Job description of a content writer: Content Writer Job Description

Digital Content Writer Job Description

What is a Digital Content Writer?

Similar Job Titles:

Digital Writer, SEO Writer, SEO Content Writer, SEO Content Strategist, Web Content Writer, Web Writer

A digital content writer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.  Digital content writers create messaging, marketing materials, and various forms of digital online copy that can be used by an organization to sell or promote services, increase brand awareness, etc.

What does a Digital Content Writer do, typically?

Creative storyteller within brand standards

Digital content writers are creative storytellers within brand standards. While they are not asked to manage a company brand, they follow company brand guidelines to ensure their messaging is consistent with company guidelines/value/mission. Digital content writers are skilled at developing and promoting a company brand, service, or product through the various digital content they produce.

Produce and publish

The best digital content writers are able to successfully contribute to a wide variety of digital content platforms – websites, blogs, videos, mobile, social media, and more. Digital content writers usually have experience using content management systems and managing/editing websites. They will often write, review, edit and publish content they write, as well as that of others, if applicable.

Understand digital marketing/SEO best practices

While digital content writers are not expected to be SEO experts, they should understand the difference between writing for various digital project channels (like a website, email, and social media). Digital content writers should also be able to generate content that is found in online searches and incorporates SEO best practices and guidelines.

A Digital Content Writer is not:

A Content Specialist

As pointed out by the CMI, “there’s product content, sales content, customer-service content, event content, employee-generated content, marketing, and campaign content. Even advertising is content.” Digital content writers produce all of those types of content as needed by the company, and that of which they produce is then used as part of an organizations content marketing strategy. The two – digital content and content marketing – often intersect within an organization’s digital marketing strategy.

A Copywriter

A digital content writer produces copy for digital/online mediums. A copywriter, however, may write copy for a magazine, or brochure, or info sheet, for example, that may never go onto a digital platform. However, employers often seek digital content writers and copywriters with similar skill sets but may name them differently based on company philosophy.

Important metrics for a Digital Content Writer

• Customer Acquistion Cost (CAC)
• Lifetime Value (LTV)
• Return on Investment (ROI)
• Bounce Rate

Digital Content Writer Salary

US Based, employer-reported data for a Digital Content Writer:

• 25th Percentile $58. 6K
• Average $64.6K
• 75th Percentile $69.8K

Digital Content Writer Job Description

Bonus copy for your Digital Content Writer job description or job ad!

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Digital Content Writer at <Company XXX>, you’ll get to create content that shares our story and vision, promote our brand, and makes an impact across many different digital platforms. More specifically, you’ll get to:

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
• Work closely with the digital marketing team to produce content that generates results
• Use your editing, content management, and HTML skills to publish and edit content across various digital platforms
• Use your knowledge of SEO and content development to create digital content that helps us get found via search engines, and showcases our company as a leader within the industry
• Become an influencer who makes an impact on the company and within the industry through the production of digital content

Hire a Digital Content Writer

We can help you find a qualified Digital Content Writer that would fit your specific needs. Send us a few details about your ideal candidate and we’d love to start the search for you!

Start The Conversation

The Celarity Mission

Celarity is an award-winning Staffing & Recruiting agency for Marketing, Creative & Digital talent with a mission: Creating happy careers with meaningful connections. For 30 years we have proudly connected 600+ companies with over 5,000 candidates.

Looking to hire a Digital Content Writer?

Let us know the qualifications and skills and we’ll do the rest!

Start the Conversation

Contact us below, learn more about our services, or contact us at 952-941-0022

Marketing + Creative + Digital

creating happy careers with meaningful connections.

© Celarity. All Rights Reserved. • 8120 Penn Ave. S. #220 • Bloomington, MN 55431 • Privacy Policy

Content Writer Job Description (Updated 2023)

By Marina Chatterjee
Updated on Nov 15, 2022 8973

Table of contents

A content writer writes, develops, edits, and publishes content and copy for various digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more. Writers of digital content provide messages, marketing collateral, and various types of digital web copy that a company can use to market or sell products, raise brand awareness, etc.

A content writer is a specialist who creates exciting and instructive pieces to support brands in showcasing their goods. They produce the most outstanding written or graphic material possible, from blog posts to press releases, and they write on various topics.

Content writers provide pertinent content for websites, blogs, essays, white papers, product descriptions, and social media platforms. They provide purposefully designed content to draw in a specific target market.

The initial point of contact between your business and your new hire is your job description. An intense job description can assist you in luring the most qualified candidates to your open position, given the millions of people utilizing Indeed each month to seek employment. Here are some tips for creating an adequate job description to get started.

Who is a Content Writer?

Content provides relevant content for Articles, White Papers, Social Media platforms, and websites for a targeted group audience. Conducting in-depth research on themes linked to the industry, coming up with concepts for new content forms, and editing and proofreading articles are all duties of the content writer.

Types of Content Writing

If you are a budding content writer who wants to get into the industry or prepare for his/her next job interview, this job description will help you get clarity on the subject. Follow the requirements and responsibilities to understand what could be asked of you. Prepare along these lines to land your dream job in content.

Content Writer Job Description

Responsibilities of Content Writer

• Research and analyze top SEO content topics 
• QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.
• Research and write long-form content on various relevant topics
• Publish content on various platforms and analyze traffic performance
• Research and evaluate competitor marketing with a focus on content
• Plan and execute various SEO tasks
• Assist finance team in the payment process for content stakeholders
• Prepare reports on project performance
• Come up with process improvement initiatives and implement them

Requirements

• Bachelor’s degree in English Literature, Communication, Marketing, Journalism or related field
• Familiarity with web publication techniques
• Familiarity with marketing tools, MS Office or Google Suite
• Good understanding of the latest marketing trends and techniques, especially SEO
• Willingness to multitask and take new initiatives
• Excellent verbal and written communication skills
• Creativity and a keen eye for details

Salary of a Content Writer

• Average Content writer salary in India – ₹282,309
• Average Content Writer salary in USA – $ 52,501

Salary Source: Indeed

One can always sign up for a professional courses to get ready for your next job as a content writer.

what’s the difference? • BUOM

April 29, 2021

When companies need written materials, they usually use a copywriter or content writer. These types of writers specialize in creating marketing content for businesses. Understanding the difference between these two roles can help your company decide which one they need for your written content. In this article, we compare copywriting and content writing and offer tips on how to determine which one to use.

What is copywriting?

Copywriting is the creation of text for advertising or marketing of one specific company. It is aimed at increasing brand awareness and persuading the audience to take a certain action, such as buying a product. To do this, copywriters make their content interesting and memorable. Copywriting emphasizes the features of a product by structuring it in the best possible way through the brainstorming of creative ideas.

Some forms of copywriting include:

Programs for Windows, mobile applications, games – everything is free, in our closed telegram channel – subscribe 🙂

• brochures

• Advertising shields

• Postal campaigns

• Targets

• Magazine Advertising

• Press Releases

• Radio Scripts

• Sales Emails

• posts on social networks

• Slogans

The duties of copywriter

Some general duties of a copywriter include:

• Writing the text to follow the vote and style of brand

• Employment with a team of relations on relations on relations with the public and other professionals in marketing projects

• Editing and proofreading copy to ensure accuracy

• Communicating with stakeholders to determine their needs and content requirements

What is content writing?

Content writing is the production of written materials to inform readers. These professionals aim to generate web traffic using search engine optimization (SEO). Content writers also try to increase customer engagement with compelling language and relevant content. They generate specialized content for websites and other digital media. In the process, content authors often research their topics to provide readers with the necessary facts so they can fully understand the topics and provide credibility.

Some forms of copywriting include:

• Blogs

• Electronic Books

• Information Bulletes by e -mail

• Guidelines

  9000 9000 9000

• 9000 9000 9000 newspaper newspapers Websites

Content Writer Job Responsibilities

Here are some common content writer job responsibilities:

• Conduct research on industry topics to create content

• Edit and proofread content to improve readability for viewers

• Research keywords and use SEO techniques to improve web traffic on the company website.

• Creating interesting headlines to attract readers

• Delivering projects on time

Copywriting versus content writing

While both copywriters and content writers create business words, they write with different intentions. Here are some differences between copywriting and content writing:

General Purpose

A copywriter creates content to convince his readers, while a content author creates content to inform his readers. Since copywriters are trying to sell a product or service, their copy ends with a call to action. Content writers have a more subtle goal of encouraging brand loyalty through writing educational and entertaining articles.

Content length

As a rule, a copywriter writes short texts, while a content writer writes full ones. Copywriters keep text short to keep readers interested. However, content authors often write in more detail, explaining a process or topic.

Role in the company

A copywriter is a professional whose main task is to create texts. Content writers often have other roles besides writing. These can be authors, bloggers, executives, software engineers, and others.

Writing tone

Copywriters use a conversational tone when talking to their viewers. Because content writers are more informative, their tone is often more formal.

Deadlines

Copywriters work to strict deadlines to meet their clients’ needs. Since copywriters write longer content, their deadlines are usually more flexible to allow time for research.

Work environment

Copywriters usually work for an advertising agency that does marketing for a company. Content writers work for a variety of companies across industries. Copywriters often work directly with a company, while content writers work through a third party.

Copywriting and content writing skills

Copywriting skills

Here are some skills you need to develop to become a great copywriter: various fields such as healthcare or technology.

Content Writer Skills

Here are some skills that will help content writers succeed:

• SEO Knowledge: As content writers try to generate traffic to a company’s website, they use SEO and keywords to direct users.

• Research skills: In order to create informative copy, content authors conduct research from other sources to support their claims and facts.

• Creating Headlines: To engage readers, content authors create captivating headlines that make viewers want to read their articles.

Skills for a copywriter and content writer

These skills are required to be an effective copywriter and content writer:

• Time Management: Both copywriters and content writers meet deadlines set by their clients and manage multiple projects at the same time.

• Creativity: Copywriters and content writers get creative when creating original content for the businesses they support to attract readers.

• Storytelling abilities: Both roles focus on telling readers a compelling story to leave a lasting impression.

• Understanding Your Audience: When writing content, copywriters and content writers remember and prioritize their audience to help them create content that meets the needs of their viewers.

Tips for using copywriting and content writing

Here are some tips to help you use copywriting and content writing effectively for your business:

When to use content writing

Use content writing when your business aims to achieve the following goals :

• Information of readers on the topic

• Transfer of your audience

• Strengthening trust and loyalty to future sales

• Focus on SEO and creating web traffic

  4

  when use copy-9000 902 copywriting when your business aims to achieve the following goals:

  • Selling a product or service to consumers

  • Disclosure of what your brand

  • Creating a sense of urgency

  • Settings of web certificates that encourages users to perform a certain task

  • Transformation of traffic or potential customers

  Driner – this who it?

  We start from afar. The late Zadornov told such an anecdotal story. On the set of one of the shows, an elderly woman approached him and asked what was written on his badge. And here he is in English Zadornov. Writer. He thought he was a Jew, and his real name was Reiter, while Zadornov was a pseudonym. The comedian barely clarified that it was a mistake.

  Of course, a person who knows at least a little English knows that writer is not a Jewish surname, but “writer” translated into Russian. So, who is a writer and why did the Russian language need a new word? Why not just call him a writer?

  Contents

  • 1 Writer definition
  • 2 How to start working as a writer?
  • 3 What qualities are important
  • 4 Benefits of criticism
  • 5 Writing exercises
  • 6 Old and new

  Reiter’s definition

  So let’s solve the riddle. The word “writer” is not very popular yet, but it is quite transparent. The internet is flooded with trendy professions like copywriting and webwriting. Reuters is a broader concept. This is a person who writes articles and creates unique content. Calling him a writer is a stretch. In the Russian tradition, the word “writer” sounds proud and refers not only to the person who writes (in this context it would sound ironic, for example, if we call a student doing homework a writer), but also the creator of a work of art. There are, of course, spiritual writers, writers-philosophers, teachers, scientists. However, first of all, when mentioning writers, it is not textbooks that come to mind, but novels, short stories and short stories. It is impossible to call articles fiction. Why did someone not like the names “copywriter” and “webwriter”?

  If we strictly adhere to the meaning of the word “copywriter”, then it comes from the English copywright – “copyright” – and initially means an employee who creates advertising, sells texts. A web writer is, of course, someone who writes on the Internet. And the scope of the writer’s activity can be much wider. Not all articles are advertisements and not all are published exclusively on the Internet. To understand this, we can give an example. How to call those who fill this site with content? These are writers, because there are a huge number of informative articles that have nothing to do with advertising. These are web writers because the resource is online. In principle, there are also elements of copywriting in the strict sense of the word here – you can also find promotional products.

  How to start working as a writer?

  Writing texts is one of the most popular ways to make money on the Internet. All you need is a computer and the Internet and a good command of your native language. Understanding what the uniqueness of the text is and how to get it. There are anti-plagiarism tools for checking, for example, you can do it for free at text.ru. If you write “out of your mind”, then the uniqueness will be one hundred percent. But more often than not, especially when dealing with unfamiliar topics, you will have to redo material from other articles. In this case, it is important to be able not to follow in the footsteps of someone else’s text, but, having studied several articles, present the material in a free form, separating the necessary from the superfluous. It is more difficult to work with topics rich in terminology, but even there, with experience, it will be possible to achieve the necessary uniqueness. For beginners, the Advego and Etxt exchanges are suitable, the more advanced ones work on the closed exchanges Textbroker, ContentMonster, Turbotext or work personally with clients. This promises some pretty real benefits, but it’s best to start small.

  What qualities are important

  Although self-monitoring programs are growing and improving, being a writer is important. Yes, the program itself will highlight elementary spelling errors, but you can miss the subtleties of punctuation. It is important to be able to build a sentence in accordance with the literary language.

  Of course, in order for people to read texts, they must be interesting. The ability to write interestingly can be a natural talent, but it can also be developed.

  Benefits of criticism

  Ask to read your “creations” and criticize. Observations will help you see your weaknesses and work on them. It is only important to understand that if you are not mentally prepared for criticism and this extinguishes your ardor, it is important to strengthen your self-confidence. To get started, start writing on your desk as a practice. For example, the ability to express your thoughts is great for people who keep a diary. There is an interesting way to take a fresh look at what you have written. Read your text aloud and record it on a voice recorder or shoot with a camera. Previously invisible shortcomings will be felt and they can be corrected. The ability to edit your own text should also be improved and brought to automatism. Over time, a quick glance will be enough to understand where, what and how to fix. But even careful and thoughtful re-reading should not be avoided.

  Writing exercises

  • Writing is clear. Reading an incomprehensible text, saturated with terms and full of complex turns, a person quickly gets tired. You must read the text in one sitting. It is important to understand what audience will read your article. For example, an article about medicine to doctors and medical students will look like bird language to the general population, but in a simplified and realistic article about medicine, a student preparing for an exam will not find the exact facts that he needs. Very often it is necessary to write public texts. It is important that the reader is aware of this.
  • Write about a family member. Take a look at the objects around you. Try writing about a chandelier hanging from the ceiling. Or a cup of tea. Yes, to be alive and exciting.
  • Write on a topic that is not directly related to your interests. Everyone advises to write about what is interesting. And you are trying to take a topic that is indifferent and alien to you, and find in it something that will shine for you and the reader!
  • Reduce the time. Writing is interesting, but there are many other things in life, so you can’t study articles every day from morning to evening. After all, writers are people who write for money, so the more productive you are, the more you can earn. If a beginner rummages through a simple article all day, then a professional can easily write several without losing quality. We think, of course, from whom there will be an advantage. Therefore, you can try to set aside a limited time for writing the text, for example, an hour. It worked: next time, give yourself 45 or 50 minutes for a text of the same length and complexity.
  • Expand your horizons. The breadth of outlook is directly reflected in the created texts. Sometimes the accumulated knowledge is enough for the author, he can immediately, without looking anywhere, write an interesting article. But usually you need to use the source.

  Old and new

  Ordinary clichés are not as bad as they seem. Everything familiar relaxes a person and instills confidence in him.