring constants was that the teachers always remained the same. They became so much more than teachers to us. They became our family. My son is now going into the seventh grade this coming fall and is reading at a twelfth grade level. He is in all advanced classes. When people ask me what I did or why I think he is so advanced, I always tell them it was the curriculum he had in those first important years of development. He learned there and he was excited to learn because of what Ms. Jenelle and the team was teaching him. Upon the birth of our second son in 2013, I immediately started stressing about child care. As does any parent. We decided we would try an in-home nanny. After an exhaustive search, we finally decided upon one who due to unfortunate circumstances had to move out of town suddenly. Therefore we found ourselves in quite a pickle. No way would we find solid child care in two weeks notice. I was beside myself and coincidentally drove past KinderCare the same day this all occurred. I turned into the parking lot on a whim and walked inside. When I entered the building, Ms. Dawn Mariononi, who remembered me by name even though we had not spoken in years, greeted me. I breathed a huge sigh of relief and knew in my heart this was the place for my new baby, just as it had been for his big brother. My youngest turned two in April and has been at KinderCare since he was six months old. I see the same progression and advancement in him as his older brother had at that age. He loves going to his school and is beyond content there. As a working mom, knowing that my child is okay, having fun, and in good hands is the biggest relief ever. I love all the teachers here. I love that it is the same teachers and management as when I first enrolled by eldest 12 years ago. Consistency is key in a young child and Ms. Jenelle keeps her team consistent. They go above and beyond for your children. It is so much more than a job to them they are truly shaping our children for the future.

  Annie H. – KinderCare Parent

Share Your Story


If you have a story about your experience at KinderCare,

please share your story with us
.

Who Are KinderCare Families?

They hail from hundreds of cities across the country from countless backgrounds, and proudly represent every walk in life. What our families have in common,
though, is the want to give their children the best start in life. We are so proud to be their partner in parenting.

Hear from just a few of our amazing KinderCare families.

A Globe-Trotting Family Finds A

Home in Houston

Four young children, four different passports, two languages, two full-time jobs…oh, and a few triathlons thrown in for good measure.
Meet the globe-trotting Colettas—a family on the go.

Frequently Asked Questions

What accreditations does KinderCare have?

We are your trusted caregiver. Our centers are state-licensed and regularly inspected to make sure everything meets or exceeds standards, including child-to-teacher ratios and safe facilities. Our centers aren’t just licensed—most are accredited, too! Find out more.

Do you offer part-time schedules at KinderCare Learning Center at Dr. Phillips?

Everybody’s schedule is different. We’re happy to offer quality, affordable part-time and full-time childcare. Drop-in care may also be available. Reach out to your Center Director to learn more.

How does naptime work at KinderCare Learning Center at Dr. Phillips?

Our teachers meet every child’s needs during naptime. Our teachers know how to get babies to nap. In fact, they are pros at getting children of any age to nap. Visit our article on “10 Ways We Help Kids Get a Great Daycare Nap” to learn more.

Do you support alternative diets?

We strive to be as inclusive as possible. To that point, we provide a vegetarian option at mealtime, take care to not serve common allergens and can adapt menus based on your child’s food sensitivities. If your child has additional needs, we’ll work with you to figure out a plan.

Are meals included in tuition? Can I choose to send my child with lunch?

We provide nutritious meals and snacks developed by a registered dietician to meet the needs of rapidly growing bodies and minds. If your child has special dietary requirements and you would prefer to bring in their lunch, please make arrangements with the center director.

Does my child need to be potty-trained?

Every child begins toilet learning at a different age. Until your child shows an interest in toilet learning, we’ll provide diaper changes on an as-needed basis. When your child shows an interest, we’ll discuss how to work together to encourage toilet learning.

KinderCare Learning Center at University Circle | Daycare, Preschool & Early Education in Cleveland, OH

Our classrooms are places to thrive! 
In our safe and healthy classrooms, your child will be engaged in learning experiences that meet them where they are, both socially and academically. With fun daily activities, passionate teachers, and great friends, a lifetime of confidence starts here. Contact the center director to learn more about our child care options and schedule a tour! 

• KinderCare Learning Center at University Circle Programs
• Our Teachers
• Family Stories
• FAQs

AMERICA’S MOST ACCREDITED

We’re so proud!

Nationally only 10% of daycares are accredited – nearly 100% of our learning centers are. That’s a big difference,
and that means KinderCare kids are getting the very best. Here’s why.

SCHOOL-READY

What Learning Looks Like

Our talented early-childhood teachers set kids down the path toward becoming lifelong learners in a positive, safe, and nurturing environment.

KinderCare Learning Center at University Circle Programs

Infant Programs (6 weeks–1 year)

Leaving your baby in someone else’s care is a big step. Everyone at our
centers—most importantly, our naturally gifted infant teachers—will work with
you to make sure the transition goes smoothly. When you step into our infant
classroom, you’ll see how much we want your infant to feel safe, loved, and
ready to explore their world.

Toddler Programs (1–2 Years)

Everything in our toddler classroom is designed for little explorers. That’s
because a lot is going on at this age. When your child is wandering all over the
place, that means they’re learning and discovering new things every day. We’ll
help them explore their interests (and find new ones!) as they play and learn.

Discovery Preschool Programs (2–3 Years)

This age is filled with so much wonder and curiosity. That’s why we offer a ton
of books and toys and bring artwork down to kids eye level. Children in
discovery preschool also begin to learn how we all work together in a
classroom. Simple math and science, pretend play, and group play help them
get used to a more structured school setting.

Preschool Programs (3–4 Years)

This age is all about expression, when kids really start to form their own ideas
about what they want to play and how they want to create. Every day in our
preschool classroom, your child will explore science experiments, create
artwork, and play pretend—all the skills needed for their big next step:
kindergarten!

Prekindergarten Programs (4–5 Years)

When you walk into one of our pre-K classrooms, you’ll see artwork and
writing displayed around the room. Labels are everywhere to help kids connect
letters with words. You’ll also see pictures on the walls that reflect the families
in our community. Your child will also deepen their knowledge in language,
math, science, Spanish, and social skills.

Interactive Kindergarten (5–6 Years)

Kindergarten is a critical year for young learners. Experienced KinderCare teachers will
tap into your child’s natural curiosity to help get them even more prepared for
elementary school. Our engaging lessons make the most of current technology while
offering plenty of hands-on play and exploration.

School Break Programs (preschool, prekindergarten, and school-age)

Winter break, spring break, summer break—when school’s out (but you still need to work), you
can count on KinderCare to provide a safe and supportive learning environment that’s focused
on fun. We welcome children ages 5–12 during school break times and make sure they have a
sensational, screen-free experience they won’t forget.

Learning Adventures – Enrichment Program

Cooking Academy™ (3 – 12 Years)

In Cooking Academy, kids learn new recipes from cultures around the world and
develop a healthy relationship with food. They’ll whip up everything from Southwest
rainbow lettuce wraps to pumpkin muffins, building their skills in STEM, communication,
and more along the way. And yes—little chefs get to eat their culinary creations!

Music Explorers™ (2 – 4 Years)

KinderCare families are already giving a standing ovation to our newest Learning
Adventures program: Music Explorers! Kids will learn to sing, move, listen, play
instruments, and even create their own tunes. Our original curriculum blends math,
science, social studies, literacy, and mindfulness (think yoga!) for a uniquely KinderCare
way of learning the foundations of music.

Phonics Adventures® (2 – 4 Years)

Learning how to read is a whole lot of fun at KinderCare! We help kids grow to love
books and words (and get ready for kindergarten) in our Phonics Adventures program.
From discovering the basics of vowels to practicing poetry, kids learn all about letters
and sounds in small-group lessons made just for their age group. (Bonus: Kids who
attend our phonics program are more prepared than their peers for school—and we
have the data to prove it.)

STEM Innovators (3-8 Years)

You’ve probably heard a lot about how important STEM education is for your child, but
what does that really mean? Our STEM Innovators program takes kids’ natural ability to
make sense of the world and applies it to robotics, chemistry, coding, geology, and
more. While your child experiments, they’ll discover how to use technology to do
amazing things!

Our Teachers

We’re the only company in early childhood education to select teachers based on natural talent. Being a great educator isn’t enough though.
KinderCare teachers are also amazing listeners, nurturers, boo-boo fixers, and smile-makers. Put more simply,
we love our teachers and your child will, too.

Meet just a few of our amazing KinderCare teachers!

A KINDERCARE TEACHER WITH

An Artist’s Heart

“My classroom is full of art!” says Mary Annthipie-Bane, an award-winning early childhood educator at KinderCare. Art and creative expression, she says, help children discover who they really are.

We put our best-in-class teachers in a best-in-class workplace. We’re so proud to have been named one of Gallup’s 37 winners of the Great Workplace Award.
When you put great teachers in an engaging center, your children will experience
an amazing place to learn and grow.

Family Stories

Share Your Story


If you have a story about your experience at KinderCare,

please share your story with us
.

Who Are KinderCare Families?

They hail from hundreds of cities across the country from countless backgrounds, and proudly represent every walk in life. What our families have in common,
though, is the want to give their children the best start in life. We are so proud to be their partner in parenting.

Hear from just a few of our amazing KinderCare families.

A Globe-Trotting Family Finds A

Home in Houston

Four young children, four different passports, two languages, two full-time jobs…oh, and a few triathlons thrown in for good measure.
Meet the globe-trotting Colettas—a family on the go.

Frequently Asked Questions

What accreditations does KinderCare have?

We are your trusted caregiver. Our centers are state-licensed and regularly inspected to make sure everything meets or exceeds standards, including child-to-teacher ratios and safe facilities. Our centers aren’t just licensed—most are accredited, too! Find out more.

Do you offer part-time schedules at KinderCare Learning Center at University Circle?

Everybody’s schedule is different. We’re happy to offer quality, affordable part-time and full-time childcare. Drop-in care may also be available. Reach out to your Center Director to learn more.

How does naptime work at KinderCare Learning Center at University Circle?

Our teachers meet every child’s needs during naptime. Our teachers know how to get babies to nap. In fact, they are pros at getting children of any age to nap. Visit our article on “10 Ways We Help Kids Get a Great Daycare Nap” to learn more.

Do you support alternative diets?

We strive to be as inclusive as possible. To that point, we provide a vegetarian option at mealtime, take care to not serve common allergens and can adapt menus based on your child’s food sensitivities. If your child has additional needs, we’ll work with you to figure out a plan.

Are meals included in tuition? Can I choose to send my child with lunch?

We provide nutritious meals and snacks developed by a registered dietician to meet the needs of rapidly growing bodies and minds. If your child has special dietary requirements and you would prefer to bring in their lunch, please make arrangements with the center director.

Does my child need to be potty-trained?

Every child begins toilet learning at a different age. Until your child shows an interest in toilet learning, we’ll provide diaper changes on an as-needed basis. When your child shows an interest, we’ll discuss how to work together to encourage toilet learning.

Kindercare Logos

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Kindergarten Logo 3️⃣ 3️⃣ Logo Design Ideas – WeLoveBrands

What is important for parents who send their child to kindergarten for the first time? So that it is safe and comfortable there, so that the baby spends time interestingly and profitably, so that the caregivers are attentive, fair and do not separate the children.

When choosing a kindergarten, many people study information, read reviews, but make a decision intuitively. And in order for parents to choose your institution, it is necessary to form an attractive and credible image. How to do it? Create an emotional logo for a kindergarten.

Why Kindergarten Logos Are Needed

A good logo strengthens the institution’s reputation, increases trust and loyalty among service users, and increases profits.

And also the logo:

Attracts attention . Competent selection of colors and graphic elements will attract the attention of passers-by, as well as Internet users to your kindergarten.

Informs . The logo allows you to understand the specifics of the institution even before reading the inscription. If not all age groups are accepted into the kindergarten, the image must correspond to the allowable age of children.

Sets it apart from competitors . A bright, thoughtful logo is one of the competitive advantages. It allows you to highlight your strengths and stand out from your competitors.

Increases confidence .The sign, along with the condition of the premises and furniture, as well as qualified staff, works to increase the trust and loyalty of parents.

Causes positive emotions .Children’s logo should be concise, positive and understandable.

Since the brand name is the first thing consumers look for when they are introduced to a kindergarten, it should create a pleasant overall impression, as well as attract children and guarantee the safety of their parents.

How to attract attention and create an atmosphere of care

A sign with the name and logo is the first thing children and their parents see when they approach the kindergarten. Already subconsciously, adults begin to give him the first assessment. Therefore, a brand name that demonstrates a caring attitude and friendliness sets up positive and inspires confidence.

Since a kindergarten is a place where a child spends time from morning to evening, learning to communicate, make friends, share toys and stand up for oneself, the logo should not only convince parents of the correctness of their choice, but also attract children. And for this you should use an interesting idea.

Bring your vision to life and impress your audience with images, colors and fonts.

Elements that help create interesting logos :

Image . Most often, cartoon characters, fairy-tale heroes, toys, animals and plants, as well as natural phenomena, such as a rainbow, are found in kindergarten logos. Such images evoke positive emotions and indicate the direction of the institution.

Children love simple graphics that resemble children’s drawings or favorite cartoons. Therefore, you should not overload the sign with a large number of details, styles and colors, so as not to impair its perception.

Color range . It is important not to try to apply all possible colors, but to stop at two or three tones. The ideal background for a logo is white, which can also be used to create an empty space effect. It will add freshness to the logo and help highlight the main elements.

The best colors for a kindergarten logo are blue, green, pink, turquoise, yellow and orange. Dark colors are acceptable only if you need to shade the main tone.

Font style . The fonts used are mostly readable, sans-serif, but you can also choose from uppercase or handwritten without complicated curls.

Well, in order to get a unique logo for a kindergarten, the development should be entrusted to professionals. After all, only a trained designer who focuses on the knowledge of psychology and the mechanisms for conveying emotions through images and color can create a logo that evokes positive emotions and trust.

6 main rules in designing a kindergarten logo

There are no specific metrics or KPIs in creating logos. But at the same time, it is quite easy to determine the quality and effectiveness of the developed product.

To do this, pay attention to the following criteria :

Laconism Children do not understand the hidden subtext and deep meanings. The designer must “see” the logo through the eyes of a child.

Ease of perception . You should avoid small details that make it difficult to perceive the sign on various objects – signs, booklets, leaflets and screens.

Readability . Choose the best font size and style. Please note that the use of gradient graphics may impair the readability of the logo inscriptions.

Integrity . All logo elements should complement each other.

Versatility . The logo should look good and “read” in a small size (for icons on the site and social networks) and in a large format – for billboards, branded T-shirts or uniforms of kindergarten employees.

Uniqueness . The emblem allows you to set yourself apart from competitors, it can be registered and thereby prevent plagiarism.

When designing a logo, you should also take into account modern trends. Some of them are fleeting, and some sometimes return with renewed vigor. To create a spectacular brand name, you can use non-standard approaches, popular solutions and interesting ideas – all in order to attract attention, inspire trust and a sense of security.

The main anti-trends in kindergarten logos

Universal logo design trends in 2021 are simplicity and creativity. Graphics, colors and fonts are simplified. Modern kindergartens – especially abroad – use more schematic and conventional children’s drawings. Disappeared volume, shadows, deep detailing. The number of elements in general is reduced.

That is, minimalism and unusual images are the main trends in logo design for kindergartens. Therefore, if you want to get an effective logo, use these tricks and discard the already outdated ones.

Main antitrends in 2021 :

• Multicolour logo . Harmonious is a combination of two or three shades. Instead of saturated colors, more muted, calm tones prevail as the main ones.

• Serif fonts . They were replaced with light, rounded letters. And the number of words in the titles has also decreased.

• Large number of elements . The piling up of details and the use of a large number of colors make it difficult to perceive and remember the sign.

Strive for maximum simplicity and achieve originality of the emblem, not at the expense of complex shapes and a wide palette of shades. An interesting idea will become your trump card and advantage among competing companies.

The best kindergarten logos in Ukraine

Ukraine kindergarten logos are characterized by bright colors, creative graphics and unique fonts. When designing signs, Ukrainian national motifs are often used. And on the logo of gardens that work according to the international model, you can find inscriptions in English or other foreign languages.

Children’s educational kindergartens actively use images of fruits – for example, an orange tangerine with green leaves. Logos often contain the name and image of a paper airplane, symbolizing the flight of fancy. Logos imitating children’s drawings in watercolor, made in soft pastel colors, are popular.

Peculiarities of kindergarten logos in Europe and the USA

Branding is an important part of building relationships with the audience. The emblem reflects the basic information about the values ​​and objectives of the institution. Already by the logo, it is possible to determine whether the kindergarten has a primary education system, only a pre-school program is offered, or kindergarten is included in a special educational course.

When creating a logo, designers collaborate with teachers to clearly understand the philosophy of the children’s institution.

When teaching is based on the Waldorf educational system, colors and images often carry ideas and images related to nature. Green, yellow, earthy and woody browns are used. Juicy, vibrant reds, blues, greens and geometric flat shapes are the style of educational gardens that work according to the Montessori method.

Opposite shades of the palette can be used to represent a multinational culture. For example, the logo of a well-known system of kindergartens and elementary schools in the form of a tree with multi-colored circles in the crown shows that these institutions are multi-ethnic. Multi-colored circles symbolize the diversity of nationalities and races, and the tree – the relationship and unity between them.

The style of the logo and fonts also indicates the concept and philosophy of the educational program. In Waldorf schools, handicraft is valued because it is closer to nature, dreams and imagination. And this is reflected in the fonts.

Kindergartens with a rich history often use traditional font styles and imagery. The logos of Waldorf pedagogy institutions contain images of trees, leaves, the sun to emphasize the connection between nature and the imagination that comes from it.

In general, the image of a tree is often used in garden emblems. The “Tree of Knowledge” is a symbol of learning, and its branches and leaves represent the connection between pupils and educators. Trees also symbolize safety, growth and development – everything that the kindergarten wants to convey to parents and children.

Figures of children holding hands or playing together are a symbol of a happy play space. It, in turn, contributes to the physical and mental well-being of pupils. Open books, pens and pencils in the logo symbolize knowledge and learning. Often there are images of animals and birds, for example, an owl – a symbol of wisdom. Emblems may also include lions and snakes, as legend has it that these animals are the embodiment of wisdom and leadership.

Mythical kindergarten logos in Asia

The emblems of Asian pre-school institutions contain a pronounced national symbolism. The images contain ordinary or mythical animals, as well as heroes of national folklore and anime characters.

The design is dominated by bright, saturated colors. In particular, you can find a lot of red here, which in Asian culture symbolizes peace, security, family prosperity and salvation from evil forces or illness. White is widely used as a sacred color, a symbol of spiritual and physical purity.

Kindergarten logo: where to order and at what price

Professional studios and freelancers operate on the design services market. In addition, you can create a kindergarten logo yourself using a free online program or a graphic editor.

But remember that without professional logo development skills, it will be difficult to get a unique and memorable brand name. It is much more reliable to order its manufacture:

1. Freelancer . The cost of his work is about 1500-2000 hryvnia.

2. Design studio or branding agency . The cost of making a logo in the studio starts from $150 and depends on the complexity, deadlines, business tasks, number of options and possible changes.

A specialized studio will help you create an original logo. A competent specialist develops a logo in accordance with your wishes, the needs of the target audience, the concept and mission of the children’s institution, and starts work only after a thorough analysis of competitors.

Designers at WeLoveBrands will create a unique logo for your kindergarten that both children and parents will love.

If you want to stand out from the competition and strengthen your position in the market, contact us by phone or in the dialogue box to discuss the details and get a detailed consultation! Cases and examples of work are available on the website.

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Children’s center logo | Zarina Ivanter

How to create a good logo for a children’s center? Which logos look trendy and which ones feel outdated? How much does it cost to create a logo, how to find a designer for this job and how to properly build a job with him?

I asked Olga Savelyeva , Client Relations Director of the branding agency BrandVolna, to tell about this. Its name, most likely, does not tell you anything, but in our country there are few families whose houses have not been visited by designs from this company. Among the main clients of BrandVolna are the international concerns Danone and Reckitt Benckiser, the owners of the brands BioBalance, Aktimel, Prostokvashino, Dosia, Tiret, Contex.

Children’s theme is close to both the agency and Olga personally. BrandVolna designers have developed a corporate identity for Children’s Radio and have been working with baby food brands Malyutka, Malysh, Nutricia, Tyoma for many years. And Olga herself has a four-year-old daughter and a two-year-old son, so she has a special relationship with children’s brands – not only as a professional, but also as a mother.

Olga, you and your children often go to children’s centers, theaters, attend master classes. You probably see some mistakes in the logos of children’s companies with your professional eyes. Which of them are most common?
The first error is too many colors. For some reason, it is believed that the children’s logo should be multi-colored – they say, the more fun, the better. This is partly true: rainbow logos are “native” to the children’s theme. However, you need to know the measure in the number of colors, strive for their harmonious combination inside the logo and with the background (the best background for multi-colored logos is white) – otherwise the logo will look heavy, sloppy, not to mention the style. And instead of fun, there will be chaos.

Another common problem: the logo has too many small details, inscriptions, images, fonts. There is an unspoken law in design – every element must have some meaning, marketing, aesthetic, practical, technical. Check your logo – is it true?

A good way is to test selected logo options on media, ie. place logo sketches on signboard templates, business cards, on the club wall. This is done by computer, of course. Although everything that can be printed on paper is worth seeing in full size.

Or even simpler: open the logo on a computer and move away from it (or simply reduce it to 4-5 cm) – even this simple method helps to assess possible problems.

What else? Unreadable. In search of a creative solution, logos are sometimes created that are interesting in thought, but weak in terms of execution. When we look at a logo in the size of a computer screen, it is, of course, readable. Especially if we know what is written there 🙂 In reality, everything may look completely different. You can check readability in the way that I have already described. Although in general this is the task of a good designer.

Can you tell me the theory in a nutshell then? What are the basic rules for creating a logo?

The logo should reflect the concept of your business, be easy to read and remember. Of course, the logo must be original, that is, have individual features.

This is in general. Logos are very different, as they depend on the field of activity and the target audience. There is a happy exception to every rule.

Ideally, the logo is the main identifier, but not the only one. It is better to immediately focus on creating the entire corporate identity – that is, along with the development of the logo, you need to immediately determine the corporate colors, fonts and graphic elements, as well as understand how the logo will live in a real environment, and not on a white sheet.

For example, you have a Romashka club. The logo (word) is green, there is an image of a camomile. Obviously, the daisy is your signature graphic, while white, yellow, and green are your signature color scheme. This does not mean that from now on there should be only chamomile everywhere and everywhere. For example, other elements that match the style may appear – for example, butterflies. But they must be made in the same style as the chamomile, and in harmony with it in color.

What does corporate identity mean in practice? The style and plot of the logo should be traced in all media – in interior design, in printed materials (business cards, leaflets, ads and posters), on the website, banners, etc.

It is not uncommon for a logo to be made in one style, a room to be decorated in a different style, a website in a third style, and printed materials generally different every time.

Yes, yes, a very familiar situation. And it happens to me .

This is not a disaster for a small local business, but the unity of style immediately takes you to another level!

Firstly, the corporate identity “works” for a better memorization of the logo itself, secondly, it is easier to identify you outside the club – for example, on the Internet, in street advertising, during some promotions or events, thirdly, it adds seriousness, reliability, thoughtfulness and even manufacturability to your business.

What types of logos are there?

Structurally, there are three types of logos. The first type is a branded spelling of a word, a branded font or a combination of fonts. For example, lamoda.

The second type is a word with a graphic symbol (with a picture), like in “Children’s World”.

There are logos that have become so famous and even cult that they often use only a sign for their identification – for example, an Apple apple, a Nike tick.

The third type is a logo with embedded graphic elements.

I remember hearing from you once: “This logo is old fashioned.” And what are the trends in logos now? What is in fashion and what is out of fashion?

Trends depend on the field. A restaurant is one thing, a fashion startup is another, an oil company is another. But there are general trends: modern corporate styles strive for simplicity and purity. Modern man has to deal with a huge amount of information, you need a simple and quick impact.

Serif fonts, numerous lines, strokes, shadows, sharp corners, closed shapes are most often perceived as classic, traditional. The logos of “Baby Potato” and “World of Leather and Fur” are no longer perceived as modern, fashionable.

In some cases, designers will deliberately use these “old-fashioned” techniques to create a vintage look or brand image with a long history.

And modern logos are characterized by open forms – the logo is not enclosed in a closed or limited form, for example, in a circle, oval, rectangle. Such logos have a minimum of additional lines, shadows, gradients; fonts – direct or playful, conceptual, a la handwritten. They are characterized by well-thought-out minimalism – as in the logos of Pampers, Crossroads, CoralTravel, McCafe.

What is the specificity of children’s logos?

In my opinion, in the logo for a children’s club, one should especially try to comply with modern mass trends so as not to evoke associations with the past, Soviet, etc. in potential customers. This is an area where parents expect all the best, modern (but understandable!)

According to research, most mothers want to see appropriate images in children’s logos – characters, toys, some kind of cheerful children’s symbols – they evoke positive emotions, not to mention the fact that they immediately unequivocally determine the scope of activity.

It also helps to build relationships between the child and the club – a significant part of the young clients are already at the age when they can independently perceive the images.

Children’s logo must be 100% positive, without additional meanings. And it is very desirable – simple, you do not need a very deep thought.

Children’s logos, perhaps, like no other, are bright and pure colors, simple, “talking” images, laconic graphics. A logo can be made childish even without the use of graphic images – by choosing the appropriate font and color scheme.

The specificity of the children’s club logo is the obligatory presence of street communications, i. e. signboards. A mandatory requirement for the logo in this case is that it should look good and be readable on the sign from afar. I recommend adding the signature “kids club/center” to the logo, etc.

Could you give examples of successful, in your opinion, children’s logos?

Perfect logos probably don’t exist, but here are some interesting examples of baby logos that I found online.

For example, a logo for a mini-club in a hotel. The idea is succinctly and clearly conveyed – children’s games in the sand. Invented interesting symmetrical images. A minimum of colors, blue – as a neat accent. It reads very well even in the smallest size. Open.

Child drama workshops – logo for the children’s theater center. It may not be perfect, but I found it interesting as an example. For all its complexity (but the specifics – theater – allows, in my opinion), it is obvious that the creators sought to maintain a balance. All letters in the words are multi-colored, but at the same time a white background, a simple font and a graphic symbol in the style of a shadow theater. The symbol itself – a child reaching for the stars – is very emotional, even touching. At the same time, the balance is again – there are no details, only a contour.

Heimoose kidswear logo. Here I liked how the creators rhymed the font style and the style in which the character is drawn, and also beat the name with different colors. The logo looks very solid, reads perfectly, and is easy to remember thanks to its funny image (moose with prominent horns – you want to smile). For our eyes, it is somewhat gloomy, of course, I don’t call you to black 🙂

I also found some good logos of Russian children’s clubs: Kid’s club from the city of Salavat, Mini Bambini from Novokuibyshevsk, Jolly Polly from Moscow.

By the way, the use of the Latin alphabet is easily explained in terms of design – an incomparably larger selection of interesting game fonts. In addition, many perceive the Latin letters immediately as denoting something more “premium” and modern.

How to start creating your own logo?

The name of the future club already largely determines the direction and possible graphic symbols. First you need to decide what exactly you like – what colors, what characters, objects, what designs, etc. Let’s go to the Internet for inspiration. It is very convenient to collect information on Pinterest (a social network where users collect pictures found on the network by topic). By query “logo”, “kids logo” you can find interesting ideas.

Often they try to find logos of their particular field of activity – this is not necessary. Search wider – in children’s and family topics, not only in services, but also in goods, not only in Russian, but also in English. And in general, look for any interesting logos, regardless of the field.

Be sure to collect information about competitors, try to understand how to differ from them, what you like and don’t like.

First collect everything that seemed interesting from any point of view, then organize elimination circles until there is a selection of finds that are really valuable to you.

Now there are a considerable number of template logos on the Internet – for the same query “kids logo” in Google, you can find a lot of ready-made logos, you just need to buy a template and substitute your name.

If you plan to work with a contractor, then make a detailed task, attach the so-called “references” – i.e. logos that you like, which should serve as a model, a guide for the designer. You can also attach examples “on the contrary” – how not to do it. But be careful not to end up with simple plagiarism.

How much does it cost to create a logo?

The market of design services is very wide and varied – both agencies and design studios, as well as freelance designers of various levels offer their services. The choice depends on the budget and your business objectives. The larger they are, the more I recommend choosing agencies as partners. The cost of developing a logo can fluctuate very much – a student designer will draw something for 3-5 thousand, and a good mid-level agency will estimate logo development services at 80-90 thousand and above. The difference, as a rule, is in the quality of work and quality of service, in reliability. Although there are weak agencies and strong freelancers.

What should you pay attention to when choosing a designer or a company that will develop a logo?

First, on the portfolio. Everything is simple here – the choice is at the level of “like or dislike”. But also pay attention to the reality of the works presented. Were they all (most) accepted and implemented by customers? Sometimes portfolios are filled with sketches and concepts that have never been used anywhere. This is important from the point of view of the ability of the contractor to complete the work.

In the case of freelancers, look carefully at the portfolio and choose those whose style you definitely like. An ordinary freelance designer is one person whose resources are limited. Relatively speaking, he draws the best he can. Therefore, his skill should completely suit you.

Pay attention to the quality level of different jobs. If in the portfolio of one person one logo is beautiful, and the other is complete nonsense, then very often this means that it is beautiful or made while working in a team (agency, design studio, etc.), or copied from somewhere, and bad – the fruit of independent fantasies. And it is not necessary that it already contains logos of children’s clubs or something like that. Professionals are able to work with different tasks.

It is also important to find out what is included in the price, how many first sketches you will receive, how many times you can comment on the selected option, what happens if you don’t like one of the first sketches, how many times you will (and will) be provided with new ones, Do time frames affect cost?

Many freelancers and agencies in the economy segment have a “Three” rule: for a fixed price, they provide three initial sketches and then make corrections and suggestions to the chosen one no more than three times (there are other conditions). More professional agencies often work “to the bitter end. ”

During the introduction phase, pay attention to how the contractor communicates with you. How quickly, efficiently and patiently responds to requests? What questions does he ask himself? Professional agencies will definitely ask you questions about your business strategy, target audience, competitors, tasks, ask you to talk about the market, and sometimes share their knowledge themselves. Ease of communication is one of the keys to success. If communication does not add up, then refuse such a contractor, even if he has interesting work in his portfolio and the price suits him.

The ideal contractor listens to you, strives to meet your wishes, but at the same time always offers his professional vision, makes recommendations, and does not just draw pictures.

How to work with a contractor, what do you need to know about the timing and procedure for interaction?

It is very important to write a task for any contractor. In addition to logo examples that you like, describe the specifics of your project, formulate positioning, at least with a set of keywords.

What should your future logo say to potential customers? Is your center fun? Informative? With care? Status? Etc. You might say that all of this is true. But for positioning and creating a logo, you need to select the most important, two or three characteristics. This is not only for the contractor, but also for you.

Without these ideas, without understanding “what I am and what I want”, the result is often disappointing, “everything is not right”. Unfortunately, I know many examples when companies for months and sometimes even years (!) cannot approve a logo, sorting through agencies and designers, wasting resources and time.

Don’t forget to tell the contractor about technical limitations, if any (primarily signage).

And immediately it is worth agreeing on three terms. The first is the date the first sketches were submitted, usually no more than two weeks from the start of work. The second term is how long the designer will finalize the selected options based on your comments.