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Опубликовано: November 5, 2022 в 1:07 pm

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Категории: Miscellaneous

Apple recruits veteran ad executive to lead marketing communications integration

Chance Miller

– Jun. 27th 2019 12:34 pm PT

@ChanceHMiller

Apple has created a new marketing executive position that will be filled by Nick Law, a veteran in the creative industry. Law will join Apple as its vice president of marketing communications integration, or “marcom.”

As reported by AdWeek, Law will be tasked with leading Apple’s digital-first approach among its marketing and communication teams. He’ll play a role in TV, retail, digital ads, and media strategy, Apple confirmed.

Law has a storied career in the creative advertising industry, spending 17 years at the agency R/GA and a year at agency holding company Publicis as its COO.

Apple tapped Law based on his role as one of the industry’s leading innovators when it comes to connecting with customers across a range of digital platforms in ways that feel native and relevant, according to the brand. At R/GA, Law and his teams received global praise for projects that redefined the potential of what an agency could create for its clients, such as the Nike+ platform and Fuelband integration, which won the Cannes Lions Titanium Grand Prix in 2012.

At Apple, Law will report to Tor Myhren, Apple’s VP of marketing communications. In a memo to his Publicis colleagues, Law said working with Apple is a once in a lifetime opportunity:

Not only have I enjoyed my time at Publicis, I’ve been energized by the ambition and relentless transformation of the Groupe. Publicis has the right plan, right model and the right people to solve the big challenges clients are facing. I wish I could continue to be a part of the journey⁠—but the once in a lifetime opportunity to work with a brand I’ve admired my whole life was too good to ignore.

Read the full report from AdWeek here.

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Marcom Business Affairs, App Curator at Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

  • Size: 10,000+ employees
  • Industry: Consumer Goods & Services, Information Technology, Software, Technology

View Company Profile

Summary Posted: Jun 16, 2022
Weekly Hours: 40
Role Number:200391791

Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. How does Apple find the best apps & games to show in marketing? The App/Game Curator role within Marcom’s Business Affairs team is responsible for recommending, curating, sourcing, and verifying all appropriate third party iOS, iPadOS watchOS, tvOS, and macOS app assets for use in Marcom’s marketing deliverables. In this role, you will be the key to helping ensure our Creative team has the best third-party app/game content specifically chosen for each deliverable for use in Marcom’s creative executions.

Key Qualifications

* You have a minimum 3+ years relevant experience in the mobile app/game space and thrive in a fast-paced, deadline-driven environment managing multiple projects at once
* Loves apps & games and discovers new ones all the time
* You’re comfortable discussing, recommending, and demoing apps/games available on Apple products, and articulating the reasoning behind your recommendations and how they connect to tactical, strategic, positioning, and creative briefs
* A passion for, or deep understanding of at least one of the following specialized areas would contribute to success in the role: gaming (including mobile/desktop gaming trends & subgenres), emerging technology like AR & VR, machine learning, professional/creative pro Mac apps (e. g. audio/video, 3D design, CAD, etc…)
* A basic familiarity with graphic design assets like layered PSDs and file resolutions is expected
* A basic understanding of developer technologies (APIs, SDKs) is a plus. No coding experience is required, but a comfortability discussing app development concepts is important

Description
We work cross-functionally across Marcom, as well as across Apple, on global marketing projects from planning to execution to infuse stellar third-party App Store content We educate creative and brand teams on the latest trends for third-party apps & games, and present relevant suggestions for a particular brief or product, and understand what makes a great app visually and technically We coordinate with the global App Store, Product Marketing, and Developer Relations teams to stay apprised of anticipated app releases, learn marketing priorities, communicate project updates, and solve problems as they relate to Marcom projects We maintain communication with team leads to make sure information is flowing, action items are clear, issues are escalated at the right time and to the right people, and risk exposure is minimized We work directly with Apple’s vibrant developer community from around the world to discover new and upcoming apps, and to establish meaningful relationships that can be used in co-marketing opportunities We work with developers to obtain assets and permissions We maintain the integrity of third-party App Store content in Apple’s marketing as it moves through the creative and production processes We’re responsible for tracking assets using a content management system We solve complex content problems that may arise with the clearance or production of third-party App Store content, and use internal & external relationships and subject-matter expertise to do so

Education & Experience
BA/BS or related degree preferred Marketing, advertising, graphic design, gaming, editorial, or app development experience a plus

Additional Requirements

Client-provided location(s): Cupertino, CA, USA

Job ID:

apple-200391791-4

Apply on company site

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