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References | CareerOneStop

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References

A reference is someone who can answer questions about your work history, skills, abilities, and work style. Choose your references with care. What they say can make a big difference. Remember to send them a thank you note when you know they have given you a recommendation.

What types of references are important?

There are four types of references. References from past employers carry the most weight.

• 
  Employment references include past employers, co-workers, subordinates, or clients. They can speak about your specific employment experience. You can also list people for whom you perform volunteer activities, babysitting, lawn mowing, and other odd jobs.
• 
  Professional references are people who know you on a professional basis. They may include contacts from business and sales, clubs, or professional or community organizations.
• 
  Academic references are instructors and vocational counselors. They can speak about your academic activities. These are most appropriate for current students or recent graduates.
• 
  Personal references are people who know you personally and can describe your skills. Only use this type of reference if you do not have the other types. Use the names of people who can tell an employer you can be depended on to do a good job.

How do you choose people?

• Select people who honestly know you and will speak objectively.
• Avoid using family members or close friends as references.
• Avoid references that may be controversial or may concern the employer. This includes clergy, counselors, or social workers, less they are relevant to the job.
• Someone who is influential in the community or business may be an effective reference, if they can speak about you related to employment.

How can you prepare a reference for the employer’s contact?

w3.org/1999/xhtml”>Contact the person to ask if they are willing to be your reference, before you give their name to a potential employer.

• Find out how the reference would prefer to be contacted.
• Get permission to give out his or her contact information: name and phone number or e-mail address.
• Find out the best times to reach her or him.
• Discuss your job search goals and the specific employers who may be calling. Many references prefer to see the job description and your resume so they can answer specific questions.

An employer may also ask for your reference’s occupation, how long you’ve known each other, and the nature of your relationship.

What other documents might help?

At an interview, bring copies of letters of recommendation from former employers, and past performance evaluations in case the employer is interested.

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What are references? Who should I ask to be a reference?

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• Employment
• Find a Job
• Applying for a Job

References are people who can talk about your work experience, work habits, character and skills. You should choose your references carefully.

As part of the job search process, you may be asked to provide the names of people whom a potential employer can contact to find out more about you. It is a good idea to choose people who can speak or write favourably about you and your work. This will improve your chances of getting the job.

Providing appropriate local references can be a challenge for newcomers. If you don’t have work experience in Canada, you may have difficulty providing this type of reference. Similarly, if your recent work is unrelated to the type of job you are looking for, your references may not be able to speak to the skills needed for the position.

Who would be a good reference?

Work References

Many employers prefer work references. If your work references are all from another country, you might include at least one on your list as long as they are comfortable to speak in English, are accessible through email or Skype, and have some understanding of the position you are applying for.

If possible, you should choose someone who has supervised you professionally or who has worked closely with you. A manager, supervisor or even a co-worker from a casual job may be able to speak to your work habits or transferable skills (the skills that you can take from one job to another). They can say, for example, that you are reliable, friendly, organized, and a good problem solver. Other references could include someone who is aware of your work habits or skills through your volunteer or community work.

Academic References

Academic references are also acceptable and may even be preferable, depending on the situation. If you have been to school recently in Canada, consider asking your teacher to be a reference for you, particularly if you think they can speak positively about your skills and character.

Character References

Character references can substitute for work references if there are no other alternatives. They can be friends, a landlord, clients or anyone who can speak to your good personal qualities such as your honesty, dependability, good nature, etc. If they have firsthand knowledge of your work skills, that is even more useful. Close relatives are not generally acceptable references and neither are people who do not know you well.

You may not want to include references from areas of your life you prefer to keep private or that may conflict with your interviewer’s values. For example, personal counsellors, therapists, religious leaders or leaders of political or military parties in your home country may not always be appropriate references.

How can I develop new references?

If you still do not have enough references, you may want to consider taking a course in your field of interest. If you participate in class and make a good impression, the teacher or other program staff may be willing to act as a reference for you. Volunteering is also a good way to develop references. However, some organizations do not provide references for volunteers, so it is a good idea to check what the policy is.

Once you have good references, you should try to keep in touch with them frequently. Let them know how your job search is going and thank them for their efforts.

Preparing your references

You should ask someone if they will be a reference for you before you give their name to a potential employer. If they agree, let them know what job you are applying for, how you are qualified, and give them a copy of your résumé. For academic references, it can be useful to remind teachers about your projects or grades.

When should I provide a reference?

Most people write on their résumé “References Available Upon Request” and don’t include names. If you have been asked to bring references to an interview, take them on a separate sheet of paper and indicate if they are work, character, or academic references. If references are required after the interview, let them know that you will email this list to them. Emailing allows you time to choose your references based on the information you now have about the position.

Contributed by Geneviève Beaupré and Susan Qadeer. They have over 10 years experience working in university and college settings, providing career, academic, and personal counselling to students.

For More Information

• Employment References – This webpage provides basic information about providing good references to employers.  From the Government of Canada Services for Youth.
• Where and how to get work references in Canada – This article provides advice on who to use as a reference and how the reference process works.  From Canadian Immigrant Magazine.
• Reference Letters – This resource provides detailed information about reference letters.   From the University of Alberta.

Last updated:
December 6, 2019
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11 best bookmark storage services

July 8, 2019

Technologies

They will help you save articles, pictures and other necessary information from the Web so that nothing gets lost.

1. Pocket

A very convenient and popular service for saving articles on the Internet. Despite the fact that its main purpose is “saved, read and forgot”, Pocket has a lot of handy features that allow you to use it as a bookmark manager.

There are also tags to sort links by topic, and an archive in which nothing is lost, and a convenient search. Pocket also has extensions and apps for a bunch of platforms, so it really is a one-stop solution. nine0003

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Price: Free Instapaper is pretty much the same in terms of features: it copies the web pages you want to keep and converts them into stripped-down articles. Links to original pages are preserved. This makes Instapaper a great bookmark manager that is easy to access from any device. nine0003

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Download note taking with its cool web clipper easily turns into a bookmark management tool. The benefit of the possibilities for sorting information here is a wagon: notepads, tags, convenient search. Just install Evernote Web Clipper in your browser and you can save any content from the web. nine0003

A separate advantage of Evernote is that its extension can automatically guess in which notebook to save the page and what tags to assign to it. As a result, you do not have to mess around with sorting the data.

You can copy both entire pages and clippings from them, articles in a readable form, images and just links. Moreover, even if the site from which the information you “clipped” becomes unavailable, a copy will still remain in your Evernote.

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Price: Free Evernote is designed to collect textual information, and Pinterest is designed to save images. It allows you to create so-called boards and attach pictures found on the web to them. Click on the saved image – and the site containing it will open. nine0003

Here you can not only attach your own images, but also subscribe to other users’ boards to find interesting content. Pinterest is especially popular with designers, artists, and other creatives, but it’s also great for casual web surfers. And this is not surprising: the service is convenient and very beautiful.

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5. Raindrop.io

Extremely functional bookmarking service with a convenient and fast interface. It is possible to sort by drag and drop, as well as view the contents of the pages in the form of articles cleared of extraneous elements – just like in Pocket.

Only unlike the last one, Raindrop.io is much better suited for organizing a large number of bookmarks thanks to folders, tags and several collection display modes. nine0003

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Price: Free Flipboard

Flipboard is positioned not just as a bookmarking tool, but also as a kind of online magazine, in which articles are selected according to your interests. The service can independently search for suitable content for you, but you can also manually save (“flip”) the materials you like. nine0003

One thing Flipboard can’t take away is its cute appearance – the service really looks like a glossy magazine. You can share saved articles on social networks, like and comment on them. However, there are no tags and folders in the usual form, except for Flipboard magazines.

Your links are public by default, but this can be turned off in the settings. This is a great service for those who read a lot of news on the Internet and always want to be in the know. Well, fans of careful organization of their data are better off choosing something else. nine0002 Multiple lists can be created to sort sites into categories. If you don’t have many bookmarks and like simplicity and order, Saved.io is for you. Otherwise, the service will seem empty to you. Papaly such a responsive interface. Nevertheless, it has all the necessary functions for storing bookmarks. nine0003

The links here are sorted into categories that can be marked with different colors and comments. And a special quick access panel makes it easy to access frequently used bookmarks.

There’s also a quick search, so you don’t have to dig through a plethora of links.

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Diigo is a powerful tool for collecting, storing and organizing information from the Web. It will be useful to students, researchers and in general to everyone who conducts research. nine0003

You can add your own annotations to the materials collected in Diigo, mark them with tags, highlight important passages of text and share them via mail and social networks. There is also the possibility of teamwork for those who conduct joint research. And for simple bookmark storage, Diigo, of course, is also suitable. Booky.io0007

A simple bookmark manager that allows you to quickly add links to the pages you need and sort them into categories. It can bulk import bookmarks from the browser as an HTML file, so you won’t have to mess around with the “move” for a long time. You can create as many categories (or, as they are called here, boards), drag and drop bookmarks between them and mark them with different colors. The service looks nice enough, and it’s hard to get confused.

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Unmark.it is a great service for those who constantly accumulate a bunch of bookmarks that they still can’t see. It works like a task manager. You click on the extension button or bookmarklet and the bookmark is added to your list. When you have free time, you can read the article or watch the video from the link, and then just cross it out of your saves. Ideal if you don’t like to keep a lot of bookmarks. nine0003

By the principle of operation, the service resembles the same Pocket, but the design in the form of a list makes it easier to navigate in a large number of elements. It is possible to assign labels to bookmarks, view them in the timeline and find them through the search bar.

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*Activities of Meta Platforms Inc. and its social networks Facebook and Instagram are prohibited in the territory of the Russian Federation.

how to choose, what is the benefit – Live Typing Blog

Mobile apps for eCommerce today are as much a must-have as websites were 10 years ago. The number of mobile device users is only growing, as is the activity of using mobile applications. If you are still faced with the question of whether to make a mobile application for your project, read the article, which describes in detail why an eCommerce project needs a mobile application. nine0003

There are many recipes for your application to engage users more effectively, integrate better with other communication channels (websites, social networks), and ultimately bring more profit. Deep links are one of them.

What is a deep link?

So how is a deep link different from a normal one? A regular link that leads to a mobile application will send you to the main page of the application – if you have the application installed. If you don’t have the app, it will send you to the App Store or Google Play. Surely you have come across such people more than once. nine0003

Or better. Imagine you are developing an eCommerce app for a sock shop. You have launched a sale for Vegan Day (and Halloween at the same time) and advertise it on social networks. You want the client to click on the banner to get to the application, to that very pair of socks with a pumpkin, or to the description of that same promotion. iOS for the client or Android, it doesn’t matter. Whether the client has an application or not is also unimportant. The main thing is that he gets to this screen. And you want to know how many customers came and what kind of customers they were: where did they come from (from a banner or from Google), how long did they stay in the application and did they end up buying socks. nine0003

Well, deep linking can do all this.

Description in its simplest form

Deep links collect and transmit data about:

• views, clicks and installs;
• channels that bring in the most downloads and revenue;
• users who follow the links the most.

What else they can do and why they are needed:

• the simplest thing is to use them to direct the user from notifications directly to the desired application screen. In integration with services like Yandex AppMetrisa – also for setting up full-fledged campaigns for sending notifications and evaluating their effectiveness. All promotions, sales, newsletters become much more effective; nine0228
• you can create cross-channel campaigns by embedding deep links in other applications, in letters, in banners on websites or in SMS;
• deep links (that is, app screens) can be indexed by Google and appear in search results. This means that you can get to the application immediately from the search engine;
• If your app’s business area is offline (for example, you’re in retail, have promotions, or other relevant business scenarios), you can embed deep links in QR codes or Bluetooth beacons. You can direct the user who came to the store immediately to the screen of the desired promotion, thereby creating another attraction channel; nine0228
• you can collect statistics and track the effectiveness of various channels and analyze the behavior of customers within the application after the transition.

Here are some interesting examples of deep linking in leading eCommerce applications.

Case ILLE DE BEAUTE

We implemented deep links in one of our favorite projects — the ILLE DE BEAUTE mobile app.

Before deep linking, the app had a self-implemented Actions system. These mobile application modules could deliver the user to any part of the application when the client received a notification – it was for working with notifications that we originally implemented this system. Clicks from advertising banners delivered the client to the main page of the application. nine0003

We have seen that the statistics of visits is growing, as well as the volume of sales through the application. The store constantly had promotions and seasonal offers, and the customer wanted a banner on each page of the site that would send the customer to a screen with a product description in the application.

What goals did we have and what did we want together with the customer:

• links to products from the desktop and mobile site of ILE DE BEAUTE, which lead directly to the product in the application;
• links to promotions and collections; nine0228
• attract new users with mobile devices immediately to the application;
• bring the user to the desired screen by installing the application;
  see the effectiveness of various marketing channels and banner networks.

Ways of implementation

Our shortlist of ready-made services consisted of:

• Branch — one of the most advanced services for working with deep links. We studied it as a leader in its segment;
• Firebase is a super-system from Google, in which, in addition to a huge list of features, there is also work with deep links and search indexing; nine0228
• AppsFlyer is a system that was used to work with marketing campaigns and collect statistics in the application long before the idea of ​​introducing deep links.

In addition, there are other solutions, such as Adjust, Yozio, Deeplink, or open source solutions, but we did not touch on them in this article.

Also, we do not consider self-implementation – we will leave this to the discretion of your development team. There are enough examples on the web with all the details. The story will be approximately the same: in order to get the most important functions (redirection through the App Store / Google Play, implementation of links to two platforms, analytics), additional services will have to be created from scratch. nine0003

Service Comparison

Branch is probably the most feature rich deep linking service that can do just about everything.

Liked:

• wealth of features;
• quality and convenience;
• many examples, detailed use cases, a blog with useful articles.

In a word, the guys take their business very seriously and rightly consider themselves leaders in this market.

What I didn’t like:

• price. There are free plans, but they are for startups or not heavily loaded applications; nine0228
• narrow specialization. Since deep links are a feature of Branch (unlike Firebase or AppsFlyer), it can only do this, but it can do it well.

Bottom line: Branch is a great service if you want a lot from deep links and are willing to invest heavily in them, or if your application load is very low and you can use the free plan.

You probably know about Firebase. And if you don’t know, then be sure to look in his direction. This is a Google service for mobile app developers that has everything: hosting and databases, cloud services, testing and crash reports, AdWords setup, deep links, indexing and much, much more. nine0298

What we liked:

• everything is in one place — you can view analytics, set up deep links and, if necessary, use other services;
• complete documentation and instructions;
• user-friendly interface;
• Deep links, App indexing and analytics are included in Firebase for free and by default.

I didn’t like the fact that Firebase lacks some of the features that Branch and AppsFlyer provide (content preview, working with ad networks). nine0003

Summary: Firebase has proven to be the most versatile and complete service for deep linking, especially if you use other Firebase services.

This is a service that is primarily aimed at marketing campaigns and attracting users to the application. It was used to set up in-app ad campaigns, so we saw it as a logical platform for deep linking. AppsFlyer offers its own deep linking solution called OneLink. nine0003

We liked everything about AppsFlyer related to marketing campaigns in one way or another.

What I didn’t like:

interface and ease of use – it is clearly not up to par;
instability – sometimes it crashes, sometimes deep links just stop working, and you have to reinstall the application to restore.

Bottom line: AppsFlyer is good for linking deep linking to ads and marketing campaigns, but if you have a choice, it’s better to look towards other solutions. nine0003

Selection and configuration

As a result of comparing Branch, Firebase and AppsFlyer services, our choice initially settled on Firebase. We wanted to combine everything in one service:

• deep link service;
• notification settings service;
• collection of metrics and analysis of statistics;
• indexing setting;
• possibilities for integrations.

This solution would be free, easy to use and stable. This was our hypothesis at the beginning of implementation. We began to check step by step how best to achieve the business goals that we had before the start. nine0003

The client representative is used to setting up advertising campaigns in banner networks using the AppsFlyer service, so we decided not to touch this part, that is, everything related to lead generation and marketing campaigns. AppsFlyer knows how to do this, stores all the statistics and allows you to evaluate the effectiveness of advertising campaigns. Only now we have configured AppsFlyer to use several types of deep links, both native and firebase-generated links.

AppsFlyer 9 Admin0003

To get the most out of notification settings, we used Yandex’s AppMetrica, which was already set up to collect analytics. It has a module that allows you to manage push-notifications campaigns and embed deep links into notifications. Notification-related deep linking functionality has been transferred to AppMetrica, and all statistics are stored there.

The same module for managing push notifications. The arrow points to the link sewn into the notification

And this is what the AppMetrica admin area looks like in general

Why did we end up using Firebase? To form deep links that guide the user through the installation of the application and to collect statistics of such transitions. The Firebase admin is the most convenient of all and the links it generates are the shortest and most readable.

Firebase Admin. You can see the click-through statistics for each link by clicking on it

At the same time, with the help of the server team, we left the possibility for deep links to work without third-party services. The IL DE BEAUTE site link contains identifiers that can be parsed by the action mechanism in the application and used to navigate to the desired screen. The only negative is that if the user does not have an application, he will simply go to the mobile version of the site. nine0003

Outcome

As a result, the business goals were achieved, albeit in several ways at the same time.